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Volkswagen rolls out quirky print ad for the Fox city car
July 26th, 2010 | Author: topspeed.com
The Volkswagen Fox may not get a lot of publicity in this neck of the woods, but Volkswagen seems to think highly enough of the city car to release an ingenious way to advertise the next-generation model’s newly redesigned interior without actually showing the inside of the car.
So how does one accomplish such a task? For starters, you need a highly creative ad agency to come up with the idea, which Volkswagen already has in Brazilian ad agency AlmapBBDO. Then you need someone from AlmapBBDO to have a good set of Photoshop skills, which, as this ad clearly shows, they do.
So with both requirements crossed out, the only thing left is to do make this advertisement as attention grabbing as possible. And wouldn’t you know it, they had that one completely covered too.
So what if the little VW Fox isn’t sold here? At the very least, we’re fans of genius advertising and this little ad for the VW Fox hit it right on the spot, too.
Volkswagen rolls out quirky print ad for the Fox city car originally appeared on topspeed.com on Monday, 26 July 2010 23:00 EST.
