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PostHeaderIcon Koenigsegg Employee Renders A Tribute Regera For Late Music Icon

If you’re an artist as universally loved as the late Prince, your influence usually extends long past your death. Well, the man behind the song “Purple Rain” died on April 21, 2016 and apparently, someone over at Koenigsegg is such a big fan that he decided to dress up the 1,500-horsepower Koenigsegg Regera in a special purple carbon exterior finish mixed in with white striping and clear carbon side intakes.

The man behind creating the Prince-inspired Regera is Steven Wade, a copywriter at the Swedish automaker who also happens to be a big fan of the departed music icon. Whereas his job description with the company calls for him to be good with his words, Wade is also apparently pretty good at dressing up the Regera. In his own words, he describes his creation as an ode to the man whose death almost a year ago still has him in mourning and the fact that he thinks that Koenigseggs look absolutely sexy “in purple.” Hard to argue against that sentiment.

Wade did admit that he toyed with the idea of doing a purple-and-gold two-tone scheme, but ultimately decided against it, presumably because purple and white just fit Prince’s character much better. His work on the Regera even extends to the car’s interior where the whole cabin was dressed in “snow white” leather to go with a basket weave seat pattern. He also did point out that while the rendering shows blue contrast stitching, the actual Regera – if Koenigsegg does end up making one – will have the purple stitching.

Regardless of his motivations in rendering the Regera in honor of Prince, the result is actually pretty spectacular. Maybe Koenigsegg boss Christian von Koenigsegg should take a look at his copywriter’s work here and reevaluate his position in the company. Copywriter/designer seems a more apt job title for Wade, doesn’t it?

Continue after the jump to read the full story.


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