Honda teased us yesterday with a 15-second sneak peek of its Super Bowl commercial and it didn’t take the Japanese automaker long to pull the covers off of the actual 60-second commercial that will air this coming Sunday. The full ad, titled “Yearbooks,” has a pretty straight-forward message that ties into the brand’s long-standing “Power of Dreams” motto.
The ad lacks in any sort of meaningful comedy, but it more than makes up for it by dropping a staggering number of Hollywood A-listers who not only provided their old yearbook photos, but also did voice-over work to promote Honda’s message. We all know that Steve Carrell would be there, but he was also joined by the likes of Tina Fey, Robert Redford, Earvin “Magic” Johnson, Stan Lee, Jimmy Kimmel, Amy Adams, and Missy Elliott.
One by one, the celebrities shared inspirational messages that revolved around the theme of not giving up and pursuing your dreams to the best of your abilities, or as Stan Lee so eloquently said: “if you want to make a universe, make a universe.” All of the messages of the celebrities eventually leads to the CR-V, a product that Honda says was created by chasing its own dreams.
Somewhat refreshingly, there is very little underlying tone in this commercial. There may have been an excessive number of celebrities – wonder how much that cost Honda – in the 60-second advertisement, but the whole point of the commercial is as direct and as straightforward as the sound bites we got from these A-listers.
So go chase those dreams, but if you are going to go hunting for them, do so while also living your life to the best of your abilities.
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