The commercial takes a page from Japan’s rich culture of developing the most iconic video games in history. Toyota, presumably with the help of Capcom, released this commercial of the C-HR for the Japanese market. That’s the not the news here, though. Rather, it’s the treatment of the ad, which puts the C-HR inside the world of Street Fighter II, arguably the biggest and most popular fighting game in history.
The ad starts off with the CH-R lining up to battle Ryu, the Hadouken-throwing protagonist of the video game franchise. But instead of fighting each other, Ryu instead hops inside the CH-R before going on a tour of sorts to the home stages of the game’s other characters. In the process, it gets a car wash from E. Honda in Japan, performs a drift with Blanka in Brazil, and does a wheelie with Zangief in Russia, all before ending up in Thailand to face the game’s final boss, M. Bison.
With Ryu behind the wheel of the CH-R, the crossover somehow defends itself from M. Bison’s attacks by popping up its hood before shooting off some hadoukens from its headlights to finish off the big baddie. Who knew the CH-R came with that option?
It’s an incredible ad that touches on the two things at the core of Japanese culture: cars and video games. It sets up as one of the most memorable we’ve seen this year. And for what it’s worth, that final scene of all the Street Fighter II characters celebrating the CH-R’s win with Ryu polishing it off with a shoryuken uppercut is as fitting a conclusion to a commercial as you can get.
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