You can be excused if you’ve become increasingly frustrated with BMW and the seemingly long wait for the M7 to arrive, if it ever arrives to begin with. Truth be told, it’s become an exercise in patience itself just to wait for the flagship sedan. The presence of the M760Li xDrive, which BMW launched in late 2016, isn’t helping that long and arduous wait, either. But the good news is that we still do have the M760Li xDrive as opposed to not having one at all. It may not be the M7, but it could pass as one if you ignore the fact that it isn’t. Makes sense, right?
That’s not the point of all this, though, because to BMW’s credit, it is at least doing its part to make the M760Li xDrive more interesting with the luxury saloon’s first go in the world of BMW Individual. As you can imagine, a car that’s already brimming with luxury appointments like the M760Li xDrive is going to be a little difficult to improve from an aesthetic standpoint because, well, it already has everything a customer would probably want in a saloon short of it actually having its own portable butler. (Hmm…)
Good thing then that BMW Individual isn’t bound by what a car already has, but what a car could still have to go on top of what it already has. And so, the German automaker’s very own personalization division went to work on the M760Li xDrive and presented it with a series of new options that are meant to entice customers on seeing the seemingly limitless customization potential of the saloon.
You think the BMW M760Li xDrive already has everything? Well, try telling BMW Individual that. Just don’t mention anything about the M7, because, well, that’s for BMW to answer.
Continue after the jump to read more about the BMW M760Li xDrive by BMW Individual