To say that Rolls-Royce makes luxury cars is an understatement. The iconic British firm goes beyond that, and it has been doing so since forever. You know those Bespoke models that pop up from time to time? Well, those aren’t rare, custom cars among standard models. Nearly every single model visits the Bespoke division before leaving the factory, because almost every Rolls-Royce (if not all) is tailored to customer specification. When you’re paying hundreds of thousands for a vehicle, you want to make it your own by adding all sorts of details and materials. It’s as simple as that!
Granted, it’s not wrong to say that Rolls-Royce is a luxury car manufacturer, but judging by the amount of bespoke and flamboyant features we see in most of its cars, we can file these products under “exuberant,” “rakish,” and in some cases even “ostentatious.” They’re opulent means of transportation of opulent people and there’s nothing wrong with that. However, in its wild desire to innovate, a company like Rolls-Royce tends to blow things out of proportion. It doesn’t happen too often, but the unique Ghost Elegance that the Brits displayed at the 2017 Geneva Motor Show is the perfect example.
Yes, I’m talking about the Diamond Stardust paint.
Created for a what appears to be a very demanding owner, Diamond Stardust was created by crushing no fewer than 1,000 diamonds and mixing the resulted dust into the paint, in a process that lasted two months. Sounds pretty fancy and innovative, but there’s just one tiny problem. The dark gray color looks like a dull metallic paint. Sure, it looks as if the color has more glitter than the average metallic paint, but I’m not impressed.
Why is this a big deal? Well, let’s say that Rolls-Royce made a too big of a fuss about this paint and the lengthy process it needed to be created. And it’s not like the Brits discovered how to make flying to Mars more affordable, it’s just a paint that’s not too different from a metallic hue you can get with any Toyota or Hyundai.
I’m anxiously waiting for the paint made from 100 pounds of unobtanium.