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PostHeaderIcon 2017 Toyota Yaris Demonstrates How Auto Turnover Is Speeding Up

We all know competition in the auto world is absolutely ruthless these days. The pressure to make a sale is enormous, and that means each and every update has to be as effective as possible in order to keep a model afloat. For example, take the new Toyota Yaris. While technically just a mid-life refresh, this latest model year of the Yaris ushers in a slew of tweaks, refinements, and additions, which, taken as a whole, might qualify as a whole new generation just a decade ago.

It makes sense when you consider the Japanese brand has sold over three million of these things between 2001 and 2016. That’s a lot of Yarises (Yarii?), even when spread out across numerous major markets, including Europe, Africa, North America, the Middle East, and Asia.

Clearly, this subcompact hatchback is an important model for Toyota, and as such, the company invested some 90 million euros ($95.3 million) to improve it. Many of the updates take after the Vitz, the Yaris’ Japanese equivalent, and include new styling, more equipment, improved handling, new safety features, and an updated 1.5-liter gasoline engine. There’s also an optional hybrid powerplant on the table, with 40 percent of the models sold in Europe being hybrids.

In total, the update consists of some 900 individual new parts. Read on to see how they fit together and why this is more than a simple refresh.

Continue reading for the full story.


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