This time last year, Maserati was preparing to unveil the Levante SUV at the Geneva Motor Show. Not only was it a signal of the Italian automaker’s intentions to go all-in on the premium SUV market, but it also marked a big move to expand its own lineup past the usual coupes and sedans that it was offering. Fast forward to this week and the Maserati Levante is once again headed to Geneva, although this time, it’s German tuner Starch that’s bringing the SUV with it to the biggest auto show in the world.
The Brabus-owned aftermarket firm is no stranger to these types of events since it’s been a regular fixture in Geneva over the past few years. But that was then, and this is now. And as far as “now” goes, the Levante is taking center stage at the Startech booth where it will be showcased in full aftermarket regalia, complete with a new body kit, a massive set of wheels, and the promise of interior and engine upgrades, both of which will come at a later date.
So yes, it’s technically an incomplete program, but don’t take that against Startech. If anything, the strategy to showcase just a part of the full Levante tuning experience can be seen as a way to build up the kit ahead of when the interior amenities and the power and performance boosts are ready to be unveiled. That’s certainly one of way looking at it and for what it’s worth – literally and figuratively – the aerodynamic body kit Startech prepared for the Levante does warrant a place in Geneva.
Now if only the tuner had a definite timetable and when the interior and performance upgrades will arrive…
Continue after the jump to read more about the Maserati Levante by Startech