McLaren’s double dose of debuts came as a surprise when the highly anticipated arrival of the 720S supercar was shortly followed by the introduction of the 720S Velocity, a bespoke creation by McLaren Special Operations meant to showcase the enormous personalization opportunities that are on the horizon for the British automaker’s next great wonder machine.
The arrival of the 720S marked the next step in the evolution of McLaren’s Super Series, a family of supercars that sprouted from the seeds of automotive engineering with the debut of the MP4-12C back in 2011. Since then, the Super Series family has grown to include the 650S, the 675LT, and the 650S GT3. The 720S serves as the replacement for the 650S after the latter’s three-year run in the market and just as appealing as that car was with MSO’s involvement with the 720S proving to be just as enthralling under the carefully thought of eye of the personalization division.
The 720S Velocity is unlikely to be the only 720S model that MSO will be working on in its life span. More versions will come, either through future owners of the new supercar or through McLaren itself. But the 720S Velocity accomplishes something that shouldn’t go understated. It’s setting the bar incredibly high for future 720S models that will pass through MSO. It’s combination of exclusive exterior colors and finely tailored interiors all make for a car that brings out a unique personality to the 720S, which of course is what MSO is all about in the first place.
It won’t come cheap by any means, but that comes with the territory of having MSO work on a car that by itself will cost just under $300,000 when it becomes available in the U.S. Yes, the price of personalization doesn’t come cheap. But if the car ends up looking like the 720S Velocity, money becomes a small price to pay for the rewards that come after.
Continue after the jump to read more about the McLaren 720S Velocity.