There once was a time when owning a Lincoln Continental meant that you belonged in the upper crust of society. It was a status symbol as much as it was a luxury sedan and having one meant that you had a license to roll down your windows to be seen driving one. Those days are long gone, and for a lot of the younger auto enthusiasts, mentioning the name “Lincoln Continental” doesn’t evoke the kind of response the way it used to. Ford, the parent company of Lincoln since 1922, hopes to change all of that when it brought back the Continental in 2016 after spending the last 14 years on the shelf. Now, the Continental is a year into its newest life, and it’s already getting a Black Label special edition.
One iteration of the Continental Black Label Edition is “Rhapsody,” of which its overarching theme is blue. Lots of it. In fact, a large majority of the car’s surface is blue, be it on the exterior or in the interior. And since this is a Continental, Lincoln didn’t just settle for any kind of blue surface, particularly in the cabin where swaths of premium materials are used throughout its whole surface.
According to Marcia Salzberg, Lincoln’s senior designer for color and materials, the decision to go with the specific color went beyond spinning the color wheel and settling for where the arrow ended up pointing at. “
“We had so much inspiration, from all around us,” Salzberg said. “We looked at the color of custom business suits, at nature, how day fades into night, how the sky gets so soft and velvety. We looked at our heritage, at Lincolns of the past – at how blue was such an important, signature color.”
The finished product is, without question, a unique take on the Continental. Other versions of the Black Label Edition are also available, specifically in Chalet and Thoroughbred themes that come with their own unique themes.
It remains to be seen if the Black Label Edition will help the Lincoln Continental regain some of its lost luster. At least the Continental is back, which is more than what it could’ve have said a few years ago when the nameplate was collecting dust.
Continue after the jump to read more about the Lincoln Continental Black Label Edition.