The 2018 Dodge Challenger SRT Demon is a secret no more. Surely by this time you’ve read the stats and seen the incredible wheelie this drag-pack special does when launching hard off the line. If not, check out our full review here. We’re here to talk about Dodge’s big reveal – the big party that went down Tuesday night, just hours before the kickoff of the 2017 New York International Auto Show.
It started off at 8:00 p.m. with a tedious countdown. Mopar fans, along with Chevy and Ford folks, watched in anticipation for the Demon. THREE… TWO… ONE… the timer runs out and TV personality Chris Jacobs introduces Dodge’s huge display, along with the crowd of people live streaming the event from around the world. The pleasantries move along when NHRA Top Fuel Dragster Leah Pritchett joins Jacobs to banter about the Demon. Turns out, she’s not just some spokeswoman or pretty face, rather she actually helped test the Demon during its development. How cool is that?
Craig Jackson, namesake of the Barrett-Jackson car auctions, then speculates on how much the first production Challenger Demon might sell for. “It’s hard to say, but based on what the Hellcat did at $825,000, it’ll be a lot.” Jackson isn’t kidding. The Demon might indeed break auction records when it goes under the hammer sometime this fall.
Then things start rolling with a big, yellow Viper. Yeah, it’s not the Demon, but you won’t want to miss the big, smoky, tire-shredding video but out by Dodge and Pennzoil. You won’t even care it’s a marketing stunt.
Continue reading for the full run-down on Dodge’s Demon debut.