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PostHeaderIcon Ferrari Still Hesitant On Bringing Dino Name Back

I guess we shouldn’t be surprised why Ferrari lost the “Testarossa” name after all. In somewhat similar circumstances, the Italian automaker has another nameplate that it hasn’t used for quite some time, and the internal debate on possibly bringing said name back shows that not everyone in Ferrari is keen on using past names, no matter how popular or nostalgic they may be. I am, of course, referring to the “Dino,” which has been in numerous rumors in recent years for one reason or another, including the thought of bringing the name back for an entry-level model that will slot below the California T.

It’s worth noting though that rumors about a Dino revival have been going on for the better part of the last decade. These aren’t new whispers we’re hearing because the return of the Dino nameplate has been bubbling in the surface of rumor mills since 2008 when it was believed that the model would make its debut at the Geneva Motor Show, and then later at the Frankfurt Motor Show. Nothing came out of it, and subsequent rumors in 2012 and 2015 amounted to nada either. Fast forward to 2017 and there’s still a lot of debate about what to do with the name. Ferrari CEO Sergio Marchionne isn’t too keen on the idea of seeing a “new” Dino because he believes it might have a negative impact on the brand’s image. His sentiments are reportedly echoed by some within Maranello, but there are also others who are in favor of dusting off the name because of its nostalgic ties to Ferrari. Either way, a decision is expected to come when Ferrari lays out its next five-year plan, which could take place in the first quarter of 2018.

Continue after the jump to read the full story.

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