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PostHeaderIcon Lotus Strikes Gold With Its Special Edition Models

You would think that an automaker is asking for a death knell if it pinned its business and financial hopes on the strategy of flooding the market with special edition models. it’s a completely unorthodox strategy that will more than likely lead to despair, and yet, stranger things have happened in the auto industry. Well, prepare yourselves for a doozy of a reversal of fortune because, after years of bleeding money, Lotus has finally turned in a profit. A pre-tax one, sure, but still, a profit nonetheless. The British automaker said as much when it announced its financial returns from the 2016 – 2017 financial year, indicating pre-tax profits amounting to $2.6 million. Normally, that kind of financial report would lead to heads rolling at an alarming rate, but considering that the company lost $21 million pre-tax from the previous financial year (2015 – 2016), this is cause for celebration.

To be clear, the company is still in the red some $14.5 million after taxes and other expenses. It still has a ways to go before it can return to self-sustaining status, but again, perspectives matter. In this case, a loss of $14.5 million in 2016 – 2017 is a remarkable improvement from the $53.5 million it lost in the 2015 – 2016 financial year. According to Lotus, this incredible financial turnaround was largely because of a number of significant reasons, including an expanded dealership network, financial security from new owner Geely, and a revamped product portfolio that really flexed its muscles the past year, thanks in large part to the high number of special edition models the company released in the last 12 months.

Continue after the jump to read the full story.

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