Subscribe:
Chilton’s Repair:
Sponsored Ads:
Car Charger:
Sponsored Ads:
AutoBarn.com:
Auto Europe:
SuperTune Auto Parts:
Auto Meter Replacement A-Pillar Dual Gauge Pod (10-14 Coupe)
$15.50 (5 Bids)
End Date: Tuesday Dec-18-2018 18:19:56 PST
Buy It Now for only: $40.00
Buy It Now | Bid now | Add to watch list

ALPINESTARS GLOVES Tech 1-ZX Nomex Black Navy Blue Red White Auto Racing MED NEW
$79.99
End Date: Thursday Jan-10-2019 20:07:05 PST
Buy It Now for only: $79.99
Buy It Now | Add to watch list

Bell Racestar 5 Auto Racing Helmet nomex Large
$75.00 (0 Bids)
End Date: Saturday Dec-22-2018 23:54:09 PST
Bid now | Add to watch list

Wired Auto Doors Light for Mitsubishi Car LED Logo Projector Shadow Laser Lights
$13.49
End Date: Saturday Jan-5-2019 18:11:03 PST
Buy It Now for only: $13.49
Buy It Now | Add to watch list

Auto Meter Gauge Pod Pillar Dual Black 2 1/16 in. Full Coverage Chevy Each 12214
$108.10
End Date: Sunday Dec-30-2018 9:31:00 PST
Buy It Now for only: $108.10
Buy It Now | Add to watch list

Auto Meter Pillar Gauge Pod Triple 2 1/16 GMC C1500 17101
$99.66
End Date: Sunday Jan-6-2019 0:23:02 PST
Buy It Now for only: $99.66
Buy It Now | Add to watch list

Auto Meter Pillar Gauge Pod Triple 2 1/16 Ford Mustang 12121
$98.54
End Date: Sunday Dec-30-2018 9:25:41 PST
Buy It Now for only: $98.54
Buy It Now | Add to watch list

Auto Meter 17106 Gauge Pod Dual 2 1/16" for Chevy GMC Pickup
$92.62
End Date: Monday Dec-24-2018 3:55:19 PST
Buy It Now for only: $92.62
Buy It Now | Add to watch list

K1 - TR2 Triumph SFI-1 Auto Racing Suit - Driving Nomex Style Fire SFI 3.2A/1
$155.00
End Date: Tuesday Dec-25-2018 15:35:52 PST
Buy It Now for only: $155.00
Buy It Now | Add to watch list

RaceQuip - 110 SFI-1 Auto Racing Suit - 1-Piece Nomex Style Fire Rated Race Suit
$149.95
End Date: Monday Jan-7-2019 16:22:13 PST
Buy It Now for only: $149.95
Buy It Now | Add to watch list

PostHeaderIcon Ferrari Looks To Double Earnings By 2022 By Jumping On The SUV And EV Bandwagons

Ferrari is looking pretty good at the moment, posting solid numbers across the board. However, the brand hopes to pull down substantially higher earnings in the next four years, and will look to previously taboo segments to do so.

Continue reading for the full story.

The Full Story


2014 Ferrari LaFerrari - image 496584
“One approach would be an increase in volume, but a move like that would damage the brand's exclusive image. Instead, Ferrari will step into uncharted territory with new technology and new segments.”

Ferrari shoved off from mothership Fiat Chrysler about two years ago with an IPO that ended up performing extremely well for the automaker. Sales are up and the money is pouring in, with the brand posting adjusted earnings before interest, tax, depreciation, and amortisation (EBITDA) in 2017 at 1.04 billion euros ($1.3 billion at current exchange rates), which is more or less in line with expectations. However, that isn’t stopping the brand from reaching for more, as the Prancing Horse recently announced its intentions to achieve 2 billion euros (roughly $2.49 billion at current exchange rates) in core earnings by at least 2022, giving it just four years to double the numbers from its current figures. It also hopes to become debt-free a year prior.

Models like the 812 Superfast and GTC4Lusso helped contribute mightily to Ferrari’s success this year, and it’s looking like continued demand for the brand’s supercars will help pad the bottom. However, in order to achieve the goal of doubling its earnings, it’s gonna need something more.

One approach would be an increase in volume, but a move like that would damage the brand’s exclusive image. Instead, Ferrari will step into uncharted territory with new technology and new segments.


2020 Ferrari SUV - image 665966
“There was a time when Ferrari said it would never create an SUV, but then again, there was a time Enzo said that aerodynamics were for those who couldn't build a proper engine, and look where we're at now.”

First up is a Ferrari SUV, which is due out in the next few years. While the purists will consider such a monster to be blatant sacrilege, it’s looking like an inevitability at this point. There was a time when Ferrari said it would never create an SUV, but then again, there was a time Enzo said that aerodynamics were for those who couldn’t build a proper engine, and look where we’re at now.

Hybrids and all-electrics are also a distinct possibility. Ferrari already crossed the line of the former with the LaFerrari, and with high-end performance models powered by batteries already flooding the market, an EV Prancing Horse is a distinct (and probable) possibility.


2021 Ferrari LaFerrari Successor - image 721738
““Whenever Ferrari does express itself in a fully electric vehicle, it will do so by making sure that both sound and handling are reflective of Ferrari's heritage,” Marchionne explained.”

Of course, each of these possibilities would require the right touch to pull of. In a conference call to analysts, Ferrari’s CEO, Sergio Marchionne, says any SUV from the brand would maintain the essential Ferrari sensibilities, as opposed to boasting about “being able to climb rocks.” It would also be highly exclusive, and only be offered to “the selected few.”

The same is true for a possible all-electric supercar. “Whenever Ferrari does express itself in a fully electric vehicle, it will do so by making sure that both sound and handling are reflective of Ferrari’s heritage,” Marchionne explained.

Either way, expect all Ferrari’s to still be built in Maranello, although extra shifts will be added to help bolster production.

In addition to the new segments already mentioned, Ferrari will continue to offer a plethora of special edition models, while also offering more in-depth customization services.

What do you think? Should Ferrari step into the all-electric and SUV segments? Let us know your thoughts in the comments.

References


2020 Ferrari SUV - image 665967

Read our full speculative review on the 2020 Ferrari SUV.


Ferrari Looks To Double Earnings By 2022 By Jumping On The SUV And EV Bandwagons - image 722850

Read our full speculative review on the 2021 Ferrari All-Electric LaFerrari Successor.


maker logos - image 742470

Read more Ferrari news.

Comments are closed.

TiresDirect
SuperTune Kit:
Auto Auctions:
1969 Chevrolet C-10 Custom 1969 Chevy C-10 Custom Built Short Bed, REAL PATINA, LS SWAP Pickup Truck
$38,000.00
End Date: Saturday Jan-5-2019 17:58:20 PST
Buy It Now for only: $38,000.00
Buy It Now | Add to watch list

1970 Chevrolet C10 1970 Chevrolet C10 Frame Off Resto 502 Big Block Z06 4Wheel Disc Brake AC 12Bolt
$22,100.00 (13 Bids)
End Date: Saturday Dec-22-2018 9:00:00 PST
Buy It Now for only: $69,995.00
Buy It Now | Bid now | Add to watch list

1967 Ford Mustang 2 door 1967 Ford Mustang Fastback Bullit Clone
$30,100.00 (24 Bids)
End Date: Tuesday Dec-18-2018 11:04:11 PST
Bid now | Add to watch list

1968 Chevrolet C-10 Base 1968 chevrolet c10 pickup
$4,600.00 (33 Bids)
End Date: Thursday Dec-20-2018 9:28:57 PST
Bid now | Add to watch list

1955 Chevrolet Other Pickups 1955 chevy 5 window rat rod
$7,600.00 (2 Bids)
End Date: Monday Dec-17-2018 14:26:22 PST
Bid now | Add to watch list

1955 Chevrolet Other Pickups 3100 1955 1st series Chevrolet 3100 pickup
$1,075.00 (25 Bids)
End Date: Monday Dec-24-2018 5:25:30 PST
Bid now | Add to watch list

2007 Chevrolet Corvette 2007 Chevrolet Corvette Convertible LS2 6.0L V8 Only 74K Miles!! Automatic Trans
$10,000.00 (1 Bid)
End Date: Sunday Dec-23-2018 11:00:00 PST
Buy It Now for only: $24,495.00
Buy It Now | Bid now | Add to watch list

1949 Chevrolet Other Pickups 1949 CHEVROLET PICK UP VORTEC FUEL INJECTED MOTOR COLORADO FRAME NO RESERVE
$16,100.00 (39 Bids)
End Date: Monday Dec-17-2018 15:49:08 PST
Bid now | Add to watch list

2010 Chevrolet Camaro 2SS Texas Direct Auto 2010 2SS Used 6.2L V8 16V Manual RWD Coupe Premium OnStar
$8,100.00 (9 Bids)
End Date: Friday Dec-21-2018 10:02:14 PST
Buy It Now for only: $19,280.00
Buy It Now | Bid now | Add to watch list

1956 Chevrolet Other Pickups Standard 1956 Chevy Custom Panel Truck
$6,002.00 (18 Bids)
End Date: Sunday Dec-23-2018 19:19:59 PST
Bid now | Add to watch list

1952 Chevrolet Other Pickups DeLuxe 1952 Chevrolet Pickup - 5 Window - California Truck
$15,500.00
End Date: Friday Dec-21-2018 12:57:38 PST
Buy It Now for only: $15,500.00
Buy It Now | Add to watch list

1965 Ford Mustang Base 1965 Ford Mustang 170 i6 & 3 speed manual.
$521.00 (18 Bids)
End Date: Sunday Dec-23-2018 18:18:22 PST
Bid now | Add to watch list

1972 Ford F100 1972 Ford F100 Ranger 390 Big Block Automatic 9" Rear End Power Steering
$11,600.00 (4 Bids)
End Date: Wednesday Dec-19-2018 10:22:29 PST
Buy It Now for only: $37,995.00
Buy It Now | Bid now | Add to watch list

1965 Ford Other Pickups base 1965 ford econoline e100 pickup
$305.00 (18 Bids)
End Date: Saturday Dec-22-2018 16:00:44 PST
Bid now | Add to watch list

1966 Chevrolet C-10 Base 1966 Chevrolet C10 C-10 Truck
$11,301.01 (34 Bids)
End Date: Saturday Dec-22-2018 13:10:50 PST
Bid now | Add to watch list

1951 Chevrolet Other Pickups -- 1951 Chevy Truck 3100 Short Bed No Patina No Air Ride Shop Truck Rat Rod Hot Rod
$10,000.00 (31 Bids)
End Date: Thursday Dec-20-2018 22:00:16 PST
Bid now | Add to watch list

1949 Chevrolet Other Pickups Deluxe 1949 5 Window Deluxe Chevrolet Pickup Truck 9' Foot Bed One Ton 3800
$15,875.00
End Date: Friday Dec-21-2018 20:43:33 PST
Buy It Now for only: $15,875.00
Buy It Now | Add to watch list

1999 Chevrolet Other Pickups 1999 Silverado 1500
$1,300.00 (1 Bid)
End Date: Sunday Dec-23-2018 21:20:35 PST
Bid now | Add to watch list

1967 Ford Mustang coupe 1967 mustang coupe
$7,500.00
End Date: Wednesday Dec-19-2018 11:51:35 PST
Buy It Now for only: $7,500.00
Buy It Now | Add to watch list

1972 Chevrolet C10 1972 Chevy C10 Pick Up Frame Off RESTO 350 Vintage AC PS PDB 350Trans
$10,100.00 (2 Bids)
End Date: Wednesday Dec-19-2018 10:22:30 PST
Buy It Now for only: $41,995.00
Buy It Now | Bid now | Add to watch list

1988 Chevrolet Other Pickups Scottsdale 1988 Chevy V/30 Scottsdale crew cad 3+3 single wheel
$10,000.00 (0 Bids)
End Date: Sunday Dec-23-2018 16:06:07 PST
Bid now | Add to watch list

1965 Ford Mustang Convertible 1965 Ford Convertible Mustang 289 C-CODE
$3,550.00 (4 Bids)
End Date: Sunday Dec-23-2018 19:16:57 PST
Bid now | Add to watch list

1965 Ford Mustang 1965 Ford Mustang Shelby GT 350 Clone Built 289 Tremec 5 Speed Power RackPinon
$27,299.00 (12 Bids)
End Date: Wednesday Dec-19-2018 10:22:30 PST
Buy It Now for only: $62,995.00
Buy It Now | Bid now | Add to watch list

1986 Chevrolet Other Pickups 1986 CHEVY K10 SILVERADO SINGLE CAB 6.2L DIESEL 4X4 4-SPEED MANUAL 60,982 MILES!
$9,999.00
End Date: Thursday Dec-20-2018 17:25:29 PST
Buy It Now for only: $9,999.00
Buy It Now | Add to watch list

1970 Ford Mustang Convertible 1970 ford mustang convertible
$22,500.00
End Date: Tuesday Jan-15-2019 8:45:42 PST
Buy It Now for only: $22,500.00
Buy It Now | Add to watch list

1972 Chevrolet Other 1972 Chevy Vega GT 327 powerglide 8 3/4 Mopar rear zero rust out of long storage
$4,749.00 (37 Bids)
End Date: Saturday Dec-22-2018 14:50:30 PST
Buy It Now for only: $7,500.00
Buy It Now | Bid now | Add to watch list

1939 Chevrolet Other Pickups 1939 international pickup restored
$9,000.00 (8 Bids)
End Date: Wednesday Dec-19-2018 12:36:55 PST
Bid now | Add to watch list

1948 Chevrolet Other Pickups 1948 CHEVROLET PICKUP SHORT BOX HALF TON CORNER WINDOW HOTROD
$200.00 (0 Bids)
End Date: Saturday Dec-22-2018 1:07:18 PST
Buy It Now for only: $18,500.00
Buy It Now | Bid now | Add to watch list

1966 Ford Mustang 2+2 1966 ford mustang 2+2 raven black 4 speed c code
$15,600.00 (25 Bids)
End Date: Friday Dec-21-2018 5:53:25 PST
Bid now | Add to watch list

2011 Chevrolet Camaro 2SS 2011 2SS Used 6.2L V8 16V Automatic RWD Coupe OnStar Premium
$1,650.00 (10 Bids)
End Date: Friday Dec-21-2018 16:00:43 PST
Bid now | Add to watch list

Dietrich Web Consulting