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PostHeaderIcon Chevrolet Sold One Car – One! – in the U.K. Last Month

Chevrolet did well for itself in January 2018 when it moved 141,947 units for the whole month. That represents an increase of five percent from its sales total in the same month a year before. Good stuff. Unfortunately, the Bowtie didn’t do as well in the U.K. For the entire month of January — that’s 31 days — Chevrolet sold a grand total of one unit across the pond. One. One!


2014 - 2016 Chevrolet Corvette Stingray - image 526910
“Chevrolet ceased operations in the continent in 2016, leaving behind whatever stock it had left from the time it was selling rebadged Opels.”

I know what all of you are thinking. That can’t be right, right? Well, it is. Chevrolet did sell just one model in the U.K. for the whole month of January. It’s a staggering number considering how big of a company Chevy is. But there is an explanation, one that’s going to burst the bubble on this otherwise incredible story.

See, Chevrolet is not officially represented in the U.K. anymore. It ceased operations in the continent in 2016, leaving behind whatever stock it had left from the time it was selling rebadged Opels. There are some dealers that still have stock of these models so that’s probably where the one sold unit came from. Where it came from is another question entirely, the answer of which I don’t think I want to know to preserve the hilarity of this story.

And if you think about it, the paltry sales volume isn’t that bad when you consider how Chevy performed in the months earlier. According to CarSalesBase, Chevrolet’s sales in the U.K. in December 2017 was double the amount it sold in January 2018. Yes, Chevy sold two units in the last month of the year, one more than its volume in November when it also sold one unit. None of those numbers compare to its sales volume in October 2017, when it sold a staggering total of zero vehicles.

How the mighty have fallen. Then again, I guess the old saying also rings true in this instance. One is one better than none.

References


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