PostHeaderIcon Hyundai’s Super Bowl LIII Commercial “The Elevator” Features Jason Bateman

Hyundai is using its Super Bowl LIII commercial to promote its Shopper Assurance program for buyers, and it even tagged actor, director, and comedian, Jason Bateman, along for the ride. Given Bateman’s presence, the commercial is light with its tone with splashes of humor sprinkled in to get the audience’s attention. In the end, Hyundai isn’t promoting a specific model in its ad, though it did include a cameo from the Hyundai Palisade, the company’s all-new big boy SUV. The commercial is all about promoting Hyundai’s Shopper Assurance and, while it didn’t exactly drive home the point of what the program is all about, the ad succeeded in showcasing that it’s available for customers who need it. The 60-second spot will run at some point in the first quarter of the Super Bowl.

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