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Archive for the ‘Audi’ Category

PostHeaderIcon Audi to Ditch “Same Sausage, Different Length” Approach

Audi is finally ditching the “repetition” design process that it has used over the years in favor of adopting a philosophy that will give each model its own look. The German automaker used the “same sausage, different length”
tactic to make the brand more recognizable in emerging markets. Now that Audi has achieved that goal, the company is moving forward with a new styling philosophy that will focus on giving each model its own look.

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“Unless you really know where to look, it’s tricky to differentiate an Audi A4 from an Audi A6”

The idea of designing cars with a consistent look isn’t the best way to create clear identities among the different models in a lineup. But it is necessary to make the brand more recognizable. This is especially true in markets where the automaker has yet to establish a strong fan base. This design philosophy focuses on solidifying the brand’s identity in the eyes of new consumers. By and large, that’s what Audi has done in recent years. Unless you really know where to look, it’s tricky to differentiate an Audi A4 from an Audi A6. But they’re both Audis, and for the longest time, the German automaker wanted emerging markets to identify these models as Audis, something that something that Audi CEO Rudolph Stadler touched on with comments he made to Autocar.

“This design process was used to make Audis more recognizable in newer and emerging markets,” he said. “Now we are well-known in major markets like China, we can begin to change this philosophy and give each car its own look.”

The repetition design process helped cultivate an identity for the brand that it didn’t have in the past. But now that the identity has been established, Audi is free to play around in designing its models and giving each of them its own signature look.


2017 Audi Q2 - image 667696
“The Q2 is the first model to get a more expressive design, but it won’t be the only one.”

The German automaker got the ball rolling with the all-new Q2 crossover. From afar, you can still make out elements of the old Audi styling. Look closer, though, and you’ll see that it does have a fresh look to it. It’s more upright and angular than other models, and the makeup of the front bumper has a little splash of Cadillac to it.

The Q2 is the first model to get a more expressive design, but it won’t be the only one. Audi’s design chief, Marc Lichte, expects other Audi models to carry their own design in the future. “We recognize that there is a place for more differentiation now,” he said. “Since our cars are in production for a minimum of six years, in today’s world I think each model should have its own design to be attractive for this long time.”

The new philosophy will open the company to a world of limitless design potential. That’s especially true for Audi’s electric cars, which Lichte describes as having” “more material space” to play with on account of the smaller dimensions of their electric powertrains. “We’ll be able to produce [vehicles with] shorter overhangs and lower bonnets.”

I think I speak for everyone else when I say we want to see that day arrive sooner than later.

References

Audi Q2


2017 Audi Q2 - image 667707

Read our full review on the 2017 Audi Q2.


maker logos - image 744956

Read more Audi news.

PostHeaderIcon Is China Getting a Longer Q2 EV?

We already know that the Audi Q2 is here because it was launched in 2017. We also know that a long-wheelbase version of the Q2, dubbed the Q2 L, will go on sale in China in 2019. Now it seems that the small crossover family is getting another member in the form of an all-electric Q2 L that’s tipped to make its debut in the next few years.


Is China Getting a Longer Q2 EV? - image 667679
“The model will reportedly carry a driving range of around 310 miles.”

Word of the all-electric Q2 L’s existence comes by way of Indian Autos Blog, which claims that the pure electric variant of the Q2 carries the internal codename “Audi X55 BEV,” a nod to the Q2’s own “X55” codename. Details are scarce at this point, but the report indicated that the model will use the same MQB platform that currently underpins a number of Audi models, including the Q2. The model will reportedly carry a driving range of around 310 miles.

Beyond these details, there’s very little information to go by as far as the all-electric Q2 L is concerned. While there is a distinct possibility that it could arrive, it’s hard to assume that’s going to happen when non-electric Q2 hasn’t even arrived yet. From what we know, the Q2 L is expected to arrive in China in 2019 as a 2018 model. That much was revealed through images from an Audi product planning presentation that the German automaker had in China last year. There have also been reports that the Q2 L will go to India, though that’s also contingent on how much Audi plans to spend to develop an RHD variant of the Q2 L.


Is China Getting a Longer Q2 EV? - image 667723
“The Q2 L is expected to arrive in China in 2019 as a 2018 model”

An all-electric Audi Q2 L sounds good on paper, but there are plenty of reasonable questions to ask regarding the feasibility of the variant, including the kind of weight it’s carrying and how that translates to its efficiency. The setup of the chassis and suspension will also have to be reconfigured to fit electric motors instead of a traditional engine.

Given the world we live in, it’s possible that Audi does have an all-electric Q2 L on the table. But, until more details are revealed, we’re taking this report with a handful of salt.

References

Audi Q2


2017 Audi Q2 - image 667707

Read our full review on the 2017 Audi Q2.


maker logos - image 744956

Read more Audi news.

PostHeaderIcon Audi R8 to Get the Axe in 2020

It’s been only two months since Audi discontinued the all-electric Audi R8 e-Tron, after only a couple of years on the market, and word has it that the gasoline-powered supercar is also scheduled to get the ax soon. A new report claims that Audi isn’t happy with the supercar’s slow sales and that it’s not planning to develop a replacement for the current model. This means that the R8 will be phased out in 2020, an event that will put an end to Audi’s only supercar to date after 14 years.


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“The R8 has yet to make a name for itself as a full-fledged supercar, and even though it was popular in its first years on the market, interest has decreased significantly in recent years”

That’s the word from Automobile, which claims to have information about the Audi Sport’s immediate future. While the performance division is looking to expand with new versions of the RS4 and RS5, as well as an RS Q8 SUV with underpinnings from the Lamborghini Urus, there won’t be an R8 beyond 2018. The outlet doesn’t into much detail but says that the new Lamborghini Huracan will no longer share its engine and chassis with the R8 because there won’t be a new Audi-badged supercar due to slow sales.

The second-generation R8 is only two years old, having been introduced in 2015. Unlike its predecessor, the new model came with a V-10 engine only (shared with the Huracan), while the entry-level V-8 was dropped from the lineup. Two V-12 versions are offered, one that’s as powerful as the Huracan (R8 V10 Plus) at 610 horsepower and 413 pound-feet and the base model with 540 horses and 398 pound-feet. Alongside the regular R8, Audi also launched an all-electric e-Tron version and a rear-wheel-driven variant.


Audi R8 to Get the Axe in 2020 - image 670361
“Is a bit surprising that Audi doesn't even want to create a successor.”

If this rumor proves to be true, it will be far from surprising. The R8 has yet to make a name for itself as a full-fledged supercar, and even though it was popular in its first years on the market, interest has decreased significantly in recent years. On the other hand, it is a bit surprising that Audi doesn’t even want to create a successor. This doesn’t necessarily mean that the Germans have given up on this segment, but we probably won’t see a similar vehicle in the near future.

The bigger issue here is that the Audi R8 spawned quite a popular and successful race car. The R8 LMS is the number one choice for privateers in many GT3, and GT4 categories and its disappearance will probably leave a few gearheads disappointed. It wouldn’t be completely weird for Audi to keep the race car alive, but it remains to be seen if such a move is financially feasible without a road car.

References

Audi R8


2017 - 2018 Audi R8 - image 420832

Read our full review on the 2017 Audi R8.


2017 - 2018 Audi R8 Spyder - image 670350

Read our full review on the 2017 Audi R8 Spyder.


maker logos - image 744956

Read more Audi news.

PostHeaderIcon Audi Introduces Amazon Music Services On All 2017 and 2018 Models

In what can be considered an early Christmas present from Audi, owners of 2017 and 2018 model year Audis will now have access to Amazon’s music services, including Amazon Music Unlimited and Amazon Prime Music. The two services are now embedded into the infotainment systems of these models, as well as in the Audi MMI Connect smartphone app.


Audi Introduces Amazon Music Services On All 2017 and 2018 Models - image 753972
“It can be accessed right from the car or through Audi’s MMI app”

If you’re wondering whether the specific Audi model you own is included in the list of models that will get the new services, let me help you out. The two Amazon music streaming services are now available on 2017 and 2018 models of the A3, A4, A4 Allroad, Q7, TT, and R8. The 2018 A5 and Q5 models will also be getting the services. If you own a model that isn’t included in this list, that means that your vehicle does not support the services, at least not yet.

The two Amazon services work in different ways. It can be accessed right from the car or through Audi’s MMI app. Amazon Prime members also have access to a rich library of on-demand music content. If you’re a Music Unlimited member, you can access the full catalog of the streaming service, including tens of millions of songs to go with thousands of playlists from some of history’s biggest musical artists.

There’s also the option of not subscribing to either streaming service, so you’re not forced to spend money on them if you don’t want to.

Whatever option you take, the fact that there are “options” available is a huge victory in it of itself. It tells you that Audi is doing its part in providing top-quality services to its customer base.

References

Audi Q5


2017 Audi Q5 - image 690295

Read our full review on the 2018 Audi Q5.

Audi A5


2017 Audi A5 - image 678415

Read our full review on the 2018 Audi A5.


maker logos - image 744956

Read more Audi news.

PostHeaderIcon Audi Introduces Amazon Music Services On All 2017 and 2018 Models

In what can be considered an early Christmas present from Audi, owners of 2017 and 2018 model year Audis will now have access to Amazon’s music services, including Amazon Music Unlimited and Amazon Prime Music. The two services are now embedded into the infotainment systems of these models, as well as in the Audi MMI Connect smartphone app.


Audi Introduces Amazon Music Services On All 2017 and 2018 Models - image 753972
“It can be accessed right from the car or through Audi’s MMI app”

If you’re wondering whether the specific Audi model you own is included in the list of models that will get the new services, let me help you out. The two Amazon music streaming services are now available on 2017 and 2018 models of the A3, A4, A4 Allroad, Q7, TT, and R8. The 2018 A5 and Q5 models will also be getting the services. If you own a model that isn’t included in this list, that means that your vehicle does not support the services, at least not yet.

The two Amazon services work in different ways. It can be accessed right from the car or through Audi’s MMI app. Amazon Prime members also have access to a rich library of on-demand music content. If you’re a Music Unlimited member, you can access the full catalog of the streaming service, including tens of millions of songs to go with thousands of playlists from some of history’s biggest musical artists.

There’s also the option of not subscribing to either streaming service, so you’re not forced to spend money on them if you don’t want to.

Whatever option you take, the fact that there are “options” available is a huge victory in it of itself. It tells you that Audi is doing its part in providing top-quality services to its customer base.

References

Audi Q5


2017 Audi Q5 - image 690295

Read our full review on the 2018 Audi Q5.

Audi A5


2017 Audi A5 - image 678415

Read our full review on the 2018 Audi A5.


maker logos - image 744956

Read more Audi news.

PostHeaderIcon Audi Introduces Exoskeleton Suit in its Production Facilities

It’s not exactly on the level of Tony Stark’s Iron Man suits, but Audi’s new wearable exoskeleton could be a preview of what the future looks like for the company’s factory employees. The exoskeleton weighs just 6.6 pounds, and employees can wear them by simply pulling it over their bodies in the same way they do a piece of clothing. According to Audi, the device connects to the hips and covers certain sections of the upper body and the thighs. When worn, employees are said to experience 20 to 30 percent less back strain.


Audi Introduces Exoskeleton Suit in its Production Facilities - image 753749
“German automaker says that the suits are capable of providing physical support to factory workers”

Audi’s new exoskeleton suits aren’t pieces of novelty; they’re fresh pieces of technology that can help improve a worker’s physical well-being. The mechanics of the tech are still hazy, but the German automaker says that the suits are capable of providing physical support to factory workers, including helping employees carry heavy materials to ease back strain. The exoskeleton suits are being tested at selected workstations in the company’s factories in Ingolstadt and Neckarsulm. It’s part of the automaker’s goal to make the lives of its factory employees easier.

The suit is useful among workers who have to do a lot of heavy lifting, including those who take parts out of crates, those who install central consoles, and those who work on putting pieces of the car together. It’s admirable that Audi is spending money on technology that benefits its employees. It’s not all about the cars; it’s also about the people who make the cars.


Audi Introduces Exoskeleton Suit in its Production Facilities - image 753750
“Audi isn’t the only automaker that has developed some form of the technology”

That said, Audi isn’t the only automaker that has developed some form of the technology. Hyundai also has its own exoskeleton, which comes with power assistance that can let people with spinal cord injuries walk and run at up to 7 miles per hour. BMW’s also working on a similar tech, as is General Motors. The latter even collaborated with NASA to develop RoboGlove, a contraption that allows the person wearing it to increase his gripping force.

These exoskeleton suits don’t generate the headlines like they’re supposed to. But they are important in building better working environments for employees. That’s a big win for automakers and for the people who work tirelessly to help build the cars that we love.

References


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Read more Audi news.


HondaLens Augmented Reality - The Future of the Dealership Experience - image 749046

Read more technology news.

PostHeaderIcon Audi’s New Foot Massage Feature is an A8L Exclusive

Luxury car brands are always looking for a leg up on the competition. In that vein, Audi has developed one with the introduction of a “relaxation seat” that now includes a foot massage. All the magic happens in the rear right-hand seat, and Audi showed as much when it brought the A8L to the Munich Airport to demonstrate its latest technological breakthrough.

“A number of strangers were invited to step inside the cabin of the A8L to experience the new massage features first-hand.”

Just when it seemed like Audi was done promoting the all-new A8, here comes a new video showcasing more goodies that are available exclusively to the flagship luxury sedan. The whole idea of a seat with a massage function isn’t new in this segment. In fact, just about every luxury vehicle in this segment has something like it. But Audi’s taking it to the next level with an electrically adjustable footrest affixed to the backrest of the front passenger seat. Mind you; this isn’t a standard footrest. It has a full-massage capability and a heating mechanism that helps warm your feet.

All that comes on top of what you can already expect from the Audi A8L. Take its back massage feature, for example. That is as good as it gets in this segment, thanks in large part to 18 triple inflatable air bubbles that are all incorporated into the seat. Add the electrically operated head restraints that allow the person to nestle himself into the seat, all while enjoying a full-body massage experience while on-the-go.


Audi's New Foot Massage Feature is an A8L Exclusive - image 753290
“It has a full-massage capability and a heating mechanism that helps warm your feet.”

Not surprisingly, Audi was quick to showcase its new technological offering to the masses. A number of strangers were invited to step inside the cabin of the A8L to experience the new massage features first-hand. Judging by the looks on their faces, all of them seem to have gotten pretty comfortable while enjoying Audi’s new massage feature. I’d probably have the same reaction too if I were offered a chance to try out the new feature. Then again, Audi would probably have a difficult time in asking me to leave the A8L once I get into the groove of the massage.

References

Audi A8


2018 Audi A8 - image 722767

Read our full review on the 2018 Audi A8.


maker logos - image 744956

Read more Audi news.

PostHeaderIcon 2018 ABT Audi RS3 Sportback and Sedan Tuning Package

Whenever there is a new Audi announced, it is a given that a tricked-out ABT version will follow it. And so here is your 2018 ABT Audi RS3, presenting an upgrade package that fits both the Sportback (hatchback) and Sedan versions of the hot little Ingolstädter. 

A single glance at the new ABT Audi RS3 is enough to know it scores very high on the sex appeal index. But the upgrades devised for this car aren’t just cosmetic. They are designed to improve the high-performance Audi’s ride and handling, as well as its general driving fun, and at the same time give it cooler, more aggressive looks as a sort of bonus.

This is best evident in the way the tuner has employed the height adjustable KW suspension. They lower the ride height of the car and thus improve the road holding and grip, while improving the stance. When teamed up with the unique wheels offered for ABT Audi RS3, the suspension really comes into its own in giving the car a superb look. The wheel range for this car include 19 or 20 inch rims in ABT ER-C, ER-F or FR series.










2018 ABT Audi RS3 also includes a number of additional aerodynamic elements and interior finishing upgrades. The main highlights here include add-on front lip and front grille, as well as rear skirt insert, all in glossy black. For the interior, the Bavaria-based company offers different finishing upgrades in carbon and integrated entrance lights with the ABT branding, a gearshift lever badge, and a start/stop button.The package furthermore include  ABT exhaust system with two 102 mm double pipes in matte black nestled into the rear skirt, and upgraded brakes.

The post 2018 ABT Audi RS3 Sportback and Sedan Tuning Package appeared first on Motorward.

PostHeaderIcon FC Barcelona Footballers Get New Audi Cars

Not wanting to jut hand over the competition to the rivals, and also to avoid being hated on by half the population of the world’s football watching crowd, Audi decided to give FC Barcelona footballers brand-new cars as well. A week or so ago they delivered a fleet of the latest models to Real Madrid players. This ought to level the playing field. 

It appears, though, FC Barcelona players have less extravagant taste than their Madrid-based rivals. Their chosen Audis are less diverse, and most have gone for the more practical models than the really sporty ones. Lionel Messi, Luis Suárez and Gerard Piqué selected the Audi RS 6 Avant, while five other, including Ousmane Dembélé, Sergi Roberto and Samuel Umtiti, chose the little RS 3. And nearly half of the squad was handed the perfectly bland Audi Q7 SUV. Only Sergio Busquets went for, and got, an  Audi R8 Coupé V10 with 610 horsepower.

The handover ceremony for the new Audi cars took place at Circuit de Barcelona-Catalunya race track where FC Barcelona players got to sample Audi’s latest race cars. This was a lot cooler deal than what Real Madrid players got, which was a virtual lap in a Formula E car. Audi factory driver and winner of the 24 Hours of Nürburgring Nico Müller chauffeured six of the top footballers from the international top-flight club in the Audi R8 LMS. The rest got a ride in the Audi RS 3 LMS with local hero Jordi Gené.









 

The post FC Barcelona Footballers Get New Audi Cars appeared first on Motorward.

PostHeaderIcon Audi Delivers Brand-New Cars to Real Madrid Players

As if the mega-rich superstars of Real Madrid FC needed a free car, team sponsor Audi delivered a fleet of brand-spanking-new models to them to drive in the new season. The players must be under some kind of obligation to be seen in pubic in these Audis, as they normally would not drive them, what with all the exotics in their garages. 

Take Cristiano Ronaldo, for example. The dude has multiple Ferraris and Lamborghinis, and recently bought a Bugatti Chiron. A pre-facelift Audi RS7 probably doesn’t float his boat, even considering the fact that most other players got lesser models!

While 14 of the players went for the Audi Q7 e-tron quattro plug-in hybrid model so as to put on a green face for the media, coach Zinédine Zidane opted for the Audi RS 6 Avant to show he is still a man of good taste, Cristiano Ronaldo and Keylor Navas got the Audi RS 7 Sportback, and captain Sergio Ramos got an Audi R8 Spyder.







Real Madrid players were also treated to a spot of virtual racing before the handover ceremony. The Audi e-tron FE04 they got to sample in video game simulator will have its first official outing at the Formula E season opener in Hong Kong next month. Audi’s partnership with the Spanish club goes back to 2003 and it continues more strongly than ever.

The post Audi Delivers Brand-New Cars to Real Madrid Players appeared first on Motorward.

PostHeaderIcon ABT Audi S5 Tuning Program for 2018 MY Range

The S5 series have always been among the classiest Audis one can buy due to the discreet way in which they deliver their power. They are not cars for posers. The S5 models are pretty accomplished cars as standard, but upgrade treatments like this ABT Audi S5 tweak that perfection and make the whole even more enjoyable. 

The 2018 ABT Audi S5 covers all variants of the car including Sportback, Coupe and Convertible. The latter is our favorite because it is all the car you ever need. It has four seats, an open top, four-wheel-drive, a great interior, comfy ride, and stellar performance. The ABT treatment improves some of those aspects with an eye towards sportiness. So the body is garnished with aero parts, the suspension lowered, and the wheels increased in size.

But they have done all this in a level-headed way so as not to ruin that discreetness we were just talking about. ABT Audi S5 styling tweaks include aggressive looking front spoiler and a distinctive rear skirt set with a muffler system and four black chromed end pipes. They do have a profound effect on the way the car looks, but they are not show-offy. The same goes for the wheels. You have a large selection of  19 and 20 inches wheels from  DR, ER-C, GR, and FR models to choose from, in colors like “glossy black” or “matt black”.

In terms of performance, while no power kit has been announced yet for the 2018 engines, ABT Audi S5 is a better performer than the standard model thanks to tweak suspension. The ABT coilover suspension springs available for this model can be adjusted to lower the ride height by 0.6 to 1.5 inches, thus improving the car’s road holding and cornering capabilities.









The post ABT Audi S5 Tuning Program for 2018 MY Range appeared first on Motorward.

PostHeaderIcon Money Talks: The 10 Most Valuable Car Brands In The World

Ford F-150

Determining the value of a car brand can be a tricky exercise. There are so many variables to consider that ultimately, the results may differ from one study or another. What we do know is that, at the very least, the cream always rises to the top. The standings may be different depending on who the author of the study is, but it’s pretty much the same automakers making up a majority of the list.

In this exercise, we’re taking a look at the ten most valuable car brands, at least through the eyes of Interbrand, an independent agency that specializes in determining the world’s most valuable brands. Obviously, such a task involves creating a specific set of formulas and calculations using a variety of available information, including a company’s financial forecast and then using it with its own in-house-developed “role of brand” and “brand strength” calculations. If it sounds complicated, it’s because it is, especially in the current automotive climate where buzz words like “electrification,” “ride-sharing,” and “autonomous driving technology” have staked bigger pieces of influence among automakers of all shapes and sizes.

Even then, there are also certain requirements that each automaker has to meet to be eligible to be included in the list. These requirements include having a sales presence on at least three continents and having a third of a company’s revenue coming from its home market. Ultimately, it all boils down to a lot of tech jargon that’s a little above my head. What I can tell you, though, is that the final list that Interbrand came up with is both expected and revealing. A few notable names made it in predictable spots while a few surprise inclusions definitely raised our eyebrows.

Continue after the jump to read the full story.

10. Porsche


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Brand value: $10.13 billion

Top-selling model: Porsche 911

It seems crazy to think that at one point in the last 20 years, Porsche was a struggling automaker that somehow couldn’t get out of its own way. Things have definitely changed since then, and a big part of that is tied into the German automaker’s decision to enter a market that it previously shied away from. Taking a risk, Porsche ultimately decided to build the Cayenne SUV, and the rest is history. Today, Porsche cracks the top 10 list of “most valuable auto brands in the world” for good reason. It’s arguably one of the most beloved automakers in the world, and it’s rounded its model lineup to include a performance saloon known as the Panamera to go with a steady diet of sports cars led by the Porsche 911 Turbo.

9. Volkswagen


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Brand value: $11.52 billion

Top-selling model: Volkswagen Beetle

If you’re surprised that Volkswagen is so far down on this list, don’t be. This is Volkswagen the automaker, not the auto conglomerate that owns three brands on this list. On the bright side, VW actually posted improvements in terms of its brand value compared to last year. It’s incremental growth of just one percent, but it’s growth compared to 2016 when it actually posted a drop of one percent in value. Still, it could’ve been a lot better for Volkswagen had it not gotten itself mixed into the Dieselgate scandal. Look for a better year ahead for the German automaker when the calendar flips to 2018.

8. Nissan


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Brand value: $11.54 billion

Top-selling model: Nissan Sentra

If there was an automaker that earned its place in this ranking, it has to be Nissan. That’s not an indictment on the automaker’s past, but a celebration of what it has achieved in recent years. Between launching models that have been positively received and maintaining a level-headed approach in an industry that’s continues to evolve like this one, Nissan has turned in one growth year after another, culminating in a four-percent growth for this year that was good enough to land it in the top 10 list of most valuable car brands in the world.

7. Audi


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Brand value: $12.02 billion

Top-selling model: Audi A4

The Nissan of Europe, or is Nissan the Audi of Japan? Either way, the comparison fits because Audi always seems to be third fiddle in Europe to BMW and Mercedes-Benz, just like Nissan plays the same role in Japan to Toyota and Honda. That’s not a slight towards either Audi or Nissan because both companies have thrived doing their own thing. In Audi’s case, it has managed to build up a brand that’s worth $12.02 billion, becoming the most valuable auto brand under the Volkswagen Group. This year, Audi even posted a two-percent growth that probably should be bigger had it not been weighed down by Dieselgate. Still, look for Audi to remain competitive to BMW and Mercedes-Benz, as it always has been in recent years.

6. Hyundai


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Brand Value: $13.2 billion

Top-selling model: Hyundai Elantra

It says a lot about Hyundai’s growth as an automaker that it finds itself on this list with some of the most established brands in the auto industry. This wasn’t always the case though, as the Korean automaker’s surge up to mainstream popularity didn’t happen until the last decade. But, thanks to an aggressive push towards relevancy and the introduction of popular models like the Elantra, Tucson, and Santa Fe, Hyundai’s ascension up the ranks is looking less fluky and more of a result of hard work and dedication. Don’t even be surprised if, by next year, Hyundai finds itself in going up the ladder into a more prominent spot on this list. That’s the kind of outlook we’re now expecting from a company that already increased its value year-on-year by at least five percent.

5. Ford


Money Talks: The 10 Most Valuable Car Brands In The World - image 700456

Brand value: $13.64 billion

Top-selling model: Ford F-Series Trucks

Ford is the only American automaker on this list. It is a little bit embarrassing to see what’s become of General Motors and Chrysler, but at least Ford is representing the US here to a certain extent. The good news for the Blue Oval is that it posted a five-percent increase in its own value and getting it up to $13.64 billion. The bad news is that a lot of the automakers its ahead of have as good a chance as any to move up the rankings for next year’s list at the expense of Ford. I personally don’t think that’s going to happen because of the company’s strong foothold in one of the world’s biggest markets, but then again, stranger things have happened so it’s not a certainty that the automaker will retain its spot in the rankings. It is worth pointing out though that of the ten auto brands that made it on this list, only Ford can boast of having a pickup truck as its top-selling model. That counts for a win, right?

4. Honda


Money Talks: The 10 Most Valuable Car Brands In The World - image 651046

Brand value: $22.70 billion

Top-selling model: Honda Civic

Barring the unlikely event of seeing something catastrophic come out of Honda, it looks like a certainty that Honda’s going to retain its status as the fourth most valuable auto brand in the world for the next few years. That’s because it’s brand value of $22.70 billion is on an island by itself. Ford needs to almost double its value to be able to even sniff Honda’s, and conversely, the Japanese automaker needs to double its own value in order to come close to competing against the company that sits third on this list. Still, a value of $22.7 billion is nothing to sneeze at, especially when it comes as a result of a three-percent growth compared to its value from the previous year. The timeless popularity of the Honda Civic has a lot to do with Honda being where it is, but so does the continuing presence of its robust crossover and SUV lineup that’s led by the CR-V. Look for Honda to remain one of the most valuable auto brands in the world for all the reasons I just mentioned.

3. BMW


Money Talks: The 10 Most Valuable Car Brands In The World - image 629375

Brand value: $41.62 billion

Top-selling model: BMW 3 Series

Well, that was a huge leap, wasn’t it? From Honda’s $22.7 billion in brand value, we move up to BMW’s, which has a brand value of $41.62 billion. This is the power of what BMW has to offer and the niche it has carved for itself – sportier than an Audi, less uptight than a Mercedes – tells you exactly how the German automaker has built up its own brand to become a force to be reckoned with it in the industry. It still has a few miles to go before it can catch up to its biggest rival, but rest assured, the blueprint towards long-term success and sustainability is being put to good use. For one, a plethora of new models with more advanced tech features are scheduled to be released soon to complement some of Bimmer’s most popular model lines. Imagine what kind of cache it can gain with the release of the BMW 8 Series? For all of its success, it is quite ironic that BMW finds itself in this enviable position despite minimal movement on its brand value.

2. Mercedes-Benz


Money Talks: The 10 Most Valuable Car Brands In The World - image 536045

Brand value: $47.83 billion

Top-selling model: Mercedes C-Class

The king of German automakers finds itself in the second spot, trailing only the king of Japanese automakers. It should be said that Mercedes’ ascension up the ranks didn’t happen by luck or sheer happenstance. It comes as a result of record-breaking sales that helped pave the way for the company to enjoy its highest profits and revenue in its entire history. Add that to its ever-increasing global popularity and the introduction of affordable models like the CLA-Class, and it becomes clearer and clearer as to why Mercedes-Benz actually increased its brand value by a whopping 10% year-on-year. At the very least, it created a big separation with BMW’s own brand value, something I’m sure the fine folks over at Mercedes are more than happy to point out.

1. Toyota


Money Talks: The 10 Most Valuable Car Brands In The World - image 509693

Brand value: $50.30

Best-selling model: Toyota Corolla

Sitting pretty at the number one spot is Toyota, a position it has held for a few years now on the back of being the biggest automaker in the world. Toyota’s dominance as a carmaker can be best seen in the fact that it still holds a pretty good lead over Mercedes-Benz despite seeing its value take a dip by six percent. That tells you that there’s room for Toyota to have a down year and still reign supreme as the most valuable auto brand in the world. I don’t see the company’s status get challenged for at least a few more years, but that loss in value could become more worrisome if it starts becoming a trend. For now, the auto world still kneels at the feet of Toyota, as do companies like Netflix, Facebook, McDonalds and Disney for that matter.

PostHeaderIcon Audi TT Clubsport Concept Turbo: Blast from the Past!!

Audi has launched the Audi TT Clubsport Turbo Concept at the 2017 SEMA Show in Las Vegas. The TT Clubsport provides a strong reminisce of the Audi 90 IMSA GTO from the 1980’s. Lots of parts for this car have been drawn from Audi Sport Performance Parts. Audi has managed to garner enough attention at the SEMA show with its visually appealing looks.

Let’s find out more about it.

Audi TT Clubsport Turbo Concept Details


Audi TT Clubsport Concept Turbo: Blast from the Past!! - image 744094

The Audi TT Clubsport Turbo Concept comes equipped with 2.5-liter, electrically assisted, turbocharged, five-cylinder engine that generates an impressive 600 horsepower; 200 horsepower more than the standard offering. This helps the TT attain naught to 60 mph in 3.6 seconds and a top speed of 193 mph.

The TT is 5.5 inches wider, thanks to the widened wings. The TT also comes packed with a huge racing fender and a manually adjustable carbon fiber rear spoiler.
The TT has been fused with various parts from the Audi Sport Performance Parts, such as the light-weight 20-inch wheels, an adjustable suspension, and an exhaust system developed with Akrapovic.

Author’s Take


2015 Audi TT Clubsport Turbo Technology Concept - image 630048

The TT has created roars before and has taken it up by a notch with the TT Clubsport Turbo Concept. Audi also introduced the Audi Sports Parts for the TT RS and R8 V10 models at the SEMA show. Audi has done an incredible job with the TT and definitely gave it a nostalgic touch. We’re still waiting on more details for this concept, but until we get them, you can check out the 2015 Audi TT Clubsport Concept.

References

Audi TT


2015 Audi TT Clubsport Turbo Technology Concept - image 630061

Read our full review on the 2015 Audi TT Clubsport Concept.


2017 SEMA Show – Preview - image 741107

Read more news on the 2017 SEMA Show.

PostHeaderIcon Audi RS3 By ABT Sportsline

2018 Audi RS3 By ABT Sportsline

ABT Sportsline is no stranger to working on performance vehicles of German origin and ahead of the 2018 Essen Motor Show, it’s releasing its latest piece de resistance with a kit for the Audi RS3. The kit is available for both sedan and sportback versions of the RS3 and is packing an assortment of different accessories covering the car’s exterior, interior, drivetrain, and suspension.

The result of ABT’s work on the RS3 gives Audi’s performance sedan a whole new personality. Not that it needs one, but there is something to be said for a car like the RS3 that doesn’t get enough attention as it should. The Audi, after all, has to deal with both the BMW M3 and the Mercedes-AMG C63, two of the most established German performance vehicles in the market today. It’s more than capable of holding its own even without the assistance of ABT Sportsline, but if you own an RS3, this king of aftermarket package is one of those offerings that’s going to be hard to turn down. In the end, improvements come in many forms, and in the case of the RS3, there’s enough of them from this program to justify a good long look at the kit.

Continue after the jump to read more about the Audi RS3 by ABT Sportsline

Exterior

  • Front fender vents
  • Revised front grille
  • Rear skirt set that includes rear muff channel and new exhaust system
  • 19- or 20-inch wheels (available in DR, ER-C, ER-F, or FR designs)

2018 Audi RS3 By ABT Sportsline - image 744357
“The exterior of the RS3 is only good for a number of styling accessories, including front fender vents and a revised front grille”

It goes without saying that when a tuner prepares a program for a car like the Audi RS3, there’s only a certain amount of changes that can be made to improve the car’s aesthetics. That’s not so much a lack of creativity on the part of the tuner, but a testament to the outstanding design quality of the car. That’s what we have here because the truth is, ABT Sportsline didn’t have to dig deep into its chest of exterior upgrades with its program for the sedan and sportback versions of the RS3.

Based on ABT’s description of the kit, the exterior of the RS3 is only good for a number of styling accessories, including front fender vents and a revised front grille. There is an option though to add a glass black rear skirt set into the cart. It’s easy to make out in the photos because the set itself comes with a rear muffler channel and ABT’s exhaust system. The latter also includes a pair of 102-mm double pipes, each finished in a fancy matte black shade.


2018 Audi RS3 By ABT Sportsline - image 744360
“ABT’s offering for this kit revolves around a set of 19- or 20-inch wheels that you can choose in a variety of different designs”

Far more than just being a throwaway addition to the kit, the rear skirt set gives the rear section of the RS3 a more attractive design characteristic. Onto the set of wheels, ABT’s offering for this kit revolves around a set of 19- or 20-inch wheels that you can choose in a variety of different designs. I personally like the “FR” design the best, but the other designs – “DR,” “ER-C,” and “ER-F” – do have their own distinct appeal.

That’s the extent of the upgrades that you can expect for your Audi RS3. It may not be on the same level of other programs in terms of volume, but the quality of what you stand to get speaks for itself. That’s the mark of a true ABT Sportsline tuning kit.

Interior

  • Carbon fiber trim
  • Illuminated door sill plates
  • ABT-branded gear shifter
  • Push-Button ignition
  • Anti roll bars
  • Special floor mats

2018 Audi RS3 Sedan - image 690344

Note: Standard Audi RS3 pictured here.

“The highlight of the offerings is a nice carbon fiber trim, generously distributed throughout the interior to give the RS3 a more premium feel to it”

ABT Sportsline has never been the type of tuner to go all-out on the interior of the cars it develops programs for. But there are upgrades in store for the RS3, just not as expansive as you might like. The highlight of the offerings is a nice carbon fiber trim, generously distributed throughout the interior to give the RS3 a more premium feel to it. The ABT-branded illuminated door sill plates add a nice touch of personalization, while the shifter – ABT-branded as well – and push-button ignition add functional improvements to the whole driving experience of the car. Everything else though can be described as standard tuner additions, including the ho-hum special floor mats.

There is one extra offering that’s of particular interest, and it’s quite frankly, a surprising addition to a car like the RS3. Apparently, ABT Sportsline is also offering to install anti-roll bars at your behest, should you at least decide to take the tuner up on its offer. Not quite sure why it’s there, but it does speak to the breadth of tuning options that are at your disposal when you’re talking to a tuner like ABT Sportsline.

Drivetrain

  • 2.5-liter turbocharged five-cylinder engine
  • 400 horsepower and 354 pound-feet of torque (stock output)
  • 4.0 seconds standard 0-to-60-mph time
  • 155 mph standard electronically limited top speed
  • New ECU unit
  • New exhaust system with two matte black 102-mm (4.01) inch tailpipes
  • 460 horsepower and 390 pound-feet of torque (tuned output)
  • 3.8 to 3.9 seconds tuned 0-to-60-mph time
  • 174 mph tuned top speed

2018 Audi RS3 Sedan - image 690352

Note: Standard Audi RS3 pictured here.

“The result of it is an extra output of 60 horsepower and 36 pound-feet of torque”

Since this is the main focus of ABT Sportsline’s tuning kit for the Audi RS3, let’s first set the table on the German automaker’s standard engine features. At the heart of this proud sedan rests a 2.5-liter turbocharged five-cylinder engine that produces an impressive 400 horsepower and 354 pound-feet of torque. That’s a lot of power for a car like the RS3, but in true aftermarket fashion, “a lot” is never enough when you’re talking to a tuner like ABT Sportsline. Guess what the tuner did then? If you’re thinking about a remapped ECU unit, then give yourselves a pat on the back. That’s exactly what the tuner did and the result of it is an extra output of 60 horsepower and 36 pound-feet of torque. Decent gains in it of themselves, but when you add it to what the RS3 already has, the total output suddenly goes up to 460 ponies and 390 pound-feet of twist.

ABT didn’t say how the extra muscle contributes to its performance time, but considering that the standard RS3 Sedan is able to sprint from 0 to 60 mph in a shade over four seconds, it stands to reason that with ABT Sportsline’s influence, this RS3 can now hit the same speed mark in around 3.8 to 3.9 seconds. Gnarly.

As far as top speed goes, the tuner did say that with the remapped ECU in place, the RS3 now has an increased, though still limited, top speed of 174 mph. With that kind of power and performance abilities, it would be a travesty if you don’t add the aforementioned ABT exhaust system with its pair of 102 mm (4.01 inches). Throw that into the equation and you’re looking at an attention-grabbing RS3 that will have no problems waking the neighbors.

Suspension

  • New sports springs
  • New brake system

2018 Audi RS3 By ABT Sportsline - image 744359

At this point, your Audi RS3 already has cosmetic upgrades, a more powerful engine, and fancy carbon fiber trim on the interior. That’s already a trifecta right there. Ok, let’s add the floor mats too. Quad-fecta? Fantastic four? Regardless, why not complete the whole ABT program with the addition of new sports springs and a meatier braking system? The former should be able to help keep the RS performing in peak abilities when its stretching its legs while the latter is always nice to have around in case you need to slow down from the madness. Either way, both options are on the table from ABT and as is most often the case in the tuning business, better to get the whole lot than skip on the underratedly important bits.

Pricing


2018 Audi RS3 By ABT Sportsline - image 744361

The whole kit is scheduled to make its debut at the 2018 Essen Motor Show in January of next year so as you might expect, there are still no pricing details about the whole thing. Don’t worry though because ABT Sportsline isn’t the type to be bashful with announcing pricing figures so expect those to arrive sooner than later. Even better, the tuner has a reparation in the aftermarket scene for being reasonable with the cost of its programs so if you’re going to get this kit for your RS3s, there’s a chance that you’ll be able to afford it, at least if you loosen the purse strings a little.

Competition

Audi RS3 8V by B&B Automobiltechnik


2016 Audi RS3 8V By B&B Automobiltechnik - image 678590

Comparing one program for the Audi RS3 opposite another is actually a pretty straightforward thing to do because there are a number of kits that are in the market today. One rival tuner with a program for the RS3 estate comes by way of B&B Automobiltechnik. This program was presented back in 2016 and it came with a four-stage engine kit that offers a number of different output increases. The Stage 1 kit, for example, returns 430 horsepower and 457 pound-feet of torque, all thanks to a similar remap of the ECU unit. Add an air intake system into the mix and that becomes the Stage 2 kit with 450 horsepower and 483 pound-feet of torque on tap. The Stage 3 kit takes it a step further with the installation of air intake mods, a free-flow sports exhaust system, and a new, in-house, high-performance intercooler and the output goes up again to 485 ponies and 516 pound-feet of torque. Then there’s Stage the Stage 4 kit, which includes every upgrade from the first three stages and adds a bigger and more bespoke turbocharger. The result is an output of 550 horsepower and 553 pound-feet of torque, enough power to propel the RS3 to go from 0 to 60 mph in just 3.8 seconds on its way to a top speed of 186 mph.

Read our full articles on the 2016 Audi RS3 8V by B&B Automobiltechnik.

Conclusion


2018 Audi RS3 By ABT Sportsline - image 744358

The name behind the product says it all. In the world of aftermarket tuning, few are as esteemed and trusted as ABT Sportsline. That reputation was earned and has served the tuner well. It’s new aftermarket program for the Audi RS3 may not offer the most powerful engine upgrades, but what you get in return is quality, and the highest level of it. From the aesthetic mods to the output increase, there’s nothing to worry about should you get this kit from the well-respected German tuner.

  • Leave it
    • More powerful options available in the market
    • Not as extensive as I thought

References

Audi RS3


2018 Audi RS3 Sedan - image 690330

Read our full review on the 2018 Audi RS3 sedan.


2015 Audi RS3 - image 585650

Read our full review on the 2017 Audi RS3 hatch.

PostHeaderIcon Audi RS5 Coupe RS500 By Manhart Racing

Manhart Racing is known for creating some incredible tuning programs in the past, most recently turning the BMW M5 into an 800-horsepower powerhouse. Now the German tuner is turning its sights on the Audi RS5 with a new program that packs plenty of aftermarket punch. Ok, maybe it’s not as potent as the M5’s kit, but it’s still good enough to bring some extra level of excitement to Audi’s resident mid-size performance coupe.

In keeping with Manhart Racing’s tradition, the aptly named RS500 tuning program is packing the load with power and performance bits. It also features a number of handy visual upgrades in case you’re in the mood to turn your RS5s into something that looks right at home in the Fast and Furious franchise. But enough of the small talk. The RS500 program is largely tied into the objective of giving the Audi RS5 more than what it’s capable of. It’s about giving the RS5 the chance to maximize its potential as a performance car. It’s about turning the spotlight to arguably one of the most underrated performance cars in the market today. Give it some cosmetic upgrades, slap on a few engine upgrades, and dial up the suspension work. That’s the name of Manhart Racing’s RS500 tuning game and the results, well, they certainly speak for themselves. So if any of you own an Audi RS5 and you’re looking to give it an aftermarket touch, you’re going to need to take a long and hard look at what Manhart Racing has on the table.

Continue after the jump to read more about the Audi RS5 RS500 by Manhart Racing.

Exterior

  • Matte black body finish
  • Gold trim accents on the body
  • 21-inch Concept One wheels

2017 Audi RS5 Coupe RS500 By Manhart Racing - image 742831
“The predominantly matte black look of the two-door coupe is visually boosted by the gold accents throughout the body”

This is a pretty straightforward tuning program so don’t expect anything complicated out of it. There aren’t any aerodynamic bits to talk about because there aren’t any to begin with. What Mansard did do was provide a good list of cosmetic upgrades that, at least in my mind, works well on the RS5. The predominantly matte black look of the two-door coupe is visually boosted by the gold accents throughout the body. I especially like the gold racing stripes running the whole length of the RS5. That’s a nice aesthetic touch that brings out a more personable side to the coupe. While I’m at it, the 21-inch Concept One wheels are solid inclusions as well, as are the gold trim surrounding them. It’s going to be next to impossible to notice how it looks when you’re driving the car, but look at how the gold trim separates itself from the wheels and the black rubber of the tires when the RS5 is on the road. Subtle hints like that go a long way in making a car like the two-door Audi look more appealing from a visual point of view.

Interior


2014 Audi RS5 - image 511744

Note: Audi RS5 pictured here.

One thing that must be said about Manhart Racing’s tuning program. It usually doesn’t showcase its interior upgrade offerings in public because most of it is actually of the personalization variety. That’s not to say that the tuner is lacking in this department. On the contrary, Manhart’s actually well versed in the art of interior customization, as shown by some of its previous works. So in the absence of any relevant details surrounding what’s available for the Audi RS5, feel free to let your imaginations run wild on what you can do to the interior of your RS5s. Some fancy leather upholstery perhaps? Maybe throw in some wood or carbon fiber trim?

Drivetrain

  • Software engine update
  • New output of 499 horsepower and 517 pound-feet of torque
  • Optional stainless steel exhaust system

2017 Audi RS5 Coupe RS500 By Manhart Racing - image 742832
“The RS5’s stock output of 450 horsepower and 443 pound-feet of torque gets boosted to a tidy 499 horses and 517 pound-feet of twist.”

Manhart Racing hasn’t disclosed the specifics of the engine upgrade, but it’s easy to figure out that the whole program revolves around a software tune, something akin at least to its MHTronik tuning module that nets as much as 60 extra horsepower out of any engine it’s used on. In this case, the Audi RS5’s 2.9-liter bi-turbo V-6 engine is the lucky unit that’s going to be the recipient of Manhart Racing’s handiwork. The results are what you’d expect too as the RS5’s stock output of 450 horsepower and 443 pound-feet of torque gets boosted to a tidy 499 horses and 517 pound-feet of twist. That computes to an extra 49 ponies and 74 pound-feet of torque, right around the vicinity of what you can expect from the German tuner’s software tuning kit.

Needless to say, the extra shot of power should translate better performance times for the RS5. The tuner hasn’t announced the exact figures at this point, but with the standard RS5 Coupe capable of sprinting from 0 to 60 mph in 3.9 seconds on its way to a top speed of 174 mph, it stands to reason that the modified RS5 can cover the same distance in about 3.8 seconds before peaking at a top speed that’s in the neighborhood of 174 mph. Regardless of the actual figures, a 500-horsepower Audi RS5 sounds like a great investment to me. Last but certainly not least is a optional stainless steel exhaust system that itself can accommodate catless downpipes.

Suspension


2017 Audi RS5 Coupe RS500 By Manhart Racing - image 742834

Accompanying the cosmetic and engine upgrades that are included in the RS500 build is a custom KW coilover suspension kit. Not only does it bring the ride closer to the ground, but it also helps facilitate an improved ride for the Audi RS5, the kind that you won’t be able to get if you buy the two-door coupe in stock form and leave it as it is.

Pricing


2017 Audi RS5 Coupe RS500 By Manhart Racing - image 742835

The total price of the RS500 program is fluid depending on how much work is done on the car’s interior. You can take comfort though by knowing that the whole kit probably won’t be as expensive as you think, especially with how simple it all is from the perspective of the whole RS500 kit. In lieu of that, I’m expecting the price tag for this program to sit somewhere in the $20,000 range, maybe even cheaper than that provided that you don’t request any exotic leather on the cabin of the coupe.

Competition

Audi RS5 by mcchip


2013 Audi RS5 by McChip-DKR - image 528652

Truth be told, there haven’t been that many tuning programs to come out for the Audi RS5. I don’t exactly know the reason behind it, but it is a telling reminder that not all aftermarket kits are created equal.That’s not to say that the RS5 has been ignored by this subsection of the auto industry because there have been some programs developed specifically for it in the past. One of these programs comes to us by way of mcchip, which unveiled its kit for the RS5 back in 2013 for that year’s version of the sports coupe. That kit followed a different blueprint though because it revolved largely around a three-stage engine upgrade that got as much as 600 horsepower and 435 pound-feet of torque out of the RS5’s old 4.2-liter V-8 mill. That’s a lot of power for an older model of the RS5, but then again, the engine that model carried was bigger than the new-generation model. Just goes to show you how much aftermarket potential the RS5, regardless of model year, really has.

Read our full review on the Audi RS5 by mcchip.

Conclusion


2017 Audi RS5 Coupe RS500 By Manhart Racing - image 742828

I’ve always found it intriguing – maybe even weird – that the Audi RS5 doesn’t get as many tuning programs as some of its rivals from BMW and Mercedes-Benz AMG. Maybe it’s because the two-door Audi sports coupe isn’t as popular as its rivals, but whatever the case may be, I’m actually happy that Manhart Racing took a stab at developing one. It may not be the most comprehensive tuning kit in the world, but it’s more than enough to accomplish its goal of bringing something new to the table for the RS5. On that end, I’d call Manhart’s RS500 tuning a kit something that’s worth a long look should you be in the market for an aftermarket program for your RS5s.

  • Leave it
    • Expected something more
    • Availability could be an issue

References

Audi RS5


2014 Audi RS5 - image 574081

Read our full review on the 2017 Audi RS5.

PostHeaderIcon Like Lots of Tech? You Need the Audi A7 in your Life

The Audi A7 recently made its debut, and it should come as no surprise that it took a lot of DNA from it’s bigger brother, the Audi A8. A lot of this DNA includes an insane amount of technology that shows just how far we’ve come in this department over the last 20 years. Digital Displays in cars were once practically non-existent, and those that did have them didn’t have anything anywhere near as cool as we have today. With that in mind, the Audi A7 (and the A8 for that matter) really push things to the limit with technology, and that’s what we’re here to talk about today.

First off, let me point out that you’re going to have to pay up if you want the goods, but in the end, it’s really worth it if you’re into this kind of stuff. You want to hit up the checkbox for the MMI Navigation Plus system that gives you the Audi Digital Cockpit, and the MMI navigation. I mean, the graphics are beautiful, the infotainment screen is almost too gorgeous to allow in a car (talk about distracted driving,) and the way that ten-inch display in the center stack blends in so nicely with the glass panel around it, the whole package just comes together nice and clean. The best part is that the system works like a smartphone in that you can use the upper screen to control most infotainment system functions, meaning there is no more control knob. And, the lower screen is used to control various creature comforts – that means there are far fewer buttons inside the vehicle.

There’s a lot what you find in the infotainment system, though. We’re talking about as many as 39 driver assistance features (these are available via three different packages, so they don’t come cheap,) and there’s the option for voice control as well. And, when you use this voice control, the system accesses data stored locally with the vehicle and in the Audi cloud. A head-up display can be had for some extra moolah and, sometime in 2018, Audi will activate the garage and parking pilot systems which should park your car for you. And, to bring the whole technology package together, the A7 is a mild hybrid as well, which means it can freewheel at certain speeds with the engine off, only starting when needed. A front-facing camera is also used to help improve start\stop functionality.

Now, obviously, a lot of this technology is just really over the top. The mild hybrid technology doesn’t even save you a whole liter per 100km driven, and until the A7 can locate a parking spot and park itself, the parking and garage assistant just seem to be in place for people who like the showoff or are simply too lazy to park themselves. Be that as it may, the A7 is very technological and, if you’re into technology, it’s certainly something you want to look into. This is what the future of all cars looks like – few buttons, more touch displays, more hybrid technology – but it still comes at a cost. What do you guys think of the new A7’s technology? Let us know in the comments section below

Audi Virtual Cockpit and MMI explained

Audi AI parking pilot and garage pilot

References

Audi A7


Like Lots of Tech? You Need the Audi A7 in your Life - image 739611

Read our full review on the new, 2019 Audi A7.


2018 Audi RS4 And RS5 Carbon Editions - image 734768

Read more Audi news.


Watch Giant Robots Duel One Another: Video - image 739786

Read more technology news.

PostHeaderIcon The New Audi A7 Is Here, But Its Sporty Heritage Remains The Same

Out of a rich history that originates in the early 20th century, Audi as we know it was born from corporate mergers in 1969. The first Audi model came to the U.S. for the 1970 model year, and the rest is automotive history. Audi’s latest model, the 2019 A7 Sportback, just took center stage at a debut event in Ingolstadt, Germany, Audi’s hometown. The four-door coupe is stunningly gorgeous and features some cutting-edge technology and high-horsepower drivetrains.

But, it was 1992 that Audi earnestly began competing in the sports sedan segment. The model of choice: The S4. This compact sedan came with a potent, 2.2-liter turbocharged inline five-cylinder good for 227 horsepower and 258 pound-feet of torque. The little five boasted high-tech stuff for its day, too, including dual overhead camshafts, four valves per cylinder, and an air-to-water intercooler for the turbo. A five-speed manual transmission was the only gearbox offered. Of course, being an Audi, the 1992 S4 came with Quattro AWD. Even this version of Quattro could split torque variability between the front and rear axles depending on traction, sending as much as 70 percent to the front wheels. Fuel economy wasn’t a strong suit, however, only returning an EPA-estimated 18 mpg in the city and 23 mpg on the highway. Then again, that’s pretty good for a 227-horse, AWD car from the early 1990s.

Audi wasn’t afraid of making a limited-edition car for the U.S., either, as only 250 examples of the ’92 S4 came Stateside. More became available for the 1993 model though. Not surprisingly, all were sold out rather quickly, despite its hefty price tag of $44,750. That’s roughly $80,000 today. Still, Audi quickly built its reputation here in the U.S. and has seen big success ever since.

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Evolution of Audi’s sports sedans: 1992 Audi S4 vs. 2019 Audi A7

1992 Audi S4 Review

2019 Audi A7

References

Audi A7


2019 Audi A7 - image 739573

Read our full review on the 2019 Audi A7.


2018 Audi Q8 - image 705602

Read more Audi news.

PostHeaderIcon EIC Thoughts: Audi Finally Nails a Generational Shift with the New Audi A7

I will openly admit that I’ve been very harsh toward the German brands – all of them – for following the “same sausage, different length” philosophy (Audi, this is you) or for simply changing very little when it comes to facelifts or generational shifts. Admittedly, I expected the same from Audi when it came to the A7. But, while there are a lot of similarities to the A8, the A7 still stands out as its own model thanks to Audi’s ambition to provide simple evolutionary enhancements to not only the exterior but the interior too. In comparison to the A8, the A7 gets additional body lines on the hood but lacks the strong line below the waist. Inside, the dash is more defined, while things like the center console and trim panels have been tweaked just enough to keep things comfortable. Sure, it’s a bit smaller, but everything is so well proportioned inside and out that it’s almost like it was meant to be this way.

And, even better is the fact that there are options-a-plenty. You get the MMI system by default, but to get the Virtual cockpit you have to go with the MMI Nav Plus. I don’t necessarily like that idea, but it is what it is. A total of four sound systems are for the taking, including a very powerful Bang & Olufsen advanced sound system. You can also opt for the Audi Ai Parking Pilot and Remote Garage Pilot, but those won’t be activated until later on in 2018. What I really want to know is what engines will be available once the A7 goes into production. Audi already has the base 3.0-liter (hybridized, of course) that delivers 340 ponies and 368 pound-feet, but what else will be on the docket? I would love to see a turbo V-8, but I doubt it will happen. An S7 and RS7 are almost mandatory, and with any luck, the RS7 may get the turbo V-8 – eh, a man can hope anyway, right?

At the end of the day, the A7 certainly doesn’t disappoint, but I am worried about one thing. Considering the fact that the A7 borrows heavily from the A8, will the rest of the lineup eventually end up looking just like the two range-topping models? History tells me yes, and that’s a bad thing, as Audi could really use some diversity in its lineup, but at the same time, the brand’s strategy seems to be working so perhaps I should be less critical. Is this the world we live in now? Where every automaker makes one design, then copy and pastes it onto a proportionately smaller canvas? I really hope not, but who could blame you if you were starting to think that way? I certainly won’t because it seems to me like I see a lot of the same designs popping up model after model, and that doesn’t say a lot for individuality at all.

What do you guys think? Is the A7 a hit or a dud? Are automakers being too eager and pushy with their design consistency between models, changing little outside of size and engine output? Let us know what you’re thinking in the comments section below.

References

Audi A7


EIC Thoughts: Audi Finally Nails a Generational Shift with the New Audi A7 - image 739611

Read our full review on the new, 2019 Audi A7.


2017 Audi A7 - image 673725

Read our full review on the previous 2017 Audi A7.

Audi S7


2019 Audi S7 - image 723160

Read our speculative review on the 2019 Audi S7.

PostHeaderIcon 2018 Audi A7 Sportback Unveiled – Details, Specs, Pricing

Let us not beat around the bush. The all-new 2018 Audi A7 Sportback is extremely pretty. The four-door coupe from Ingolstadt has always been a looker, but this new one takes things to a whole new level. It’s cool, it’s sophisticated, it’s sporty. And the best part is its design is going too affect the looks of most future Audis. 

Whether it’s the wider stance and bigger intakes or the large taillight and active spoiler, anybody can find something in the 2018 Audi A7 Sportback they absolutely love. The cabin is pretty nice as well, with the intention being to reduce clutter and achieve a neat,clean design. It’s been largely successful, but it’s a bit too screen-y for our taste. You have a 10.1-inch upper display, an 8.6-inch lower display for climate system, and the digital cockpit measuring 12.3-inch.

If you option your 2018 Audi A7 Sportback right you can end up with amazing features. Up to seven drivers can store their preferred settings in individual user profiles, and as many as 400 parameters can be personalised. It even get some AI features from the new A8, like Audi AI remote parking pilot and the Audi AI remote garage pilot. In total, the new A7 has 39 driver aids. Even handling is trusted to computers here what with a new electronic chassis program (ECP) which works with an uprated air suspension system and optional all-wheel-drive.

All A7 Sportback models will be equipped with a new mild hybrid system (MHEV). At launch you can order the car with a 3.0 V6 TFSI petrol engine.rated at 340PS and 500 Nm,mated to a seven-speed S tronic twin-clutch transmission. Additional six- and four-cylinder engines, both petrol and diesel, will follow shortly after the start of production. 2018 Audi A7 Sportback rolls off the assembly line at the Neckarsulm site and will launch on the German market in late February 2018. Pricing starts at 67,800 euros in EU and £56,000 in UK.






The post 2018 Audi A7 Sportback Unveiled – Details, Specs, Pricing appeared first on Motorward.

PostHeaderIcon 2018 Audi A7 Sportback Unveiled – Details, Specs, Pricing

Let us not beat around the bush. The all-new 2018 Audi A7 Sportback is extremely pretty. The four-door coupe from Ingolstadt has always been a looker, but this new one takes things to a whole new level. It’s cool, it’s sophisticated, it’s sporty. And the best part is its design is going too affect the looks of most future Audis. 

Whether it’s the wider stance and bigger intakes or the large taillight and active spoiler, anybody can find something in the 2018 Audi A7 Sportback they absolutely love. The cabin is pretty nice as well, with the intention being to reduce clutter and achieve a neat,clean design. It’s been largely successful, but it’s a bit too screen-y for our taste. You have a 10.1-inch upper display, an 8.6-inch lower display for climate system, and the digital cockpit measuring 12.3-inch.

If you option your 2018 Audi A7 Sportback right you can end up with amazing features. Up to seven drivers can store their preferred settings in individual user profiles, and as many as 400 parameters can be personalised. It even get some AI features from the new A8, like Audi AI remote parking pilot and the Audi AI remote garage pilot. In total, the new A7 has 39 driver aids. Even handling is trusted to computers here what with a new electronic chassis program (ECP) which works with an uprated air suspension system and optional all-wheel-drive.

All A7 Sportback models will be equipped with a new mild hybrid system (MHEV). At launch you can order the car with a 3.0 V6 TFSI petrol engine.rated at 340PS and 500 Nm,mated to a seven-speed S tronic twin-clutch transmission. Additional six- and four-cylinder engines, both petrol and diesel, will follow shortly after the start of production. 2018 Audi A7 Sportback rolls off the assembly line at the Neckarsulm site and will launch on the German market in late February 2018. Pricing starts at 67,800 euros in EU and £56,000 in UK.






The post 2018 Audi A7 Sportback Unveiled – Details, Specs, Pricing appeared first on Motorward.

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