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Archive for the ‘car commercials’ Category

PostHeaderIcon Chuck Norris is Tough and So is the New Toyota Tacoma Pickup, Apparently

We all have our favorite Chuck Norris jokes, but apparently, we all forgot about the power of his autograph. That’s right; it’s been scientifically proven that Chuck Norris’ signature can turn random objects into all-conquering superheroes. Take a look at what happens to the Toyota Tacoma once it got bestowed with Chuck’s perfectly legible John Hancock.

PostHeaderIcon The UK Bans BMW Ad For Depicting Dangerous Driving

When you consider the constant bombardment of advertising that we all must endure on a daily basis, it comes as no surprise that grabbing the attention of consumers is no easy feat. Bimmer thought it had the right recipe with this ad aimed at the U.K. market, but apparently, it violates the sensibilities of regulators by depicting “dangerous” and “irresponsible driving.”

Continue reading for the full story.

PostHeaderIcon Video of the Day: Funniest Car Insurance Commercials

These are just great – guaranteed to give you a good laugh.


References


Video of the Day: Ford GT Meets the Arctic Circle - image 755824

Read more car video news.

PostHeaderIcon Valentine’s Day Special: 5 Romantic Vintage Car Ads

Originating a Western Christian feast day honoring early saints named Valentinus, Valentine’s Day has grown into significant cultural, religious, and commercial celebration of romance. Initially popular in England and English-speaking countries in the 19th century, it spread to other countries around the world in the second half of the 20th century. Although not a public holiday, it’s become so important that many companies and retailers are spending a lot of money on advertising ahead of February 14th. Automakers have also joined this trend, and nearly every important manufacturer launches a romantic video around this date.

But the romance theme has been used for car advertising since the early days of the automobile. Although not necessarily related to Valentine’s Day, it’s a theme that goes back to the early 1900, and it has been used quite extensively in the 1960s and 1970s, especially in the United States. Modern commercials are pretty cool too, but for this year’s Valentine’s Day, I’m looking back over a handful of vintage, printed ads just to see how carmakers were approaching this theme back in the day.

Continue reading for the full story.

The Classic Beach Scenario


Valentine's Day Special: 5 Romantic Vintage Car Ads - image 768369

Pontiac’s ad for the 1964 Bonneville is as classic as it gets. Although the description doesn’t say a word about romantic walks on the beach or a getaway with your loved one in a convertible, the image suggests just that. Actually, many 1960s print ads exploit this theme with a close-up on a big, fancy car and a background showing the sun setting above the sea, a sandy beach, palm trees, and a well-dressed, middle-aged couple. Unless the car is a Volkswagen Microbus and the fancy couple is replaced by young people in bathing suits that are carrying surfing boards.

The Love Bug


Valentine's Day Special: 5 Romantic Vintage Car Ads - image 768370

Volkswagen’s “Love Bug” is arguably among the most iconic car commercials ever released on print. The image with the two Beetles almost side by side and the drivers sticking their heads out the window to kiss has inspired many ads since then, including one for the modern Mini Cooper. Although image itself is romantic, the text is rather cheesy. Sentences like “a sweetheart of a deal,” “lovely racing type wheels,” and “cute black trim” shouldn’t be on a car poster (unless it’s a Nissan Figaro), but I guess it was a good way to get to the younger audience back in the 1960s. But “Love Bug” wasn’t just a title for an ad. It was an actual limited edition version of the Beetle inspired by the 1969 “Herbie: The Love Bug” film. Oh, did I mention that these cars were available in “red hot red” and “luscious lime green?”

Falling in Love with a Volvo


Valentine's Day Special: 5 Romantic Vintage Car Ads - image 768366

While the previous ads are more about spending time as a couple, Volvo’s commercial for the 1977 GT is a love story between a man and his Swedish coupe. There are no subliminal messages and no romantic landscapes, just a guy washing his Volvo GT in front of the garage. And the story about how he fell in love with the GT while servicing his other Volvo at the dealerships. Sure, not many people trade in a 35,000-mile vehicle to get a brand-new one just like that, but I can definitely see it happen. An ad for single men on Valentine’s Day I guess?

The Buick Love Story


Valentine's Day Special: 5 Romantic Vintage Car Ads - image 768367

This ad is not only the oldest, dating back to 1939, but it’s also the most serious in this list. It takes a couple of minutes to read it, which makes it way too time consuming for the 21st century. I don’t know if this was the norm 80 years ago and if this commercial had notable results, but it’s definitely different. More than half of the poster tells the story of a traveling salesman trying to convince an attractive woman to take a ride in his fancy car. At the end of the rather lengthy dialogue, during which the man mentions all of the car’s features, he finds out that the farmer’s daughter is actually driving the same Buick. It all end with the woman asking him to “race to town.” Not likely to happen in the real world, but bringing a woman in a discussion that would usually take place between two gearheads turns it into a love story. Sort of.

Forget about them Italian Supercars


Valentine's Day Special: 5 Romantic Vintage Car Ads - image 768368

And we’re down to my last ad, which is not only the cheesiest, but it also comes from a Japanese automaker we don’t hear much about these days. I’m talking about Daihatsu, a company known for its utility vehicles, kei cars, and innovative technologies. This ad is about he Hijet, a really small MPV that made big waves in Asia and Europe between the 1970s and the late 1990s. Very small MPV are difficult to promote because they’re not exactly spacious and use really small engines, but Daihatsu found a funny way to make it stand out by dubbing it a “little babe-magnet” and calling out gearheads to forget Italian racers if they want to find a date. The “picks up five times more women than a Lamborghini” punchline is clever and funny at the same time. Okay, so it’s not exactly romantic, but it’s the kind of ad that single man can relate to.

Any other vintage ads I should have included on this list? Make sure you drop them in the comments box below.

PostHeaderIcon Butthurt Alert: Ram Superbowl Commercial Sparks Outrage

As expected, Super Bowl LII had its fair share of commercials. There were some good ones, and there were some bad ones. None of them, though, were as controversial as the Ram commercial that used a portion of Martin Luther King Jr’s speech. To say that it wasn’t well-received would be an understatement. It was panned, criticized, and obliterated for using the speech as a means to sell Ram trucks, a clear misinterpretation of the actual message of King’s speech. But given what we’ve come to know since, was it really a case of insensitivity on Ram’s part or was it all a big misunderstanding of the ad’s real purpose?


I understand the initial negative response towards the commercial. I found it a little too self-serving myself, not because I thought Ram was intentionally using the message of King’s speech in a bad light, but because it was doing it — indirectly, at least — to peddle its products.

It’s come to light since the ad drew backlash that the Estate of Dr. Martin Luther King Jr., through its manager, Eric D. Tidwell, made the decision to allow King’s sermon to be used in the ad. “When Ram approached the King Estate with the idea of featuring Dr. King’s voice in a new ‘Built To Serve’ commercial, we were pleasantly surprised at the existence of the Ram Nation volunteers and their efforts,” Tidwell said in a statement to The Washington Post.

“We found that the overall message of the ad embodied Dr. King’s philosophy that true greatness is achieved by serving others,” Tidwell added.


Unfortunately, the King Center, which was founded by his wife, Coretta Scott, tweeted that center and its chief executive, Bernice King, the youngest of King’s children, did not approve the use of King’s speech in the commercial. “Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial,” the tweet said.

Clearly, someone from King’s side dropped the ball there. If the estate gave the go-signal to use the speech, why wasn’t his family notified of the decision?

For its part, FCA defended the commercial, saying that it “worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals and estate representatives were a very important part of the creative process every step of the way.”

Regardless of what you think, the commercial will live in infamy now, even if it probably wasn’t the intention.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.


maker logos - image 763851

Read more Super Bowl news.

PostHeaderIcon Ram 1500 Super Bowl LII Ad Takes Subtle Shot at Minnesota Vikings

There’s something to be said for a commercial that nails it with the subtlest of hints. I’ll submit this ad for the new 2019 Ram 1500 pickup as a perfect example of that. The theme of the ad centers around a group of Icelandic Vikings who make the trip to Minnesota from Iceland to watch Super Bowl LII, presumably because they thought the Minnesota Vikings were actually playing in it. From there, hilarity — and a fitting closing tagline — ensues.


The ad itself has a lot of authenticity to it because it was shot in Iceland. The commercial starts off with a Viking driving the Ram 1500 and picking up his buddies for the long row from Iceland to Minneapolis. An uptempo cut of Queen’s song, “We Will Rock You” sets the stage for the commercial, which cuts to the Vikings in a longship, rowing to Minneapolis with the Ram 1500 in tow. Once they hit land, the rambunctious group make the drive to Minneapolis, only to find out through the radio that the Vikes of Minnesota aren’t playing in “tonight’s matchup.” (FYI, the Philadelphia Eagles beat the Minnesota Vikings in the NFC title game on their way to beating the New England Patriots in Super Bowl LII).

Dejected, the suddenly forlorn group of Vikings make a U-turn back to their longship where they once again sing their rousing rendition of Queen’s hit song. That’s when the voice-over comes in with a perfectly placed tagline, calling the Ram 1500 as a pickup that’s “built for the unexpected.”

It’s a tremendous exclamation point to a fantastic commercial from Ram.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.


maker logos - image 763851

Read more Super Bowl news.

PostHeaderIcon Toyota Drops Two ads for Super Bowl LII Prior To The Big Game

Toyota will run no less than three ads this Sunday in a string of highly coveted time slots during the Super Bowl, a first for the Japanese auto behemoth. The ads will go heavy on the sports and feature athletes from the Olympic and Paralympic Games, with the theme being “Unity, Courage And Inspiration.”

Continue reading for the full story.

The Full Story


Toyota Drops Two ads for Super Bowl LII Prior To The Big Game - image 765078
“This year, the automaker is going big, buying up three spots and a whopping 150 seconds of airtime.”

While Toyota has a pretty solid history when it comes to Super Bowl ads, the automaker decided to forego buying slots during last year’s Big Game, citing a mismatch in timing for its various campaigns. This year, however, the automaker is going big, buying up three spots and a whopping 150 seconds of airtime.

The ads will run during the first quarter, after the half-time show, and during the second half.

Two of the ads will come from Toyota’s “Start Your Impossible” campaign, with the third shown as a continuation of its older “Let’s Go Places” campaign.

The first ad, entitled “Good Odds,” will be 60 seconds in length and feature the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. The video quickly chronicles Woolstencroft’s journey from birth as she works to overcome her disability and join the ranks of elite athletes. Watch it below.


The second ad will also be a minute in length, and will feature a diverse group of sports fans coming together to share their passion for competition. Tune in on Sunday to watch it.

The third and final ad will be 30 seconds in length, and is entitled “Mobility For All.” Once again, Toyota is featuring Olympic and Paralympic athletes, as well as “people from ages ranging one to 100 in all stages of life.” The ad is meant to show Toyota’s “shift to a mobility company by showcasing some examples of Toyota’s mobility technologies,” and includes flying machines and lan-tastic three-wheelers. Watch it below.


“With the Super Bowl and the Olympics just days apart in NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots,” says group vice president of marketing at Toyota Motor North America, Ed Laukes.

The ads are certainly quite inspiring, and do well to bolster the visibility of the Toyota brand.

No word on the new Supra though.

References


maker logos - image 741755

Read more Toyota news.


maker logos - image 763851

Read more Super Bowl news.

PostHeaderIcon Toyota Drops Two ads for Super Bowl LII Prior To The Big Game

Toyota will run no less than three ads this Sunday in a string of highly coveted time slots during the Super Bowl, a first for the Japanese auto behemoth. The ads will go heavy on the sports and feature athletes from the Olympic and Paralympic Games, with the theme being “Unity, Courage And Inspiration.”

Continue reading for the full story.

The Full Story


Toyota Drops Two ads for Super Bowl LII Prior To The Big Game - image 765078
“This year, the automaker is going big, buying up three spots and a whopping 150 seconds of airtime.”

While Toyota has a pretty solid history when it comes to Super Bowl ads, the automaker decided to forego buying slots during last year’s Big Game, citing a mismatch in timing for its various campaigns. This year, however, the automaker is going big, buying up three spots and a whopping 150 seconds of airtime.

The ads will run during the first quarter, after the half-time show, and during the second half.

Two of the ads will come from Toyota’s “Start Your Impossible” campaign, with the third shown as a continuation of its older “Let’s Go Places” campaign.

The first ad, entitled “Good Odds,” will be 60 seconds in length and feature the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. The video quickly chronicles Woolstencroft’s journey from birth as she works to overcome her disability and join the ranks of elite athletes. Watch it below.


The second ad will also be a minute in length, and will feature a diverse group of sports fans coming together to share their passion for competition. Tune in on Sunday to watch it.

The third and final ad will be 30 seconds in length, and is entitled “Mobility For All.” Once again, Toyota is featuring Olympic and Paralympic athletes, as well as “people from ages ranging one to 100 in all stages of life.” The ad is meant to show Toyota’s “shift to a mobility company by showcasing some examples of Toyota’s mobility technologies,” and includes flying machines and lan-tastic three-wheelers. Watch it below.


“With the Super Bowl and the Olympics just days apart in NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots,” says group vice president of marketing at Toyota Motor North America, Ed Laukes.

The ads are certainly quite inspiring, and do well to bolster the visibility of the Toyota brand.

No word on the new Supra though.

References


maker logos - image 741755

Read more Toyota news.


maker logos - image 763851

Read more Super Bowl news.

PostHeaderIcon Toyota Drops Two ads for Super Bowl LII Prior To The Big Game

Toyota will run no less than three ads this Sunday in a string of highly coveted time slots during the Super Bowl, a first for the Japanese auto behemoth. The ads will go heavy on the sports and feature athletes from the Olympic and Paralympic Games, with the theme being “Unity, Courage And Inspiration.”

Continue reading for the full story.

The Full Story


Toyota Drops Two ads for Super Bowl LII Prior To The Big Game - image 765078
“This year, the automaker is going big, buying up three spots and a whopping 150 seconds of airtime.”

While Toyota has a pretty solid history when it comes to Super Bowl ads, the automaker decided to forego buying slots during last year’s Big Game, citing a mismatch in timing for its various campaigns. This year, however, the automaker is going big, buying up three spots and a whopping 150 seconds of airtime.

The ads will run during the first quarter, after the half-time show, and during the second half.

Two of the ads will come from Toyota’s “Start Your Impossible” campaign, with the third shown as a continuation of its older “Let’s Go Places” campaign.

The first ad, entitled “Good Odds,” will be 60 seconds in length and feature the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medalist. The video quickly chronicles Woolstencroft’s journey from birth as she works to overcome her disability and join the ranks of elite athletes. Watch it below.


The second ad will also be a minute in length, and will feature a diverse group of sports fans coming together to share their passion for competition. Tune in on Sunday to watch it.

The third and final ad will be 30 seconds in length, and is entitled “Mobility For All.” Once again, Toyota is featuring Olympic and Paralympic athletes, as well as “people from ages ranging one to 100 in all stages of life.” The ad is meant to show Toyota’s “shift to a mobility company by showcasing some examples of Toyota’s mobility technologies,” and includes flying machines and lan-tastic three-wheelers. Watch it below.


“With the Super Bowl and the Olympics just days apart in NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots,” says group vice president of marketing at Toyota Motor North America, Ed Laukes.

The ads are certainly quite inspiring, and do well to bolster the visibility of the Toyota brand.

No word on the new Supra though.

References


maker logos - image 741755

Read more Toyota news.


maker logos - image 763851

Read more Super Bowl news.

PostHeaderIcon Kia Previews Super Bowl Ad Spot Featuring Emerson Fittipaldi And A Pair Of Stingers

South Korean brand Hyundai is once again returning to the big game this February, dropping a 60-second ad spot during the third quarter of the 52nd Super Bowl between the Philadelphia Eagles and New England Patriots. The ad is set on an old abandoned race track, where we find a pair of Kia Stingers staged up for what we can only assume to be a race. Leaning up against one of the high-powered four-doors is none other than the mutton-chopped two-time Formula One and Indy 500 champion Emerson Fittipaldi. Meanwhile, in the other car, we have a mystery celebrity, who kicks over the Stinger’s twin-turbo 3.3-liter V-6 with a single, slender, be-ringed and nail polished finger.

Kia provides few cues as to who’s driving the other Stinger, merely stating the ad features “two eternally youthful legends who have logged seat time in some of the most powerful and exotic cars in the world.” Based on that description, plus the silver ring and two-tone nail polish, there’s really only one candidate here – Aerosmith lead singer Steven Tyler. It makes sense, considering Tyler’s previous rides have included such insane machines as the Hennessey Venom GT and Shelby Cobra, among others.

Either way, make sure to tune in on February 4th to see the entire 60-second ad spot. Something tells us that rubber will be burned.

As a reminder, the Kia Stinger GT produces 365 horsepower and can hit 60 mph in 4.5 seconds.


References

Kia Stinger


2018 Kia Stinger - image 745723

Read our full review on the 2018 Kia Stinger.


maker logos - image 745757

Read more Kia news.

PostHeaderIcon Check Out Lexus’ Black Panther Super Bowl Commercial Before The Big Game

Super Bowl 52 is less than two weeks away, with kickoff between the Philadelphia Eagles and New England Patriots scheduled for Sunday, February 4th. And that means its time to ramp up the blockbuster commercials. Lexus is getting ahead of the game with the release of its latest Black Panther spot, which you can view in its entirety right here.

The ad is 60 seconds in length, but a shortened, 30-second iteration is scheduled for the third quarter on Super Bowl Sunday. The ad features the LS 500 F Sport, Lexus’ flagship four-door, as well as the hot-to-trot Lexus LC 500 Coupe, both of which slice and dice through the ad in heroic tire-burning fashion. We also get to watch Black Panther snagging some stolen vibranium before pulling up to a world leadership conference, giving us a preview of the costumes and props from the film.

All told, the ad should do well to expand Lexus’ target audience, which typically ranges from the old to the very old.

Make sure to check out Marvel’s Black Panther movie when it hits U.S. theaters February 16th.


References

Lexus LS


2018 Lexus LS 500 F Sport - image 712551

Read our full review on the 2018 Lexus LS 500 F Sport.

Lexus LC


2018 Lexus LC 500 - image 710825

Read our full review on the 2018 Lexus LC 500 Coupe.


maker logos - image 746643

Read more Lexus news.

PostHeaderIcon Kia Pits The Forte Against The Lamborghini Aventador in Hilarious Ad

The Kia Forte and the Lamborghini Aventador are two cars that couldn’t be more different from each other. One is a compact four-door sedan while the other is, well, you know what the Aventador is. On the surface, the Aventador beats the Forte in just about every meaningful discussion. But is the Lamborghini really that much better than the Forte? Kia (obviously) doesn’t think so, and believe it or not; it actually makes a compelling case for its own sedan.

Go ahead and watch the video. Tell me you didn’t get a good laugh out of it. I certainly did. Kia’s justifications for the Forte are all fair. The sedan does have two more doors than the supercar. It also has a big advantage in rear seating, cargo space, touch-screen capability, and wireless charging. It even has the Aventador beat in fuel efficiency and cost. It’s true that you can buy a Forte for a tenth of the price of an Aventador. You can even use the money you saved on something else, including that villa in Italy the voice-over guy suggested. By these metrics, the Forte wins hands down!

In all seriousness, the “rivalry” between the Forte and Aventador is tongue-firmly-planted-in-cheek humor. Give credit to Kia for thinking outside the box with the angle for this commercial. It takes a certain kind of confidence to roll out an Aventador opposite a Forte, and then actually make a compelling case for the latter as the better car.

Well done, Kia. It’s a great commercial, though, I think it would’ve probably been better if you saved this one for Super Bowl LII. Just a thought.


References

Kia Forte


2019 Kia Forte - image 761739

Read our full review on the 2019 Kia Forte.

Lamborghini Aventador


2012 Lamborghini Aventador LP700-4 - image 738951

Read our full review on the 2017 Lamborghini Aventador.

PostHeaderIcon 2018 Lincoln Navigator Ad Has a Silent Matthew McConaughey and a Hidden Message

So, with all of the past Lincoln\McConaughey commercials and all of the weirdness that ensues, it’s pretty easy to feel disappointed here.
McConaughey is silent and does nothing more than drum on the steering wheel of his new Navigator as he waits for a train to pass. Once the train passes, he presses the button for “D” or drive, casts his typical smile, and drives off; not a word said. Now, everyone seems to be ragging on Lincoln and McConaughey for such a boring commercial. But, what everyone has seemed to miss is that the cabin of that Navigator is so quiet that you can hear McConaughey drumming on his steering wheel.

There’s nothing more to it really, and nothing less – either. Just a guy enjoying his day, drumming on his steering while as he waits for a train to pass. The point is that the cabin is quiet, so check out the advertisement for yourself and let us know what you think!


References

Lincoln Navigator


The New Lincoln Navigator is Here, and You're Going to Want One - image 712890

Read our full review on the 2018 Lincoln Navigator.

PostHeaderIcon A Timeless Christmas Commercial From Mercedes-AMG

Car-related Christmas commercials are generally good fun, especially when it’s not a hard sell, in-your-face ad about year-end closeout deals or other pitch. One of my favorite light-hearted commercials came from Mercedes-Benz in 2012. It features the SLS AMG GT3 racecar and its development team. The commercial begins with engineers and pit crewmembers tirelessly working under the SLS’ hood. It appears the AMG team is making corrections to the big 6.2-liter V-8, perhaps tweaking it to hit that sweet 600-horsepower mark. The SLS then burns rubber out of the pits and onto the rack where the pit crew seems oddly obsessed with making the car hit 180 degrees Celsius. Strong German accents bark orders at the driver not to hit the curbs, presumably to save the SLS’ forged aluminum control arms.

The mystery comes to a close when the car pulls back into the pits, and the hood is opened. There, sitting perfectly inside the SLS’ long engine bay, is a tray of Christmas cookies decorated with Mercedes emblems, AMG logos, Reindeer, and shooting stars. A taste reveals the cookies were perfectly baked by the all-aluminum V-8, confirming the $456,000 non-streetable SLS AMG is the most exciting oven ever devised.

References

Mercedes SLS AMG


2011 Mercedes SLS AMG GT3 - image 387184

Read our full review on the 2011 Mercedes-Benz SLS AMG GT3

PostHeaderIcon This 1960 Chevrolet Commercial Is the Greatest Christmas Ad Ever!

Video commercials have been around for more than 60 years, and they’re still a good way to promote products, despite social media now offering several other alternatives. This is true for automakers as well, with all the major companies pumping out tens of commercials throughout the year. There’s no bad time to launch an ad, no matter the month, but December is a particularly good one. It’s the season to be jolly, the month when people become more emotional and spend more time with family and friends. It’s also the month when we spend a lot of money on gifts, and this is exactly why carmakers launch some of their best commercials around Christmas time.

I’ve seen plenty of good Christmas car commercials in recent years. Good as in smart on the marketing side, HD footage, and action-packed scenarios. But most of them lacked the memorable message a convincing commercial should have. And like most ads nowadays, they were very short. So while I know I’ve seen a few good ones, I can’t put my finger on them right away. This is why I’m digging up a commercial from 1960s for this Christmas.

Yeah, it may be almost 60 years old, from the era of black-and-white television, and shot in awful quality for modern standards, but it has many feats you can’t find in today’s ads. It’s a full two minutes, it introduces several products, and it has good humor. It makes fun of friends you might not want to be around for long, the sister-in-law’s annoying kids, and even your boss. Sure, some of these jokes might not be considered appropriate nowadays, but people weren’t so touchy back then. And the guy introducing all those cars knows how to get your attention. Christmas car commercials were definitely funnier in 1960.

PostHeaderIcon ‘Tis The Season For Symmetrical AWD: Video

We just got a good amount of the white stuff up here in Northern California, which is well timed with the impending holiday season. But, as we all know, with the extra fluffy frozen water comes grip issues on the road, and that can be a problem if you’re on a deadline to deliver tons of toys to good little girls and boys all around the world. Luckily, it looks like Santa has the right stuff to make it there on time, as evidenced in the above commercial.

Rather than floating through the sky pulled by a herd of reindeer, we see Santa is actually powered by a Subaru Crosstrek, dashing through the snow thanks to high ground clearance and 152 horsepower laid down by a 2.0-liter flat four-cylinder engine. And just in case that magical sack Santa uses to haul around all the goodies gets a little too full, the Crosstrek’s sizable rear cargo room should have the right stuff to bring the rest of it. All it needs now is a bright and shiny red grille on the nose…

References

Subaru Crosstrek


2018 Subaru XV Crosstrek - image 711838

Read our full review on the 2018 Subaru Crosstrek.

PostHeaderIcon St. Nick Picks A BMW X5 M To Send Holiday Cheers to One and All

Another day, another holiday-themed commercial from BMW. Remember the dad who ruined his daughter’s Christmas by getting too caught up with his BMW M3 pick-up’s performance abilities? Well, the German automaker has released a follow-up video featuring Santa Claus, or at least a different version of him, driving a brand-new BMW X5 M.

A BMW X5 M is a good choice for Santa Claus in the event he wants to give Rudolph and the rest of the reindeers a night off. The high-performance SUV packs a 4.4-liter V-8 engine that produces 567 horsepower and 533 pound-feet of torque. It also makes use of Bimmer’s xDrive system, which has proven to be very useful this time of the year. St. Nick made a smart choice in using the X5 M, something that he wasn’t bashful about showing off to the sheepish father and his BMW M3 pickup from the previous commercial. The ad closes with the Richard Branson-looking St. Nick putting a small Christmas tree on the dashboard of his X5 M. I’m not exactly sure what that means, but it is a nice nod to the coming holiday season.

The continuity of the story also makes me think that BMW has more commercials in store for us in the coming days. We’ll keep an eye out for those ads.

References

BMW X5


2015 BMW X5 M - image 724552

Read our full review on the 2017 BMW X5 M.


maker logos - image 741745

Read more BMW news.

PostHeaderIcon BMW’s Holiday Video Features Rarely Seen M3 E30 Pickup

With Christmas literally being a few days away, automakers have started rolling out their holiday greetings for the masses. BMW’s M Division is the latest to do so with a holiday-themed ad that features a vehicle that was never sold to the public. We’ve seen it a handful of times over the years, but this is probably the first time Bimmer is using the pickup version of the BMW M3 E30 for any of its promotional videos. Consider it a treat then that BMW is doing it for the holidays. Merry Christmas, indeed!

“If you’re not familiar with the BMW M3 E30 pickup, it’s because the German automaker never put it up in the market”

If you’re not familiar with the BMW M3 E30 pickup, it’s because the German automaker never put it up in the market. History points to this particular vehicle as a skunkworks project created by BMW M all the way back in 1986 to serve a variety of purposes, including transporting parts and other work equipment. Unbelievably, BMW M continue to use the M3 pickup until 2012 before retiring it for good.

Five years later, the performance brand dusted off the M3-based model to serve as the start of this Christmas-themed commercial. The ad itself is pretty straight-forward. It starts with a mother and a daughter making final preparations for their Christmas decorations. The father is noticeably absent because he’s bringing home the Christmas three, all wrapped up in the M3 pickup’s bed. It turns out; dear ‘ol daddy had far too much fun power sliding the M3 pickup that he forgot about the tree at the back. Once he gets home, beaming with pride over his road exploits, he turns to see what was left of the Christmas tree. It wasn’t a pretty sight, and his daughter’s face has “disappointed” written all over it.

“For better or worse, the ad does a good job touting the performance abilities of the M3 pickup.”

For better or worse, the ad does a good job touting the performance abilities of the M3 pickup. The vehicle started its life using a 2.0-liter engine sourced from the 320iS before being replaced by the 2.3-liter unit powering the M3 E30. The latter was capable of producing 200 horsepower, so it’s understandable for the dad to go a little crazy with it in the snow. If only he remembered there was a Christmas tree in the back…

References

BMW M3


1986 BMW E30 M3 review - image 83786

Read our full review on the 1986 BMW M3 E30.

PostHeaderIcon Kia is the first Automaker to Announce an Ad Campaign for 2018 Super Bowl

There are still a couple of months before Super Bowl LII kicks off and already Kia has announced that it will run an ad campaign for the ninth straight year. There are no details about the advertisement campaign as of yet, but Kia is known for going above and beyond for these campaigns and typically involves a celebrity or two. As an example, the brand has commissioned folks like Christopher Walken, Pierce Brosnan, and even Melissa McCarthy, among others. As such, you can assume that Kia will kick it up a notch again this year. After all, these Super Bowl ad campaign’s cost a small fortune and Kia doesn’t want its ninth year to be a dud.

With that in mind, Kia’s 2018 ad campaign will be overseen by Saad Chehab, the man who put together Chrysler’s “Born of Fire” ad a few years back with Eminem as the main star. With a man like that behind the ad, you can bet it’ll be good – he does have all the right connections, right? And, while there aren’t any details, Chehab seems to have the right idea:

“Kia doesn’t lack advertising success in the Super Bowl. It’s more now, how do you continue this great work that they’ve already done and start introducing additional customers to your brand that have not yet considered yet?”

The man has a point, don’t you think? What do you expect from this year’s Super Bowl ads? Let us know in the comments section below.

Chrysler “Born of Fire” Commercial

References

Kia Stinger


2018 Kia Stinger - image 734759

Read our full review on the 2018 Kia Stinger.



Read more Kia news.

PostHeaderIcon Kia is the first Automaker to Announce an Ad Campaign for 2018 Super Bowl

There are still a couple of months before Super Bowl LII kicks off and already Kia has announced that it will run an ad campaign for the ninth straight year. There are no details about the advertisement campaign as of yet, but Kia is known for going above and beyond for these campaigns and typically involves a celebrity or two. As an example, the brand has commissioned folks like Christopher Walken, Pierce Brosnan, and even Melissa McCarthy, among others. As such, you can assume that Kia will kick it up a notch again this year. After all, these Super Bowl ad campaign’s cost a small fortune and Kia doesn’t want its ninth year to be a dud.

With that in mind, Kia’s 2018 ad campaign will be overseen by Saad Chehab, the man who put together Chrysler’s “Born of Fire” ad a few years back with Eminem as the main star. With a man like that behind the ad, you can bet it’ll be good – he does have all the right connections, right? And, while there aren’t any details, Chehab seems to have the right idea:

“Kia doesn’t lack advertising success in the Super Bowl. It’s more now, how do you continue this great work that they’ve already done and start introducing additional customers to your brand that have not yet considered yet?”

The man has a point, don’t you think? What do you expect from this year’s Super Bowl ads? Let us know in the comments section below.

Chrysler “Born of Fire” Commercial

References

Kia Stinger


2018 Kia Stinger - image 734759

Read our full review on the 2018 Kia Stinger.



Read more Kia news.

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