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Archive for the ‘car commercials’ Category

PostHeaderIcon Nissan’s New 2018 Titan Commercial Is Hilariously Catchy

Nissan is fighting tooth and nail to gain ground in the highly competitive half-ton pickup market. Sales have been slower than expected, but that might change with this commercial. It’s about the funniest truck commercial we’ve seen in a while – mostly because truck ads usually take a more serious approach. It’s called No Lazy Horses and it’s Super Bowl-quality funny thanks to a catchy song, a memorably pudgy main character, and some antagonizing lazy “horses” that are impossible to unsee.

Besides being funny, the one-minute, 30-second commercial takes a hard swing at the Ford F-150. Of course, the truck’s badges are removed, but anybody with any sense knows the white, Crew Cab truck is a Ford. Truck fans will easily place it as the previous-generation, steel-bodied F-150.

As the story goes, the F-150 gets stuck in the mud and its driver, Clark, must coax the truck’s “horses” to perform by doing an embarrassing song and dance routine. Pretty pretty ponies, pretty pretty please, I’m a dancing ponyboy, begging pretty please Well, unfortunately for Clark’s pride, the hero pulls up to witness the scene in his shiny new, 2018 Nissan Titan Crew Cab 4×4. The hero, Clark’s payload of pipes, and what’s left of Clark’s dignity ride off into the sunset, abandoning the F-150 to rot away.

Despite horsepower not having anything to do with a 2WD truck being buried axle-deep in mud, the commercial is incredibly memorable and should even resonate with people who know nothing about truck, payload, or lazy horses. That stupid song is a verifiable earworm, and those trashy, basement-dwelling horses are the stuff of Internet legends.

Nicely done, Nissan. Thanks for the laugh.

References

Nissan Titan


2017 Nissan Titan - image 665129

Read our full review on the 2017 Nissan Titan.


2016 Nissan Titan XD - image 610121

Read our full review on the 2017 Nissan Titan XD.

PostHeaderIcon Remember How The 1994 Dodge Ram “Broke The Rules?”

Pickups are an ever-present, widely accepted member of the American landscape. But it didn’t use to be that way. Even in the 1980s, pickups were considered tools, not family transportation. So what happened? The 1994 Dodge Ram. No, that’s no marketing baloney or brand loyalty soaking through my journalistic integrity. Dodge’s second-generation of Ram pickups is largely credited as the catalyst that transformed the American pickup from a utilitarian workhorse to a friendly companion that wasn’t out-of-place in the mall parking lot. Both Ford and General Motors soon followed Dodge’s lead in making pickups focused more on people than cargo and low costs. The most current culmination of this transformation is Ford’s new Platinum trim for the 2018 Super Duty. Dolled up with all the options, this truck flirts with a $100,000 price tag.

Most than two decades ago, Dodge designers decided to add more creature comforts and convenience features to its pickup. The interesting backstory, as told in this video, is that a designer at Chrysler’s brand new headquarters and technology center went to an area of the complex still under construction to take photos of the construction works’ pickups. The design team studied the photos (Polaroids, no less) to see how loose items were stored inside the cabs. The research resulted in innovative storage solutions considered commonplace in modern trucks. Ram was also the first to offer a four-door extended cab, offering easier entry to the rear bench. Before that, Ford and GM were only using one door on extended cabs.

Ram also introduced the first V-10 engine in a pickup with its new 1994 Ram heavy duty. The venerable Cummins inline-six turbodiesel carried over from the first-generation Ram HD. There was also a trio of engines for the Ram 1500, including the 3.9-liter V-6, the 5.2-liter V-8, and the 5.9-liter V-8. Both the V-8s had a long history with Chrysler, with older version being better known by their cubic-inch displacement of 318 and 360, respectively. Power ranged from 175 horsepower and 230 pound-feet of torque in the V-6 up to 230 horses and 330 pound-feet in the 5.9-liter. The big 8.0-liter V-10 offered an impressive 300 horses and a diesel-like 450 pound-feet of torque. In fact, the gasoline V-10 put down 30 pound-feet more torque than the 5.9-liter Cummins turbodiesel.

Pickups have come a long way since the early 1990s, and it’s easy to pinpoint where their transition started. The Ram’s “big-rig” styling separated it from everything on the road and continues to directly influence Ram’s design language nearly 25 years later. There’s certainly a lot to be said for that.

Continue reading for more videos of the second-generation Dodge Ram.

1994 Dodge Ram Truck commercials

1994 Dodge Magnum V-10 Ram Truck commercial

Dodge Ram Pick Up Trucks 1994 Commercial – The Rules Have Changed

1997 Dodge Ram Truck Commercial

1998 Dodge Ram Quad Cab Commercial

Dodge Ram Truck Commercial (1996) The Rules Have Changed Payments America’s Truck Stops

References

Dodge Ram


1994 - 2001 Dodge Ram - image 467211

Read our full review on the 1994 Dodge Ram.

PostHeaderIcon Land Rover Puts the Discovery Sport Against a Dog Sled in New “Horsepower vs Dog Power” Promo Ad

I’m one of those people who loves a good promotional video when I see one. I embrace them, take my time watching them, and in some cases, watch them repeatedly. It’s safe to say, though, that Land Rover’s new promotional ad for the Discovery Sport isn’t going to be one of those times. I do get the urge to create and develop one, so I’m not going to criticize Land Rover for the thought and purpose of the ad itself. The content of the video, on the other hand, leaves a lot to be desired.

First, let’s set up. The ad is basically a promotional stunt for the Discovery Sport, which took to an underground snow tunnel in Finland to compete against a Finnish mid-distance dog sled champion Laura Kääriäinen and her team of six beautiful huskies. The objective, it seems, is to have the Discovery Sport, with JLR principal engineer Karl Richards driving it, race against Kääriäinen in the snow-covered tunnel. The usual song-and-dance number of whoever crosses the finish line first wins it. Great, right? It probably would’ve been if the whole execution of the video made it feel completely fabricated from start to finish.

Sure, certain elements of it looked cool, including seeing the Discovery Sport putting in some good power slides on the snow. The huskies were cool too, as were the visuals. But, if Land Rover really wanted to make it a more compelling race, it probably shouldn’t have resorted to using a dog sled champion to do it and then hiding behind what I will admit is a catchy “horsepower vs dog power” tag line. Catchiness aside, it’s also unrealistic to think that a 286-horsepower SUV can lose to a dog sled team, “obstacles” notwithstanding. And, the Discovery Sport only won the race by “a nose?”

Really?

PostHeaderIcon Pennzoil’s “Exorcising the Demon” Video Puts the Dodge Challenger Demon In Its Element: Video

There are some things the Dodge Challenger Demon is good at. Then there are things that the Dodge Challenger Demon is great at. Considering that it has 840 horsepower at its disposal, you’d think that it’d be the perfect car to do burnouts and go drifting in. Oil company Pennzoil seems to think so, too, and was actually front and center in unleashing the Demon’s drifting abilities in a video called “Exorcising the Demon.”

Clever titles aside, the video is as good as it gets in terms of showcasing the Challenger Demon’s capabilities. Sure, we know it to be a juggernaut of acceleration and a monster on the drag strip. But what happens when you put it in an urban setting like a night in Pittsburgh, ask rallycross star Rhys Millen to drive it, and let it run loose? You get what can best be described as a two-and-a-half-minute highlight reel of the Challenger Demon doing anything from burnouts to donuts and everything else in between. Throw in some special effects to highlight the muscle car’s earthquake-inducing, torque-tactic acceleration and you have as good a promotional video for the Challenger Demon as anything Dodge has released before it.

The treatment of the video is exceptional in it of itself. The cinematography captures the grittiness of the Steel City, serving as the perfect backdrop for a car like the Challenger Demon to run roughshod over. And like any video these days that’s worth its salt, the ending of “Exorcising the Demon” essentially serves as a teaser for what’s to come next. I’m not going to spoil the surprise at the end because it’s definitely worth waiting for.

PostHeaderIcon Chevy’s "Real People" Ads Are Working

At the door of my daughter’s preschool this morning, her teacher looked out to see my 2018 Chevrolet Equinox tester sitting in the first parking space. The Summit White crossover is fully loaded with the Premier trim package and 19-inch, Ultra Bright Machined wheels, so it’s easy to spot in the morning sun. And what’s the first thing she says? “Oh, I’ve seen that one! It’s from the ‘Bad Mamma Jamma’ commercial, right?!”

Yep, she pegged it. The 2018 Equinox has gotten its own “Real People” ad in Chevy’s long line of TV and Internet commercials. Like the others, this commercial supposedly takes “real people” and gets their first-blush opinion of Chevy vehicles. While not my favorite of Chevy’s marketing strategies (that goes to the “Like A Rock” series), “Real People” has taken some extensive abuse. A recent Jalopnik article even says the Bad Mamma Jamma ad is “everything wrong with everything.” The profanity-laced editorial calls out the Chevy for making average people look like idiots while marveling at vehicles on-camera. But there’s something the Jalopnik writer isn’t seeing…

Continue reading for more information.


PostHeaderIcon We'll Remember These Five Super Bowl Commercials For A While

So, Super Bowl LI was a pretty remarkable game, wasn’t it? It had generous helpings of drama, including the greatest comeback in the history of the game. That tells you the magnitude of what Tom Brady and the New England Patriots accomplished when it rallied from 25 points down to beat Matt Ryan and the Atlanta Falcons, 34 to 28.

Apart from the history-making game though, Super Bowl LI will be remembered for its commercials. That’s been a recipe of the Big Game for years now, and just as it was back then, this year’s game featured plenty of commercials, including a significant number of ads from the auto industry. There were definitely a lot of them, and while some of those commercials bordered on the bad to the outright ridiculous, there are those that stood out, including the five commercials you’re going to read about below.

These ads are, for lack of a better term, the most memorable car commercials of Super Bowl LI. As you can expect the treatment of these ads differ from one another. There’s one that used the power of a celebrity to get its message across. There’s also another that touched on its own future. Then there are the ads that carried with them deeper societal meanings that extended well into the treatment of their commercials.

Remember, this isn’t a list of the best commercials among automakers during Super Bowl LI. It’s a list of commercials that stood out in different ways, whether it’s through laughs or empowerment. Personally, I liked all of them, and for what it’s worth, all five do place in my rankings of best car commercials during Super Bowl LI, which itself will be otherwise remembered as the Super Bowl that solidified Tom Brady’s place as the greatest of all time.

Continue after the jump to read the full story.


PostHeaderIcon Super Bowl MVPs And The Cars They've Won

There’s no question in anybody’s mind that the Super Bowl has become an annual tradition for Americans. It may not have the historical significance of Independence Day or the rich story behind Thanksgiving, but Super Bowl Sunday has morphed into a weekend holiday for this country. One really cool thing about the spectacle is the traditions that have been created out of the tradition, and one in particular, is close to the hearts of the automotive industry. See, every year, the player who gets named Super Bowl MVP wins more than just a spot in the NFL’s history books. He also wins a car; and it’s usually a pretty good one at that.

That tradition goes all the way back to the first Super Bowl in 1967 when Green Bay Packers quarterback Bart Starr received a Chevrolet Corvette for leading the Packers to a 35 to 10 victory over the Kansas City Chiefs. A year later, Starr once again took MVP honors in Super Bowl II – a 33 to 14 win over the Oakland Raiders – and he once again took home a Corvette for his efforts.

Over the years, we’ve seen a number of cars handed over to Super Bowl MVPs. That tradition has continued in the last decade and change when the keys to cars like the Cadillac Escalade and the Chevrolet Corvette were given to the game’s best player. In fact, if you go all the way back to Super Bowl XXXVIII in 2004, the Escalade and Corvette have dominated the MVP’s winning car. All told, since 2004, the Escalade has been awarded to the Super Bowl MVP a total of five times. The Chevrolet Corvette is second with a total of two models while the Cadillac XLR, Chevrolet Camaro, Chevrolet Silverado, Chevrolet Colorado have been awarded once. Only twice in that span – 2010 and 2016 – when no cars were awarded to the game’s MVP. Tough luck for Drew Brees and Von Miller.

Now that we’re a week away from Super Bowl LI, let’s take a drive down memory lane and go back to Super Bowl XXXVIII to see which Super Bowl MVP got which car for his exploits in the game.

Continue after the jump to read the full story.


PostHeaderIcon Honda's Star-Studded Super Bowl Commercial Reminds Us To Follow our Dreams

Honda teased us yesterday with a 15-second sneak peek of its Super Bowl commercial and it didn’t take the Japanese automaker long to pull the covers off of the actual 60-second commercial that will air this coming Sunday. The full ad, titled “Yearbooks,” has a pretty straight-forward message that ties into the brand’s long-standing “Power of Dreams” motto.

The ad lacks in any sort of meaningful comedy, but it more than makes up for it by dropping a staggering number of Hollywood A-listers who not only provided their old yearbook photos, but also did voice-over work to promote Honda’s message. We all know that Steve Carrell would be there, but he was also joined by the likes of Tina Fey, Robert Redford, Earvin “Magic” Johnson, Stan Lee, Jimmy Kimmel, Amy Adams, and Missy Elliott.

One by one, the celebrities shared inspirational messages that revolved around the theme of not giving up and pursuing your dreams to the best of your abilities, or as Stan Lee so eloquently said: “if you want to make a universe, make a universe.” All of the messages of the celebrities eventually leads to the CR-V, a product that Honda says was created by chasing its own dreams.

Somewhat refreshingly, there is very little underlying tone in this commercial. There may have been an excessive number of celebrities – wonder how much that cost Honda – in the 60-second advertisement, but the whole point of the commercial is as direct and as straightforward as the sound bites we got from these A-listers.

So go chase those dreams, but if you are going to go hunting for them, do so while also living your life to the best of your abilities.

Continue after the jump to read the full story.


PostHeaderIcon Buick Goes Star-Studded Route For Its Super Bowl LI Commercial

Say what you will about Buick’s place in the US luxury car market scene, but when it comes to spending for Super Bowl commercials, the General Motors-owned automaker has proven that it could spend with the best of them. The latest example of Buick’s free-wheeling Big Game spending comes in the form of its new commercial for Super Bowl LI.

The ad stars the Buick Cascada and Encore SUV, but it also taps Carolina Panthers quarterback Cam Newton in a co-starring role with super model Miranda Kerr appearing in a cameo role. The combination of star power may sound strange on the surface, but Newton and Kerr perfectly encapsulate the “celebrity-focused” advertising strategy Buck has employed in recent years. Remember Peyton Manning and Shaquille O’Neal’s Buick ads in the past?

The story behind this particular ad revolves around some parents who spot the two Buicks while watching their kids’ pee-wee football game. One dad then playfully says that if that car (the Cascada) was, in fact, a Buick, he’d be Cam Newton. Alas, in true Disney fashion, Newton magically appears under center, much to the shock of the children he’s now playing against.

Kerr’s appearance in the advertisement isn’t as prominent as Newton’s, but the “if that SUV (the Encore) is a Buick, then I’m Miranda Kerr” quip magically works again as the dad weirdly turns into one of the most beautiful super models in the world. Yes, it happened, so be warned.

All told, the family-friendly ad hits on a lot of levels. Kids and adults can both appreciate it, especially the latter of whom count themselves as either sports fans or, well, Miranda Kerr fans.

Continue after the jump to read the full story.


PostHeaderIcon Toyota Mirai Gets Super Bowl Commercial To Help Boost Sales

Unlike hybrids and all-electric cars, hydrogen fuel cell vehicles have struggled to gain any meaningful traction in the auto industry. Part of that may be attributed to a lack of awareness of its unique capabilities and another part of that can be pointed in the direction of not having enough of them in the market to begin with. After all, California is the only state in the U.S. where an FCV like the Toyota Mirai is currently being sold. Whatever the case may be, FCVs have yet to turn into popular alternative vehicles for a lot of people and no more is that evident than the lackluster sales of the Mirai.

That’s also a big reason why Toyota is spending big money in advertising the vehicle as it now has its own commercial spot for the Super Bowl. Titled “Daisy,” the commercial goes straight to the point in highlighting the Mirai’s ability to emit water instead of gas. The ad starts with a full-bloomed daisy sitting somewhat meekly in the middle of a concrete road. A car then stops just beside the flower before coughing out a plume of smoke out of its exhaust. Convenient, right? As the car moves along, the poor daisy (with a spotlight on it no less) keels over the same way a dehydrated person would if he’s spent days on end without water.

And just as everything appeared to go south on the flower, the Mirai heroically comes along, stops at the exact same spot as the previous vehicle, and discharges whatever water it has emitted straight into the daisy. Just like that, the daisy springs back to life and a voice-over comes in to proudly say that the hydrogen-fuelled Mirai’s only emission is water.

As far as a commercial goes, this one leaves the comedy behind and cuts straight to the point to showcase why the Mirai is such an important car in today’s world. Whether the ad succeeds in generating more interest for the car is a question that will only be answered over time. But for now, the commercial comes as a worthwhile gamble on Toyota’s part considering that it only sold 1,034 models of the car in 2016 and just 83 units in the first month of 2017.


PostHeaderIcon Steve Carrell Looks Like The 20-Year Old Virgin In Honda's Teaser Ad For The Super Bowl

Yes, we better get used to these 15-second teasers of 60-second commercials in the run up leading to Super Bowl LI. As ridiculous as they sound, these teasers have become important aspects of a company’s marketing strategy during the Big Game, especially at a time when a lot of people who watch the Super Bowl actually watch it for the commercials and not the game itself. We already know that Kia has rolled out its own 15-second teaser featuring Melissa McCarthy. Now it’s Honda’s turn and it’s bringing its own Hollywood A-lister into the mix: Steve Carrell.

The hilarious comedian best known for movies like Despicable Me, Date Night, and Evan Almighty gets the yearbook treatment for this ad, right down to the thick mustache. Looking at his 20-year old likeness is funny enough by itself, but Carrell adds on the hilarity of his looks by giving a funny yet uplifting speech about “believing in yourself.”

The 15-second teaser isn’t actually for one of Carrell’s upcoming movies. It’s for the 2017 Honda CR-V, which has actually been on sale in the US since December 2016. Yep, it’s barely a month into its life in the showrooms so it’s fitting that Honda would use a stage as big as the Super Bowl to promote the wheels off of the new CR-V.

Having Carrell in the fold to provide comedy in the 60-second commercial should also go a long way in establishing a lot of interest in the ad. At the very least, Honda also has to account for the success of its Super Bowl commercial last year for the Ridgeline. That one featured a flock of sheep singing Queen’s Somebody to Love and was one of the most well-received commercials during the game.

The pressure’s definitely on for Honda and Steve Carrell to make an impression for the new CR-V. Judging by this teaser, I’d say that they’re well on their way to doing that.

Continue after the jump to read the full story.


PostHeaderIcon Audi Shows Serious Side With New Super Bowl Commercial

Super Bowl LI is only four days away and as the days count down to the Big Game, we’re already seeing a rush of commercial releases from some of the biggest automakers in the world. Buick just released its new ad for the Cascada and Encore SUV. Lexus and Kia rolled out their ads a week ago, although the latter only released a short teaser of its full ad for Sunday. Then there’s Audi, whose commercials have been staples during the Super Bowl. The German automaker is once again making its presence felt for Super Bowl LI with a new commercial for the S5 Sportback that doesn’t really do much in highlighting the car.

The 60-second clip is called Daughters and unlike the celebrity routes that companies like Kia and Buick went to this year, Audi kept its ad close to the chest with a poignant message about gender equality among millions of people. It’s a curious choice to make, but Audi hasn’t been in shy using Super Bowl commercials to address social or civic issues in the past, so there’s a precedent there for the company to take this approach on Daughters.

The ad itself focuses on a young girl competing in a soap box derby against a group of boys as her father serves as the de facto narrator. Despite being subjected to underhanded tricks and all around mischief from her competitors, the young girl perseveres to take home the victory.

All the while, the father laments on the issues that his young daughter could face when she grows up in a world that still hasn’t embraced equality the way it should. But as the ad ends, his tone shifts to a more positive one as he starts hoping for a better world for his young daughter.

And, just as the ad ends, the S5 Sportback finally makes a quick cameo before the screen fades to black and Audi’s message of commitment “to equal pay for equal work” flashes on the screen.

Continue after the jump to read the full story.


PostHeaderIcon Ford Launches FordHub Just In Time For Super Bowl LI

Ready the wings, fire up the nachos, and prepare yourself for some daytime drinking. Super Bowl LI is upon us, and whether you’re rooting for the Patriots or the Falcons, this great American pastime is sure to bring plenty of entertaining advertisements during the commercial breaks. As such, just before kickoff, Ford will lead the charge with a new 90-second ad that spotlights a few mobility solutions the brand has in the oven to help make our lives easier. Coinciding with the ad is a new interactive brand experience studio that’s opening up in New York City, which promises a more in-depth look at what Ford imagines the future of transportation will look like.

The studio is called FordHub, and it’s located in the Westfield World Trade Center. Ford hopes the new hub will help it connect with consumers and inspire “imagination and dialogue” about the future of mobility through a variety of activities, exhibits, and interactive displays.

Included is a glimpse at what Ford imagines to be the “City of Tomorrow,” highlighting some of the technologies people might use to get around. There’s also a real-time look at New York’s current transportation status, including traffic info, trains, ferries, and more.

Then there are games like the Last Mile Challenge, which pits attendees against the clock in a virtual race to get from A to B using multiple transportation solutions, and Mustang over Manhattan, wherein participants must virtually build Ford’s famous muscle car on top of the Empire State Building.

Finally, Ford is also announcing the Mobilize New York Challenge, which invites proposals to solve NYC’s transportation problems, with more than $30,000 in cash prizes offered as motivation.

Continue reading for the full story.


PostHeaderIcon Genesis Rolled Out The Goods For The MVPs Of The Pro Bowl

The countdown to Super Bowl LI is filled to the brim with events spread throughout what is now referred to as “Super Bowl Week.” One of the highlight events of this week is the Pro Bowl, which the AFC just won over the NFC, 20 to 17. Two players in particular, the Kansas City Chiefs’ Travis Kelce and the Buffalo Bills’ Lorenzo Alexander, stood out from their peers, earning themselves the offensive and defensive MVP awards, respectively. But Kelce and Alexander didn’t just win trophies for their efforts; they’re also each taking home a Genesis G80 sedan.

It’s a pretty sweet incentive when you a Genesis G80 is on the line. Kelce and Alexander did just that with the Chiefs tight end winning the offensive MVP award after racking up 36 yards and a touchdown to lead the AFC over Alexander and the NFC. For his part, the Bills linebacker made a good show for himself too, finishing the the game with eight tackles to notch the defensive MVP award.

For their efforts, Kelce and Alexander both get a luxury sedan that’s being touted as a legitimate competitor to the BMW 5 Series and the Audi A6, two German stalwarts that have dominated the mid-size luxury sedan segment for years. The G80 is no slouch of a luxury sedan itself. It features a design that’s at home in this segment as any of its German rivals. It also has a well-appointed interior and just as important, it comes with Hyundai’s award-winning 5.0-liter “Tau” V-8 engine that’s good for 420 horsepower and 383 pound-feet of torque.

Best of all, the G80 comes with 107.7 cubic feet of passenger volume, more than what the 5 Series, Cadillac CTS, Lexus GS, Infiniti Q70, and Mercedes E-Class all have to offer. For two larger-than-life athletes who need all the in the interior space they can get, the G80 is a solid car to address those needs.

Give credit where it’s due. Both Kelce and Alexander balled at the Pro Bowl and for their efforts, they’ve been rewarded with a luxury sedan that’s fighting its own battles for supremacy.

Continue after the jump to read the full story.


PostHeaderIcon Melissa McCarthy Is Running Away From Something In Kia's Super Bowl Teaser

Comedienne Melissa McCarthy is one of the funniest women in Hollywood these days, so if an automaker really wanted to make a comedic splash with its Super Bowl commercial, having McCarthy in the fold is a good way to get that done. Give credit then to Kia for understanding that because McCarthy is headlining Kia’s contribution to the NFL’s advertisement pot of gold where she will be joined by the the Niro, Kia’s latest offering into the hybrid market.

Obviously, the spectacle of Super Bowl commercials has gotten so big that 60-second ads are getting their own 15-second teasers now. That’s exactly the instance we see here as Kia’s trailer reveals nothing other than McCarthy, decked in full explorer/treasure hunter get-up, running away from something. We don’t know that “something” is at this point, but it could very well be a villainous, gas-guzzling rig of a machine like something you’d see in Mad Max. It does make sense for the Ghostbusters star to run for her life in the face of such an apocalyptic beast, only to find her savior in the form of the Kia Niro running to her aide like Gandalf in Lord of the Rings: The Return of the King.

Okay, that’s enough on the movie references, although the vagueness of the teaser did invite such measures. What’s important here is that Kia has created an aura of interest surrounding its Super Bowl LI commercial, which it says will air in the third quarter of the Big Game. The automaker further adds to the intrigue by describing the commercial as a “heroic and harrowing journey stretching from the polar ice caps to an arid desert.”

It’s hard to picture how that’s going to translate into a full 60-second ad but at least we’re looking forward to seeing it happen. That in itself makes this 15-second teaser starring Melissa McCarthy worth the money Kia spent to produce it.

Continue after the jump to read the full story.


PostHeaderIcon Lexus Is Set To Promote The LC With New Super Bowl Ad

Super Bowl LI is less than two weeks away. We all know what time it is then, right? A number of automakers are already gearing up for the Big Game with their Super Bowl commercials, and as the days wind down to February 5, 2017, we’re going to see more brands roll out their ads in one of the year’s biggest night in advertising. For now, Lexus seems to be the first to the party after unveiling its 60-second extended spot for the Super Bowl, titled “Man & Machine.”

The star of the ad is the new Lexus LC, the same performance coupe that Lexus hopes will pose a strong challenge to established rivals like the Porsche 911. That goal won’t be realized overnight, but at the very least, Lexus wants the LC to make a strong impression to the American buying public, which is why the automaker pulled out all the stops to make this ad as meaningful and as memorable as possible.

The treatment of the ad itself is indicative of Lexus’ mood for the LC. There are no cute storyboards or witty lines. There are no gimmicks or cheap pops either. There’s only the coupe taking center stage with noted street dancer Lil Buck providing the entertainment with his trademark style of dancing to the tune of Sia’s “Move Your Body.” A voice-over joins in half-way through the ad with a short comment about how some machines can inspire emotion, alluding, of course, to the Lexus LC and the reactions people get upon seeing the car and the emotions felt when driving it.

As far as the whole commercial goes, it’s not the kind of hard-sell ad that we’ve come to expect from Super Bowl commercials. Instead, it takes a different approach in establishing the LC as a car that’s worth our attention. On that level, the ad succeeds in doing just that, for better or worse.

Continue after the jump to read the full story.


PostHeaderIcon Dodge Releases Two Hellacious Commercials For The Challenger Hellcat: Video

Fiat Chrysler Automobiles hasn’t had the most flattering few months. From reports that it could be involved in the next scandal to hit the auto industry to recalls of its vehicles and potential high-profile lawsuits stemming from these recalls, it’s safe to say that FCA has had better days. Fortunately, there are some silver linings within the company and none have shined brighter – and roared louder – than the Dodge Challenger Hellcat. Ever since the Challenger Hellcat went on sale in 2014, it has continuously been one of the more popular models to come out of Dodge. That popularity remains to this day as the high-powered muscle car continues to sell well and that’s a big reason why FCA is going into overdrive in promoting the Challenger Hellcat with a pair of new commercials that speaks to the menacing spirit of the muscle car.

The first ad is called Dodge Warning is the more straight-forward of the two ads. It’s got a pretty simple premise that’s centered on the Charger Hellcat’s blinking hazard lights and a voice-over hastily narrating the potential health risks of driving a Challenger Hellcat. The soliloquy has its humorous moments, but the ad is meant for viewers to keep their focus on the blinking lights until Metallica’s “Fuel” kicks in, followed by a prop explosion that also reveals the rear sides of the Charger and Durango flanking the Challenger Hellcat.

The second of the two ads is called Unleashed and this one has Hollywood production value written all over it. It actually looks more like a blockbuster trailer right down to the cheap imitation of Dwayne Johnson’s Hobbs character in the Fast & Furious franchise. But the real star of the ad is the robotic metal cat, Dodge’s not-so-subtle interpretation of the Challenger Hellcat. The ad starts with the cat being transported from the “Dodge Research Lab” to downtown Detroit where it’s unleashed to race to a painted finish line. Not surprisingly, the robot cat’s roar resembles the same rip-roaring noise of the Challenger Hellcat’s Hemi engine and as the cat races to the finish line, it slowly transforms into the muscle car.

Both ads are touting Dodge’s new “Domestic. Not Domesticated” tag line and if both ads play through that message in their own unique way.


PostHeaderIcon Jaguar Kicks Off Wimbledon Campaign With Commercial Starring Andy Murray: Video

As the official car provider of the Championships, otherwise known to everybody as Wimbledon, Jaguar is making its presence felt ahead of this year’s tournament with the launch of the #FeelWimbledon campaign. To give the campaign a public face, the British automaker has even enlisted the services of 2013 Wimbledon champion Andy Murray to serve as brand ambassador for the tournament, which kicks off on June 27, 2016.

Speaking of Murray, Jaguar has also created a promotional video featuring the tennis player and a number of Jag models, specifically the XE, F-Type SVR, and the company’s new Formula E race car. The premise of the ad is pretty straight-forward. One at a time, the three Jaguars take to the line with a target placed at the rear section of the cars. Once the Jaguar speeds up, Murray is tasked to hit a serve into the target. Standard tennis scoring applies so, if he misses, Jaguar gets the score and if he connects, he gets the score. One at a time, the XE and F-Type SVR take in their runs before the Formula E race car comes into the picture. What follows is a pretty funny exchange between Murray and the driver, who is probably one of the last people you’d expect to see behind the wheel of a race car, let alone Jag’s new Formula E contender.

In addition to the Murray ad, Jaguar’s #FeelWimbledon campaign will also touch down in various locations around the country, specifically the Goodwood Festival of Speed where extensive promotional activities are being planned to raise awareness for the campaign. The British automaker also hired a coupe of digital specialist companies – Mindshare and Hammerhead – to create a 360-degree virtual reality tour of Center Court from the perspective of the number one British player in the world.

All of these marketing endeavors are tied into the five-year partnership Jaguar signed with the All-England Club in 2015.


PostHeaderIcon Acura Celebrates Its 30th Anniversary With A Special Marketing Campaign

Acura was founded as a luxury division of Honda on March 27th, 1986, which means this year marks the brand’s 30th anniversary. Adding to 30 years of success is the fact that Acura has become the leading luxury brand to millennial buyers, as it has the highest share of millennial customers among all luxury brands. That said, Acura has launched a new advertising campaign to help it celebrate all of its success.

The new marketing campaign includes a new 60-second ad titled “30 Years Young.” The video is narrated by Michael B. Jordan and depicts a quick rundown of Acura’s history. It’s a pretty hard feat to accomplish in 60 seconds, but the ad starts off showing the original Acura NSX, and some historical images and footage. Halfway through the video, we see Acura engineers working, then shortly after the screen is graced a quick slide show of each Acura model and eventually ends with the new Acura NSX as it barrels down a desert road. Don’t take my word for it, though. If you’re a fan of Acura, you’ll want to watch the clip for yourself.

Jon Ikeda, the Vice President and General Manager of Acura, said, “The Acura brand is 30 years young, and we wanted this spot to communicate the energy, excitement, and optimism that surrounds Acura at this important moment in our history. As we continue to focus on advancing our Precision Crafted Performance DNA, we are excited at how this direction is resonating with our millennial customers.”

The campaign kicks off this week with the 60-second commercial airing on broadcast television, and there will also be 15-second ads featured on the brand’s social channels. By the end of the month, Acura dealerships should be sporting 30th-anniversary posters and “collateral.”

Continue reading to find out more about this story.


PostHeaderIcon The Best And Worst Car Commercials From Super Bowl 50: Video

Automakers have always looked at the Super Bowl as the perfect platform to showcase new models, change their image, or, in some cases, remind everyone that they’re still around. Super Bowl 50 saw all three objectives in full display as a total of nine car brands released 11 minutes worth of ads, spending around $96.8 million for the precious real estate. These numbers are actually down from Super Bowl XLIX when nine automakers spent $113.4 million on 13.5 minutes worth of commercials.

Regardless of how many brands released commercials in this year’s Super Bowl, what’s important is that the appeal of doing so remains there. Of the seven automakers, Hyundai had the most ads with four, including Kevin Hart’s “First Date” commercial that won USA Today’s Ad Meter, becoming the first automaker in 28 years to score top honors.

The commercials also saw a steady balance of American brands and their European and Asian counterparts. Jeep and Buick represented the USA with the former releasing two ads to celebrate its 75th anniversary and the latter releasing one commercial to promote the new Buick Cascada.

Mini and Audi also had some air time and the latter’s ad for the new R8 V10 Plus attracting the most searches, as per Kelley’s Blue Book. According to KBB, searches on its website for the R8 model rose 7,780 percent after the “Commander” commercial aired while searches for Audi spiked by 448 percent.

Overall, the auto industry scored big as most of its commercials were regarded as some of the best of the night. But, which one took home top honors in my mind? Read on and find out.

Continue after the jump to watch all the car commercials from Super Bowl 50.


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