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Archive for the ‘car commercials’ Category

PostHeaderIcon We'll Remember These Five Super Bowl Commercials For A While

So, Super Bowl LI was a pretty remarkable game, wasn’t it? It had generous helpings of drama, including the greatest comeback in the history of the game. That tells you the magnitude of what Tom Brady and the New England Patriots accomplished when it rallied from 25 points down to beat Matt Ryan and the Atlanta Falcons, 34 to 28.

Apart from the history-making game though, Super Bowl LI will be remembered for its commercials. That’s been a recipe of the Big Game for years now, and just as it was back then, this year’s game featured plenty of commercials, including a significant number of ads from the auto industry. There were definitely a lot of them, and while some of those commercials bordered on the bad to the outright ridiculous, there are those that stood out, including the five commercials you’re going to read about below.

These ads are, for lack of a better term, the most memorable car commercials of Super Bowl LI. As you can expect the treatment of these ads differ from one another. There’s one that used the power of a celebrity to get its message across. There’s also another that touched on its own future. Then there are the ads that carried with them deeper societal meanings that extended well into the treatment of their commercials.

Remember, this isn’t a list of the best commercials among automakers during Super Bowl LI. It’s a list of commercials that stood out in different ways, whether it’s through laughs or empowerment. Personally, I liked all of them, and for what it’s worth, all five do place in my rankings of best car commercials during Super Bowl LI, which itself will be otherwise remembered as the Super Bowl that solidified Tom Brady’s place as the greatest of all time.

Continue after the jump to read the full story.


PostHeaderIcon Super Bowl MVPs And The Cars They've Won

There’s no question in anybody’s mind that the Super Bowl has become an annual tradition for Americans. It may not have the historical significance of Independence Day or the rich story behind Thanksgiving, but Super Bowl Sunday has morphed into a weekend holiday for this country. One really cool thing about the spectacle is the traditions that have been created out of the tradition, and one in particular, is close to the hearts of the automotive industry. See, every year, the player who gets named Super Bowl MVP wins more than just a spot in the NFL’s history books. He also wins a car; and it’s usually a pretty good one at that.

That tradition goes all the way back to the first Super Bowl in 1967 when Green Bay Packers quarterback Bart Starr received a Chevrolet Corvette for leading the Packers to a 35 to 10 victory over the Kansas City Chiefs. A year later, Starr once again took MVP honors in Super Bowl II – a 33 to 14 win over the Oakland Raiders – and he once again took home a Corvette for his efforts.

Over the years, we’ve seen a number of cars handed over to Super Bowl MVPs. That tradition has continued in the last decade and change when the keys to cars like the Cadillac Escalade and the Chevrolet Corvette were given to the game’s best player. In fact, if you go all the way back to Super Bowl XXXVIII in 2004, the Escalade and Corvette have dominated the MVP’s winning car. All told, since 2004, the Escalade has been awarded to the Super Bowl MVP a total of five times. The Chevrolet Corvette is second with a total of two models while the Cadillac XLR, Chevrolet Camaro, Chevrolet Silverado, Chevrolet Colorado have been awarded once. Only twice in that span – 2010 and 2016 – when no cars were awarded to the game’s MVP. Tough luck for Drew Brees and Von Miller.

Now that we’re a week away from Super Bowl LI, let’s take a drive down memory lane and go back to Super Bowl XXXVIII to see which Super Bowl MVP got which car for his exploits in the game.

Continue after the jump to read the full story.


PostHeaderIcon Honda's Star-Studded Super Bowl Commercial Reminds Us To Follow our Dreams

Honda teased us yesterday with a 15-second sneak peek of its Super Bowl commercial and it didn’t take the Japanese automaker long to pull the covers off of the actual 60-second commercial that will air this coming Sunday. The full ad, titled “Yearbooks,” has a pretty straight-forward message that ties into the brand’s long-standing “Power of Dreams” motto.

The ad lacks in any sort of meaningful comedy, but it more than makes up for it by dropping a staggering number of Hollywood A-listers who not only provided their old yearbook photos, but also did voice-over work to promote Honda’s message. We all know that Steve Carrell would be there, but he was also joined by the likes of Tina Fey, Robert Redford, Earvin “Magic” Johnson, Stan Lee, Jimmy Kimmel, Amy Adams, and Missy Elliott.

One by one, the celebrities shared inspirational messages that revolved around the theme of not giving up and pursuing your dreams to the best of your abilities, or as Stan Lee so eloquently said: “if you want to make a universe, make a universe.” All of the messages of the celebrities eventually leads to the CR-V, a product that Honda says was created by chasing its own dreams.

Somewhat refreshingly, there is very little underlying tone in this commercial. There may have been an excessive number of celebrities – wonder how much that cost Honda – in the 60-second advertisement, but the whole point of the commercial is as direct and as straightforward as the sound bites we got from these A-listers.

So go chase those dreams, but if you are going to go hunting for them, do so while also living your life to the best of your abilities.

Continue after the jump to read the full story.


PostHeaderIcon Buick Goes Star-Studded Route For Its Super Bowl LI Commercial

Say what you will about Buick’s place in the US luxury car market scene, but when it comes to spending for Super Bowl commercials, the General Motors-owned automaker has proven that it could spend with the best of them. The latest example of Buick’s free-wheeling Big Game spending comes in the form of its new commercial for Super Bowl LI.

The ad stars the Buick Cascada and Encore SUV, but it also taps Carolina Panthers quarterback Cam Newton in a co-starring role with super model Miranda Kerr appearing in a cameo role. The combination of star power may sound strange on the surface, but Newton and Kerr perfectly encapsulate the “celebrity-focused” advertising strategy Buck has employed in recent years. Remember Peyton Manning and Shaquille O’Neal’s Buick ads in the past?

The story behind this particular ad revolves around some parents who spot the two Buicks while watching their kids’ pee-wee football game. One dad then playfully says that if that car (the Cascada) was, in fact, a Buick, he’d be Cam Newton. Alas, in true Disney fashion, Newton magically appears under center, much to the shock of the children he’s now playing against.

Kerr’s appearance in the advertisement isn’t as prominent as Newton’s, but the “if that SUV (the Encore) is a Buick, then I’m Miranda Kerr” quip magically works again as the dad weirdly turns into one of the most beautiful super models in the world. Yes, it happened, so be warned.

All told, the family-friendly ad hits on a lot of levels. Kids and adults can both appreciate it, especially the latter of whom count themselves as either sports fans or, well, Miranda Kerr fans.

Continue after the jump to read the full story.


PostHeaderIcon Toyota Mirai Gets Super Bowl Commercial To Help Boost Sales

Unlike hybrids and all-electric cars, hydrogen fuel cell vehicles have struggled to gain any meaningful traction in the auto industry. Part of that may be attributed to a lack of awareness of its unique capabilities and another part of that can be pointed in the direction of not having enough of them in the market to begin with. After all, California is the only state in the U.S. where an FCV like the Toyota Mirai is currently being sold. Whatever the case may be, FCVs have yet to turn into popular alternative vehicles for a lot of people and no more is that evident than the lackluster sales of the Mirai.

That’s also a big reason why Toyota is spending big money in advertising the vehicle as it now has its own commercial spot for the Super Bowl. Titled “Daisy,” the commercial goes straight to the point in highlighting the Mirai’s ability to emit water instead of gas. The ad starts with a full-bloomed daisy sitting somewhat meekly in the middle of a concrete road. A car then stops just beside the flower before coughing out a plume of smoke out of its exhaust. Convenient, right? As the car moves along, the poor daisy (with a spotlight on it no less) keels over the same way a dehydrated person would if he’s spent days on end without water.

And just as everything appeared to go south on the flower, the Mirai heroically comes along, stops at the exact same spot as the previous vehicle, and discharges whatever water it has emitted straight into the daisy. Just like that, the daisy springs back to life and a voice-over comes in to proudly say that the hydrogen-fuelled Mirai’s only emission is water.

As far as a commercial goes, this one leaves the comedy behind and cuts straight to the point to showcase why the Mirai is such an important car in today’s world. Whether the ad succeeds in generating more interest for the car is a question that will only be answered over time. But for now, the commercial comes as a worthwhile gamble on Toyota’s part considering that it only sold 1,034 models of the car in 2016 and just 83 units in the first month of 2017.


PostHeaderIcon Steve Carrell Looks Like The 20-Year Old Virgin In Honda's Teaser Ad For The Super Bowl

Yes, we better get used to these 15-second teasers of 60-second commercials in the run up leading to Super Bowl LI. As ridiculous as they sound, these teasers have become important aspects of a company’s marketing strategy during the Big Game, especially at a time when a lot of people who watch the Super Bowl actually watch it for the commercials and not the game itself. We already know that Kia has rolled out its own 15-second teaser featuring Melissa McCarthy. Now it’s Honda’s turn and it’s bringing its own Hollywood A-lister into the mix: Steve Carrell.

The hilarious comedian best known for movies like Despicable Me, Date Night, and Evan Almighty gets the yearbook treatment for this ad, right down to the thick mustache. Looking at his 20-year old likeness is funny enough by itself, but Carrell adds on the hilarity of his looks by giving a funny yet uplifting speech about “believing in yourself.”

The 15-second teaser isn’t actually for one of Carrell’s upcoming movies. It’s for the 2017 Honda CR-V, which has actually been on sale in the US since December 2016. Yep, it’s barely a month into its life in the showrooms so it’s fitting that Honda would use a stage as big as the Super Bowl to promote the wheels off of the new CR-V.

Having Carrell in the fold to provide comedy in the 60-second commercial should also go a long way in establishing a lot of interest in the ad. At the very least, Honda also has to account for the success of its Super Bowl commercial last year for the Ridgeline. That one featured a flock of sheep singing Queen’s Somebody to Love and was one of the most well-received commercials during the game.

The pressure’s definitely on for Honda and Steve Carrell to make an impression for the new CR-V. Judging by this teaser, I’d say that they’re well on their way to doing that.

Continue after the jump to read the full story.


PostHeaderIcon Audi Shows Serious Side With New Super Bowl Commercial

Super Bowl LI is only four days away and as the days count down to the Big Game, we’re already seeing a rush of commercial releases from some of the biggest automakers in the world. Buick just released its new ad for the Cascada and Encore SUV. Lexus and Kia rolled out their ads a week ago, although the latter only released a short teaser of its full ad for Sunday. Then there’s Audi, whose commercials have been staples during the Super Bowl. The German automaker is once again making its presence felt for Super Bowl LI with a new commercial for the S5 Sportback that doesn’t really do much in highlighting the car.

The 60-second clip is called Daughters and unlike the celebrity routes that companies like Kia and Buick went to this year, Audi kept its ad close to the chest with a poignant message about gender equality among millions of people. It’s a curious choice to make, but Audi hasn’t been in shy using Super Bowl commercials to address social or civic issues in the past, so there’s a precedent there for the company to take this approach on Daughters.

The ad itself focuses on a young girl competing in a soap box derby against a group of boys as her father serves as the de facto narrator. Despite being subjected to underhanded tricks and all around mischief from her competitors, the young girl perseveres to take home the victory.

All the while, the father laments on the issues that his young daughter could face when she grows up in a world that still hasn’t embraced equality the way it should. But as the ad ends, his tone shifts to a more positive one as he starts hoping for a better world for his young daughter.

And, just as the ad ends, the S5 Sportback finally makes a quick cameo before the screen fades to black and Audi’s message of commitment “to equal pay for equal work” flashes on the screen.

Continue after the jump to read the full story.


PostHeaderIcon Ford Launches FordHub Just In Time For Super Bowl LI

Ready the wings, fire up the nachos, and prepare yourself for some daytime drinking. Super Bowl LI is upon us, and whether you’re rooting for the Patriots or the Falcons, this great American pastime is sure to bring plenty of entertaining advertisements during the commercial breaks. As such, just before kickoff, Ford will lead the charge with a new 90-second ad that spotlights a few mobility solutions the brand has in the oven to help make our lives easier. Coinciding with the ad is a new interactive brand experience studio that’s opening up in New York City, which promises a more in-depth look at what Ford imagines the future of transportation will look like.

The studio is called FordHub, and it’s located in the Westfield World Trade Center. Ford hopes the new hub will help it connect with consumers and inspire “imagination and dialogue” about the future of mobility through a variety of activities, exhibits, and interactive displays.

Included is a glimpse at what Ford imagines to be the “City of Tomorrow,” highlighting some of the technologies people might use to get around. There’s also a real-time look at New York’s current transportation status, including traffic info, trains, ferries, and more.

Then there are games like the Last Mile Challenge, which pits attendees against the clock in a virtual race to get from A to B using multiple transportation solutions, and Mustang over Manhattan, wherein participants must virtually build Ford’s famous muscle car on top of the Empire State Building.

Finally, Ford is also announcing the Mobilize New York Challenge, which invites proposals to solve NYC’s transportation problems, with more than $30,000 in cash prizes offered as motivation.

Continue reading for the full story.


PostHeaderIcon Genesis Rolled Out The Goods For The MVPs Of The Pro Bowl

The countdown to Super Bowl LI is filled to the brim with events spread throughout what is now referred to as “Super Bowl Week.” One of the highlight events of this week is the Pro Bowl, which the AFC just won over the NFC, 20 to 17. Two players in particular, the Kansas City Chiefs’ Travis Kelce and the Buffalo Bills’ Lorenzo Alexander, stood out from their peers, earning themselves the offensive and defensive MVP awards, respectively. But Kelce and Alexander didn’t just win trophies for their efforts; they’re also each taking home a Genesis G80 sedan.

It’s a pretty sweet incentive when you a Genesis G80 is on the line. Kelce and Alexander did just that with the Chiefs tight end winning the offensive MVP award after racking up 36 yards and a touchdown to lead the AFC over Alexander and the NFC. For his part, the Bills linebacker made a good show for himself too, finishing the the game with eight tackles to notch the defensive MVP award.

For their efforts, Kelce and Alexander both get a luxury sedan that’s being touted as a legitimate competitor to the BMW 5 Series and the Audi A6, two German stalwarts that have dominated the mid-size luxury sedan segment for years. The G80 is no slouch of a luxury sedan itself. It features a design that’s at home in this segment as any of its German rivals. It also has a well-appointed interior and just as important, it comes with Hyundai’s award-winning 5.0-liter “Tau” V-8 engine that’s good for 420 horsepower and 383 pound-feet of torque.

Best of all, the G80 comes with 107.7 cubic feet of passenger volume, more than what the 5 Series, Cadillac CTS, Lexus GS, Infiniti Q70, and Mercedes E-Class all have to offer. For two larger-than-life athletes who need all the in the interior space they can get, the G80 is a solid car to address those needs.

Give credit where it’s due. Both Kelce and Alexander balled at the Pro Bowl and for their efforts, they’ve been rewarded with a luxury sedan that’s fighting its own battles for supremacy.

Continue after the jump to read the full story.


PostHeaderIcon Melissa McCarthy Is Running Away From Something In Kia's Super Bowl Teaser

Comedienne Melissa McCarthy is one of the funniest women in Hollywood these days, so if an automaker really wanted to make a comedic splash with its Super Bowl commercial, having McCarthy in the fold is a good way to get that done. Give credit then to Kia for understanding that because McCarthy is headlining Kia’s contribution to the NFL’s advertisement pot of gold where she will be joined by the the Niro, Kia’s latest offering into the hybrid market.

Obviously, the spectacle of Super Bowl commercials has gotten so big that 60-second ads are getting their own 15-second teasers now. That’s exactly the instance we see here as Kia’s trailer reveals nothing other than McCarthy, decked in full explorer/treasure hunter get-up, running away from something. We don’t know that “something” is at this point, but it could very well be a villainous, gas-guzzling rig of a machine like something you’d see in Mad Max. It does make sense for the Ghostbusters star to run for her life in the face of such an apocalyptic beast, only to find her savior in the form of the Kia Niro running to her aide like Gandalf in Lord of the Rings: The Return of the King.

Okay, that’s enough on the movie references, although the vagueness of the teaser did invite such measures. What’s important here is that Kia has created an aura of interest surrounding its Super Bowl LI commercial, which it says will air in the third quarter of the Big Game. The automaker further adds to the intrigue by describing the commercial as a “heroic and harrowing journey stretching from the polar ice caps to an arid desert.”

It’s hard to picture how that’s going to translate into a full 60-second ad but at least we’re looking forward to seeing it happen. That in itself makes this 15-second teaser starring Melissa McCarthy worth the money Kia spent to produce it.

Continue after the jump to read the full story.


PostHeaderIcon Lexus Is Set To Promote The LC With New Super Bowl Ad

Super Bowl LI is less than two weeks away. We all know what time it is then, right? A number of automakers are already gearing up for the Big Game with their Super Bowl commercials, and as the days wind down to February 5, 2017, we’re going to see more brands roll out their ads in one of the year’s biggest night in advertising. For now, Lexus seems to be the first to the party after unveiling its 60-second extended spot for the Super Bowl, titled “Man & Machine.”

The star of the ad is the new Lexus LC, the same performance coupe that Lexus hopes will pose a strong challenge to established rivals like the Porsche 911. That goal won’t be realized overnight, but at the very least, Lexus wants the LC to make a strong impression to the American buying public, which is why the automaker pulled out all the stops to make this ad as meaningful and as memorable as possible.

The treatment of the ad itself is indicative of Lexus’ mood for the LC. There are no cute storyboards or witty lines. There are no gimmicks or cheap pops either. There’s only the coupe taking center stage with noted street dancer Lil Buck providing the entertainment with his trademark style of dancing to the tune of Sia’s “Move Your Body.” A voice-over joins in half-way through the ad with a short comment about how some machines can inspire emotion, alluding, of course, to the Lexus LC and the reactions people get upon seeing the car and the emotions felt when driving it.

As far as the whole commercial goes, it’s not the kind of hard-sell ad that we’ve come to expect from Super Bowl commercials. Instead, it takes a different approach in establishing the LC as a car that’s worth our attention. On that level, the ad succeeds in doing just that, for better or worse.

Continue after the jump to read the full story.


PostHeaderIcon Dodge Releases Two Hellacious Commercials For The Challenger Hellcat: Video

Fiat Chrysler Automobiles hasn’t had the most flattering few months. From reports that it could be involved in the next scandal to hit the auto industry to recalls of its vehicles and potential high-profile lawsuits stemming from these recalls, it’s safe to say that FCA has had better days. Fortunately, there are some silver linings within the company and none have shined brighter – and roared louder – than the Dodge Challenger Hellcat. Ever since the Challenger Hellcat went on sale in 2014, it has continuously been one of the more popular models to come out of Dodge. That popularity remains to this day as the high-powered muscle car continues to sell well and that’s a big reason why FCA is going into overdrive in promoting the Challenger Hellcat with a pair of new commercials that speaks to the menacing spirit of the muscle car.

The first ad is called Dodge Warning is the more straight-forward of the two ads. It’s got a pretty simple premise that’s centered on the Charger Hellcat’s blinking hazard lights and a voice-over hastily narrating the potential health risks of driving a Challenger Hellcat. The soliloquy has its humorous moments, but the ad is meant for viewers to keep their focus on the blinking lights until Metallica’s “Fuel” kicks in, followed by a prop explosion that also reveals the rear sides of the Charger and Durango flanking the Challenger Hellcat.

The second of the two ads is called Unleashed and this one has Hollywood production value written all over it. It actually looks more like a blockbuster trailer right down to the cheap imitation of Dwayne Johnson’s Hobbs character in the Fast & Furious franchise. But the real star of the ad is the robotic metal cat, Dodge’s not-so-subtle interpretation of the Challenger Hellcat. The ad starts with the cat being transported from the “Dodge Research Lab” to downtown Detroit where it’s unleashed to race to a painted finish line. Not surprisingly, the robot cat’s roar resembles the same rip-roaring noise of the Challenger Hellcat’s Hemi engine and as the cat races to the finish line, it slowly transforms into the muscle car.

Both ads are touting Dodge’s new “Domestic. Not Domesticated” tag line and if both ads play through that message in their own unique way.


PostHeaderIcon Jaguar Kicks Off Wimbledon Campaign With Commercial Starring Andy Murray: Video

As the official car provider of the Championships, otherwise known to everybody as Wimbledon, Jaguar is making its presence felt ahead of this year’s tournament with the launch of the #FeelWimbledon campaign. To give the campaign a public face, the British automaker has even enlisted the services of 2013 Wimbledon champion Andy Murray to serve as brand ambassador for the tournament, which kicks off on June 27, 2016.

Speaking of Murray, Jaguar has also created a promotional video featuring the tennis player and a number of Jag models, specifically the XE, F-Type SVR, and the company’s new Formula E race car. The premise of the ad is pretty straight-forward. One at a time, the three Jaguars take to the line with a target placed at the rear section of the cars. Once the Jaguar speeds up, Murray is tasked to hit a serve into the target. Standard tennis scoring applies so, if he misses, Jaguar gets the score and if he connects, he gets the score. One at a time, the XE and F-Type SVR take in their runs before the Formula E race car comes into the picture. What follows is a pretty funny exchange between Murray and the driver, who is probably one of the last people you’d expect to see behind the wheel of a race car, let alone Jag’s new Formula E contender.

In addition to the Murray ad, Jaguar’s #FeelWimbledon campaign will also touch down in various locations around the country, specifically the Goodwood Festival of Speed where extensive promotional activities are being planned to raise awareness for the campaign. The British automaker also hired a coupe of digital specialist companies – Mindshare and Hammerhead – to create a 360-degree virtual reality tour of Center Court from the perspective of the number one British player in the world.

All of these marketing endeavors are tied into the five-year partnership Jaguar signed with the All-England Club in 2015.


PostHeaderIcon Acura Celebrates Its 30th Anniversary With A Special Marketing Campaign

Acura was founded as a luxury division of Honda on March 27th, 1986, which means this year marks the brand’s 30th anniversary. Adding to 30 years of success is the fact that Acura has become the leading luxury brand to millennial buyers, as it has the highest share of millennial customers among all luxury brands. That said, Acura has launched a new advertising campaign to help it celebrate all of its success.

The new marketing campaign includes a new 60-second ad titled “30 Years Young.” The video is narrated by Michael B. Jordan and depicts a quick rundown of Acura’s history. It’s a pretty hard feat to accomplish in 60 seconds, but the ad starts off showing the original Acura NSX, and some historical images and footage. Halfway through the video, we see Acura engineers working, then shortly after the screen is graced a quick slide show of each Acura model and eventually ends with the new Acura NSX as it barrels down a desert road. Don’t take my word for it, though. If you’re a fan of Acura, you’ll want to watch the clip for yourself.

Jon Ikeda, the Vice President and General Manager of Acura, said, “The Acura brand is 30 years young, and we wanted this spot to communicate the energy, excitement, and optimism that surrounds Acura at this important moment in our history. As we continue to focus on advancing our Precision Crafted Performance DNA, we are excited at how this direction is resonating with our millennial customers.”

The campaign kicks off this week with the 60-second commercial airing on broadcast television, and there will also be 15-second ads featured on the brand’s social channels. By the end of the month, Acura dealerships should be sporting 30th-anniversary posters and “collateral.”

Continue reading to find out more about this story.


PostHeaderIcon The Best And Worst Car Commercials From Super Bowl 50: Video

Automakers have always looked at the Super Bowl as the perfect platform to showcase new models, change their image, or, in some cases, remind everyone that they’re still around. Super Bowl 50 saw all three objectives in full display as a total of nine car brands released 11 minutes worth of ads, spending around $96.8 million for the precious real estate. These numbers are actually down from Super Bowl XLIX when nine automakers spent $113.4 million on 13.5 minutes worth of commercials.

Regardless of how many brands released commercials in this year’s Super Bowl, what’s important is that the appeal of doing so remains there. Of the seven automakers, Hyundai had the most ads with four, including Kevin Hart’s “First Date” commercial that won USA Today’s Ad Meter, becoming the first automaker in 28 years to score top honors.

The commercials also saw a steady balance of American brands and their European and Asian counterparts. Jeep and Buick represented the USA with the former releasing two ads to celebrate its 75th anniversary and the latter releasing one commercial to promote the new Buick Cascada.

Mini and Audi also had some air time and the latter’s ad for the new R8 V10 Plus attracting the most searches, as per Kelley’s Blue Book. According to KBB, searches on its website for the R8 model rose 7,780 percent after the “Commander” commercial aired while searches for Audi spiked by 448 percent.

Overall, the auto industry scored big as most of its commercials were regarded as some of the best of the night. But, which one took home top honors in my mind? Read on and find out.

Continue after the jump to watch all the car commercials from Super Bowl 50.


PostHeaderIcon Jeep Releases Two 60-Second Commercials During Super Bowl 50

The mystery surrounding Fiat-Chrysler’s two Super Bowl commercials was lifted when a pair of Jeep ads were shown during the game. Both commercials continued a recurring theme from FCA to deviate away from engaging in humor and histrionics. Instead, we got a pair of ads that highlighted Jeep’s 75th anniversary in two distinct ways.

The first ad, called “Portraits”, touched on Jeep’s long and storied history dating back to its birth in 1941 and the many people and moments that have helped make it the brand that it is today. In as much as Jeep is an auto brand, the ad wanted to send the message that the brand was born from a collaboration of people from all walks of life, particularly those who have helped shape the history of the world. To illustrate that point, Jeep relied on a montage of curated images, including celebrities like Marilyn Monroe, BB King, Steve McQueen, and Amelia Earhart, as well as pop culture films like the Terminator and Jurassic Park – two movies that the company played prominent parts in – and iconic moments in the world’s history. The tagline, “We don’t make Jeep, you do”, perfectly captures the sentiment of the commercial and it’s only fitting, at least in Jeep’s eyes, that it uses its 75th anniversary to indirectly say thank you to all of its customers.

The second ad, called “4x4ever”, wasn’t as sentimental as Portraits. Instead, it picked up from where the first ad left off and showed the brand’s outlook for the future, especially for its customers. According to Jeep, 4x4ever isn’t just a tagline but a representation of the brand’s identity as the go-to companion for adventurers all over the world. It’s also a far more upbeat commercial that relied on the custom musical track provided by recording artist Morgan Dorr.

Continue after the jump to read the full story.


PostHeaderIcon Hyundai Drops "First Date" Commercial Starring Kevin Hart For Super Bowl 50

Kevin Hart is without a doubt one of the funniest comedians today. He may be over-the-top with his antics sometimes, but for the most part, he’s a genuinely hilarious dude. Hyundai knows that, which is probably why the Korean automaker tapped Hart to star in one of its 60-second commercials for Super Bowl 50.

The ad is called “First Date” and stars Hart as an overprotective father who gives his daughter’s date the keys to his brand new Genesis sedan. The smug teenager gamely takes the keys not knowing that the Genesis sedan has Hyundai’s Blue Link Car Finder feature. Naturally, Hart did what every dad would do when his daughter’s out on her first date. In this case, he uses the Car Finder feature to track down the two teenagers and spy on everything they’re doing. He follows them inside the cinema, hides behind a wall of stuffed toys in a carnival, and somehow manages to find a Tiger helicopter to help in his snooping. Ok, not every dad does something like that, but for maximum effect, let’s pretend that they do. So the date ends up being a dud as the young girl comes home crestfallen, much to the dismay of the obviously rattled young man and to the delight of Hart. In the end, it does appear that daddy got what he wanted, all thanks to a great assist from the Genesis’ new Car Finder feature.

“First Date” is the second of two 60-second commercials that Hyundai will air at the Super Bowl. The other one, called “Ryanville”, stars Ryan Reynolds and will air during the kick-off time slot. As for Hart’s commercial, keep your eye out when it airs in the pre-game show time slot.

Continue after the jump to read the full story.


PostHeaderIcon Audi Drops "The Commander" Commercial For Super Bowl 50

Audi has been a consistent presence in the Super Bowl, having shown seven commercials in the past games. One of those commercials occurred during Super Bowl XLII, when the New York Giants ended the New England Patriots’ undefeated season. The athletics aside, Audi remembers that game for an entirely different reason. That was the day it aired a commercial featuring the first generation Audi R8, the car that jump started the brand’s incredible sales growth in the U.S.

Eight years later and the German automaker has found itself in an oddly familiar position as it returns for its eighth go-round in the Super Bowl with a new 60-second commercial that features the all-new Audi R8 V10 Plus. The commercial is called “The Commander” and tells the story of a retired astronaut that has lost purpose in his life. He just sits blankly in his chair as he reflects on the memories he experienced in his old line of work. It isn’t until his son arrives that he stirs back to reality after Junior hands over the keys to the new R8 V10 Plus. And just like that, the thrill and excitement of adventures come rushing back in as he gets behind the wheel of the Audi and rockets out into the night.

Unlike the goofy approach that defined the “Godfather” commercial back in 2008, “The Commander” is a lot mellower, playing to the emotional attachment we all have for the things that give our lives purpose. When it’s lost, it’s hard to get it back. But that’s exactly what Audi’s message is for the new R8. It’s the kind of car that’s going to bring some life back to those veins, just the way it did for the Commander.

Continue after the jump to read the full story.


PostHeaderIcon Audi Drops "The Commander" Commercial For Super Bowl 50

Audi has been a consistent presence in the Super Bowl, having shown seven commercials in the past games. One of those commercials occurred during Super Bowl XLII, when the New York Giants ended the New England Patriots’ undefeated season. The athletics aside, Audi remembers that game for an entirely different reason. That was the day it aired a commercial featuring the first generation Audi R8, the car that jump started the brand’s incredible sales growth in the U.S.

Eight years later and the German automaker has found itself in an oddly familiar position as it returns for its eighth go-round in the Super Bowl with a new 60-second commercial that features the all-new Audi R8 V10 Plus. The commercial is called “The Commander” and tells the story of a retired astronaut that has lost purpose in his life. He just sits blankly in his chair as he reflects on the memories he experienced in his old line of work. It isn’t until his son arrives that he stirs back to reality after Junior hands over the keys to the new R8 V10 Plus. And just like that, the thrill and excitement of adventures come rushing back in as he gets behind the wheel of the Audi and rockets out into the night.

Unlike the goofy approach that defined the “Godfather” commercial back in 2008, “The Commander” is a lot mellower, playing to the emotional attachment we all have for the things that give our lives purpose. When it’s lost, it’s hard to get it back. But that’s exactly what Audi’s message is for the new R8. It’s the kind of car that’s going to bring some life back to those veins, just the way it did for the Commander.

Continue after the jump to read the full story.


PostHeaderIcon Kia's Super Bowl 50 Ad Gets An Assist From Christopher Walken

Just like it previewed a week ago, Kia’s Super Bowl 50 commercial revolves around Academy Award-winner Christopher Walken and a pair of socks, one of which is beige and the other being of the colorful variety. Actually, Richard also plays a part in it, as does the all-new Kia Optima, which is secretly the star of the ad.

The basic gist revolves around Richard, a well-meaning follow who just wanted to look for his beige socks. But, he got more than he bargained for when he walked in on Walken in his walk-in closet (how’s that for a tongue twister?) holding the pair of beige socks he was looking for. Instead of just giving the socks to Richard, Walken goes all philosophical, explaining the difference between the beige socks and the colorful one in his other hand. All this eventually ends up with Walken showing Richard the new Optima, labeling it the “world’s most exciting pair of socks, except it’s a mid-size sedan.

The ad accomplishes a number of things, most notably Walken’s presence serving as an extra punch of excitement considering his status as a bonafide Hollywood A-lister. But more important that that, it also highlights the new Optima as a game-changer in the mid-sized sedan segment, offering what Kia Motors America (KMA) COO Michael Sprague describes as a “level of refinement and sophistication unlike anything else in the midsize segment.” Walken does a great job smashing home that point, even though the sock metaphor is rather curious at best.

Continue after the jump to read the full story.


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