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Archive for the ‘Dodge Challenger Hellcat’ Category

PostHeaderIcon Maybe You Won't Have to Sell Your Soul to Afford the Dodge Challenger SRT Demon

Dodge drove us crazy and practically milked the debut of the Dodge Challenger Demon to death through a long series of teaser videos that spanned across the first three months of the year. Then, the day of reckoning was upon us, and the fastest production muscle car ever was finally revealed. Packing a 6.2-liter V-8 with a 2.7-liter supercharger that makes 14.5 psi of boost, a factory transmission brake, a stripped down interior, and a thirst for high-octane fuel, the Demon promises to be the Dodge that we’ll be talking about through the turn of the decade. Hell, it can hit 60 mph in 2.3 seconds and 100 mph in 5.1 seconds. A quarter mile comes in at 9.65 seconds at 140 mph – not bad for a car that weighs 4,200 pounds, right? After all, it can beat a $1.4 million Ferrari. But, it does raise one serious questions: Just how much will pure evil cost you?

There’s no official word as of yet, but Road & Track caught up with Dodge boss, Tim Kuniskis, at the New York Auto Show and got him to give us a little hint. Again, it isn’t much to go by, but according to Kuniskis, it will be priced above the Hellcat (obviously) but “it’s gonna be well below six figures.” That’s a pretty big deal considering many were expecting a price tag somewhere around $100,000.

Keep reading for the rest of the story


PostHeaderIcon Maximum Evil – What Is The Dodge Demon's Top Speed?

Unless you’ve been hiding under a proverbial rock for the last few weeks, you’re most likely familiar with the specs for the newly released Dodge Challenger SRT Demon. Just in case, here’s a quick refresher – 840 horsepower and 770 pound-feet of torque from a supercharged 6.2-liter V-8 running on 100-octane race fuel. 0-to-60 mph in 2.3 seconds. 200 pounds lighter than the Hellcat. 9.65 seconds at 140 mph in the quarter mile. 3-foot wheelies off the line. Dodge is quite clear on the matter – the Demon was built to do one job very, very well – traverse the quarter-mile run as quickly as possible while maintaining some semblance of street legality. At this point, it’s obvious this beast-mobile is quick, but there’s one tidbit of info Dodge has conveniently left out of the conversation thus far – how fast is it? To find out, we pulled out our calculator and did a little thought experiment.

Speculating on the top speed of a car like the Demon is actually a pretty complicated proposition, but if you’re looking for a quick and easy answer, here it is – 168 mph. That’s the maximum-rated velocity for the Demon’s Nitto NT05R drag radials, which means that’s pretty much the car’s top speed if you don’t swap out the rubber.

But let’s presume you did change the tires – given ideal conditions and a long enough track, how fast could the really Demon go? Read on to find out.

Continue reading for the full story.


PostHeaderIcon Despair Mortals, Your Time Has Come – Dodge Reveals Challenger Demon

After months of teasers and more than a few leaks, it’s finally here – the Dodge Challenger SRT Demon has arrived. Unveiled with the help of Wiz Khalifa and Vin Diesel during a slick, pyrotechnic-filled production the night before the 2017 New York International Auto Show, Dodge claims the Demon is the fastest production muscle car in the world, framing it as the cure for soulless mobile appliances. More importantly, here are the numbers you’ve been begging for.

Output is rated at 840 horsepower at the rear wheels thanks to a 2.7-liter supercharger making 14.5 psi of boost. Acceleration looks like 2.3 seconds in the 60-mph sprint, while 5.1 seconds is needed to hit 100 mph. Launch it right, and you’ll do wheelies on your way to a 9.65-second quarter mile pass at 140 mph. Curb weight is rated at 4,200 pounds, 200 pounds less than the “regular” Challenger Hellcat.

What’s more, Dodge revealed you’ll be able to spec yours to taste, from stripped-down track tool, to something more suitable for the street. For example, the front seat and rear seat are offered for a dollar a piece, while a stereo system is also on the options list.

Looking for more info? Continue reading for all the good stuff.

Continue reading to learn more about the Dodge Challenger SRT Demon.


PostHeaderIcon Dodge Challenger Demon Sports a Cryptic License Plate, but What Does it Mean?

Dodge is on a mission to tease us to death with a new teaser of the Challenger SRT Demon every week until it makes its debut. But, it also includes cryptic messages with the teasers to hint at different things. This time around, we find out that the Demon will roll on standard drag radials right from the factory. The tires were designed specifically for the Demon by Nitto using “a new compound and specific tire construction” and are 315/40-series NT05R rubbers. They even have a little demon logo on the sidewall and wrap around 18×11-inch rims on each corner. But, back to the cryptic message at hand, it is a string of numbers on the Demon’s Michigan license plate that reads #2576@35. But the question is what exactly does it mean?

The most dominating theory portrayed by the trolls that haunt comment threads everywhere is that it represents 2,576 horsepower at 3,500 rpm. And, of course, the other outlandish theory is that it stands for 2,576 pound-feet of torque at 3,500 rpm – both are figures that are absolutely ridiculous if you look at it logically. Other theories that are floating around point to the fact that it could be a hint toward the supercharger, which would be a 2,576 cc (2.6-liter) unit that runs at 35 psi. Some have said that if you add a 1 to the front of each numbers, you’ll get 12.576@135 or 12.576 seconds at 135 mph, but that’s slower than the standard Hellcat, so that’s not likely to be correct either. Then, you’ve got the guys over at Jalopnik that think it might be a hint toward the car’s expected MSRP: $2,576 for 35 months would equal $90,160, a figure that wouldn’t be all that surprising considering the SRT Hellcat starts out at $64,195.

Car & Driver thinks the plate represents the total amount of torque sent to all four wheels simultaneously. That not only indicates that it would be all-wheel drive (which would also explain the massively wide front wheels) but actually makes a lot of sense. The Rear-wheel-drive SRT Hellcat makes 4,010 pound-feet at each driven wheel, and 2,576 pound-feet at all four wheels would compute to just over 800 pound-feet at the crank if it does have all-wheel drive.

Keep reading for the rest of the story


PostHeaderIcon The 707-Horsepower Hellcat Engine Should've Only Had 600 Ponies

The 707-horsepower Dodge Challenger Hellcat is without question one of the most important products that Dodge and Fiat Chrysler have built in recent years. The car has been touted as the perfect combination of power and efficiency and yet, it almost didn’t happen if not for Chris Cowland, FCA’s director of advanced and SRT powertrain development. In a story that will likely go down in the halls of FCA as a legend in it of itself, Cowland and his team created a Hemi V-8 engine that few thought was possible. And yet they did it and the rest, as they say, is history.

As the Detroit Free Press puts it, Cowland, back in 2011, managed to convince FCA’s brass that included CEO Sergio Marchionne to build the Hellcat engine. Once he got the approval to build a 600-horsepower engine, Cowland and his powertrain team began cooking up the design for the HEMI-based engine. Not long after that, word reached the team that Ford was developing its own 600-horsepower engine to slap into the Shelby Mustang GT500. Cowland immediately went back to the executives asking if he could twist the Hellcat engine and squeeze 675 horsepower out of it. Management approved on the condition that the engine would be developed in the same time frame and the extra power would not come at the expense of reducing its fuel economy.

Turns out, Cowland and his team wasn’t intent on settling for just 675 horsepower and had already mapped out a plan to exceed 700 horsepower for the Hellcat engine. The whole projected was shrouded in so much secrecy that when the horsepower tests were verified by the Society of Automotive Engineers showing the Hellcat producing a total of 707 horsepower, the numbers were never released within the company. According to the Free Press, it became FCA’s equivalent of the Manhattan Project with people working on one part of the engine not knowing what those working on another part were doing.

Ultimately, Cowland’s visionary plan has paid off in spades for both Dodge and FCA as the company has sold over 15,000 units of the Challenger Hellcat and Charger Hellcat models. More importantly, it gave Dodge a jolt in the arm that it needed at the right time, something Cowland admitted was one of his objectives when the plan to build the Hellcat engine was first cooked up. “We wanted to make a statement and move the brand forward.”

Consider that mission accomplished.

Continue after the jump to read the full story.


PostHeaderIcon Dodge Releases Two Hellacious Commercials For The Challenger Hellcat: Video

Fiat Chrysler Automobiles hasn’t had the most flattering few months. From reports that it could be involved in the next scandal to hit the auto industry to recalls of its vehicles and potential high-profile lawsuits stemming from these recalls, it’s safe to say that FCA has had better days. Fortunately, there are some silver linings within the company and none have shined brighter – and roared louder – than the Dodge Challenger Hellcat. Ever since the Challenger Hellcat went on sale in 2014, it has continuously been one of the more popular models to come out of Dodge. That popularity remains to this day as the high-powered muscle car continues to sell well and that’s a big reason why FCA is going into overdrive in promoting the Challenger Hellcat with a pair of new commercials that speaks to the menacing spirit of the muscle car.

The first ad is called Dodge Warning is the more straight-forward of the two ads. It’s got a pretty simple premise that’s centered on the Charger Hellcat’s blinking hazard lights and a voice-over hastily narrating the potential health risks of driving a Challenger Hellcat. The soliloquy has its humorous moments, but the ad is meant for viewers to keep their focus on the blinking lights until Metallica’s “Fuel” kicks in, followed by a prop explosion that also reveals the rear sides of the Charger and Durango flanking the Challenger Hellcat.

The second of the two ads is called Unleashed and this one has Hollywood production value written all over it. It actually looks more like a blockbuster trailer right down to the cheap imitation of Dwayne Johnson’s Hobbs character in the Fast & Furious franchise. But the real star of the ad is the robotic metal cat, Dodge’s not-so-subtle interpretation of the Challenger Hellcat. The ad starts with the cat being transported from the “Dodge Research Lab” to downtown Detroit where it’s unleashed to race to a painted finish line. Not surprisingly, the robot cat’s roar resembles the same rip-roaring noise of the Challenger Hellcat’s Hemi engine and as the cat races to the finish line, it slowly transforms into the muscle car.

Both ads are touting Dodge’s new “Domestic. Not Domesticated” tag line and if both ads play through that message in their own unique way.


PostHeaderIcon Dodge Challenger Hellcat Hits 170 MPH Top Speed On Ice: Video

The Dodge Challenger isn’t a stranger to setting record times. It’s also been prominently featured in drag races, drift runs, and the occasional movie appearances. Clearly, there’s very little that Dodge’s resident muscle car has yet to accomplish. One thing it hasn’t done though is set a record time on ice, which brings us to the 2016 Arsunda Speed Weekend in Stockholm, Sweden.

There, Exclusive Cars brought with them the gnarly Challenger Hellcat in an attempt to set a world record time on ice. Swedish racing driver Alx Danielsson — that’s his real first name — took the wheel of the stock Challenger Hellcat for this particular run. The only modifications made on the Challenger Hellcat were the addition of studded tires, which makes sense since it’s going to need as much traction as it can get on the icy strip.

This video is an extended look at Danielsson’s run, which saw blast past the speed trap at 170 mph while averaging 162 mph over a full kilometer. Exclusive Cars claims that this is a world record run on ice, and while that may be true in some respects — maybe some kind of technical category — the actual world record was set in March 2013 by Finnish tire manufacturer Nokian Tyres using an Audi RS6 that clocked in a top speed of 208.6 mph, beating the previous record of 206.1 mph that it also set in 2011.

Still, the achievements of Danielsson and Exclusive Cars shouldn’t be dismissed. Most people don’t have the wits to drive 170 mph on a dry surface, let alone on a slippery and icy one. Besides, it’s not as easy as it looks either. As accomplished as Danielsson is as a race car driver, the way he was fighting that steering wheel by simply trying to keep the car on a straight line is impressive enough in its own right.


PostHeaderIcon Dodge Hellcat Models Gets Exclusive Stripes

Dodge Hellcat stripe

The unique dual full-length carbon-fiber pattern stripes that were only available for select Viper models can now be ordered for Dodge Challenger and Charger SRT Hellcat models for $995. They ought to make the high-performance machines look more distinctive and cool.

And they do a good job achieving that goal. The Hellcat exclusive stripe package covers front and rear fascias, roof and deck lid, plus a tailored design around the SRT Hellcat’s signature NACA duct hood. The good news is, since Dodge has also extended the production of the 1970s-inspired Plum Crazy option, you can have a purple Hellcat with carbon stripes. Now that’s a unique look you won’t get with any other car in the world.

The Plum Crazy paint option was supposed to be phased out at the end of last year, but due to popular demand Dodge decided to keep it in production for another year. Other exterior colors available for the Hellcat models include Bright White Clear Coat, Redline Red, Pitch Black Clear Coat, Granite Crystal Metallic Clear Coat, Billet Silver Metallic Clear Coat, Jazz Blue Pearl Coat, TorRed Clear Coat, Ivory White Tri-coat, Maximum Steel Metallic and limited-edition Plum Crazy Pearl Coat.

“The SRT Hellcat models are America’s ultimate performance car duo, and these already legendary Challenger and Charger models have given Dodge more than the title of ‘fastest and most powerful muscle cars ever,’ they continue to drive sales records, increase brand profitability, draw new and younger customers to the brand and fuel interest across our entire vehicle lineup – achievements worthy of earning an exclusive set of performance stripes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.

The post Dodge Hellcat Models Gets Exclusive Stripes appeared first on Motorward.

PostHeaderIcon This Liberty Walk Challenger is the Green Goblin of Cars

Liberty Walk Challenger Green-1

Canadian tuner SR Auto Group has been on in many Liberty Walk wide body projects, but the one they offer for the Dodge Challenger Hellcat seems to be the new most popular LB treatment. This extremely green Liberty Walk Challenger is the latest to come out of their workshops.

If you are into tuning you should be familiar with the details of a Liberty Walk styling kit. It consists of revised front and rear bumpers with integrated splitter and diffuser, optional rear wing, custom side sills and the most important feature of the program, bolt-on extended fenders.

Liberty Walk Challenger Green-2

Other necessary parts of a LB kit you may not notice at first include an Airrex suspension system – although any air suspension kit would do – and a set of properly fat wheels. In the case of this green Liberty Walk Challenger the wheels are PUR LG05, measuring 20×11 inch front and 20×12 rear, finished in matte black diamond.

Liberty Walk Challenger Green-3

The standard Challenger Hellcat looks aggressive enough for most people, what with a sinister face and an angry growl coming from a 707 horsepower supercharged V8. The Liberty Walk treatment, though, takes it to a whole new level of badassery.

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The post This Liberty Walk Challenger is the Green Goblin of Cars appeared first on Motorward.

PostHeaderIcon Dodge and SRT Want To Expand Hellcat Brand

Dodge didn’t expect the 2015 Dodge Challenger SRT Hellcat and the 2015 Dodge Charger SRT Hellcat to be as popular as they are. In fact, the demand was so high, Dodge just couldn’t keep up. All 2015 models have been spoken for, and all remaining orders that cannot be fulfilled have been canceled so production of 2016 models can begin. Not all of the cancellations are the fault of Dodge or Chrysler as a company, though – a few sketchy dealers unethically took orders after they hit their order cap for the muscle cars.

The good news is that, as of Monday, August 17, 2015, you can now reserve a 2016 Charger or Challenger Hellcat – with a deposit, of course. Dodge also thought ahead and changed up its ordering system as well. This time around, dealerships will not be able to order above their order cap. Moreover, to help accommodate such a high demand for both vehicles, Dodge has expanded its Hellcat testing capabilities — it will now be able to produce more the twice the number of Hellcat models than it did last year

With the success of the Hellcat models, Dodge is planning on bringing the SRT and Hellcat badges to other models in its lineup. Dodge hasn’t speculated on what models yet, but I suspect we’ll see the Hellcat come to the Durango, 2017 Dodge Ram and maybe even the Barracuda — if Dodge and SRT change their minds about axing the fish car. Despite the demand from customers to create a Viper Hellcat, Dodge has implied that it does not intend to do so. The Viper is a “perfect” track car, according to Dodge, and throwing the Hellcat engine into it would disrupt the 50/50 weight ratio that makes the Viper what it is. Of course, if you’re looking to purchase a Viper anytime soon, the 2016 Dodge Viper ACR and its extreme performance should more than satisfy you.

Continue reading for the full story.


PostHeaderIcon 2016 Challenger And Charger Hellcats Get Price Increases

“It’s like the ’71 Hemi all over again.” That’s a pretty good way to sum up the wildfire sales success of Dodge’s 707-horsepower Hellcat twins, and it’s how Dodge and SRT CEO Tim Kuniskis explained it when asked about that success. Now, Dodge is responding to the laws of supply and demand by giving the Dodge Challenger SRT Hellcat a price increase of $2,500 and the Dodge Charger SRT Hellcat an increase of $1,950 for 2016. In return, customers get new standard equipment, including Laguna leather and navigation.

Kuniskis also spoke with Detroit News about broader plans for the Hellcat brand. Dodge has sold roughly 4,500 Hellcats so far in 2015 and plans to double production next year. The previously limited supply meant several customers spent months on waiting lists, which often led to dealers taking deposits for orders they weren’t certain could be fulfilled. In response, Dodge has cleared orders of 2015 Hellcats and reset them for 2016, though customers who initially ordered 2015 cars will get a 2016 at the same cost. A new ordering system also ensures that dealers can’t take deposits for cars they can’t deliver.

The production bottle neck was apparently caused by a limited number of dynamometers at the factory. Each Hellcat engine requires a rigorous 42-minute test, and Dodge has remedied this with expanded dynamometer capacity. Now that Dodge has the capacity to meet demand, expect continued Hellcat sales growth, even despite the minimal price increase.


PostHeaderIcon Heavenly Hellcats: 3x Challenger Hellcat Burn Rubber

Dodge Challenger Hellcat Rubber

If you always wondered what is the point of a 707 horsepower two-door car the size of an average battleship with limited practicality and shoddy build quality, the video we have for you here will provide the answer. In a nutshell, the point of cars like Dodge Challenger Hellcat is fun. It’s all about fun and games.

The crudeness and lack refinement means the Challenger Hellcat is one of the most affordable 700+ plus cars, and that is why these guys decided to take out three of them and burn some rubber in style. What results is an awesome promo video for the car, one that Dodge themselves could never make, because they are not creative enough.

Dodge Challenger Hellcat Specs:

  • Engine: V8 gasoline engine supercharged
  • Displacement: 6,166 cc
  • Power: KW 520 / 707 HP @ 6,000 rpm
  • Torque: 881 NM at 4,600 rpm
  • Transmission: 6-speed Tremec Manual / 8-speed Torqueflite automatic
  • Consumption urban/extra-urban/combined: 20.1/9.7/13.6 l per 100 km (Super)
  • Acceleration 0-60 mph: 3.7 seconds
  • Maximum speed: 320 km/h
  • Combined CO2 emissions: 318 g / km
  • Energy efficiency class: G
  • Emission class: Euro 5
  • Base price: from €86,000

The post Heavenly Hellcats: 3x Challenger Hellcat Burn Rubber appeared first on Motorward.

PostHeaderIcon Dodge Doubles Hellcat Production to Meet Demand

hellcat-production-1

Only a few years ago U.S. car makers where in deep, deep trouble for making pointless rubbish and had to be rescued by the government. So one would have thought they’d played safe now that they’re out of the woods. But no. The new plan was more daring than before and, judging by the success of stuff like Hellcat, it’s worked out just fine.

Since 2010 the Big Three have been putting out some seriously powerful fun machines that in the time of recession would have broken their back. Now though, with the economy flourishing and excess one again a virtue, we get 600+ horsepower Corvettes and 700+ horsepower Hellcat Dodges. And they are selling like hot cakes. Dodge has just announced they are more than doubling the production both Hellcat models, Charger and Challenger, to meet the increasing demand.

hellcat-production-2

The dealers are apparently shifting these cars faster than Dodge can make them. Powered by a 707 horsepower and 650 lb.-ft. of torque HEMI V8, the rather unsophisticated Dodge Charger and Challenger are as American as shock and awe. They are big and all about big numbers. It’s no wonder Americans love them. They are pretty accurate representation of the ideal American state of mind, which is massive power, little or no finesse, a lot of noise, getting things done.

hellcat-production-3

“We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats – it was absolutely unprecedented, but then again, these 707-horsepower muscle cars are unprecedented,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. “To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history.  In addition, customers with verified sold orders that weren’t built in the 2015 model year will receive special discounted pricing if they re-order in 2016.”

The post Dodge Doubles Hellcat Production to Meet Demand appeared first on Motorward.

PostHeaderIcon Liberty Walk Dodge Challenger Hellcat by SR Auto

Liberty Walk Dodge Challenger Hellcat-0

Although it is not the prettiest kit they have ever designed, LB-Work’s wide body styling package for Dodge Challenger has proven to be very popular. Now SR Auto Group has used this kit to create Canada’s first-ever Liberty Walk Dodge Challenger Hellcat.

Come to think of it, this car might well be the only wide body Challenger of any kind in Canada. The tuning scene in that country orbits mostly around high-end luxury cars. At any rate, this Liberty Walk Dodge Challenger Hellcat is here and it looks awesome.

The recipe for creating an LB-Works wide body car is fairly simple. You install the fiberglass kit which consists of LB’s signature wide fenders with exposed bolting apparatus, side skirts, and revised front and rear bumper (rear wing is optional), bolt on some massively wide wheels, and hook up an air suspension system in order to slam the car right to the ground.

The installation part is the hardest and requires professional expertise because the parts never fit perfectly out of the box. A lot of modification, and in some case fabrication, goes into achieving the perfectly smooth look you see here. The wheels SR has chosen for this Liberty Walk Dodge Challenger Hellcat are 20-inch PUR LG01 in gold, measuring 12-inch wide at the back.

Liberty Walk Dodge Challenger Hellcat-1
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Liberty Walk Dodge Challenger Hellcat-9

The post Liberty Walk Dodge Challenger Hellcat by SR Auto appeared first on Motorward.

PostHeaderIcon Dodge Hellcats and Viper Will Be Featured In New "Predators" Campaign: Video

How do you feel about 700-horsepower muscle cars? What about Phil Collins? If these are both things you appreciate, then you’ll probably find a lot to like in Dodge’s latest marketing campaign, entitled ‘Predators.’ The sinister new spot features a 2015 Dodge Charger Hellcat, 2015 Dodge Challenger Hellcat and a 2015 Dodge Viper GTS executing a few smoky donuts and skidding around the deserted nighttime streets of Miami. Phil Collins’ 1981 hit ‘In the Air Tonight’ provides the soundtrack — which science has proven to have the greatest drum-fill in the history of music.

The new commercials, both 30- and 90-second versions, highlight Dodge SRT’s halo products and how they shape Dodge’s image as a whole. “We don’t build Hellcats or Vipers for high volume, we build them as brand positioning statements,” says Dodge, SRT and FCA boss Tim Kuniskis. “These vehicles may be a small percentage of our overall sales but they send a very strong message about the brand personality and attitude.”

Continue reading for the full story.


PostHeaderIcon The Evolution Of The Hellcat Logo

Legendary Mopar muscle cars have always had badass animal-inspired logos and names. Think Super Bee, Barracuda and Road Runner. The Dodge Challenger and Charger Hellcat twins are continuing the tradition with the now-familiar roaring cat logo that is now synonymous with the tire vaporizing, 707-horsepower cars they represent. But, it almost never happened.

When the Challenger SRT Hellcat was first shown in May 2014, a logo hadn’t been considered, but Dodge began floating some ideas (pictured in these sketches) to its social media followers. “People saw the logo and said, ‘This is awesome,’” Dodge CEO Tim Kuniskis told Automotive News. “It was originally just supposed to say ‘supercharged’ on the side of the car. But [the logo] got so much attention in social media that at the last minute, we changed from ‘supercharged’ to the actual logo on the car.”

Several ideas were considered, including some more cartoonish ones in the style of older Mopar muscle cars. The hair-raising ‘supercharged’ one in the middle was inspired by the Hellcat Records logo, the record label founded by Tim Armstrong of Rancid and Operation Ivy. But, everyone agreed the one of the snarling cat was by far the coolest, and Dodge included it on Charger SRT Hellcat’s flanks when it was introduced a few months later.

Continue reading for the full story.

The Evolution Of The Hellcat Logo originally appeared on topspeed.com on Saturday, 16 May 2015 12:00 EST.

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PostHeaderIcon How Dodge Made Everyone Love The Hellcat

In the age of social media and hyper-connectedness, what’s one of the best ways to launch a successful marketing campaign? Let the customers do the talking for you. That’s what Dodge did with the 2015 Hellcat Challenger and Charger, and is now reaping the rewards associated with such high-profile visibility.

Automotive News recently released a report on the Hellcat marketing strategy, highlighting why you simply can’t get away from coverage of the underworld feline. The first step was to let folks wonder what lurked in waiting, giving very few specifics, thus fueling rampant rumor-spreading.

When the Challenger SRT Hellcat officially broke cover last year, Dodge simply said the car would produce over 600 horsepower, inducing heavy speculation as to whether it would out-gun the 645-horsepower Viper. After weeks of conjecture, Dodge said the car would boast some 707 horses, leading to an explosion of web attention. 

Next, folks wondered if all that muscle meant to vehicle was too heavy to be fast. Dodge responded with a video of the Hellcat at the drag strip with car show host Richard Rawlings, revealing on July 11th that the car would post an 11.2-second quarter mile with production tires and a 10.8 with drag radials. 

Cue Internet tongue wagging. 

So the Hellcat was officially powerful and fast. The issue of its asking price was then the topic of debate, a figure ($60,000) that Dodge finally put to bed two weeks after divulging the performance specs.

With the big numbers out in the open, the automaker decided to fan the already sizable flames by dropping cover on the Hellcat Charger in August, followed by vehicle appearances and free ride-alongs at events throughout the country, including the Woodward Dream Cruise near Detroit and the Dodge Rocks Gas Monkey car show and concert.

I guess it worked.

Continue reading for the full story.

How Dodge Made Everyone Love The Hellcat originally appeared on topspeed.com on Tuesday, 12 May 2015 09:00 EST.

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PostHeaderIcon Dodge Challenger Hellcat And Chevrolet Corvette ZR1 Drag Race: Video

Remember the Sublime Green Challenger Hellcat that got its revenge and spanked a Tesla Model S P85D a few days ago? Well, it’s back, this time going head-to-head with a Chevrolet Corvette ZR1 at the same drag strip as before. Unfortunately, especially for those expecting a nail-biting race and maybe even a photo-finish, the drag race didn’t quite go as planned.

It seems that although both cars jumped the lights, the Hellcat did it much sooner, while the Corvette ZR1 driver appeared to be asleep at the wheel for the first second or so. Apart from not launching at green, the Hellcat got an almost perfect run, in the end doing the quarter mile in 10.933 seconds at 125.3 mph. It seems that fitting the car with drag radials and practicing his launches was worth it for the Challenger driver.

As a refresher, the Challenger Hellcat is the most powerful production muscle car ever, its supercharged, 6.2-liter V-8 delivering no less than 707 horsepower and 650 pound-feet of torque. The model also carries a lot of weight though, which is why the less-powerful and much-lighter Corvette ZR1 shouldn’t have been such an easy prey at the drag strip. The ZR1 is also powered by a supercharged, 6.2-liter, V-8, but it outputs “just” 638 horsepower and 604 pound-feet of torque. It should make up the power deficit with a curb weight around 1,000 pounds less than the Hellcat though, so a future rematch may come with different results.

Dodge Challenger Hellcat And Chevrolet Corvette ZR1 Drag Race: Video originally appeared on topspeed.com on Friday, 10 April 2015 19:00 EST.

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PostHeaderIcon Tesla Model S P85D Vs. Dodge Challenger Hellcat – Drag Race: Video

Normally, a Tesla Model S P85D would pretty much mop the floor with any stock sedan in a drag race from a dig, whether RWD or AWD. As a confirmation, a P85D demolished even a mighty Challenger Hellcat on the drag strip a couple of months ago. Now it’s time for a rematch between the two cars, although it comes with a twist. The Hellcat’s owner has added a set of drag radials to his RWD ride in order to at least pose a slight threat to the all-wheel-drive Tesla, so the race result is quite a bit different than the first time.

As some of you remember, the Challenger’s main issue in the first race was the lack of traction off the line and its driver’s lack of experience with the car. In the footage above, this is no longer the case, as the Hellcat hooked up much better thanks to its stickier tires, while the driver has had a lot of time to practice its launches since he lost to the P85D driver at the same strip.

In case it isn’t obvious by now, the improved Hellcat won the rematch against the Tesla. Both cars launched almost perfectly, but the Challenger’s better gearing and higher power proved to be decisive factors. Since the score between the two is now equal, another rematch is likely on the horizon, as I’m sure the Tesla driver will not let this one pass so easily.

Tesla Model S P85D Vs. Dodge Challenger Hellcat – Drag Race: Video originally appeared on topspeed.com on Wednesday, 8 April 2015 13:00 EST.

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PostHeaderIcon Dodge Will Build An Additional 1,000 SRT Hellcat Models

Just a couple of weeks ago, it was reported that Dodge was going to put production of its SRT Hellcat models on hold due to “unprecedented demand,” but Mopar fans can now rejoice as it sounds like the Hellcat’s vacation was just temporary. Hellcat.org is reporting that Dodge plans to restart production of the 707-horsepower Charger and Challenger, although the production will be capped at just 1,000 units. If the dealer markups and wait lists weren’t insane enough before, they sure will be now.

The excessive demand meant that some dealerships were taking deposits on the Challenger SRT Hellcat and Charger SRT Hellcat cars that they simply wouldn’t be able to come through on. After a quick lesson in how dealer allocations work, expect it to be even harder to get a new Hellcat parked in your driveway. Despite the time off to sort through the mess, it isn’t even clear what, if any, kind of headway Dodge made in clearing up backlogged orders that didn’t have a chance of being delivered.

It’s unclear what will become of the Hellcat’s future beyond these extra 1,000 units, but there’s a good chance that this production run will coincide with the end of the 2015 model year.

Continue reading to learn why Dodge decided to increase Hellcat production figures.

Dodge Will Build An Additional 1,000 SRT Hellcat Models originally appeared on topspeed.com on Wednesday, 1 April 2015 19:00 EST.

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