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Archive for the ‘Editorial’ Category

PostHeaderIcon Stuff To Do with Car Decals and Bumper Stickers…

The youth of today likes to walk around pretending that the whole emoji/meme thing was their invention. But long before they got them on their smartphones the car community had been practicing communicating with stickers in form of on-point decals. And like it or not, these things are making a comeback. 

You see, in today’s world where everyone has an opinion and no one shies away from expressing it, things like bumper stickers and car decals are a great way of putting it out there, as it were, reaching a wide audience, and giving a proverbial nod to those who think along the same lines as you. And you can do all that without saying a word or actually talking to another human being. Say, you are a fan of such and such political figure. All you have to do is get yourself some custom car decals related to that person, and you can effectively rally like-minded people behind you.

Same goes with sports. At the time of this writing we have the football (soccer) World Cup going on. You wanna show your support for your national team, or your favorite player? Decals are handy here as well. Car decals could be powerful things as they basically advertise beliefs and opinions. As mentioned above, they can be memes, and those of us who visited Facebook during the 2016 U.S. presidential election learned first-hand how effective memes are in altering some views and reinforcing some others. And this brings us to our next point, which is you have to be responsible with your car decals.

I know it probably sounds ridiculous because, after all, car decals and stickers are supposed to show people how fun and/or creative you are. But so were Facebook posts at one point, and again, we now know they can be damaging. Decals are like Facebook posts on your cars. They are a medium. So be careful what you put on display there for all to see. We’re not talking here about “baby on board” stickers or flame decals and stuff like that. Although those also say a lot about your personality. No, what we’re concerned with are decals and stickers charged with messages that could be controversial, which on the road means inducing road rage.

Then again, if you are driving around with a decal featuring Trump’s face and a poop emoji next to it, you’re probably asking for it. The thing is, just like a cool FB or Instagram post, a great bumper sticker could brighten up the day of everyone who sees it. It could be a motivational phrase, a witty remark, a fun little joke, or a nice little drawing with an inspiring message. You know what I’m talking about. You’ve probably seen stuff like this and may have even snapped a shot of them with your phone. Why not do this? Why not make people laugh instead of aggravate them? God knows we get enough of that on other media, so much so that we have to write an article trying to save car decals from becoming another tool for dividing the nation!

Custom car decals, to make a more car-related point in the end, are also an excellent way for those looking to modify their car. If you don’t have the money for a full paint job or a wrap, tasteful decals in interesting colors applied strategically to your car can have the same kind of visual impact. Of course, we’re not talking about redneck flames or biker skulls here. Maybe some nice stripes or a cool design. Mind you, you have to have a lot of imagination to make this work…

The post Stuff To Do with Car Decals and Bumper Stickers… appeared first on Motorward.

PostHeaderIcon Stuff To Do with Car Decals and Bumper Stickers…

The youth of today likes to walk around pretending that the whole emoji/meme thing was their invention. But long before they got them on their smartphones the car community had been practicing communicating with stickers in form of on-point decals. And like it or not, these things are making a comeback. 

You see, in today’s world where everyone has an opinion and no one shies away from expressing it, things like bumper stickers and car decals are a great way of putting it out there, as it were, reaching a wide audience, and giving a proverbial nod to those who think along the same lines as you. And you can do all that without saying a word or actually talking to another human being. Say, you are a fan of such and such political figure. All you have to do is get yourself some custom car decals related to that person, and you can effectively rally like-minded people behind you.

Same goes with sports. At the time of this writing we have the football (soccer) World Cup going on. You wanna show your support for your national team, or your favorite player? Decals are handy here as well. Car decals could be powerful things as they basically advertise beliefs and opinions. As mentioned above, they can be memes, and those of us who visited Facebook during the 2016 U.S. presidential election learned first-hand how effective memes are in altering some views and reinforcing some others. And this brings us to our next point, which is you have to be responsible with your car decals.

I know it probably sounds ridiculous because, after all, car decals and stickers are supposed to show people how fun and/or creative you are. But so were Facebook posts at one point, and again, we now know they can be damaging. Decals are like Facebook posts on your cars. They are a medium. So be careful what you put on display there for all to see. We’re not talking here about “baby on board” stickers or flame decals and stuff like that. Although those also say a lot about your personality. No, what we’re concerned with are decals and stickers charged with messages that could be controversial, which on the road means inducing road rage.

Then again, if you are driving around with a decal featuring Trump’s face and a poop emoji next to it, you’re probably asking for it. The thing is, just like a cool FB or Instagram post, a great bumper sticker could brighten up the day of everyone who sees it. It could be a motivational phrase, a witty remark, a fun little joke, or a nice little drawing with an inspiring message. You know what I’m talking about. You’ve probably seen stuff like this and may have even snapped a shot of them with your phone. Why not do this? Why not make people laugh instead of aggravate them? God knows we get enough of that on other media, so much so that we have to write an article trying to save car decals from becoming another tool for dividing the nation!

Custom car decals, to make a more car-related point in the end, are also an excellent way for those looking to modify their car. If you don’t have the money for a full paint job or a wrap, tasteful decals in interesting colors applied strategically to your car can have the same kind of visual impact. Of course, we’re not talking about redneck flames or biker skulls here. Maybe some nice stripes or a cool design. Mind you, you have to have a lot of imagination to make this work…

The post Stuff To Do with Car Decals and Bumper Stickers… appeared first on Motorward.

PostHeaderIcon On the Reversal of Ban on Female Drivers in Saudi Arabia

June 24, 2018, marked the abolition of one of the world’s stupidest laws: the ban on women driving in Saudi Arabia. So everybody is cheering and jumping up and down, as they should, because it was a momentous victory for women in that country. But can we stop pretending that the KSA is suddenly a progressive country?

Lifting the ban on female drivers more than a hundred years after every other country in the world is not really an impressive achievement on the part of the Saudi government. It is a win for women who kept pushing for their right to get behind the wheel, but it is hardly the end of the struggle. At best, it’s a good start. Going at this rate, in about 450 years Saudi women will be able to come out of their houses without having to dress like everyday is Halloween and they’re going as 12th centruy pirates. What I mean is, Now that the KSA owners (and that is the correct term for how its leaders treat that country) are giving quarters, women should push and push harder to get back more of their natural rights denied by a ruthless, extremist, patriarchal regime.

Now, Saudi women are going to need the rest of us in the civilized world to stand by them and give voice to them, because the governments in the “free” world are notorious for their hypocrisy when it comes to dealing with the Saudi regime. They all talk loftily about human rights, freedom of speech, and the dangers of a closed society. But their high standards somehow do not apply to KSA — or should we say they don’t stick, because the receiving end is slippery with oil. It’s amazing what you can get away with if you have a commodity that the western world relies on for its own prosperity. We haven’t forgotten how the majority of the 9/11 hijackers were Saudi citizens, or how the oil money that our governments pay them end up funding new terrorist organizations.

Nobody was held accountable for those atrocities, and so long as the oil wells keep pumping out that desirable crude, nobody will. So waiting for the Saudi government to do the right thing on their own time is going to take ages. Thankfully though, these days we have tools like the social media and the magic of hashtag trending. These things have made life a lot harder for oppressive regimes everywhere, and they can be used to make positive changes. So instead of Instagraming your breakfast next time you pick up your phone, write an encouraging message to Saudi women with #WorldDrivingDay and let them know you are standing by them.

Claiming their right to drive was a good start. Now they have to push for more, like how they must not be forced to wear those ridiculous veils. It should be a choice.

The post On the Reversal of Ban on Female Drivers in Saudi Arabia appeared first on Motorward.

PostHeaderIcon On the Fast-Changing Trends of the Auto Industry

Over the past decade car makers have got themselves into a race which we like to call the Kardashian effect. Not it has anything to do those imbeciles on the reality show. No,this is about how we keep changing the trends, keep coming up with new superficial styles, to keep the Kardashian generation interested… to sell them more products. And it’s a sad state of affairs. 

If you buy a new car today, and it doesn’t matter which make or brand, you only have maybe six months to enjoy its freshness before the company announces a facelift or a special edition or some new feature for the latest version that makes your car look and feel obsolete.This is especially true of the mainstream automakers. To these capitalist entities, cars are like appliances-smartphones with wheels, if you like. They are the reason nobody forms emotional bonds with their cars anymore. It is bad for them. If you like your car, you are not going to sell it after a year or two and get a new one, and they will be losing money.

Now, you may argue who cares if you like or car or not? If the new stuff is nicer, I’m going to get rid of the current model and get the new one. That is true, in a very selfish way. You have to realize it is not just about you. Just consider all the energy and time and money that goes into making a car-all the waste it produces, all the plastic that has to be made for it. Now picture scrapping this same car after seven or eight years, and all the energy that has to go into dismantling and recycling it. It would have been alright if a car was 100 percent recyclable, but we all know that most of the plastic used in the making of a car will end up in the ocean.

And that is why we think this over-trendiness of the automotive world is a bad thing. Cars are no longer built to last. They are built to maximize the profit of the big corporations that make them. Does a Hyundai Sonata really need a new set of headlights and an upgraded touchscreen only a year after it’s launched? Or is it just the corporation trying to take advantage of the consumer’s avarice and vanity? You can’t, of course, battle this global phenomenon devised and regulated by huge think tanks and master manipulators on your own. But there are things you can do to make sure you are not taking part in it.

For starters, you can buy a car that is built to last, something you can use for decades, something that won’t get a new version by the time the current one is rolling off the delivery truck. Granted, this kind of car will not be very trendy and it will so nothing to stroke your vanity. But in the long run it saves you a lot of money, and it is better for the environment as well. Also, refrain from buying brand-new cars. Always buy used. Do your research and buy a clean, second-hand car instead of bringing yet another new car to the clogged-up roads and adding one more nail to the environment’s coffin.

Speaking of new trends in the auto world,check out our friends over at AutoWise and read their articles about the rapid pace with thich car makers’ lineups change.

The post On the Fast-Changing Trends of the Auto Industry appeared first on Motorward.

PostHeaderIcon Is BMW Design Finally On Track?

Those of you older than this still very young century remember clearly the day BMW died. Well, its design did, along with its charm, dignity and prestige. You remember the murderer, too. It was an oddball ginger called Chris Bangle who wanted to put massive cancerous tumors on everything. He thought that was a good look, and BMW believed him.

The result was some of the most atrocious looking Bimmers – nay, cars – in history, the most devastating of which was the E65 7-Series. BMW soon realized their mistake, though, and they booted Bangle. Since then the remaining stars like Adrian Van Hooydonk and the dearly departed (to Infiniti) Karim Habib tried their best to ease BMW Design into a transition that would regain some of its past glory while maintaining the modern and avant-garde look it had cultivated during the transition period which a lot of people seemed to like.

But this, too, was for the most part hit and miss. There have been some sweet looking cars like the E89 Z4 and the previous gen 5-Series, but they also made the X3 and the X1 and the 1-Series, and the 2-Series, and a bunch of other vomitizing monstrosities. But turned out the answer to all of BMW Design problems was the extra hands messing up Van Hooydonk’s work. Left to his own devices at the top of the hierarchy, the man is now slowly but surely pushing BMW to the top of the design game. And the best evidence of this progress is the freshly unveiled BMW 8-Series.

This car, and the M8 Gran Coupe concept we saw a while back, prove that it is possible to marry the classic BMW design cues – i.e. a mean, angry face, decently-sized grilles, taut, athletic lines, and an upright posture – with modern styling elements such as swooping roofline, contoured panels, wide fenders, and muscular bonnet. The 8-Series coupe features all of that, and it looks amazing. What the hell were BMW doing all these years if they could come up with such great designs? Why did they waste everybody’s time this past decade with all those nonsensical ideas?

The good news is, the new and improved BMW look is here to stay. The new 8er is but one of a bunch of upcoming models featuring super sexy designs. The next one will be the new Z4 which will boast the same kind of cues as this car, but in a smaller, roadster package. The shift back making good-looking cars seems to have started with the sportier models, but it will eventually cover all the models in the range. So do not mind the ugly new X5. It will be cured in the next facelift, just as the sedan models have been cured.

You only have to compare the current 5 and 7-Series models to their predecessors from a couple of generation ago to realize what a long way BMW Design has come. And now that is happening with the sports model. Admittedly, the X models have been a bit slow to catch up, but we reckon that is because BMW X models are mainly designed for America, and that is why they look so weird. BMW should put their European design team in charge of reinventing the look of the X family, and all shall be well!

The post Is BMW Design Finally On Track? appeared first on Motorward.

PostHeaderIcon Canada, The Best Driving Country in the World!

As we all know, you need three ingredients for a truly epic drive. First you need a great car, second a great road, and third a great mood. And I put it to you, Canada is one of the few countries on earth where you can get all three more regularly than other palces. In fact, I’d go so far as saying Canada is the best driving country in the world. 

Of course, I do realize that to most of the hard-core petrolheads a great drive cannot be defined outside of a race track. But those of us who love driving but also have girlfriends, an epic drive can only takes place on a great stretch roads, preferably with some amazing scenery for the backdrop, with lots of turns and twists, on some high quality tarmac. And that’s what Canada has in spade. Granted, in the cold season all you find on ninety percent of the roads are snow and ice. But in the spring, and especially summer, that country is a driving heaven.

What we particularly love about Canada is that it’s a left-hand drive country. So even if you’re a tourists you can rent a good car and enjoy your holidays exploring the pristine natural sites connected via world-class freeways. And of course, Canada has one of the most diverse, foreigner-friendly societies in the world. You can do the same in, say, America,mostly because most of their great roads are located in the heartland where people are not fond of anyone who doesn’t look like them.

But in any case, the second ingredient of a great drive, after you’ve sorted the roads, is a great car. In that aspect, too, Canada has a lot to offer. It’s a rich country with great economy and a vibrant supercar culture. Some of the world’s top high-end tuners are Canadian, and a good portion of the special editions and one-off models end up there. Now, I know what you’re saying. You need a lot of cash to get a good car, even if it’s a rent. But hey, you can always hit those Canadian online slots which are famous for paying off big. Yep, Canadian hospitality extends even to their casinos!

That said, you don’t really need an expensive car to enjoy an epic drive. It just has to be a great car, preferably a sports car, because family cars are rarely fun to rive. It’d be great, of course, if you can go on a long road trip in a Ferrari or a Porsche, but for us a simple Mazda MX-5 or BMW Z4 would do just as well. You want a car with just enough power to get out of its own way, and the kind of handling that would tingle your bits around those sharp turns the like of which there are aplenty on mountain roads.

As for the final ingredient, a great mood, when you can sort out the other two factors it will take care of itself. But again, Canada is the ideal country for an epic drive because everything about that place is hopeful and clean and nice. You can’t help feeling good if you’re a Canadian, or if you are just visiting. They have a good and fair political system, a rich and largely unspoiled environment, an excellent economy, and very lovely people. It is really hard to find all those qualities at the same time in another part of the world.

The post Canada, The Best Driving Country in the World! appeared first on Motorward.

PostHeaderIcon Classic Cars – Restoration vs Restomodding

Human being, by their very nature, want to have everything at the same time. They want both the Eden and the forbidden fruit. That is why in recent decades we’ve been witnessing a surge in the practice of Restomodding, which is fitting old cars with modern features and running gear. 

Done well, restomodding can be brilliant. What you get out of it is the amazing looks of the old classic, but the trusty underpinning of a modern car. If classic car motoring, in its original form, is the marriage of heaven and hell, then restomodding is pure bliss-the nirvana itself. It’s a classic car with all the charm and beauty that comes with it, and you can use it everyday. But no paradise is without its problems.

The thing about classic car motoring is that a lot of the people who get into it do so for the love the adventure. For them it is not just about driving around in a cool looking C3 Corvette or an exquisite early-model SL Mercedes. The breakdowns, the leaks, the dirty knuckles and skinned fingers are all part of the charm. They treat their classic cars like their pets, sometimes their children. To these people restomodding is something akin to sacrilege. It’s for the posers, the Hollywood phonies who drive a vintage car just because it make them look cool. They believe it’s disingenuous to want the fruits of vintage motoring without the troubles.

Of course, to the average person that sounds like abject nonsense. There is nothing wrong with wanting a cool-looking vintage car which has modern running parts, in the same way that there’s nothing with getting a trained dog from a shop rather than adopting a wild one from a shelter. If you can handle the latter, then by all means do it. But the a lot of people are happy doing the former. The thing is though, restomodding, unless done absolutely right, could end up giving you more headache than classic car motoring. And doing it right costs an insane amount of money.

Let’s face it. If you want to get a sexy vintage car and restomod it for everyday use, you are not getting a Datsun or a Studebaker. You want an early model Porsche 911, a 70’s muscle car, or a BMW or Mercedes from the era before health and safety. Those things are expensive to buy, and everybody know restoring them to original glory is a gargantuan task that costs even more money and doesn’t even guarantee smooth operation for long because, after all, the technology is at least half a century old. But restomodding – again, done correctly – is not that much cheaper. Sure, you can send the car to your local garage and ask them to drop a modern engine and gearbox in there. And it’s doable. But a few thousand miles down the line the thing is just going to break.

The right way to go about restomodding is what firms like Singer do. These guys take in a vintage 911 body and basically built the rest of the components themselves. Not only that, they redesign that body to emphasize the god, desirable parts, and take out the unsavory bits. It’s like a remake of a cult classic movie where they take out the cliched or racist dialog and replace them with witty, relevant one-liners. But as mentioned before, this is bloody expensive. A Singer 911 will set you back around half a million dollars.

So really, unless you have that kind of money, it’s a coin toss between restomodding and restoration. They both have their troubles, but at least with restoration you maintain the value of your classic cars. Restomods, except the really high-end ones, do not usually command a big price when you sell them because they are, by definition, very personalized. And not many people may share your taste in color and trim.

The post Classic Cars – Restoration vs Restomodding appeared first on Motorward.

PostHeaderIcon Should Ferrari Build Sedans and SUVs?

Yes, just like you we too have heard Ferrari’s top brass repeatedly dismissing the idea of building anything other than GTs and supercars out of hand. And yes, just like any other Ferrari fan we hate any kind of major change in the way the brand is represented. But the question is, how long can they resist the temptation? And would it really be that horrible if Ferrari did make sedans and SUVs?

The very thought of a four-door Ferrari, or one that is jacked up and has a box shape, is pretty outlandish. There’s no argument about that. But you have to realize that so was the idea of a hybrid Ferrari at some point. Today hybrid Ferraris are the most natural thing, and the fans actually want the company to make more of them because it enables them to remain competitive. Not that Ferrari really has a choice but to expand their use of hybrid powertrains. Thanks to the increasingly stringent consumption and emission laws they really have no choice.

But there are no laws mandating Ferrari to build family saloons and SUVs. Well, at least no written laws. There is, however, a compelling force that might finally sway the bosses in Maranello to bite the bullet. And that force is envy. They are watching the rivals such as Aston Martin and Bentley run away with the market for super deluxe, super sport saloons and utility vehicles, and they must be thinking that is hundreds of millions of dollars that could be theirs. They could hire some decent racing engineers for that money and win some F1 events!

Mind you, Ferrari has proven before that the mere notion of making more profit is not a potent enough proposition to make them deviate from the brand’s principals, set by the big boss Enzo many decades ago. But then again, these decisions were made by people like Luca di Montezemolo and Sergio Marchionne. These are old-school guys. Luca, in particular, was a Ferrari made man for years before he got to run the company, and he knew Enzo first-hand. Who is to say the new generation of executives, raised in the modern, global, capitalist automotive business, will adhere to the same values?

With the last of the old guys leaving the company, the young bloods could finally give in to the temptation of more money and lead Ferrari down the same path as other corporate-oriented brands. You could argue that Ferrari is already worth close to twenty billion dollars. But when was the last time you saw a person or a firm who thought they had enough? Now, is that really a bad thing? Is a Ferrari SUV really such a horrible idea?

If you ask the purists, then yes. It is akin to sacrilege. They are still recovering from that hideous thing, the GTC4, and they still haven’t fully accepted the California and its successor the Portofino as real Ferraris. And they do have a point. The more time Ferrari spends on making ‘trendy’ models, the less time and resources they have for developing supercars and getting their motorsport affairs in order. But there are those who would say the extra dough that will come in if Ferrari makes high-volume SUV and four-door models will enables them to juggle more balls, as it were.

So which camp do you belong in? Do you think Ferrari should focus just on making supercars and racing, like its founder intended? Or should they become conglomerate whose sole aim is to make the shareholders richer?

Ferrari SUV rendering via Dmarge

The post Should Ferrari Build Sedans and SUVs? appeared first on Motorward.

PostHeaderIcon Make All Commercial Vehicles Electric NOW!

As a self-proclaimed petrolhead and someone who works in the auto industry, I spend most of my time defending the honor of internal combustion engine in all its variants. We car guys believe that the “burning stuff”, with all their complexity and messiness of operation, have a soul that the electric motor can never match. That said, there are a few types of cars I think must go electric ASAP.

And commercial vehicles are at the top of my list. Let me give you a bit of perspective why I hate these things and why I think it is in everyone’s interest if they bite the bullet and go electric. I live in a busy metropolis, in a busy neighborhood, on a busy street. My apartment is located just above a grocery store. And it’s great, for the most part, as it means anything I need is only a few steps away at all times.

But every morning I wake up to the bang and clatter of rickety old trucks and pickups bringing fresh produce to the shop. Sometime I open the window to yell at them, but in doing that I have to breath lungfuls of CO2 and other noxious gases because, of course, most of these trucks run on diesel. And it doesn’t pay for the driver to shut the engine while dropping off packages, so he let it run… right under my goddamn window!

I think you are starting to see where I’m coming from. I believe car makers should first address the issue of commercial and public transportation vehicle and make all of them electric before moving on to personal cars. Just think of the benefits. The army of commercial vehicles that marches around every city every day consumes an enormous amount of fuel and pumps tons of unsavory emissions into the air. Don’t get me wrong. I have nothing against what they do. They provide an invaluable service, bringing us fruits and chicken and cereal and yogurt and wine. It’s just that there are ways now to make them more efficient and less irritating to the citizens.

By converting or replacing all commercial vehicles with electrically-driven ones we can drastically improve the quality of life in big cities. You have only to do a quick mental calculation to realize the benefits. When you go out today just count the number of delivery trucks and pickups you see on your way. We’re not even going to take into account the government vehicles – police cars, municipal vehicles, etc. Now imagine how much quieter the city would be if the combined noises of all those vehicles were to be eliminated. The same goes for the quality of the air. Needless to say, with quieter and cleaner vehicles to operate, delivery drivers themselves would be happier people, which goes a long way to make them less obnoxious.

It makes a lot of sense. Delivery vehicles usually have a fixed schedule, meaning they are less susceptible to the main Achilles heel of electric motoring which is charging time and range anxiety. The fixed routes and schedules of these vehicles mean we can devise efficient plans vis-a-vis their charging cycles and driving range. And since these are usually sizable vehicles, there is ample room for large battery packs. So come on law makers. Instead of picking on our personal automobiles and restricting them with ever-tightening emission regulations, ban all fossil fuel commercial vehicles and make them all electric.

I, for one, would appreciate it!

The post Make All Commercial Vehicles Electric NOW! appeared first on Motorward.

PostHeaderIcon 70 Years of Porsche – Celebrating an Icon

If you think about it, there aren’t that many instantly recognizable products, out there – things that you would look at and right away know their identity and character. For a car to achieve that status, of being a global icon, it has to be something really special. And that is everyone respects and admires Porsche. It is the automobile equivalent of the Coca-Cola bottle, or the iPhone.  

Now, that quality of being a highly recognizable icon – a celebrity car, if you will – belongs only to the 911, which is the face of Porsche. But over the past 70 years the German manufacturer has made a great number of other amazing sports cars that deserve, at the very least, a salute. That’s what we’re going to try to do here. We want to pay homage to the greatest car maker of them all through a brief look at Porsche’s history and evolution.

Yes, yes, that puts us in the Porsche camp rather than the Ferrari camp if a division is absolutely necessary. But we reckon an unbiased, objective observer of facts would still give that lofty title to Porsche.

Ferrari is often praised as being the vision of a genius taken to amazing heights. Well, that is also the case with Porsche. For something to become iconic it needs to be the vision of just one man and not the work of a committee. 70 years ago Ferry Porsche made his vision a reality by making the 356. A groundbreaking sports car by the standards of its time, the 356 featured a four-cylinder VW Volkswagen flat engine – granted, not the most glamorous of choices, but something that went on to achieve cult status. Since the beginning Porsche knew he wanted to form a proper business, as shown by the fact even his first model came in a bunch of variants such as coupe, cabriolet, and speedster, a tradition that continues to this very day with every single model the company produces.

People also talk about Ferrari being a family business. Porsche is also like that, though it’s not talked about very often. For instance, did you know that when they decided to return to Stuttgart from Gmünd, where they’d set up shop at the outbreak of World War II, the first Porsche office was established in the family villa? These little anecdotes are what make this brand so cool. In any case, the return to Stuttgart marked the beginning of Porsche’s legend. Here the iconic crest was formed, and here was born what was to become the king of all sports cars, the most recognizable automobile in history. It was the 911, though it wasn’t called that in the beginning. When it was first designed, the signature Porsche sports car was called the 901. But objections from Peugeot who had dibs on all monikers with a 0 in the middle forced Porsche to rename it. So I guess we have to thank Peugeot for their obnoxiousness!

Over the years the 911 has got a lot of stick for remaining stubbornly rear-engined. There has been even more complains about the design, which in spite of some serious changes has remained pretty much the same shape as it was first conceived. What a lot of haters don’t realize is that very stubbornness is the reason Porsche 911 is such an icon today. If it were to go with the trend and change drastically with every new version to please the public’s taste it would have been yet another faceless, characterless cars, utterly forgettable. That is not to say Porsche have been hard-headed about it. For example, being air-cooled has always been a defining feature of the 911. But when that technology had ran its course they set it aside and employed more efficient methods. That is happening again today with the hybridization and electrification of the new models.

So the 911 went to conquer the world, become the poster on many a young man’s walls, the sweetest dream, the ultimate sign of success. Owning a 911 is a social statement now. It is conclusive proof that you have made it. Of course, depending on what version of the car you choose, you are ranked on the social ladder, but that is beside the point. So large is the shadow of the 911 that for many many years it was thought by many to be the only Porsche model they made. The 914s, the 944s, the 928s, all great cars, were buried under the 911’s heavy clout. It changed, obviously, with the arrival of the modern flock of Porsche – stuff like the Boxster, the Cayenne and the Panamera. But the reason these models were successful at getting out of the 911’s shadow was because they were conceived or inspired by the 911. The Panamera is the four-door 911. And the Cayenne is the 911 SUV.

We hope this brief eulogy succeeded at shedding some light on why we think so highly of Porsche and how the brand came to be the icon that it is today. There is no time or space here to go into details about every model, or to give an account the brand’s glorious motorsport history. Suffice to say, even those who are firmly established themselves in the opposition camp cannot help but marvel at the excellence of Ferry Porsche’s original vision.

The post 70 Years of Porsche – Celebrating an Icon appeared first on Motorward.

PostHeaderIcon On the Future of In-Car Luxury…

Ever since us sapiens forego the fun of hunting and gathering for the security of agricultural settlements, we’ve been perfecting the indoor. We started with our huts and extended it to our various modes of transportation. But while the interior of our houses has moved ahead by leaps and bounds, the inside of our vehicles seem to have been stuck in its roots. 

We don’t mean that in terms of design, but what we perceive as luxury and refinement. For more than a century now leather and wood have been the defining features of every luxury interior. They’re such highly-regarded symbols of refinement that we’ve found a way to bring them to our cheap, basic cars as well. Granted, the wood and leather you find in cheap cars are synthetic stuff masquerading as animal and tree skin. But still, they look the same and serve the same function. As a wise but slow man once said, it’s become such a terrible old cliche. We think it’s high time somebody came up with a new way of decorating car interiors.

There have been good efforts, of course, but not many of them have stuck. Mercedes-Benz, for instance, experimented a while ago with trims made of stone. Turned out it wasn’t a feasible idea. Aluminum has been one of the more successful replacements for wooden trims, but that too is starting to lose its novelty. In recent years carbon fiber has emerged as the hot new thing for interior trimming, but again, it was only interesting when it was new and exotic and expensive. Now, to be frank, it looks like black plastic with a checkered pattern. Another new-ish thing is suede, best known by its dominant brand Alcantara, which has been quite successful at driving luxury buyers away from leather.

Now, the look and feel of suede may not appeal to everybody. And it certainly isn’t as refined as fine leather. But in this age of environment concerns and animal welfare, it is well that the industry has come up with something to strike a balance between conscientiousness and the need to stroke one’s vanity. Novel materials aside, car makers have also been busy trying to integrate intriguing features inside the automobile. Fitting cars with a touchscreen and connectivity gear is a must now for any car maker worth its salt. And there’s been a shift toward making automatic as many of the functions as possible.

That works for mid-range cars. For luxury makers it’s trickier. They have to come up with things that nobody really needs, but everybody wants. So they put massive screens anywhere they can, devise intricate stitching patterns, and even give you the option of having the bottom of your feet massaged. Needless to say, some of these features border on being ridiculous. You probably remember the recently-unveiled Maybach Ultimate Luxury. Turns out the the most “ultimate” feature of it was a heated tray in the rear console complete with a kettle and tea cups. These are, mind you, experiments. And they’re going to get better.

The right move, it seems, is to try and form new ideas around the concept of autonomous vehicles. That seems to be the coming trend, and visionary designers can have a field day with the possibilities that it offers. When self-driving cars go mainstream, car designers – at least those who work on the interior – are going to lose their jobs to architects. The cabin of an autonomous car is, for all intents and purposes, a living room, and it needs to be decorated accordingly. It is not insane to think you can have an electronic fireplace in there, sofas, chandelier, a bar, coffee machine, built-in cigar humidor, the lot. Now that’s true luxury, not wrapping everything in wood and leather.

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PostHeaderIcon Touchscreen, Voice Command, Gesture Control – It’s All Rubbish

I know that the very title of this article is going to put me in the line of fire with tech-obsessed web warriors shooting from all sides. But mark my words. Pretty soon everybody is going to realize we have to go back to the old dials and buttons for in-car controls. It’s not about the technology. It’s just common sense. 

Believe me, I think this is amazing that we can now have high-def flat TVs in our dashboards with awesome graphics and more computing power than the computer they used in Apollo 13. And it is superb that we have such clever voice command systems as Alexa with which we can virtually have a deep and meaningful conversation. And it is astonishing that there is now a technology that can recognize your hand gestures and execute a command. But do we really need all of this to, I don’t know, change the radio station, or adjust the volume on the stereo?

If you have ever tried to do those extremely basic things on a touchscreen, you know what I’m talking about. Not many people are concerned about this yet because most cars still come with both a touchscreen and the old-fashioned buttons or rotary dials. But those things are becoming a relic of the past. The size of the in-dash screens are getting bigger and bigger, and even if the designers want to give you the option of a convenient volume button they don’t have the room for it.

That means you have to develop new skills just so that you can carry out some basic tasks while driving without crashing. You have to train your hand to be as steady as a surgeon, so that you can touch the right virtual button on the screen. You also need amazing peripheral vision in order to both look at the road ahead and at the screen trying to see where’s that blasted air con menu. Even when you do locate the menu, you have to have the reflexes of a ninja to touch the right button the right number of times. And that is if you don’t suddenly go over a bump and your hand placement get all messed up, or your fingertips aren’t too cold for the capacitive sensor to register the touch.

And as bad as this is, they are now introducing pinch and zoom functions into those screens. Have you seen that new Mercedes MBUX thing?That’s going to be a good excuse for when you crash. Just tell the officer you were too busy finger banging your screen to notice the car coming the other way. Now, car makers are trying hard these days to get around these issues by introducing gesture control and increasingly sophisticated voice recognition systems, so you can execute the same commands without getting too distracted. And that really is out whole argument here. What was so awful about old-fashioned knobs and buttons? Why do we screw ourselves?

Just because we have certain technologies now doesn’t mean we absolutely have to use them everywhere. It’s like what they say about AI taking our jobs away and even threatening our very existence. Well, just don’t develop the damn thing! It’s mind-boggling how clever and how stupid human beings can be all at once.

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PostHeaderIcon Massive Job Loss on Horizon for Auto Workers

A few weeks ago in an editorial we touched on how the electric cars going mainstream will put many tuners out of a job. If you found that article a bit gloomy, you are going to find this one downright depressing. The redundancy is not going to be limited to tuners and aftermarket specialists. It’ll be pertinent to all auto workers in all branches of the industry. 

And it has nothing to do with automation. Well, maybe a little. We all know how robots are better and more efficient at putting together electronic stuff than bulky mechanical bits. So that could theoretically make them even faster at assembling electric cars than they are at regular cars, ergo forcing the capitalist automaker to replace more of its human workers with machines – preferably AI-enabled machines that are not only more versatile, but smarter than the human workforce.

That’s the thing with these new technologies we are developing. They will invariably end up being smarter, more efficient, and more productive than we could ever be, making us to them what monkeys are to us.

But the threat electric cars pose to auto workers goes way deeper than that, and it has nothing to do with the capitalist automaker. You see, an EV, by nature, is a much simpler machine than an ICE car – one with a “traditional” internal combustion engine. Take the electric motor, for instance. It is the size of a melon, and it has basically one moving part. In the same time that it takes a current robot to assemble a gasoline engine, another specialized robot can put together five e-motors. So a job that didn’t require human expertise in the first place, maybe only in a supervisory capacity, is getting further away from the man’s reach and scope of capability.

So autonomous vehicles are going to put drivers out of work, and electric cars are going to make auto workers redundant. But it doesn’t end there. The same characteristics that make an electric car easier to build will also change its maintenance routines. An EV has few or no oily bits. Its motor is electric, its drivetrain could all be drive-by-wire, even the suspension is computer controlled. If something goes wrong with any of these parts, having them swapped with a new part produced cheaply by some Chinese company is going to make a lot more sense than having them fixed. That is, if you can find someone who will be able to fix those complex electronic devices.

What that means is, the EVs will also put a huge number of mechanics and technicians out of work. They can join their brethren from factories and transportation segments in the unemployed line.

Now, you might argue that we have experienced something like this before with the rise of automation and assembly line robots, and we turned out to be okay at the end of the day. That is a good argument, but you have to take into account that back then we still had the option of employing the masses made redundant by a new technology in another field or branch of the same industry. What makes the situation seem dire now is that the smart, super intelligent, super clever technologies are wrapping their tentacles around every single field and branch. What’s more, it was relatively easy to re-train an assembly-line worker so he or she could now work in, say, the interior trim department. But will be it easy, or even possible, to re-train them in the skills required for the new era, i.e. computer coding, robotics, artificial intelligence, network security, data collection, etc.?

The more likely scenario is the emergence of what Professor Yuval Noah Harari calls the “useless class,” ex-employees and new workforce who don’t have what it takes to be employed in any of the new fields, and can’t be trained for it either because there is a computer that does that job better, cheaper and more.

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PostHeaderIcon Car Makers April Fools’ Jokes Compilation

While we do submit that the Western culture is a superior one on account its accomplishments through the ages, we have to say some of its traditions are quite nonsensical – Halloween, for example, or April Fools’ day. But hey, it’s all for good fun, so let’s not get too grumpy about them. Let us instead check out this year’s best car-related April Fools’ jokes…

And let’s stat with Tesla and its billionaire owner Elon Musk who is getting more and more playful as he gets older. Musk decided to pole fun at the rumors that his company is losing money hand over first by faking bankruptcy. Apparently Tesla has filed for “all chapters” of bankruptcy, including chapter fourteen and a half, which is the worst one.

Porsche, meanwhile, proved once again that Ze Germans have no sense of humor. Their April Fools’ joke is a rendering of a Mission-E tractor. Ha? Das ist ein Porsche tractor. Zis is hilarious! They could have put a little bit more effort into it. Honda did.

Yes, Honda actually got a little bit carried away. They decapitated a CR-V crossover and created a “no-top” version instead of a drop-top. The thing is, what they ended up with actually looks pretty awesome. I mean, topless SUVs are never nice to look at, but this one isn’t half bad. They should think about making it.

Hyundai was another company who did good this year. We don’t mean their joke is awfully funny, but they did put a lot of effort into it. They devised a “cacao corner” on a race track so that they can analyze the i30N’s tire tracks… Yeah, like we said it’s not a very imaginative joke. But kudos nonetheless.

Aston Martin, like Porsche, decided a rendering of something silly is all they are willing to share this year. They didn’t even spend too much time thinking of something funny. I mean, an Aston monster truck? Come on…

Brits didn’t do well across the board, actually. Below you will find McLaren’s April Fools’ joke, which is more like a documentary frankly, and quite boring…

And here’s SEAT’s contribution, the Arona copper edition which is “penny powered.” Get it?

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PostHeaderIcon Maintaining a Sport/Luxury Car: All About Parts

One of the things most sports luxury car owners often overlook is the fact that these cars, precisely because they are high-end and equipped with extra bells and whistles, need special attention when it comes to upkeep and maintenance. A V8 engine has more wear and tear than a four-pot, and by the same token something like a quattro Audi or BMW M model needs proper maintaining to remain in tiptop shape. 

But the good news is, with cars of this type you usually don’t have to worry about quality. Since we mentioned Audi above, let’s go with this example. Even by German standards, Audis are built exceptionally well, which means they are not going to give you any trouble with regards to quality. But they are also powerful, fun to drive vehicles, which means you are gong to use them regularly. And since you can’t bend the laws of physics, some of the parts are eventually going to go bad.

This may not be a concern if you have bought a brand-new car, but if you have gone second-hand, you need to pay special attention to the state of the vehicle’s working parts. Of course, every used car is going to need some care lavished on in order to become a reliable vehicle capable of servicing you for years. With high-quality stuff like Audis, as mentioned above, you only need to make sure the vital parts in proper working order.

Now, the cost of parts is usually the main factor that scares people off a second-hand car, or even a brand-new high-performance model. They reckon they will have to spend loads on maintaining the vehicle over the years. But that is something of the past. Yes, time was you could only source your parts from one or two shady shops in the city, and often those guys bled customers dry because they had a monopoly. But say you have an Audi quattro now, and you need, say, a simple joint for the driveshaft because it’s starting to squeak after a 100,000 miles. If you go to a shop, chances are you will end up buying the whole drivetrain assembly, from the transmission back to the differential, because they either don’t have the joint itself in stock, or it’s not economically viable for them to sell it separately.

But if, like us, you buy your Audi parts online, you don’t have to put up with that. You get the exact part that you need, and, thanks to the way things work in the world of e-commerce, you may even get some sort of a deal or a massive discount. Parts are usually the biggest expense when it comes to maintaining a sports luxury car, but if you do your research and get them at the right place, they don’t have to be.

Moreover, investing in parts could in the long run save you a lot of money by eliminating the need for trading your car in for a new model. After all, German sports car are not easy to part with. One is prone to form emotional attachment to them. The same applies to buying second-hand. If you know how to source the right parts at the right price, you can find amazing deals in the used car market and enjoy champagne motoring for lemonade money!

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PostHeaderIcon Connected Cars – Advantages and Pitfalls

In the wake of what happened to Facebook this past week – turned out they were collecting and misusing an enormous amount of data from their users – I think it’s high time we talked about the car-related technologies that have to do with data collection. You have probably heard the term Connected Cars, but you may not know that, in its essence, this technology works based on collecting and sharing data. So what are the benefits of this, and are they worth compromising one’s privacy?

There is an argument that in the very near future we are going to have to re-define the entire notion privacy because it won’t exist as such. The proponents of this pseudo-revolution believe that the advantages of sharing your personal data with big corporations will become so enormous in the next few years, you will be willing to trade your privacy for the services they provide. You are kind of already doing that, when you allow your smartphone to get you location-based services, or when your search engine gives you results narrowed down to your street. The same will be true of connected cars.

Note that there is more to connected cars than them having internet access or smartphone integration. That’s where it starts, but the “connection” goes way deeper than that. It is mainly about vehicles being able to talk to each other, to a command center, and when we get the technology to smart roads as well. The benefits of such a system is apparent to everybody, especially those who want to make the whole self-driving thing a feasible reality. Cars being able to exchange data as to their whereabouts and speed, or talking to the a traffic command center, or other factors that have to do with safety and travel comfort will reduce the risk of them running into each other or causing jams. It also provides decision-makers with recognizable patterns that could be put to use in urban planning or building new roads.

But whose to say this vast amount of data gathered from connected cars won’t be used for sinister purposes? And we’re not talking here about a terrorist organization, or Russia, hacking into the system and bringing it to a standstill to cause chaos. We are talking about the Facebook effect. Basically, who can guarantee that this data won’t be treated by the corporations, or governments, that own it as a tradable commodity? They could sell it to advertisers, which is actually the most benign use of it, or they could give it to whatever the automotive equivalent of Cambridge Analytica is to try and affect social and political changes.

Now, you might wonder how some data about your car and how it works on the road is relevant to those grandiose ideas? Well, just Google how that Facebook data was utilized to steer the public’s angers and fears in directions desired by the the perpetrators. They did it through the use memes and GIFs for crying out loud! Vis-a-vis connected cars, it could be something as subtle and simple as choosing a route for your satnav that drives you past a billboard with a political message, or deliberately locking you inside a traffic jam when they know you are on your way to attend a rally for a candidate they don’t want to win. I know, this sounds crazy, laughable even. But such is the world we are living in right now.

But even if you are okay with all of that in exchange for more comfort and convenience, the very fact that someone behind a computer can pinpoint where you’ve been all day and what you have done should be enough to make your skin crawl. Between the smartphones and connected cars we are all like dots on a map. Next thing you know, they will come up with an on/off switch for every one of us. Honestly, this whole thing makes Orwell’s 1984 seem like child’s play.

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PostHeaderIcon Car Tuning in the Electric Age

If you are one of those people who still think the whole electric car malarkey is a fluke that’ll soon pass and be gone, you probably live under a rock in an oil rich state with no emission laws. For the rest of us, the EV is now a reality, and that begs the question, what will become of car tuning when everything on the road is electric and/or autonomous?

This is a question worth pondering over, since the tuning industry is a multi-billion dollar one that creates thousands of jobs of every year and plays a big role in advancing technologies and coming up with new ones. But for all its virtues, the car tuning community does not seem terribly well-equipped for the coming wave of electric cars. As it is today, the entire industry is based around a. making production cars look better, and b. making them go faster. It won’t be so clear-cut with the EVs

A brief look at what big time tuners currently have to offer for the handful of electric sedans and SUVs out there makes it clear they have not the slightest clue how to enhance the performance of these things. Short of ripping out the existing electric motor and putting in a new, more potent unit, there isn’t much they can do to it. You can’t boost the output of these motors via whatever the equivalent of turbocharging is for an electromagnetic field. And as for styling, it begins and ends with a front spoiler and a rear diffuser, maybe some wide arches.

Performance-wise, then, the tuners are dead in the water when it comes to EVs. Unfortunately, things don’t look that good vis-a-vis cosmetic upgrades, either. For one thing, many of the existing and upcoming EVs have the kind of futuristic styling that does not lend itself easily to the traditional upgrade treatments. Take the BMW i3, for example. Fitting that thing with wide arches and big aero parts only serves to make it ridiculous. What is more, the majority of people who buy electric cars have exactly zero interest in modifying them. To these people cars are nothing but an appliance with wheels.

So does all of this mean the tuning industry is on its last legs, that it will go away soon leaving thousands of people jobless? Well, for a big chunk of it that seems to be the case. Coping with the new conditions will be a gargantuan task that will require a complete makeover the business model, design procedures, and the workshops. And that is not something many of the existing tuners – most barely more than a family-run business – can manage. Our guess is that there will be a shift from modification to personalization, and that car makers themselves will have that game on the lock.

So go out there today and give your local tuner some business. Maybe next year they won’t be there, their shop replaced by a public charging station…

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PostHeaderIcon Gird Girls and Booth Babes Ban – Who Are We Protecting?

By now I’m sure you are aware that the new Formula One season will be void of grid girls, giving you yet another reason not to watch it. The Geneva motor show, which is currently going on, is also empty of booth babes – or should we say promotional models? The decision to exclude women from such events was taken amid the uproar that resulted from the #Metoo movement, with the ultimate goal of protecting women from being objectified and harassed by boundaryless men. 

So erasing the question is, apparently, the best solution the self-involved political correctness practitioners could have come up with. They just decided in order not to have inappropriate behavior by men, women must be removed from situations that could give rise to such behaviors. Setting aside for a moment how insulting that is to both men and women – and especially to women – that sounds to us what an authoritarian regime, or a theocracy, would do. That is how they justify suppressing women in the third world. They say forcing women to cover up or banning them from mingling with men is not limitation, but protection.

You would think that the civilized western culture that likes to lecture the rest of the world on freedom and equality and all that would have found a more reasonable way to deal with this issue. But they went with prohibition, which as history tells us never really works. In fact, most of the time prohibition has the exact opposite of the intended effect. We don’t want to pretend here that we know what the optimum solution to the very real problem of inappropriate behaviors and sexual misconduct by men is. But what we are witnessing these days, and not just with grid girls and booth babes but on a global scale, does not seem to any thinking person to be the right way to go about it.

Now, some of you may ask what is the big deal with having a bunch of scantily dressed women hanging around the racing cars or leaning against shiny new cars at motoring events? Why do we need that in the first place? The reason we have booth babes and grid girls and promotional models is the same reason we have flowers on our tables and artwork on our walls. They are nice things that add a bit of color to an otherwise drab setting and make life a little bit easier to endure. I know, that sounds a helluva lot like objectifying women. But I don’t know why we think of that as a derogatory thing. If anything, that’s a compliment.

You don’t have to be a psychology major to know that showing off and wanting to be ogled is part of female psyche. Women like to be looked at and praised for their beauty. Does that give men license to make inappropriate advances? Absolutely not. But to tell women they should not wear what they want or follow their natural instincts is almost as bad as that. Let’s be honest with ourselves, shall we? Who do we think we are protecting when we, say, ban the grid girls? Are we protecting the girls from being objectified? Or are we protecting licentious men who may not be able to control themselves around beautiful women?

It seems to us the real agenda here is to protect men from themselves. The proponents of such bans are not feminists. They are the worst kind of misogynist.  

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PostHeaderIcon Characteristics of a Good Crossover

If you watch any of the motoring shows that are on TV or the internet today, the so-called experts presenting them keep telling you that crossover vehicles are stupid. It is understandable why they say that, because car guys are all about speed and performance and cornering. And yes, in those aspects crossovers are not as good as sedans and hatchbacks. But for regular people the crossover is the ideal type of vehicle. 

That statement is corroborated by the sheer number of crossovers on the road today, and the fact that that segment is the most dynamic of them all, showing no sign of diminishing even after a decade or so since these cars became all the rage. So we would like to take some time here and try to determine what makes a good crossover. This ought to help those who haven’t made the transition yet. Some say all cars in the near future will be crossovers simply because it is a body style that makes the most sense for everyday use.

That is almost a given because who doesn’t like more capabilities? Crossovers are essentially sedans and hatchbacks with higher ground clearance and suspension that has some extra play built into it. What those mean in layman’s terms is that they have some off-road abilities and that they are by nature more comfortable than regular saloon cars. Not to mention, they are more practical as well. Compared to a full-on SUV, though, the crossover is smaller, easier to maneuver, and a LOT more efficient. They don’t take up too much space on the road and don’t use too much fuel. Which of these qualities make the crossover “stupid” we can’t work out.

in any case, what are the characteristics of a good crossover and what are the factors you need to consider when choosing one? The market, as you know, is awash with all sorts of crossovers from the four corners of the world. And while a lot of them are similar in terms of what they have to offer, you should go for the ones that give you the most for your money. That is why, right off the bat, we recommend you choose among the three-row crossovers. This gives you the practicality of a SUV in a nicer, more efficient package. Also make sure you tick the box on the options list next to all-wheel-drive. You may never use this feature, but since you are getting the extra ground clearance by default, it seems like a waste not to complement that with some extra traction.

Crossovers are, by virtue of size and bulk, safer than sedans and hatchbacks. Still, since these cars are used primarily as a family bus, one should pay attention to the safety ratings and the list of standard and available safety features. The child safety rating is of particularly high importance. Of course, if you are choosing from the newer models, 2015 onward, you are going to be automatically well covered with advanced electronics and rugged construction. You also want to make sure the crossover you choose has the latest connectivity and entertainment options. On family trips you are going to need the navigation and connectivity features, and a good audio system to keep the kids amused.

As for the powertrain, crossovers are not thirsty vehicles and can do with a small engine, as long as it has a turbocharger bolted to it. However, experience has shown us that you should avoid really tiny engines with big turbos. Those are usually pretty asthmatic and need frequent maintenance to remain in tiptop shape. With a three-row crossover a naturally aspirated V6 is the ideal choice, but a 2.0 liter turbo can also get the job done. For the smaller models, you are going to be okay with a 1.6 liter turbo, but avoid the 1.4s and 1.2s as they are not going o be very satisfying in the long run.

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PostHeaderIcon What Does the Color of Your Car Say About You?

They say the way you dress reveals many things about your character, personality, and even subconscious. By that logic, the color of your car is also of great significance in the what others think of you, and especially in forming those all-important first impressions. 

This was not the case in the olden days when automobiles came in a few different shades. The paint job has become an industry unto itself for only a few decades, with the special treatments, such as matte or glossy finishes, dating back to only a few years ago. Of course, that doesn’t mean people didn’t care about the color of their cars back then. It was the demand for more interesting colors that drove the industry forward. It’s just that the technology was slow to catch up.

So people understood that one’s car color did not necessarily represent one’s taste. But these days, with all the personalization and customization options available, the color you choose for your car reflects intimate details about you. This has to do with the stereotypes associated with each of the major colors. But another important factor is the correlation between the type and make of your car and its paint work. For example, yellow is considered by many a vulgar color for a luxury sedan, but on a sports car it is perfectly acceptable. On the other hand silver, which is a color that reflects wealth and wisdom, is more at home on a sedan than on a sports car. If you choose a silver sports car people will think you are boring and have no imagination.

Now, as mentioned a lot of are dumb stereotypes with no little support from sciences like psychology. But there is no getting away form the fact that that’s how the majority of people make judgement about others: based on stereotypes and prevalent social profiles. A color that is considered the very peak of class and prestige in one culture is completely neutral in another, and frowned upon in yet another. White is a good example of this. In some ‘third world’ countries any car you can imagine is more salable in white because of the qualities associated with this color: cleanliness, purity, beauty. But students of modern art know that the same color has a negative image, especially in architecture but also for cars, in most European countries thanks mainly to Fascism and the whole Hitler thing. And in America people think of white as bland and boring.

Some people use the color of their cars as a way to publicize themselves. It’s not just a celebrity prerogative. You don’t have to be Paris Hilton to make proper use of a pink car. Drive around your neighborhood in one, and in a few days you become the talk of the town. This is why car color is so important. Different types of people go for different shades. Say you are about to do business with someone and you know nothing about them. If they turn up at the meeting in a car with a vivid and cheery paint job (bright blue, verde green, metallic red, etc.,) you can safely assume they are of a cheery disposition. If they drive around in a black or grey car, chances are they are reserved and introverted and somewhat mysterious. Mind you, you need to take into account the cultural connotations of each color relative to where you are.

With all the options available to a customer these days, which in most cases enable you to create your own unique color,  it behooves one to be extra careful and consider the message their choice of color sends out to the world about them. This does not the freedom of choice should be curbed. This is more a question of etiquette and decorum.

The post What Does the Color of Your Car Say About You? appeared first on Motorward.

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