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Archive for the ‘Honda’ Category

PostHeaderIcon 2017 Honda Civic Si Pricing Annonced

Civic-Si

Honda today revealed the MSRP for the 2017 Honda Civic Si coupe and sedan as the sporty family car starts to hit the showrooms across America tomorrow. The Si starts at $23,900, which sound good considering the facts and figures it boasts, and the fact that it looks pretty sporty and comes with decent features.

Powering the 2017 Honda Civic Si is a 1.5-liter, direct-injected and turbocharged DOHC in-line 4-cylinder engine with 205 horsepower and 192 lb-ft, mated to a short-shift six-speed manual. That kind of power seems to be the sweet spot for affordable sports cars these days, and it should work well in the Si given that it weighs lower than before. Civic Si Sedan curb weight, at 2,906 pounds, is down 96 pounds from the previous model, while the Si Coupe, at 2,889 pounds, is 113 pounds lighter than before.

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Notable highlights of the 2017 Honda Civic Si include 18-inch split 5-spoke alloy wheels, dual-pinion adaptive electric power steering system with variable ratios, sport-tuned suspension featuring a two-mode adaptive damper system, a helical limited-slip differential, larger 12.3-inch front brake rotors, bolstered front sport seats with red stitching, including stitched Si logos, leather wrapped steering wheel, shift boot and sporty leather and aluminum shift knob, aluminum sport pedals and carbon-look instrument panel trim.

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2017 Civic Si Pricing and EPA Fuel Economy Ratings

Trim MSRP EPA MPG Rating
Civic Si Coupe (6MT) $23,900 28/38/32
Civic Si Coupe (6MT) w/ summer tires $24,100 28/38/32
Civic Si Sedan (6MT) $23,900 28/38/32
Civic Si Sedan (6MT) w/ summer tires $24,100 28/38/32

The post 2017 Honda Civic Si Pricing Annonced appeared first on Motorward.

PostHeaderIcon 2017 Honda Civic Type-R Sets New FWD Nurburgring Lap Time

civic-type-r-ring-0

Well, we all knew this was coming. I mean, what do you expect to happen when you have a 320 horsepower front-wheel-drive car with active damping and trick differentials? It is going to go round the Nurburgring very quickly and become the new fastest FWD car. And that is exactly what’s happened to the 2017 Honda Civic Type-R.

Now, the 2017 Honda Civic Type-R that set the Nurburgring lap record of 7 minutes 43.8 seconds was technically a pre-production test car. But Honda promises the record-setting car is almost identical to the Type-R you will able to buy at the showrooms in Summer. Here’s the record lap in its entirety:

Among the main features enabling the 2017 Honda Civic Type-R to lap the Green Hell faster than any other front-wheel-drive car there is the 2.0-litre VTEC TURBO engine, producing 320 PS and 400Nm of torque, new six-speed manual gearbox with lower ratios, comprehensive aerodynamic package, and multi-link rear suspension. Production of the new Civic Type R will begin in summer 2017 at Honda of the UK Manufacturing (HUM) in Swindon – the global manufacturing hub for the tenth generation Civic hatchback.

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“The cornering speed achieved in the new Type R is higher because the car features a wider track and tyres, a longer wheelbase, new multi-link suspension in the rear and optimised aerodynamics that improves stability, ” said Kijima-san. “For example, drivers typically enter the corner after Metzgesfeld at around 150 km/h. Even at this medium-speed corner, the speed is around 10 km/h higher due to the new Type R’s excellent stability. So, with improved cornering performance, we can increase the speed throughout the lap, helping the new Type R to achieve a much quicker lap time.” 

The post 2017 Honda Civic Type-R Sets New FWD Nurburgring Lap Time appeared first on Motorward.

PostHeaderIcon Honda Civic Hatchback – Driven

The Honda Civic has long been a go-to car for practicality and honest transportation. Sure, there have been several hyped models with plenty of horsepower and fun, but the vast majority of Civics are built to handle the daily grind. Say what you will, but there’s merit in that endeavor. Well, Honda knew its customers needed something outstandingly practical, but mixed with some flare and excitement – sort of a witch’s brew of pragmatic and provocative. Enter the 2017 Honda Civic Hatchback.

The Hatchback joins the Civic lineup for 2017, two years after the tenth generation debuted for 2015. It shares the spotlight with the popular Civic Sedan and fun-loving Civic Coupe. The trio now gives customers a choice in body style, while still delivering that Civic personality. All three ride on the same platform and share powertrain options.

Since the Civic Hatchback is new, Honda sent an example to test for a week for evaluations. Our tester was the EX-L Navi trim and came equipped with Honda Sensing. Otherwise, the car had no options, giving a full taste of the Civic Hatch’s second-most expensive trim. Even still, the as-tested price only rang up $27,175. That’s not bad for a vehicle with crossover-like interior room, leather seats, tons of in-dash tech, all the latest active safety features, and a turbocharged engine that averages 42 mpg on the highway. Color us impressed.

So how did the 2017 Civic Hatchback do? Keep reading to find out.

Continue reading for more information.


PostHeaderIcon Honda Civic Type R Puts On White Suit, Comes to America

The new Honda Civic Type R made its debut at the 2017 Geneva Motor Show, and aside from the usual aggressive looks and high-performance drivetrain, it came with great news for U.S. enthusiasts: it’s finally coming to North America! Come April 2017, and the Japanese hot-hatch made its U.S. debut at the 2017 New York Auto Show.

The North American showcase doesn’t bring anything new spec-wise, but the car displayed at the Javits Center sports the company’s iconic Championship White color. A trademark hue for high-performance Hondas, Championship White, has been used in the past on the first-generation Civic Type R, NSX Type R, and even the Acura Integra Type R. And, needless to say, the new high-performance hatchback looks gorgeous in it.

As a brief reminder, the Type R uses a turbocharged, 2.0-liter four-cylinder engine rated at 306 horsepower and 295 pound-feet of torque. The four-banger mates to a six-speed manual with automatic rev-matching. Race-inspired goodies include adjustable suspension with a Dual-Axis front setup, aluminum lower arms, an adaptive steering system, Brembo brakes, and Continental performance tires.

Standard features will also include a seven-inch touchscreen with Apple CarPlay and Android Auto integration, navigation, sports seats, a leather steering wheel, and a 540-watt premium audio system. Pricing information is not yet available, but the Type R will likely cost around $35,000 before options. For reference, the base Civic model starts from $19,700, while the range-topping Sport Touring trim retails from $28,000. The Civic Si is expected to retail in the mid-$20,000 range.

Continue reading for the full story.


PostHeaderIcon Honda Civic Type R Puts On White Suit, Comes to America

The new Honda Civic Type R made its debut at the 2017 Geneva Motor Show, and aside from the usual aggressive looks and high-performance drivetrain, it came with great news for U.S. enthusiasts: it’s finally coming to North America! Come April 2017, and the Japanese hot-hatch made its U.S. debut at the 2017 New York Auto Show.

The North American showcase doesn’t bring anything new spec-wise, but the car displayed at the Javits Center sports the company’s iconic Championship White color. A trademark hue for high-performance Hondas, Championship White, has been used in the past on the first-generation Civic Type R, NSX Type R, and even the Acura Integra Type R. And, needless to say, the new high-performance hatchback looks gorgeous in it.

As a brief reminder, the Type R uses a turbocharged, 2.0-liter four-cylinder engine rated at 306 horsepower and 295 pound-feet of torque. The four-banger mates to a six-speed manual with automatic rev-matching. Race-inspired goodies include adjustable suspension with a Dual-Axis front setup, aluminum lower arms, an adaptive steering system, Brembo brakes, and Continental performance tires.

Standard features will also include a seven-inch touchscreen with Apple CarPlay and Android Auto integration, navigation, sports seats, a leather steering wheel, and a 540-watt premium audio system. Pricing information is not yet available, but the Type R will likely cost around $35,000 before options. For reference, the base Civic model starts from $19,700, while the range-topping Sport Touring trim retails from $28,000. The Civic Si is expected to retail in the mid-$20,000 range.

Continue reading for the full story.


PostHeaderIcon Honda Civic Type R Puts On White Suit, Comes to America

The new Honda Civic Type R made its debut at the 2017 Geneva Motor Show, and aside from the usual aggressive looks and high-performance drivetrain, it came with great news for U.S. enthusiasts: it’s finally coming to North America! Come April 2017, and the Japanese hot-hatch made its U.S. debut at the 2017 New York Auto Show.

The North American showcase doesn’t bring anything new spec-wise, but the car displayed at the Javits Center sports the company’s iconic Championship White color. A trademark hue for high-performance Hondas, Championship White, has been used in the past on the first-generation Civic Type R, NSX Type R, and even the Acura Integra Type R. And, needless to say, the new high-performance hatchback looks gorgeous in it.

As a brief reminder, the Type R uses a turbocharged, 2.0-liter four-cylinder engine rated at 306 horsepower and 295 pound-feet of torque. The four-banger mates to a six-speed manual with automatic rev-matching. Race-inspired goodies include adjustable suspension with a Dual-Axis front setup, aluminum lower arms, an adaptive steering system, Brembo brakes, and Continental performance tires.

Standard features will also include a seven-inch touchscreen with Apple CarPlay and Android Auto integration, navigation, sports seats, a leather steering wheel, and a 540-watt premium audio system. Pricing information is not yet available, but the Type R will likely cost around $35,000 before options. For reference, the base Civic model starts from $19,700, while the range-topping Sport Touring trim retails from $28,000. The Civic Si is expected to retail in the mid-$20,000 range.

Continue reading for the full story.


PostHeaderIcon Honda Goes Full Eco Warrior, Expands Clarity Line With PHEV And EV

Between low gas prices, national carbon reduction pledges, and fluctuating regulations, it’s not exactly certain where the market for environmentally friendly transportation will head next. But that’s not bothering Honda, which just announced it will expand its Clarity lineup to include new plug-in hybrid and all-electric variants, essentially providing all avenues of attack when it comes to green options for consumers.

You probably recognize the Clarity nameplate as Honda’s hydrogen fuel cell vehicle, the four-door sedan offered up in December of last year as an answer to the Toyota Mirai. The move to include a hybrid and an EV, in addition to the hydrogen Clarity, coincides with Honda’s stated intentions of reducing carbon emissions over the long term.

“The Honda Clarity is aimed at accelerating the deployment of advanced electrified powertrain technology and bringing electrified vehicles further into the mainstream,” said senior vice president of American Honda Motor Co., Inc., Jeff Conrad.

Honda has previously indicated that it wants 2 out of every 3 vehicles sold to be electrified by the year 2030. That’s a mighty ambitious goal, but an expanded Clarity lineup is a big step towards making it a reality.

Read on for more details, as well as a few of the specs on the newly unveiled Clarity hybrid and EV.

Continue reading for the full story.


PostHeaderIcon Honda Civic Si Coupe

The Honda Civic has been around for the last 45 years, and boy has it been a rollercoaster ride. Some of the more recent generations are considered flops, while others are regarded as much more. For 2016, Honda introduced the tenth-generation Civic, a model designed around Honda’s new compact global platform, featuring a fastback design and some serious improvement to the interior over previous models. Best of all, the Civic Type R hatchback is finally coming to the U.S., but so is a new Si. The new Si comes with a turbocharged engine for the first time ever, displacing 1.5-liter and delivering 205 horsepower. It’s a few ponies short of what everyone hoped for, but not all is lost. It also gets its own styling cues to set it apart, not only from the standard Civic but, from the Type R as well, making it a well-rounded model even if it doesn’t balance well between the standard Civic and Range-topping Type R.

Long story short, the new Si is the torquiest Si ever made. It weighs a bit less and includes more upscale features like active shock absorbers. There’s even a limited-slip differential turning the front wheels. Unfortunately, Honda isn’t offering it with all-wheel drive, but it does get a short-throw, six-speed manual transmission to help even things out a bit. Some exclusive features inside will keep it fresh in your mind that you sprung for something better than the Civic EX-L or the Civic Touring. But, let’s not get too far ahead of ourselves – the Civic Si is finally here in production form, so let’s take a closer look at it.


PostHeaderIcon Is the New Civic Si a Tuner's Dream or a Disappointing Miscarriage?

Honda has finally revealed details about the new Civic Si, just a week after its torque output was leaked via e-mail and I criticized Honda for making it a glorified grocery getter. Well, as it turns out the leaked information was accurate, as the new Si – in coupe and sedan form – delivers 205 horsepower and 192 pound-feet of torque. That makes it the most powerful and the torquiest Si in Civic history, but doesn’t do much to fill the gap between the non-Si Civic in range-topping form and the wicked Type R. To put things into perspective, the ninth-generation Civic Si delivered 201 horsepower and 170 pound-feet from a naturally aspirated, 2.4-liter, four-banger.

That accounts for an increase of four horsepower and 22 pound-feet from a much smaller engine, but there’s more to it than that. Honda hasn’t gone into specifics as to its official curb weight as of yet but has said that it’s “significantly lighter” than its predecessor. This is also the first Civic Si to come from the factory with a turbocharger in tow, which means that maximum horsepower and torque is available much lower in the powerband. It’s also sporting an adaptive power steering system, short-throw six-speed tranny, sport-tuned suspension with active dampers, a limited-slip differential and 18-inch wheels as standard equipment.

Jeff Conrad, the Senior VP of American Honda’s automobile division, said, “The 2017 Honda Civic Si is our first turbocharged Si and sets a new sporty compact benchmark in terms of agility and precise handling while building toward the launch of the Type R as the final chapter in our epic 10th-generation Civic story.”

Keep reading for the rest of the story


PostHeaderIcon The New Civic Si is Going to be a Glorified Grocery Getter

The hot hatch market is a busy one, and just about every Honda fan has begged Honda to bring the Type R to the U.S. for years. It’s finally going to happen for the 2018 model year, but we’re also getting the Civic Si, which was the performance go-to for Honda guys in the absence of an official Type R. It was the most powerful Civic off the production line here for the longest time. Well, with the Type R finally coming to the U.S., Honda doesn’t have a whole lot of motivation to make the Civic Si a showstopper in the power department, and, compared to the 2018 Type R, the Civic Si could be nothing more than a pretty looking (if you like the look) grocery getter. An e-mail sent out by Honda that leaked the Civic Si’s torque output doesn’t help matters, either.

According to the e-mail, which was sent to those who signed up for Honda’s mailing list, the Civic Si will deliver 192 pound-feet of torque – a figure Honda claims will make “everyday errands more exciting than ever.” To put that into perspective, the range-topping non-Si model (the Civic Touring) that uses the same engine offers up 174 horsepower and 162 pound-feet, while the Type R will offer 306 horsepower and 295 pound-feet from a 2.0-liter. That means there’s a small gap between the Civic Touring and a massive gap between the Si and the Type R. Not cool.

Keep reading for the rest of the story


PostHeaderIcon Buyer's Guide: Mazda 3 vs Honda Civic Hatchback

SUVs have the world by storm, getting a second wind after the high-priced fuel crisis of years past, and ultimately forcing automakers to rethink their whole strategy. But, SUVS aren’t the only popular models on the market, as hatchbacks are still a big-ticket item as well. There are so many to choose from – models like the Volkswagen Golf, Ford Focus, and even the Mini Cooper have found their way into the hearts of many, but there are two other players in this game that are worth your consideration, and those are the Honda Civic Hatchback and the Mazda3. Both offer aggressive styling, decent power output, and the ability to haul a decent amount of cargo or a few friends with ease.

The Honda Civic has been around for a long time, being introduced back in 1972. It was originally offered in a number of configurations, including three- and five-door hatchback form. The Civic itself has survived well over the years with the tenth-gen model being introduced for 2016. The Mazda3, on the other hand, is relatively a baby in comparison, being introduced just back in 2003. It saw its third generational shift for the 2014 model year and went through a minor revision for the 2017 model year. With Mazda’s latest design language and range of SkyActiv engines, the Mazda 3 is always ready to do battle with the other great hatchbacks in the world, but today we’re going to compare it directly to the Civic Hatchback and help you decide which one you should buy when it comes time to pull the trigger on your next big purchase.

With that said, let’s dive on in and take a good look at each one. Both come to the party with a lot to offer, so we’ve got our work cut out for us. Join me down the page, and we’ll get started.


PostHeaderIcon Honda Releases Industrial Strength Civic Type R Teaser: Video

Hey! You there! Auto enthusiast! Are you excited for the impending invasion of the first Type R’d Honda to ever get shipped stateside? Do you dream of wings and red badges and 20-inch wheels and triple exhaust pipes? Do you spend your days fantasizing about 300 turbocharged ponies rampaging at the dip of your right foot? Well, you’re in luck, because all that goodness will soon become a reality with the arrival of the new Civic Type R. Word has it the first units will arrive sometime this spring, so to tide you over, Honda is offering up this 1-minute teaser video.

The vid is set in an industrial park and showcases the FWD maniac amid a host of hype-building effects – reverse smoke billows, red lasers… that sort of thing. It’s a fun little clip that does a good job in highlighting the CTR’s extreme exterior styling, as well as some of the goodies equipped in the cabin. But make sure to stick around for the end, where we get about eight seconds of burbling, popping exhaust noise as the CTR speeds away at full throttle, cracking through the manual six-speed shifter in the process.

Unfortunately, the whole thing isn’t much more than a shameless teaser to stoke the flames of desire amongst fans, and no new info can be gleaned from watching it. But hey – if you’re CTR lover, ain’t nothing wrong with that.

Continue reading for the full story.


PostHeaderIcon Blast from the Past: Honda – Cog

When CGI became a thing, the special effects in movies and commercials were practically limitless. 15 years ago, Honda put together one of the best commercials ever for the 2003 Honda Accord Wagon. The commercial was first broadcast in Britain and was an instant hit because of how intricately put together it really was. And, the best part, it used very little CGI.

As the video kicks off, you’ll see a few gears rolling down a length of wood. Ultimately triggering a chain reaction that’s made up of various Honda Accord parts, including the exhaust system, a crankshaft, a hood, a set of wheels, and there is even a radiator fan and rain-sensing wipers in the mix. Ultimately, this domino effect leads to a 2003 Honda Accord rolling down a platform. We don’t know why, but it’s satisfying to watch – maybe it’s because putting together something like this took a lot of time.

But, before you click play, I want to point out a couple of things. First, the only place CGI was used was around the one-minute mark when a muffler rolls across the floor. And, this was only done because the ad agency at the time, Wieden & Kennedy, couldn’t find a studio large enough to do the entire two-minute ad in one shot, so the same space was used twice. Otherwise, everything that happens can be attributed to physics. Of course, you’re probably going to call me out on the wheels that roll uphill – just to be clear; there were counterweights stashed inside the wheels that forced them to roll uphill when displaced. With that said, go ahead and click play to enjoy two very satisfying minutes from Honda. Isn’t it nice when things just work?


PostHeaderIcon This Is How Much You'll Need To Save To Buy The Honda Civic Type R

The long wait is over. Yes, you read that right. The long wait is finally over. The Honda Civic Type R, arguably one of the most anticipated U.S.-bound performance models in a long time is set to make its arrival this summer. The hot hatch is scheduled to go on sale sometime in June or July 2017 – Honda’s press release did say “late spring” – and will carry a price tag that will be “in the mid-30k range.”

Okay so the timetable and price of the Civic Type R are not yet official, but that’s really an academic point, especially for those who have waited years for the hot hatch to make its way in U.S. soil. See, for those who aren’t familiar with the Type R’s history, the model has actually been around since 1997, spanning five different generations, including the one that was unveiled at the 2017 Geneva Motor Show. In all that time, the four previous-generation Civic Type Rs never made their way to the U.S. Sure, they were sold at one point or another in places like South Africa, Malaysia, and Hong Kong, but the U.S. had always been shut out of the hot hatch despite the fact that the country remains one of Honda’s biggest markets.

None of that matters now though because the 20-year wait is finally coming to an end. The Honda Civic Type R, with its luscious 306-horsepower and 295-pound-feet of torque capabilities will be roaming American streets. It’s worth noting though that the U.S.-spec Civic Type R will carry slightly less power than the international-spec cars, which will have 315 horsepower at its disposal.

The disparity in output probably won’t matter in the long run given how long U.S. customers have waited to get their hands on the car. So while all of us wait for “late spring” to arrive, we can at least look forward to the car making an appearance at the 2017 New York Auto Show where it will be on hand together with the Honda Clarity Plug-In Hybrid and Honda Clarity Electric models, both of which will be making their global debuts at the event.

Continue after the jump to read the full story.


PostHeaderIcon Hot Hatch Shakedown – Honda Civic Type R Vs. Ford Focus RS

For older stateside hot hatch fans out there, it’s probably crystal clear that we’re currently in a new golden age of performance, one that was once relegated to the realm of fantasy and bench racing. High-powered, tear-drop-shaped compacts with an odd number of doors, turbocharged power, and sports car-like handling are finally, finally finding their way to the U.S. market, and after decades of waiting and ogling from afar, U.S. buyers will soon have a chance to get behind the wheel of four-wheeled superstars previously considered forbidden fruit solely for Europe and Japan. Two of the biggest contenders in this space are the Honda Civic Type R and the Ford Focus RS, both incredible cars aimed squarely at the enthusiast buyer. But which is better?

You can’t help but put these two compact titans in a side-by-side comparison. Both are roughly the same in terms of cost, both come with turbocharged four-cylinder engines, both get manual transmissions, and both offer five-door practicality. Both also carry a long history of making speed lovers smile, and command a veritable army of zealous followers to champion their claim to hot hatch supremacy.

But there are some serious differences as well. While the Focus is an AWD hammer, boasting four corners of grip and some impressive firepower under the hood, the Civic is a FWD scalpel, packing less weight and a history of apex-hunting prowess.

Which will come out on top – the Blue Oval Drift Mode bomber, or the H Badge slice and dice katana? It’s America versus Japan in a hot hatch shakedown. Read on for our take.

Continue reading for the full comparison.


PostHeaderIcon Honda CR-V – Driven

Honda has made millions of CR-Vs since its introduction in 1996, selling them all over the world. Even in hard times, the CR-V as remained one of Honda’s most go-to models in terms of sales volumes. And who could blame customers for choosing the functional, fun, fuel efficient, and frugal crossover? It’s combination of Civic-based goodness mixed with a high-riding suspension and relatively voluminous interior make it a great those needing to split the difference between a traditional SUV and wagon.

That recipe carries over for the 2017 model year, though everything else about the CR-V changes. Honda introduces the CR-V’s fifth generation this year, which brings an all-new design language, a new chassis, a new interior, and a new 1.5-liter four-cylinder turbocharged engine. The CR-V is a bit larger, too, now slotting more evenly between the small HR-V and the three-row Pilot SUV. Honda says the new CR-V has class-leading second-row legroom, to boot. The CR-V’s Cargo room offers an impressive 75.8 cubic feet of room with the second row bench seat folded flat. That’s far more than the Ford Escape (67.8 cubic feet) and just a touch bigger than the Toyota RAV4’s (73.4 cubic feet). Despite this, the CR-V’s footprint isn’t much bigger than its competition.

Honda undoubtedly needs the CR-V to success. It can’t have a repeat of the 2011 Civic and its sudden redesign for 2012. I wholeheartedly think Honda won’t have that issue, but feel free to leave your thoughts on the new CR-V in the comments below.

Continue reading for the full driven review.


PostHeaderIcon Honda's Most Highly-Anticipated Model Will Finally Arrive in Production Form In Geneva

The 2017 Geneva Motor Show is expected to host a treasure trove of world debuts, be it of the production or concept variety. That much is known as some of the biggest automakers in the world will be in attendance, ready to showcase its new wares to the entire industry. That list of companies includes Honda, which is bringing with it the production version of a car that we’ve been waiting a long time to see. Fasten your seat belts, everyone, because the production-spec Honda Civic Type R is finally coming.

First debuting as a concept at the 2016 Paris Motor Show last September, the wait for the production version has been excruciatingly long. Ever the tease, Honda even mate the auto show rounds bringing the concept version with it with little trace of the production model. But all that’s going to change in Geneva as the Japanese automaker is now prepared to pull the covers off of the production-spec Civic Type R, much to the delight of everyone who has been waiting a long time for this moment to arrive.

Granted, details about the road-ready Civic Type R are still under wraps, but previous reports have suggested that the hot hatch will make use of a 2.0-liter turbocharged four-cylinder engine that will produce more than 300 horsepower and with all that power sent to the two front wheels through a six-speed manual transmission. That number has yet to be confirmed by Honda, but for the sake of the Civic Type R and all the hype it’s been generating, it better breach the 300-horsepower barrier. That’s especially true if it hopes to compete against some of its expected rivals, including the 350-horsepower Ford Focus RS and the 305-horsepower Volkswagen Golf GTI Clubsport S, the current king of Nürburgring lap times among front-wheel-drive cars.

For what it’s worth, though, the data and the figures can wait for the time being since they’ll be revealed in Geneva anyway. What’s important is that the production version of the Honda Civic Type R now has a timetable for its debut. I know what you’re all thinking because I can’t wait for Geneva, either.

Continue after the jump to read the full story.


PostHeaderIcon In Case You Missed Them, Here Are All The Super Bowl Car Adverts

In the off chance you’ve been on a remote island for the last several weeks and are only now reestablishing a connection with civilization, I’ll start by saying Super Bowl LI took place over the weekend, and it was quite the event. I guess there were a few points scored and something about a comeback, but I was in it for the car advertisements. After all, these aren’t your normal adverts – companies pay upwards of $170,000 per second to get their product front and center for the big game, and that means we saw the major makes go full-bore with the commercial gloss. Tons of car-related adverts were aired, and we’ve got ‘em all right here.

Some were funny and goofy, others were dramatic and heartfelt, and some were just straight up weird. But hey, that’s how it goes when vying for the attention of consumers soaked in beer and guacamole.

Which advertisements caught your eye? Let us know in the comments!

Continue reading to see all the car adverts from Super Bowl LI.


PostHeaderIcon Honda's Star-Studded Super Bowl Commercial Reminds Us To Follow our Dreams

Honda teased us yesterday with a 15-second sneak peek of its Super Bowl commercial and it didn’t take the Japanese automaker long to pull the covers off of the actual 60-second commercial that will air this coming Sunday. The full ad, titled “Yearbooks,” has a pretty straight-forward message that ties into the brand’s long-standing “Power of Dreams” motto.

The ad lacks in any sort of meaningful comedy, but it more than makes up for it by dropping a staggering number of Hollywood A-listers who not only provided their old yearbook photos, but also did voice-over work to promote Honda’s message. We all know that Steve Carrell would be there, but he was also joined by the likes of Tina Fey, Robert Redford, Earvin “Magic” Johnson, Stan Lee, Jimmy Kimmel, Amy Adams, and Missy Elliott.

One by one, the celebrities shared inspirational messages that revolved around the theme of not giving up and pursuing your dreams to the best of your abilities, or as Stan Lee so eloquently said: “if you want to make a universe, make a universe.” All of the messages of the celebrities eventually leads to the CR-V, a product that Honda says was created by chasing its own dreams.

Somewhat refreshingly, there is very little underlying tone in this commercial. There may have been an excessive number of celebrities – wonder how much that cost Honda – in the 60-second advertisement, but the whole point of the commercial is as direct and as straightforward as the sound bites we got from these A-listers.

So go chase those dreams, but if you are going to go hunting for them, do so while also living your life to the best of your abilities.

Continue after the jump to read the full story.


PostHeaderIcon Steve Carrell Looks Like The 20-Year Old Virgin In Honda's Teaser Ad For The Super Bowl

Yes, we better get used to these 15-second teasers of 60-second commercials in the run up leading to Super Bowl LI. As ridiculous as they sound, these teasers have become important aspects of a company’s marketing strategy during the Big Game, especially at a time when a lot of people who watch the Super Bowl actually watch it for the commercials and not the game itself. We already know that Kia has rolled out its own 15-second teaser featuring Melissa McCarthy. Now it’s Honda’s turn and it’s bringing its own Hollywood A-lister into the mix: Steve Carrell.

The hilarious comedian best known for movies like Despicable Me, Date Night, and Evan Almighty gets the yearbook treatment for this ad, right down to the thick mustache. Looking at his 20-year old likeness is funny enough by itself, but Carrell adds on the hilarity of his looks by giving a funny yet uplifting speech about “believing in yourself.”

The 15-second teaser isn’t actually for one of Carrell’s upcoming movies. It’s for the 2017 Honda CR-V, which has actually been on sale in the US since December 2016. Yep, it’s barely a month into its life in the showrooms so it’s fitting that Honda would use a stage as big as the Super Bowl to promote the wheels off of the new CR-V.

Having Carrell in the fold to provide comedy in the 60-second commercial should also go a long way in establishing a lot of interest in the ad. At the very least, Honda also has to account for the success of its Super Bowl commercial last year for the Ridgeline. That one featured a flock of sheep singing Queen’s Somebody to Love and was one of the most well-received commercials during the game.

The pressure’s definitely on for Honda and Steve Carrell to make an impression for the new CR-V. Judging by this teaser, I’d say that they’re well on their way to doing that.

Continue after the jump to read the full story.


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