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Archive for the ‘Lexus’ Category

PostHeaderIcon Lexus LS 500 F Sport

Lexus’ oldest nameplate, having been launched in 1989, the LS moved into its fifth-generation in January 2017 at the Detroit Auto Show. Redesigned after a record ten years of minor changes, the LS is now sportier and more stylish than ever, and its interior is on par with what the competition has to offer. But, unlike its predecessor, a V-8 is no longer under the hood, having been replaced by a more powerful, yet more efficient V-6 drivetrain. Offered in both gasoline and hybrid variants, the LS is now also available in F Sport trim. But even though it has a somewhat more aggressive exterior and acts as a range topper, the F Sport isn’t as special as Lexus wants us to believe.

The reason for that is that the F Sport badge doesn’t bring much beyond the blacked-out exterior trim and a few special features on the inside. Sure, there are a few chassis tweaks to talk about, but the engine and transmission are as stock as they get. The problem with this is that the F Sport badge deserves a bit of extra oomph and it’s imperative that Lexus comes up with a way to give Mercedes-Benz and BMW a run for their money in the performance department too. With the new BMW M760Li and Mercedes-AMG S63 around with fresh gear, the LS 500 F Sport will have a hard time making a name for itself.

Continue reading to learn more about the Lexus LS 500 F Sport.


PostHeaderIcon Be a Loyal Lexus Customer and you Might end up Getting your own Special Edition Car

Automakers show different ways of appreciation to their loyal customers. Some treat them to special events. Some give them discounts on their purchases. Some do a combination of both. Then there’s Lexus, which not only treated one of its loyal customers with a car of his own, but an actual one-of-one creation built and developed specifically for him. The car in question is a Lexus LS 600h, although it’s more formally known as the Lexus LS 600h L Centenary Celebration Edition. It was built for Barry High OBE, who had just celebrated his 100th birthday and whose landmark centenary is the official inspiration behind the one-of-a-kind Lexus LS 600h L.

Apparently, the celebrant is one of Lexus’ most loyal customers, a distinction he earned for his loyalty to the Toyota-owned Japanese luxury brand. In the last 16 years alone, the man has reportedly bought as many as 25 Lexus models from the Lexus Cheltenham dealership alone. There’s no word on how many Lexus models he’s owned over the course of his life, but the fact that he’s been purchasing from the same brand for years was all the reason Lexus needed to honor him with his very own one-off LS 600h L that’s about as exclusive as Lexus model is going to get. The car itself didn’t come cheap as the celebrant reportedly spent close to £100,000 for it. That converts to about $128,000, which is right around the price of the standard model.


PostHeaderIcon The Lexus NX Stunts on the Competition in Shanghai With a New Look

Back in the early 2010s, Lexus was missing out on a prime segment – the compact SUV/crossover segment. It had most other SUV segments covered, but was still coming up short. Then, in 2014, the curtain was raised and to our surprise sat the Lexus NX, an all-new SUV that was destined to slot below the RX and give Lexus the fighting chance it needed in the compact crossover segment. As a 2015 model, it went on sale in late 2014 and showcased the usual spindle grille and bold styling that’s normally associated with Toyota’s luxury arm. But, in a world where SUVs and Crossovers are very competitive, you’ve got to keep things fresh. That’s why we’re looking at the model you see here, a refreshed NX with all of the bells and whistles that’ll keep it relevant for the next few years. Highlights include new headlights and taillights, an updated grille with new mesh, an all-new front fascia with larger corner vents and longer LED fog lights and running lights, and some minor updates inside to help keep things fresh there, too.

The interior can now be equipped with a 10.3-inch infotainment display. It’s an option you’ll have to pay for, but is a big deal considering you can only upgrade to a seven-inch unit in the current model. There’s a revamped HVAC control console that is more ergonomic while the analog clock grows a little bit for 2018 and can now adjust to different time zones automatically. Most controls and switches inside now feature a metallic satin finish, providing a more premium look while the touch interface pad has been enlarged a bit for easier use. Finally, the USB ports have been repositioned, and the wireless charging tray has grown because it’s all about cell phones the size of bricks these days, right?

There are some other minor changes to discuss, so keep reading to learn more about that.


PostHeaderIcon Official: 2018 Lexus NX

Not that it really needed it, but Lexus went ahead and gave the NX crossover a facelift anyway. Unveiled at the Auto Shanghai, the 2018 Lexus NX comes only with a few slight upgrades, which is understandable, because, like we said, it didn’t really need one. 

At any rate, the subtle changes on the outside of 2018 Lexus NX include a revised front-end with upper portion of the grille and the front bumpers redesigned to more fluidly blend into the hood and front doors. It may not be noticeable, of course, unless you view the new and the old models side by side. There is also satin and smoked chrome trim pieces on the famous grille. Around the back, the lower rear bumper cover now involves elements of the grille’s spindle motif, and has been broadened to give the car w wider stance. The new NX also features larger chrome-tipped exhaust tips that are integrated into the vehicle’s revised bumper cover design and new rear underbody spoiler.

Photo album:

Inside the cabin, 2018 Lexus NX comes with larger available display on the center dashboard, which has grown from seven inches to 10.3 inches. Also, the design of the HVAC control panel has been dramatically simplified by replacing the small section of buttons with four easy-to-operate toggle switches adorned with a tiny “L” on their surface. These changes are meant to give the cabin a sportier look and feel. What’s more, most of the switches have now a metallic satin finish to look more premium. A major change is the renaming of the NX200t to NX300 (it still gets a 2.0 liter turbo four-cylinder) to make it match the NX300h hybrid which has a 2.5-liter inline-4 combined with a pair of electric motors. You also get Lexus Safety System + as standard.

As for the F Sport version, the highlights include mesh grille with jet-black plating and exclusive wheels that feature a bright machined finish with black solid paint, plus Metallic Sport interior trim ornamentation.

The post Official: 2018 Lexus NX appeared first on Motorward.

PostHeaderIcon Official: 2018 Lexus NX

Not that it really needed it, but Lexus went ahead and gave the NX crossover a facelift anyway. Unveiled at the Auto Shanghai, the 2018 Lexus NX comes only with a few slight upgrades, which is understandable, because, like we said, it didn’t really need one. 

At any rate, the subtle changes on the outside of 2018 Lexus NX include a revised front-end with upper portion of the grille and the front bumpers redesigned to more fluidly blend into the hood and front doors. It may not be noticeable, of course, unless you view the new and the old models side by side. There is also satin and smoked chrome trim pieces on the famous grille. Around the back, the lower rear bumper cover now involves elements of the grille’s spindle motif, and has been broadened to give the car w wider stance. The new NX also features larger chrome-tipped exhaust tips that are integrated into the vehicle’s revised bumper cover design and new rear underbody spoiler.

Photo album:

Inside the cabin, 2018 Lexus NX comes with larger available display on the center dashboard, which has grown from seven inches to 10.3 inches. Also, the design of the HVAC control panel has been dramatically simplified by replacing the small section of buttons with four easy-to-operate toggle switches adorned with a tiny “L” on their surface. These changes are meant to give the cabin a sportier look and feel. What’s more, most of the switches have now a metallic satin finish to look more premium. A major change is the renaming of the NX200t to NX300 (it still gets a 2.0 liter turbo four-cylinder) to make it match the NX300h hybrid which has a 2.5-liter inline-4 combined with a pair of electric motors. You also get Lexus Safety System + as standard.

As for the F Sport version, the highlights include mesh grille with jet-black plating and exclusive wheels that feature a bright machined finish with black solid paint, plus Metallic Sport interior trim ornamentation.

The post Official: 2018 Lexus NX appeared first on Motorward.

PostHeaderIcon Official: 2018 Lexus NX

Not that it really needed it, but Lexus went ahead and gave the NX crossover a facelift anyway. Unveiled at the Auto Shanghai, the 2018 Lexus NX comes only with a few slight upgrades, which is understandable, because, like we said, it didn’t really need one. 

At any rate, the subtle changes on the outside of 2018 Lexus NX include a revised front-end with upper portion of the grille and the front bumpers redesigned to more fluidly blend into the hood and front doors. It may not be noticeable, of course, unless you view the new and the old models side by side. There is also satin and smoked chrome trim pieces on the famous grille. Around the back, the lower rear bumper cover now involves elements of the grille’s spindle motif, and has been broadened to give the car w wider stance. The new NX also features larger chrome-tipped exhaust tips that are integrated into the vehicle’s revised bumper cover design and new rear underbody spoiler.

Photo album:

Inside the cabin, 2018 Lexus NX comes with larger available display on the center dashboard, which has grown from seven inches to 10.3 inches. Also, the design of the HVAC control panel has been dramatically simplified by replacing the small section of buttons with four easy-to-operate toggle switches adorned with a tiny “L” on their surface. These changes are meant to give the cabin a sportier look and feel. What’s more, most of the switches have now a metallic satin finish to look more premium. A major change is the renaming of the NX200t to NX300 (it still gets a 2.0 liter turbo four-cylinder) to make it match the NX300h hybrid which has a 2.5-liter inline-4 combined with a pair of electric motors. You also get Lexus Safety System + as standard.

As for the F Sport version, the highlights include mesh grille with jet-black plating and exclusive wheels that feature a bright machined finish with black solid paint, plus Metallic Sport interior trim ornamentation.

The post Official: 2018 Lexus NX appeared first on Motorward.

PostHeaderIcon Lexus LS 500 F SPORT Makes Debut In New York

Lexus just presented the new LS 500 at the Detroit Auto Show as a 2018 model that’s set to go on sale in the fourth quarter of 2017. It’s only been a few months, but Lexus has moved forward already by announcing the Lexus LS 500h and now, at the New York Auto Show, the Lexus LS 500 F Sport. Lexus will lead you to believe that the new F Sport offers an enhanced driving experience over the standard LS 500, but once you dig through all of that PR talk, you’ll find that the big motivating factor – that 3.5-liter V-6 – offers the same 415 horsepower and 442 pound-feet of torque. There are some chassis upgrades, however, that includes an update to Lexus’ VDIM system, a system that integrates ABS, traction control, stability control, EPS and a few other functions all into one box. Now, the system is able to control all vehicle subsystems including braking, steering, powertrain functions, and the suspension system, all of which is based on vehicle motion, yaw, roll, and pitch.

So, when you think of it that way, perhaps the F Sport does offer an enhanced driving experience, but for now, it’s just words. We’ll have to reserve judgment until we actually get behind the wheel. But, it’s not all about what happens under the metal as there are some interior and exterior changes to speak of as well. Keep reading to learn more about what the F Sport will offer when it hits dealers later this year.

Continue reading for the full story.


PostHeaderIcon Lexus LS 500 F SPORT Makes Debut In New York

Lexus just presented the new LS 500 at the Detroit Auto Show as a 2018 model that’s set to go on sale in the fourth quarter of 2017. It’s only been a few months, but Lexus has moved forward already by announcing the Lexus LS 500h and now, at the New York Auto Show, the Lexus LS 500 F Sport. Lexus will lead you to believe that the new F Sport offers an enhanced driving experience over the standard LS 500, but once you dig through all of that PR talk, you’ll find that the big motivating factor – that 3.5-liter V-6 – offers the same 415 horsepower and 442 pound-feet of torque. There are some chassis upgrades, however, that includes an update to Lexus’ VDIM system, a system that integrates ABS, traction control, stability control, EPS and a few other functions all into one box. Now, the system is able to control all vehicle subsystems including braking, steering, powertrain functions, and the suspension system, all of which is based on vehicle motion, yaw, roll, and pitch.

So, when you think of it that way, perhaps the F Sport does offer an enhanced driving experience, but for now, it’s just words. We’ll have to reserve judgment until we actually get behind the wheel. But, it’s not all about what happens under the metal as there are some interior and exterior changes to speak of as well. Keep reading to learn more about what the F Sport will offer when it hits dealers later this year.

Continue reading for the full story.


PostHeaderIcon Lexus LS 500 F SPORT Makes Debut In New York

Lexus just presented the new LS 500 at the Detroit Auto Show as a 2018 model that’s set to go on sale in the fourth quarter of 2017. It’s only been a few months, but Lexus has moved forward already by announcing the Lexus LS 500h and now, at the New York Auto Show, the Lexus LS 500 F Sport. Lexus will lead you to believe that the new F Sport offers an enhanced driving experience over the standard LS 500, but once you dig through all of that PR talk, you’ll find that the big motivating factor – that 3.5-liter V-6 – offers the same 415 horsepower and 442 pound-feet of torque. There are some chassis upgrades, however, that includes an update to Lexus’ VDIM system, a system that integrates ABS, traction control, stability control, EPS and a few other functions all into one box. Now, the system is able to control all vehicle subsystems including braking, steering, powertrain functions, and the suspension system, all of which is based on vehicle motion, yaw, roll, and pitch.

So, when you think of it that way, perhaps the F Sport does offer an enhanced driving experience, but for now, it’s just words. We’ll have to reserve judgment until we actually get behind the wheel. But, it’s not all about what happens under the metal as there are some interior and exterior changes to speak of as well. Keep reading to learn more about what the F Sport will offer when it hits dealers later this year.

Continue reading for the full story.


PostHeaderIcon The 2017 Lexus IS Interior's Big Annoyance: Form over Function

Form and function are two concepts often competing for the same space. Form, the beauty and style of an object, can prove hard to retain when adding functionality, the ingrained usability of an object. The 2017 Lexus IS sedan is a perfect example of an automotive battleground where these two concepts duke it out. And in the Lexus’ case, form is winning.

Let’s back up a bit. I’m driving the revised 2017 Lexus IS 200t F Sport sedan this week – the 2.0-liter turbo-four-powered, RWD sports sedan from Toyota’s luxury brand. This compact 3 Series competitor offers a taught suspension with summer performance tires, sexy bodylines, and a beautifully designed interior, all powered by 241 horsepower. There are negatives about IS, but they relatively few and far between. The biggest complaint, however, is the lack of functionality within its center console.

Lexus designers did an amazing job sketching out the dashboard, steering wheel, and center console. Sadly, they seemed to forget how Americans use their cars. There is simply a lack of handy storage space and usable cup holders.

The two cup holders are placed rearward on the center console, making it hard to reach for drinks. Even worse, the presence of cups renders the passenger’s left arm an orphan, consuming all the armrest space afforded to the shotgun rider. The cup holders are also too small for larger drink containers. Secondly, there is no space for cell phones, wallets, or other odds and ends people tend to store in a console cubby hole. Yes, there’s the under-armrest storage compartment, but it’s not the handiest place for such items.

The remedy for this form over function layout is simple – though it doesn’t change anything: think of the IS as a driver’s car. Sure, the vast majority of Americans IS buyers use the car as daily transportation, but the designers apparently thought coin trays, storage bins, and convenient cup holders weren’t necessary to the task of driving. And while they’re right in the purest sense of a sports car, the everyday usability is unwelcomely compromised.

The faux pas doesn’t diminish my appreciation for the IS sedan, but would make everyday ownership a bit more challenging. Let’s hope Lexus finds a way to inject functionality into the cockpit of the next generation.


PostHeaderIcon Lexus' Lane Valet is the Autonomous Tech We Really Need

So now that April 1st has come and gone, and the world has managed to separate fact from fiction, I want to talk about one April Fool’s joke that shouldn’t be a joke at all: Lexus’ Lane Valet. Obviously, it was a complete joke that was set into motion a bit early, but how many times have you found yourself raging behind the wheel because some inconsiderate, self-righteous, pole smoker in a BMW, Mercedes, or even a Lexus is cruising down the left lane at five mph below the speed limit? Or, how about mom and pop lost on a Sunday drive? Personally, it happens to me all of the time, and it pisses me off. After all, I’m important and have important stuff to do.

Of course, we don’t have anything like Lane Valet, so my method of combatting the situation is to wait for a clearing, zip around the prick who thinks he owns the left lane, and flip the bird out the moonroof on my way through as I proceed on my mission to break the speed limit and get to my destination 1.3 minutes sooner than I would if I had abided by the law. But, that isn’t the point. The point is, get the hell out of the way. I’m sure a lot of you important folks feel the same way.

So, with that said, I say that this technology needs to become a real thing in the near future. It will be perfect for that period of time that falls between the mass introduction of connected cars and when we’re outlawed from driving ourselves anyway. Hell, I would have used the technology three times this morning on my way to the office, so why not? Anyway, check out the video and let me know what you think.


PostHeaderIcon Lexus LC 500

The Lexus LF-LC originally debuted at the 2012 North American International Auto Show in Detroit, and since then, Lexus debuted the LF-LC Concept 2. Later in 2015, we got our hands on some spy photos of the LF-LC testing under camo in production form. It has been few years of constant teasing, but Lexus has finally unveiled the Lexus LC500 – the production variant of the LF-LC that we’ve been waiting for.

As you can see from a quick look, the LC500 isn’t all that different from the previous LF-LC concepts that we’ve seen. It is still the same low-sitting, dramatically styled coupe that will probably prove to be the best thing to come out of Lexus in a long time. With its unveiling, we’ve learned a lot about the 2+2 coupe that promises to be the future of Lexus, and to be honest, I can’t wait to see it on the street.

Akio Toyoda, a Master Driver and Chief Brand Officer for Lexus, said, “The LC 500 has been an important product for Lexus and me personally. A few years ago, we decided to guide the future of the brand with products that had more passion and distinction in the luxury market. This flagship luxury coupe’s proportions, stunning design and performance make a strong statement about our brand’s emotional direction and will grow the Lexus luxury appeal globally.”

Of course, it’s not like you’ll see one at every corner. We’re not aware of pricing yet, but given the dramatic design and the details at hand, the car is sure to be reserved for those of the wealthier population. With that said, let’s take a look at Lexus’ new flagship luxury coupe and all the greatness that is Lexus LC500.

Update 3/20/2017: Lexus has announced pricing for the Lexus LC 500 and LC 500H. Check out our prices section below for all of the details.

Continue reading to learn more about the 2018 Lexus LF-LC.


PostHeaderIcon The 2018 Lexus LS 500h Is Further Proof That The Hybrids Are Taking Over

Attention all you lovers of the naturally aspirated, un-electrified internal combustion engine: your days in the sun are numbered. Yep, the hybrids are coming, and in a big, big way, too. What started as a means to extend the range provided by the liquefied dinosaur juice known as gasoline has now turned into a full-fledged assault across all segments. First it was with commuters, like the Prius. Then we got outrageous hypercars like the LaFerrari, McLaren P1, and Porsche 918 Spyder. Then it was SUVs and wagons, and now, Lexus has added hybridity to the premium sedan niche with the new LS 500h.

The big reveal just occurred at theGeneva International Motor Show, and was preceded by similar announcements from other makes also going hybrid. Porsche is one example of this, giving us the Panamera Turbo S E-Hybrid, a top-shelf sports sedan laying down a whopping 680 horses thanks to its battery-boosted twin-turbo 4.0-liter V-8. Check out our full review on the new range-topping Panamera by clicking here.

Now we get this, an electrified iteration of Lexus’ brand-new four-door flagship. We first got a look at the new LS in 500 guise earlier this year at the Detroit Auto Show, boasting 415 horses from a twin-turbo V-6. Meanwhile, the 500h gets all the good stuff as the more traditional LWB luxury sedan, but with addition of hybrid power under the hood.

Of course, anyone who’s familiar with the history of the LS nameplate shouldn’t be all that surprised. The model has traditionally been a bastion of new technology and innovation, but I feel like this model is indicative of a larger trend in the industry to, well, hybrid all the things. Continue reading to see what I’m on about.

Continue reading for the full story.


PostHeaderIcon Lexus RC F GT3

Lexus debuted the RC F coupe, and it took no time at all for the brands racing division to come up with the RC F GT500, a car that’s been around since late 2014 and was actually quite successful last season. It dominated the Super GT series in Japan and earned Team SARD team and drivers’ championship titles in the GT500 category. Now, as the 2017 racing season kicks off, Lexus is at it again with another RC F-based racecar, this time called the RC F GT 3.

Slated to competing in the U.S. GTD class of the IMSA WeatherTech Championship, and the GT300 class of the Super GT Series in Japan. It’s powered by a 5.4-liter V-8 (0.4-liters larger than that of the road-going RC F) and is said to deliver 500+ horsepower through a six-speed sequential racing transmission. If the success of the GT500 is any indication, Lexus likely has another winner on its hands, but we’ll see more of that in the coming months.

For now, we know that 3GT Racing team here in the U.S. will put the GT3 to the test at the WeatherTech Championship while the LM Corsa team will be fielding two examples of the car in the Super GT Series. But, will the new GT3 car have what it takes to be dominating like the GT500 was last year? Well, let’s take a closer look at it and see what it brings to the table.

Continue reading to learn more about the 2017 Lexus RC F GT3.


PostHeaderIcon Lexus LS 500h

The Lexus LS became an instant halo car when it was released in 1990 and was the very basis of which the Lexus brand was able to grow. Fast forward to today and the LS entered its fifth generation for the 2018 model year with an all-new platform, new twin-turbo V-6 drivetrain, 10-speed automatic transmission, and a sweet but sexy look with the newest iteration of Lexus’ spindle grille. But, with the introduction of a new LS Sedan, comes the introduction of a hybrid version that’s called that LS 500h – a car that sheds a bit of it’s V-8, high-performance hybrid roots in the name of economy. Yeah, that’s right, no V-8 Hybrid system here, but we’ll talk more about that later on.

For now, we don’t know a whole lot about the next-gen LS 500h outside of what we can see in the one teaser image that’s been released and the knowledge that it will be quite similar to its non-hybrid sibling. Lexus brought the standard LS to the Detroit Auto Show but has been saving the LS 500h for the Geneva Auto Show that kicks off on March 7th. With that said, let’s take a look at the teaser image and talk more about the new hybrid before Lexus beats us to the punch and spills all the beans.

Continue reading to learn more about the Lexus LS 500h.


PostHeaderIcon Get Ready, The Lexus LC F Is Coming

The Lexus LC is shaping up to be a legitimate contender to the established order of German sports cars, but as well-developed as the LC currently is, it still doesn’t have a range-topping model to call its own. Well, that’s all about to change now that parent company Toyota has officially filed trademarks to the names “LC F” and “Lexus LC F.

Granted, trademark filings aren’t automatic signs that a company is going to use the names it’s securing for a soon-to-be-released production model. For all we know, Toyota’s simply protecting the names so that other companies can’t use it. This is different though. The Lexus LC F is a car that’s on it’s way. You can take that to the bank.

Consider this: Lexus wants the LC to become its answer to established sports cars like the Porsche 911. It’s an ambitious goal, but it can be done if the automaker has the horses to make the 911 sweat. Here’s the thing though. The current LC lineup peaks with the LC 500 and its 471-horsepower and 398-pound-feet of torque numbers. Those are good numbers, but not good enough if Lexus hopes to truly compete against a car like the Porsche 911, let alone its two top-dog variants, the 540-horsepower 911 Turbo and the 580-horsepower 911 Turbo S.

A range-topping LC F would help fill that void for Lexus. It’s going to have to develop the heck out of it, but with the options it has at its disposal – don’t sleep on the LC F getting some form of turbos or even hybrid assistance – it wouldn’t be too much of a stretch to see the LC F packing some serious punch that can knock down a German titan or two.

Remember, these trademarks filings aren’t clear indications of the LC F. But let’s not kid ourselves either. The model is coming and it’s coming for Germany’s finest.

Continue after the jump to read the full story.


PostHeaderIcon In Case You Missed Them, Here Are All The Super Bowl Car Adverts

In the off chance you’ve been on a remote island for the last several weeks and are only now reestablishing a connection with civilization, I’ll start by saying Super Bowl LI took place over the weekend, and it was quite the event. I guess there were a few points scored and something about a comeback, but I was in it for the car advertisements. After all, these aren’t your normal adverts – companies pay upwards of $170,000 per second to get their product front and center for the big game, and that means we saw the major makes go full-bore with the commercial gloss. Tons of car-related adverts were aired, and we’ve got ‘em all right here.

Some were funny and goofy, others were dramatic and heartfelt, and some were just straight up weird. But hey, that’s how it goes when vying for the attention of consumers soaked in beer and guacamole.

Which advertisements caught your eye? Let us know in the comments!

Continue reading to see all the car adverts from Super Bowl LI.


PostHeaderIcon Lexus LS 500

The LS full-size luxury sedan is an extremely important model for Lexus. First introduced for the 1990 model year, the LS is essentially the torchbearer for Lexus’ values, offering the greatest possible comfort, style, and technology that the brand can muster. In case you were unaware, the LS nameplate stands for “luxury sedan,” and as the company’s flagship, it basically helped usher in the Lexus brand nearly three decades ago. Now, with a debut at the 2017 Detroit Auto Show, there’s a next-gen model on deck for the 2018 model year, and it’s got a coupe-like exterior design, a roomy four-door interior, a new platform under the skin, a new twin-turbo V-6 and 10-speed automatic, and optional cutting-edge safety technology.

It’s called the LS 500, and it promises the “greatest-ever LS agility and comfort.” Lexus is also touting the new LS as the embodiment of traditional Japanese philosophies of hospitality and craftsmanship.

Lexus will begin selling the new LS late this year as a 2018 model, bringing it globally to 90 different markets. The most important market will be the U.S., but there’s no shortage of competition in this segment, so rest assured the brand won’t be pulling any punches.

Continue reading to learn more about the 2018 Lexus LS.


PostHeaderIcon Lexus Is Set To Promote The LC With New Super Bowl Ad

Super Bowl LI is less than two weeks away. We all know what time it is then, right? A number of automakers are already gearing up for the Big Game with their Super Bowl commercials, and as the days wind down to February 5, 2017, we’re going to see more brands roll out their ads in one of the year’s biggest night in advertising. For now, Lexus seems to be the first to the party after unveiling its 60-second extended spot for the Super Bowl, titled “Man & Machine.”

The star of the ad is the new Lexus LC, the same performance coupe that Lexus hopes will pose a strong challenge to established rivals like the Porsche 911. That goal won’t be realized overnight, but at the very least, Lexus wants the LC to make a strong impression to the American buying public, which is why the automaker pulled out all the stops to make this ad as meaningful and as memorable as possible.

The treatment of the ad itself is indicative of Lexus’ mood for the LC. There are no cute storyboards or witty lines. There are no gimmicks or cheap pops either. There’s only the coupe taking center stage with noted street dancer Lil Buck providing the entertainment with his trademark style of dancing to the tune of Sia’s “Move Your Body.” A voice-over joins in half-way through the ad with a short comment about how some machines can inspire emotion, alluding, of course, to the Lexus LC and the reactions people get upon seeing the car and the emotions felt when driving it.

As far as the whole commercial goes, it’s not the kind of hard-sell ad that we’ve come to expect from Super Bowl commercials. Instead, it takes a different approach in establishing the LC as a car that’s worth our attention. On that level, the ad succeeds in doing just that, for better or worse.

Continue after the jump to read the full story.


PostHeaderIcon Five Cool Design Features That Lexus Introduced with the New LS

As the first model to wear the Lexus badge and the company’s oldest nameplate (introduced in 1989), the LS is arguably the most important vehicle for Toyota’s luxury division. Despite this, it took Lexus quite a few years to replace the fourth-generation model. While the first three iterations were sold for five to six years, the fourth-gen sedan soldiered on for more than a decade. Granted, Lexus introduced updates in 2009 and 2012, but the LS was a bit long in the tooth compared to its competitors. Come 2017 and the fifth-gen LS was unveiled at the Detroit Auto Show, and I finally understand why it took so long for the new full-size sedan to arrive.

Much like most redesigned cars, the LS boasts a ton of new features inside and out, as well as new underpinnings and a new drivetrain. However, nothing says revolution more than the new design language that Lexus introduced with the fifth-gen four-door. Okay, maybe it’s not all that new given that specific cues can be seen on existing Lexus cars, but there are quite a few new features worth mentioning. And if current design strategies are any indication, these new elements will probably find their way in other Lexus models too.

Continue reading for the full story.


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