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Archive for the ‘Mercedes’ Category

PostHeaderIcon BMW And Mercedes Are Now Realizing What Their Customers Have Known For A Long Time

A lot of people knew that this was bound to happen. The only question was when it was going to. Turns out, both BMW and Mercedes-Benz are finally realizing the consequences of their actions with regards to having too many models and niches in their lineups.

Speaking with Car and Driver at the Geneva Motor Show, Ian Robertson, BMW’s head of sales and marketing, indicated that while Bimmer still has a few models that are in the pipeline, the current lineup – or checkerboard, as he puts it – of body styles and segments is already brimming full. And so, the German automaker is planning to take action by removing some body styles from its current lineup in the future. In a somewhat ironic bit of happenstance, Mercedes-Benz chief Dieter Zetsche admitted that same thing in Geneva when he said that his company is planning to do the same thing in the near future.

Neither BMW nor Mercedes-Benz dived into the specifics of its plans, but the common thread between the two companies appears to be a new-found willingness to trim its current lineup and get rid of models that aren’t selling very well. In both cases, traditional coupes and their open-top counterparts appear to be the ones most likely to be sent to the chopping block.

“The segment that is not really progressing is the roadster segment,”Robertson said.

And so, a future with fewer coupes and roadsters could be in store for the two German titans. It took both companies this long to recognize it; let’s hope then that it doesn’t take either of them as long to take action.

Continue after the jump to read the full story.


PostHeaderIcon Mercedes-AMG GT Concept

It’s been known for quite some time now that Mercedes-AMG had its eye on releasing a four-door performance saloon that would compete against the popular Porsche Panamera. It took some time, but the car finally showed its face at the 2017 Geneva Motor Show, albeit in concept guise. Called the AMG GT Concept, the four-door coupe was unveiled as a preview model for the upcoming production version that’s expected to arrive in the next few years.

The significance of the AMG GT Concept isn’t limited to the car simply being a production preview of the yet-to-be-named Panamera fighter. The model is also the latest in a growing family of AMG GT models that’s shaping AMG as a legitimate performance brand that’s slowly gaining independence from Mercedes-Benz. So yes, the AMG GT Concept is a big deal in a lot of ways, as it should be considering Mercedes has some claim to pioneering the performance the four-door saloon market when it first launched the CLS-Class back in 2004.

The times are sure different now as the segment has evolved into a pretty competitive one with the likes of the Porsche Panamera, BMW 7 Series, Maserati Quattroporte, and even the Tesla Model S all making legitimate claims for themselves as worthy options. But don’t sleep on Mercedes returning to form and reclaiming its top spot in this segment. It may do so under a different name, but rest assured, the AMG GT Concept, or at least the production version of it, is going to pick up the fight for the Silver Arrows once it arrives. We’re getting a good look at what we can expect from Mercedes-AMG; now we wait and see for the production model to arrive.

Continue after the jump to read more about the Mercedes-AMG GT Concept


PostHeaderIcon Mercedes-Benz GLE

When Mercedes decided to switch up its naming protocols for its model lineup, things got a little confusing, especially for models that received a new model designation as part of a mid-cycle facelift. And that explains why we’re looking at spy shots of the next-gen GLE-Class despite the fact that the model technically made its world debut for 2016. The first GLE models are soon to be forgotten about as Mercedes is busy prepping and testing an all-new generation to go with the new GLE nomenclature.

At this point, the test mule that we believe to be the next-gen GLE is covered pretty heavily in camo and padding. While this makes it hard for us to determine what kind of changes to expect, the sheer amount of coverings in certain areas tells us that there will likely be some significant change – enough change that the GLE will finally become its own model and not just a rebadged ML. We expect to see a number of changes up front and in the rear, but the side profile will likely change very little. Furthermore, Mercedes may throw a couple new or revamped engines into the equation to give things an even fresher taste.

As of the time of this writing, the timetable for the release of the next-gen GLE has yet to be announced, but it will likely make its world debut sometime in early 2017 and could hit showrooms for the 2018 model year. Until that happens, let’s take a look at these spy shots and talk a little more about the next generation.

Update 03/14/2017: The Mercedes GLE was caught testing in the wild once again, this time wearing a more official front fascia and grille. We also get a first look at the revised interior, so check out our special updates in the exterior and interior sections below to learn all about it.

Continue reading to learn more about the next generation Mercedes GLE.


PostHeaderIcon Mercedes-AMG Hypercar Will Actually Use F1 Engine Will Cost €2.275m

The secret about the new Mercedes-AMG hypercar came out a long time ago, and we even put together a rendering of it back in 2015. Since then, we’ve gotten little bits of information that included the prospect of F1 powertrain technology. It could be branded as an “EQ” model, and we’ve even seen what could have been a model of said hypercar in a press release in late January 2017. Now, we’re finally getting some more detailed information from Mercedes-AMG boss Tobias Moers via TopGear.com about the upcoming hypercar.

As we’ve already known, the car will use some F1-derived powertrain technology, but this will be the most direct iteration of F1 technology in a road-going rocket on wheels thus far. Mercedes-AMG is taking its 1.6-liter F1 engine, and transplanting it complete with an 11,000 rpm rev limit. It will use all of the same electric components as well, including the crank motor, split turbo, and electric motors on the front axle. Oh, and the battery that will power all of the electronics? Yup; that’s all F1 technology too. Moers declined to tell TopGear what kind of performance figures to expect, but word has it that it will output somewhere around 1,000 horsepower

As far as top speed and all of that goes, Moers isn’t that concerned, telling TG, “I’m not saying it’s the fastest road car ever, I’m not chasing top speed, I don’t want to put any numbers on the table.” The reasoning behind this is that Moers wants a car that can be driven on the road, so it won’t actually be track-focused: “My task is to make it a car you can use every day. You don’t need an F1 team, you don’t need special gas, you don’t need anything, you just push the button, it fires up, and you drive away. That’s a challenge.”

Keep reading for the rest of the story

Continue reading for the full story.


PostHeaderIcon Mercedes Reveals New E-Class Cab With Bigger Dimensions And Jet-Like Taillights

Mercedes-Benz just revealed its new E-Class Cabriolet ahead of an official world debut in Switzerland, completing the line with a little blue-sky opulence. The updated soft-top grows substantially on the outside, while packing all the usual goodies in the interior and rocking boosted six-cylinder motivation under the hood.

First and foremost, the updated E-Class Cab is larger than before, with a full 5 inches added to the overall length, 4.4 inches added to the wheelbase, almost 3 inches added to the width, and an extra 1.4 inches in height.

The fabric top offers the same profile as the E-Class coupe when raised, and can be had in dark brown, dark blue, red, or black. Opening and closing it takes just 20 seconds, and it can be operated while traveling at speeds up to 30 mph.

LEDs are equipped in the headlights and taillights. By the way, Mercedes says the taillights “exude a glow reminiscent of that given off by a jet engine,” which is hilarious. What’s more, if you get the optional LED Intelligent Light System, you’ll get “a special light show” whenever you walk away or towards the car.

Inside, there’s unlimited-headroom luxury seating for up to four passengers. Apple CarPlay and Android Auto are standard, while wireless phone charging is optional. The Aircap and Airscarf systems are also offered to help keep you comfortable and warm when traveling in colder climates with the top down.

A 12.3-inch digital instrument display is optional, while a 12.3-inch infotainment screen is standard. Vehicle features are operated through either the multi-function steering wheel, handwriting touchpad, or voice control.

Leather upholstery is available in one of four individual colors. You can also get Nappa leather in one of three different colors, plus there are seven individual trim options.

Making the go is a turbocharged 3.0-liter V-6, which is mated to a standard nine-speed automatic transmission. RWD is standard, while 4Matic AWD is available for the first time.

The suspension was lowered 0.6 inches compared to the hard-top sedan, and can be had with adjustable damping and an available multi-chamber air set-up. Standard spec includes 18-inch wheels.

Debuting alongside the regular E-Class Cabriolet is a 25th Anniversary special edition model, which gets 19-inch wheels, the Cabriolet Comfort package, upgraded wood trim, and more.

Look for the 2018 Mercedes-Benz E-Class Cabriolet in the metal at the Geneva International Motor Show next week. U.S. dealers are expected to get it before the end of the year. Exact pricing will be announced closer to launch.


PostHeaderIcon Mercedes-AMG S63 Coupe S By Fostla

In standard configuration, the Mercedes-AMG S63 Coupe S packs a mean punch. It’s powered by a 5.5-liter bi-turbo V-8 engine that spits out 577 horsepower and 664 pound-feet of torque, allowing it to sprint from 0 to 60 mph in 3.9 seconds to go with an electronically limited top speed of 186 mph. By most metrics, those numbers add up to a car that’s as potent as they come. Then again, that sentiment doesn’t mean much when you’re talking about a tuner like Fostla whose business has always been about giving cars like the AMG S63 Coupe S more power at their disposal. And so, the German tuner is here to present its latest tuning kit, a walloping program for the high-performance Merc that comes with an increased output of 740 horsepower and 885 pound-feet of torque.

The numbers are attention-grabbing, but they’re not the only things worth mentioning about this program. It also has some snazzy visual effects meant to bring out more personality out of the AMG S63 Coupe S. There are also a new set of wheels and tires that Fostla received from aftermarket peer Prior Design.

All told, the engine upgrade is the unquestioned showpiece of the program. Not only does it bring the output of the AMG S63 Coupe S to supercar levels, but those numbers are enough to actually up-end competing tuners and their own takes on the Mercedes.

It’s true that Fostla is entering a competitive field with this program since a lot of other tuners have kits for the same high-performance Mercedes-AMG model. Rest assured, though, Fostla makes a good account of itself with an engine upgrade that should make an impression to owners of the Mercedes-AMG S63 Coupe S.

Continue after the jump to read more about the Mercedes-AMG S63 Coupe S by Fostla


PostHeaderIcon Wait, Mercedes Might Actually Offer X-Class in America?

Mercedes was very clear it had no intentions of offering its upcoming X-Class pickup to North American customers. Adding insult to injury, the German automaker confirmed nearly every other global region outside American and Canada would have access to the luxury pickup, including those in Europe, South Africa, Australia, and South America. But Mercedes might be changing its mind.

News from The Detroit Bureau suggests Mercedes is reevaluating the American pickup market ahead of the X-Class’ launch for the 2019 model year. Volker Mornhingweg, the head of the Mercedes-Benz Vans division, said this at a news conference on February 24, 2017:

“In the past year the (U.S.) mid-sized truck market has come back a bit. We are watching developments very closely, and we will take a decision at the appropriate time.” Mornhingweg was reportedly pointing to the success of General Motors’ mid-size pickups, the Chevrolet Colorado and GMC Canyon.

There’s no doubt Mercedes is also watching Honda’s success with its second-generation Ridgeline, along with Ford’s upcoming Ranger and Hyundai’s upcoming Santa Cruz pickup.

What’s more, Mornhingweg went on to say Mercedes’ assembly plant in Argentina would not have enough capacity to build X-Class trucks for both South and North America. As a result, the U.S.-spec X-Class would likely be built inside the States. That theory is further backed by President Trump’s threat of tariffs on imported goods, meaning a U.S.-built X-Class would be more cost-effective.

Mercedes has several routs it could take for U.S. production of the X-Class. For one, it could add to its existing assembly plants, including the one Tuscaloosa, Alabama or the plant near Charleston, South Carolina that’s currently under initial construction. Mercedes could also build an entirely new assembly plant with the help of Nissan, which partnered with Mercedes in developing the X-Class. Both the X-Class and upcoming Nissan Frontier will share a similar platform. Conversely, Nissan could expand the Frontier’s assembly plant in Canton, Mississippi to accommodate the X-Class.

Needless to say, Mercedes as a number of options, along with a very wide and untapped customer base in the U.S. And based on the number of high-end trim levels available with current pickups, a luxury-minded Mercedes pickup will likely do rather well.

Continue reading for more information.


PostHeaderIcon Mercedes-Benz Teases E-Class Cabrio; Confirms New AMG Concept For Geneva

Mercedes-Benz has just announced its lineup for the 2017 Geneva Motor Show, which will bring two brand-new vehicles into the spotlight. First on the list is the E-Class Cabriolet, of which Mercedes release a teaser photo alongside other members of the nameplate, including the sedan, coupe, wagon, and the All-Terrain. Unlike its predecessor, which was derived from the C-Class, the new E-Class Cabriolet was developed on its own and shares underpinnings with its midsize coupe sibling.

The second global debut is an AMG concept car. The brand refrained from revealing actual details, but did say that the show car is part of AMG’s 50th anniversary and described it as “stunning” and a “glimpse of an alternative drive concept.” Most likely we will see a futuristic, autonomous vehicle.

The Mercedes-Benz booth in Geneva will include another 32 models. The display will include the updated GLA crossover, which will make its European debut, and the new Mercedes-Maybach G 650 Landaulet. The German company will also showcase the Concept X-Class pickup truck, the Smart ForTwo Cabrio Brabus Edition #2, and the ForFour Crosstown Edition.

Finally, visitors will also have a closer look at recently unveiled cars like the AMG E 63 S Wagon, AMG GT C Roadster Edition 50, AMG C 63 S Cabriolet Ocean Blue Edition, and AMG Performance Studio Package-equipped C43 Coupe, known as the Night Edition in Europe.

Stay tuned for updates and photos of these cars from the Geneva Motor Show next month.


PostHeaderIcon Mercedes-AMG C 43 4MATIC Coupé and Cabriolet Night Edition

Fifty years may not seem like a long time in the auto industry when you take into account that a lot of automakers that are still alive today have been around for close to or over 100 years. But five decades is a long time for a performance division that traces its roots to being a developer of racing engines. Humble beginnings, in a nutshell, is the story of AMG, Mercedes-Benz’s high-performance division that’s blowing 50 candles this year. As part of its celebration, Mercedes-AMG is bringing with it three special edition vehicles at the 2017 Geneva Motor Show, one of which is the Mercedes-AMG C 43 4MATIC Night Edition.

The entry-level Mercedes-AMG line of the C-Class family may be new to the auto scene, having only made its debut at last year’s staging of the Geneva Motor Show, but it’s more than proven to be up-to-the-task as an appetizer of sorts to the AMG C 63. That quick ascent in popularity is one of the reasons why Mercedes picked the AMG C 43 as one of the three special edition models it’s bringing with it to Geneva, and for what it’s worth, it picked a pretty sweet car to get the SE treatment.

The model’s SE status is largely tied into the array of exclusive features it received that no other AMG C 43 model has. Even better, Mercedes-AMG is offering the Night Edition on both coupe and cabriolet versions of the car, ensuring that fans of either model can get their fill in the event they choose to get one.

Orders for the Mercedes-AMG C 43 Night Edition will begin before the Geneva Motor Show opens its doors with deliveries scheduled to start sometime in June 2017. Mercedes-AMG didn’t mention how many units of the Night Edition it plans to release, but considering its special edition status, don’t expect to see many of them in dealerships. Most of them might not even make it there because they’re already spoken for.

Continue reading to learn more about the Mercedes-AMG C 43 4MATIC Coupé and Cabriolet Night Edition.


PostHeaderIcon Mercedes-AMG C63 Cabriolet Ocean Blue Edition

Mercedes-AMG is celebrating 50 years since the performance brand from Affalterbach was founded by launching a lineup of limited-edition vehicles at the 2017 Geneva Motor Show. Among them is the AMG C63 Cabriolet Ocean Blue Edition, which combines new equipment with special design features into an individual setup.

Designed for “a particularly design-oriented and fashion-conscious target group,” the Ocean Blue Edition is available globally, but it’s built in very limited numbers. It’s pretty much what you’d expect from an anniversary model, and the extra features that it brings to the table are far from mundane.

Tobias Moers, CEO of Mercedes-AMG, explained, “2016 was the most successful year so far in our company history. We shall be using this momentum to fill even more customers with enthusiasm for Mercedes-AMG in our anniversary year, 2017. We shall be supported in this by our new Editions, which we are presenting at the Geneva Motor Show. So we can now offer our customers an even wider choice of individual performance models.”

The AMG C63 Ocean Blue Edition joins the AMG GT C Roadster Edition 50 and C43 Night edition models as part of the 50-year celebration.

Continue reading to learn more about the Mercedes-AMG C 63 Cabriolet Ocean Blue Edition.


PostHeaderIcon Mercedes-AMG GT C Roadster Edition 50

Special edition versions of the Mercedes-AMG GT have been popping up with increasing frequency recently, and the 2017 Geneva Motor Show is all set to host the latest one of them.

Fresh off of introducing the AMG GT C Coupe Edition 50 at the North American International Auto Show last month, the German automaker is bringing the AMG GT C Roadster Edition 50. It’s a limited-run version of the rear-wheel drive GT C Roadster and comprises Mercedes-AMG’s Geneva-bound, special edition offerings to celebrate the performance division’s 50th anniversary.

As you might expect, the AMG GT C Roadster Edition 50 features plenty of exclusive features, including unique color and trim combinations to go with fancy individual design touches. Additionally, the limited-run sports car also gets an extended range of standard equipment, enough at least to justify it special edition status.

The exclusive features are also specific to what the limited edition car is celebrating. If you’re looking for a Mercedes vehicle that appropriately marks AMG’s 50th anniversary and has physical badges to prove it, the AMG GT C Roadster Edition 50 is as good a choice.

Sadly, the model will only be limited to 500 units, so those interested should be first to the reservation party. Once all 500 units are accounted for, Mercedes-AMG is very unlikely to add more units with the special edition status.

Orders of the car begin on March 6, 2017, with deliveries expected to commence a few months later in July 2017.

Continue after the jump to read more about the Mercedes-AMG GT C Roadster Edition 50


PostHeaderIcon Porsche Should Be Worried About Mercedes-AMG's GT4 Concept

It’s been no secret that Mercedes-Benz’s plans for its AMG performance division have blown up since the release of the well-received Mercedes-AMG GT sports car. The German automaker quickly turned that momentum into subsequent offerings, including the AMG GT S, GT R, and most recently, the GT C. Now AMG is drawing up plans to present a new AMG GT-badged model at the 2017 Geneva Motor Show, and as many have anticipated, it’s going to be a concept version of the AMG GT4, a four-door performance saloon that will no doubt the shake up the established.

Did you hear that, Porsche? The Panamera now has a direct and legitimate rival. Brace yourselves then because this new rivalry could escalate really quickly.

It’s worth mentioning that plans for a four-door, Panamera-rivaling AMG model has been in the works for a few years now, even though AMG boss Tobias Moers said back in 2015 that such a model wouldn’t be feasible. Well, that didn’t stop our master rendering artist from cooking up a virtual version of the AMG GT4 – you can see that beauty in the photo above – and as it turns out, there was a lot more to the GT4 than Moers was letting on.

Now that we’re here, we can at least expect a few things to come out at the 2017 Geneva Motor Show. One of those things is the concept version of the AMG GT4, which Mercedes plans to debut at the show as part of AMG’s 50th-anniversary celebrations.

It’s not the only car that will be on Mercedes’ stand in Geneva, but it’s arguably the most important one as it sets the table for a production model that’s tipped to arrive in 2018, replacing the CLS Shooting Brake and challenging the Porsche Panamera for supremacy in that specific market.

Details aren’t expected until the auto show opens its doors, but there is strong indication that the Geneva-bound concept will look less like a concept and more like the four-seater production model that it’s going to end up being. For one, it’s going to be sharing a lot of styling cues and mechanical details with the AMG GT, albeit on a different platform from the one used by the sports car. According to Autocar, Merc will be using a modified version of its modular rear architecture for the GT4, the same platform currently used by the AMG C 63, E 63, and S 63 models. Lightweight materials are being lined up for the car, including aluminum and hot-formed high-strength steel.

The goal, it seems is to make the AMG GT4 a benchmark for luxury and performance in its segment, a status that the Panamera has held on to for the past few years.

Make no mistake about it; Mercedes-AMG isn’t messing around. Porsche needs to recognize that because once the AMG GT4 hits dealerships in 2018, one of its main objectives is to stare down its rival from Stuttgart and make it earn every accolade it’s going to get from now until the future.

Continue after the jump to read the full story.


PostHeaderIcon Mercedes S-Class Coupe

Mercedes brought back the S-Class Coupe for the 2015 model year and with it came the best design, technology, and luxury features the German automaker had to offer at the time. It was heavily based on the S-Class Coupe Concept that debuted in Frankfurt back in 2014 and came with one of two engines: a 3.0-liter V-6 with 367 horsepower and 354 pound-feet of torque or a 4.7-liter V-8 with 449 horsepower and 516 pound-feet of torque. It’s only been a couple of years since the new S-Class entered the market, and Mercedes is now busy preparing the car’s first facelift – a venture that should manifest itself for the 2018 model year. Little is known about the facelift at this point but considering it’s Mercedes that we’re talking about, there isn’t going to be much. Expect to see new exterior light units, new front and rear fascias, and a few minor changes inside – maybe even a new instrument cluster or steering wheel.

With that said, we’ve already seen shots of the sedan test mule putting in work, and now we’re finally laying our eyes on its Coupe sibling. It’s not wearing any camo, but it does sport an unfinished front fascia and a little bit of tape over the rear lights. It’s time of debut has yet to be announced, but considering this facelift will be of the minimalist nature, and it’s slated for the 2018 model year, sometime in the third quarter of this year sounds like a good prediction. So, let’s dive on in and see what the updated S-Class Coupe is working with.

Continue reading to learn more about the 2018 Mercedes S-Class Coupe.


PostHeaderIcon Mercedes-AMG E 63 S Wagon

Practicality, comfort, and speed. It’s a difficult combination to achieve, especially in the U.S., where customers are usually only offered two of these characteristics, but not the third. Compounding the problem is the fact that on these shores, practicality is almost always equated with a crossover or SUV body style, which is obviously less than ideal when it comes to performance duties. Mercifully, Mercedes-AMG has a whopper of a solution. It’s called the E 63 S Wagon, and it’s based off the four-door rocket sedan of the same name. Merc first introduced the E-Class in 1993, with the latest fifth-gen model ushered in for the 2017 model year, and incredibly, the brand has decided to continue to offer the E-Class Wagon in the U.S. Even more amazing is the fact that stateside high-speed thrill seekers can get their fix with the E 63 S Wagon iteration, which gets all the opulence, interior tech, exterior style, and over-powered performance as the E 63 S sedan, but with extra space in the hatch to boot.

But let’s just jump right into the specs that matter most, shall we? Under the hood of the AMG E 63 S Wagon is a twin-turbo 4.0-liter V-8 gas burner, pumping out an astonishing 603 horsepower. Routing output to the ground is a nine-speed automatic transmission. It’s enough muscle to push this wagon to 60 mph in as little as 3.4 seconds, while the upgraded performance suspension system keeps it all in control. Step inside, and you get a familiar look and layout, infotainment system, and the usual premium features.

Sounds amazing, if you ask us. But the wagon body style can still be a tough sell in the U.S., even with just over 600 ponies on tap, which begs the question – what’s this thing really bring to the table?

Continue reading to learn more about the 2018 Mercedes-AMG E 63 S Wagon.


PostHeaderIcon The Mercedes-AMG GT R Just Walloped A Lap Record Held By The Mercedes-AMG GT S

There are records that are broken by the skin of its teeth and there are records that are broken through utter annihilation. The latter scenario played out spectacularly prior to the Bathurst 12 Hours race over the weekend when the Mercedes-AMG GT R obliterated the lap record around Australia’s most famous race circuit when it posted a scintillating time of 2:16.5 to claim the record. To put that time in perspective, the AMG GT R’s new lap record was almost nine seconds quicker than the previous record held by, coincidentally enough, the Mercedes-AMG GT S.

To make the AMG GT R’s lap time more impressive, it managed to lap Bathurst with a time that’s only about 10 seconds slower than a V8 Supercar. Just as important, the range-topping AMG GT’s lap time only ended up being around 15 seconds off the pace of the track’s outright lap record of 2:01.567 that was set by the McLaren 650S GT3 race car back in February 2016.

Five-time Deutsche Touringwagen Masters (DTM) champion and Mercedes factory driver Bernd Schneider piloted the AMG GT R around the track and if not for some traffic around the track, Schneider could have posted an even quicker time that the one he set the record with. That could’ve really put the production lap record in Bathurst well out of reach for future performance cars. Then again, it’s hard to be surprised about the AMG GT R’s overall potency. This is, after all, the same car that went around the Nurburgring, arguably the world’s most famous race track, in just 7:10.92, good enough to place fourth overall, trailing only the Porsche 918 Spyder (the current record holder), the Lamborghini Aventador Superveloce, and the Nissan GT-R. That’s elite company right there.

For now though, the AMG GT R holds the production lap record at Bathurst. That in itself is an achievement that’s worth its weight in the record books.

Continue after the jump to read the full story.


PostHeaderIcon In Case You Missed Them, Here Are All The Super Bowl Car Adverts

In the off chance you’ve been on a remote island for the last several weeks and are only now reestablishing a connection with civilization, I’ll start by saying Super Bowl LI took place over the weekend, and it was quite the event. I guess there were a few points scored and something about a comeback, but I was in it for the car advertisements. After all, these aren’t your normal adverts – companies pay upwards of $170,000 per second to get their product front and center for the big game, and that means we saw the major makes go full-bore with the commercial gloss. Tons of car-related adverts were aired, and we’ve got ‘em all right here.

Some were funny and goofy, others were dramatic and heartfelt, and some were just straight up weird. But hey, that’s how it goes when vying for the attention of consumers soaked in beer and guacamole.

Which advertisements caught your eye? Let us know in the comments!

Continue reading to see all the car adverts from Super Bowl LI.


PostHeaderIcon Mercedes SLC-Class RedArt Edition

The Mercedes-AMG GT may be grabbing all the headlines these days, and for good reason. The whole family of GT models are incredible and whatever attention they get is well-deserved. But let’s not forget about this fact either. The AMG GTs are not the only sports cars Mercedes has in its lineup. One of them, the Mercedes SLC-Class, receives far less attention, but let it still be said, the SLC-Class still holds some weight as a solid sports car so it’s only fitting that it’s finally getting the attention it deserves in the form of the SLC-Class RedArt Edition.

Yes, the SLC-Class is getting a special edition model and it’s a well deserved one at that. It’s time Mercedes’ entry-level roadster got some of that SE love, right? Better late than never then because here it is, and even better, the RedArt Edition is not limited to a specific trim of the SLC-Class but instead is available to the whole lot of them. That includes the SLC 180, 200, 250d, 300, and for good measure, the AMG SLC43 too.

So what makes the SLC RedArt Edition a true special edition? Like most models that receive such a designation, the SLC RedArt gets infused with visual upgrades in the exterior and interior. The quantity of exclusivity isn’t that much, but they’re enough to separate this model from the standard lot. There’s even an option to infuse a little bit of “AMG-ness” into the roadster, and we all know what that could do to a sports car that’s already teeming with sportiness.

All told, the SLC RedArt Edition is worth the name it’s been given and it makes a pretty compelling case as an interesting option for those who are in the market for an SLC-Class.

Continue after the jump to read more about the Mercedes SLC-Class RedArt Edition.


PostHeaderIcon 2018 Mercedes-AMG E 63 S Wagon Unveiled Because Fast Wagons Are Just Better

Yesterday, I announced the reveal of the BMW 5 Series Touring, lamenting how us ‘Mericans would probably get left out in the cold when it came to handsome, fun-to-drive wagon models. Apparently, Mercedes-AMG was listening, because today it announced the arrival of an outrageous, high-powered AMG-variant of the E-Class five-door. It’s called the E 63 S, taking after the Mercedes four-door of the same name, and it’s got the goods to go with the title. Because when it comes to grabbing a week’s worth of groceries and picking the kids up from soccer practice, more than 600 horsepower just feels right.

Of course, you could use this thing for more than shuttling around the progeny and their juice boxes. After all, it’s got 35 cubic feet of space in back for, well, whatever, plus the second row can be folded down at a 40:20:40 split as you see fit.

So it’s versatile, that much is obvious. Now let’s talk about why it’s fast.

Under the hood is an AMG-tuned 4.0-liter V-8, which is boosted by two twin-scroll turbos for a rip-snortin’ 603 horsepower at 5,750 rpm and 627 pound-feet of torque at 2,500 rpm. Fed through an AMG-tuned nine-speed automatic gearbox and permanent 4Matic+ AWD system (with drift mode, by the way), it’s enough motivation to send this thing to 60 mph in 3.4 seconds. Top speed is electronically limited at 180 mph.

And it’s not just a one-trick pony, either. Making it turn is a new AMG air suspension system with tunable adaptive damping, an electronic rear limited-slip differential, AMG speed-sensitive steering, and 15-inch high-performance brakes. Ceramic composite brakes are optional, because of course.

Inside are the usual AMG bits and pieces, with a flat-bottom steering wheel, carbon fiber trim, and two performance-oriented digital gauge readouts, each measured at 12.3 inches in diameter. There are optional performance seats, while Nappa leather was added to the dash and beltlines.

Look for the 2018 Mercedes-AMG E 63 S Wagon this March at the Geneva Motor Show. Sales will commence this fall. In the U.S.


PostHeaderIcon Mercedes-Benz GLA

The Mercedes GLA is the toddler of Mercedes lineup, with the first model being introduced as a concept at the 2013 Shanghai Auto Show with the production model following shortly after at the 2013 Frankfurt Motor Show as a 2014 model. With only three years on the market, Mercedes debuted a facelifted model at the 2017 Detroit Auto Show as a 2018 model, which will last until late 2019 when Mercedes is set to debut the crossover’s second generation. The order books for the facelifted, first-gen model haven’t even opened yet, and it’s clear that Mercedes isn’t wasting any time as we’re looking at a fresh set of photos that show an early example of the second-gen prototype getting its play on in the snow. This prototype is clearly in the embryonic stage of development and is covered in heavy camo all the way around, decoy lights in the front and rear, and some heavy padding, but that’s not enough to conceal the fact that the prototype has a slightly wider track and a little extra ride height. It’s also sporting bigger wheels than what’s offered as standard on the current GLA and should share its platform with the Mercedes A-Class.

There isn’t much else known about the upcoming, second-gen GLA but as is the case with the current A-Class and GLA-Class duo, it should carry a similar design to the next-gen A-Class and use a majority of the same engines and transmissions too. But, with its debut scheduled for late 2019 at the earliest, there’s still plenty of time for things to change. In the meantime, let’s take a good look at this first round of spy shots, talk about what we can see, and make a few predictions while we’re at it. Grab a hot cup of joe and join me a little farther down the page to get to it.


PostHeaderIcon Taking On Ze Germans… In A Camry?!

You know, you can buy a lot of car for not a whole lotta money these days. For example, if it’s straight-line muscle you’re looking for, the Dodge Charger Hellcat and Dodge Challenger Hellcat will put over 700 horsepower at your disposal for a mere $65,000. That’s pretty insane if you ask us, but what about something on the either side of the spectrum, where comfort and style rule supreme? Well, around these parts, you could opt for the Mercedes-Benz E-Class, the German’s mid-size luxury four-door that comes jam-packed with high-tech goodies, top-shelf opulence, and upper-crust flair. Or, as an alternative, consider the new eighth-generation Toyota Camry. No, seriously.

Suffice to say, we’re big fans of the new Camry. So much so, we feel comfortable comparing it to one of Merc’s best luxury barges. The updated Toyota just dropped cover at the 2017 Detroit Auto Show, and we’re convinced it’s got the goods to punch way above its weight.

But maybe we’re overstepping things a bit. Maybe we’re completely off in the deep end. Maybe. It’s certainly a possibility. But after the response we got when we compared the Camry and the BMW 5 Series, we shrugged our shoulders and went for it anyway.

Continue reading for the full comparison.


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