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Archive for the ‘Ram’ Category

PostHeaderIcon 10 Best Vehicle and Technology Innovations of 2018

The car industry never sleeps (except in August) and every year it provides us with numerous solutions to new problems, and with innovations that make us want new cars even more. This is a rundown of 10 awesome vehicle and technology innovations for 2018.

PostHeaderIcon 10 Best Vehicle and Technology Innovations of 2018

The car industry never sleeps (except in August) and every year it provides us with numerous solutions to new problems, and with innovations that make us want new cars even more. This is a rundown of 10 awesome vehicle and technology innovations for 2018.

PostHeaderIcon Ram to Build a Body-on-Frame Midsize Truck; Will be Built at Toledo Jeep Plant

Ram has been serving customers with a big appetite and big pockets. Post the discontinuation of the Dakota, the smallest pickup truck in their lineup has been the Ram 1500. Given how the market trend has been changing lately, it is essential for Ram to slot a truck at the entry-level that brings them volumes, and after a 7-year exile, they have exactly done that. On Friday, FCA announced that a new truck will be entering the lineup below the 1500 by 2022.

PostHeaderIcon Ram 1500 “Big Foot” by GME

German Motors & Engineering has released a tuning package for the Ram 1500, called the “Bigfoot Edition.” The package gives the American pickup truck a comprehensive overhaul, covering the exterior, engine, and suspension. GME’s objective is to give the RAM 1500 the kind of off-road versatility you normally don’t see in a car in Germany. To that extent, the tuner did as good a job as you’d expect from a company that knows what it’s doing.

PostHeaderIcon Ram 1500 eTorque

While I am not convinced that fuel efficiency is the decisive factor when choosing between trucks, RAM did make the biggest step in the fuel efficiency direction with the new 2019 Ram 1500 eTorque. We saw it some time ago, but the EPA wasn’t ready to publish fuel-economy values for the trucks equipped with the new technology. In truth, I can only describe as a mild hybrid.

Now, the EPA has revealed the numbers for the V-6 eTorque and V-8 eTorque Ram 1500 and the numbers are good. With two-wheel drive, a 3.6-liter V-6 engine, and the eTorque system, the 2019 Ram 1500 can return 20 mpg in the city, 25 mpg on the highway, and 22 mpg combined. The V-8 powered model, on the other hand, is a bit more thirsty, but still, it will return 17/23/19, respectively. Bear in mind; it uses a big 5.7-liter, V-8.

PostHeaderIcon Ram 1500 eTorque

While I am not convinced that fuel efficiency is the decisive factor when choosing between trucks, RAM did make the biggest step in the fuel efficiency direction with the new 2019 Ram 1500 eTorque. We saw it some time ago, but the EPA wasn’t ready to publish fuel-economy values for the trucks equipped with the new technology. In truth, I can only describe as a mild hybrid.

Now, the EPA has revealed the numbers for the V-6 eTorque and V-8 eTorque Ram 1500 and the numbers are good. With two-wheel drive, a 3.6-liter V-6 engine, and the eTorque system, the 2019 Ram 1500 can return 20 mpg in the city, 25 mpg on the highway, and 22 mpg combined. The V-8 powered model, on the other hand, is a bit more thirsty, but still, it will return 17/23/19, respectively. Bear in mind; it uses a big 5.7-liter, V-8.

PostHeaderIcon Ram 1500 Classic

Ram is the latest in a long line of automakers to sell a new generation model alongside the old generation model it just replaced. Don’t get confused, then, if you see the next-generation Ram 1500 sitting alongside the Ram 1500 Classic inside Ram dealerships all over the country. Unlike the next-gen model, the 1500 Classic is being packaged as a no-frills option that would-be customers can opt to get if they’re not willing to pay extra for all the new goodies that are available on the new 1500.

PostHeaderIcon Will a Baby Ram Pickup Revive the “Dakota” Name?

FCA’s five-year plan has finally confirmed that there is a midsize or baby Ram in the works and it could debut by 2021, according to some sources.

PostHeaderIcon The Top 5 Cars We’re Excited To See From FCA in The Next Four Years

Last week, Fiat Chrysler Automobiles CEO Sergio Marchionne unveiled a massive four-year plan for all the auto brands belonging to the American automaker. There were a lot of announcements involving brands like Jeep, Alfa Romeo, Chrysler, RAM, and Maserati. Some of the announcements were expected, but there were also some announcements that left a lot of people surprised and excited for what’s to come. All in all, more than 25 new vehicles are being planned over the next four years, including the five models that we’re most excited to see.

PostHeaderIcon Wallpaper of the Day: 2019 Ram 1500

Ram had to keep up with Ford and Chevy, so the time came to give the Ram 1500 a very serious update. And, a serious update is exactly what it got. And, when we say full update, we mean it is all-new with a new frame, new grille, and a completely revised interior, among other things. The fifth-gen model brings together every major selling point the truck has ever had in the best way yet it’s lighter than ever. Even the EcoDiesel V-6 got an update to deliver more power and torque while the truck can even be had with a deployable front air dam and a mild-hybrid drive system. We could talk about the new Ram 1500 all day long, but that’s not why we’re here (you can read our full review for that.) instead, we’re here because we love the look of the new 1500 and decided to make it our wallpaper of the day. Check out our hand-picked favorite or choose from a full gallery of awesome shots.

PostHeaderIcon Thieves Drive Away With At Least 10 Ram Pickups in Cluster Vehicle Theft From FCA’s Warren Lot

FCA is out at least 10 Ram 1500 pickups after a whole band of thieves committed a cluster theft at the company’s Warren lot. It all started with the theft of one pickup truck from a driveway in the area. From there, a whole band of thieves loaded up into the truck bed and drove to the lot. Once there, they cut a hole in the fence, everyone offloaded, and before security even knew what was going on, they were staring at a convoy of brand-new 2018 Ram pickups driving away into the night, never to be seen again (well, so far, anyway)

It sounds a lot like a Gone in 60 Seconds type theft and, as reported by the Detroit Free Press, it’s actually far from being the first of its type. Warren Police Commissioner, Bill Dwyer, said that while it’s not unheard of, it’s very unusual for this kind of theft to include such a high number of vehicles stolen. He said there were likely at least 10 people in the bed of the initially stolen truck. It’s still unknown whether the thieves are targeting various parts of each truck or the trucks themselves, but it’s believed to be part of a mass order with buyers already lined up.

“All these things took days, weeks, months of planning,” he said. “Once you get the vehicles, you’ve got to have a buyer. This definitely sounds like an order. Sounds like the kind of theft where they immediately could be taken to a port, put into a container and shipped offshore.”

And, the worst part is that even if the trucks aren’t on their way to their illegitimate owners yet, FCA isn’t really working with police to solve the problem. The company obviously has to perform its own internal investigation and can’t even disclose if the keys were stored inside the stolen vehicles. This, in turn, is frustrating police who have yet to hear back from FCA amid the fact that there’s an ongoing investigation.

Warren police are offering up a reward of an undisclosed amount and, if you happen to have any information that can lead to the apprehension of those responsible for the theft, you should call
586-574-4800.

PostHeaderIcon A 700-Horsepower, Hellcat-Powered Ram Rebel is Coming to put the Ford F-150 Raptor in its Place

It looks like Ram is taking on the trucks segment with ruthless aggression. And why wouldn’t they? People in America have taken a certain liking towards trucks which reflects in the sales figures as well. Sedans are on the verge of extinction and SUV’s are losing their plot to trucks. As reported by 5thGenRams.com, the company is planning to take on the Ford F-150 Raptor head-on with an all-new beast called the Ram Rebel TRX. Read on to know more about it.

PostHeaderIcon Ram Recalling 228,508 Trucks For Brake-Shifter Interlock Failure

Fiat Chrysler Automobiles is voluntarily recalling roughly 228,508 Ram 1500 and Heavy Duty pickups due to an issue with the Brake Transmission Shift Interlock on trucks with a column-mounted shifter. The system keeps the shift level from leaving Park without the vehicle’s key in the ignition and the brake pedal depressed.

The problem occurs when the BTSI system overheats, potentially occurring when the brake pedal is held for an extended time while the transmission is in Park. Once overheated, the BTSI system fails to keep the shift lever in Park without the brake depressed and ignition on. This means the at even without the key inserted, the truck could be shifted into gear or neutral, causing an unintentional roll-away.

Continue reading for more information.


Ram Recalling 228,508 Trucks For Brake-Shifter Interlock Failure - image 513184
“FCA’s voluntary recall covers 180,975 Ram trucks in the U.S., 42,045 trucks in Canada, 4,066 trucks in Mexico, and another 1,422 in locations around the globe”

FCA’s voluntary recall covers 180,975 Ram trucks in the U.S., 42,045 trucks in Canada, 4,066 trucks in Mexico, and another 1,422 in locations around the globe. Thankfully, no injuries or accidents have been reported due to the BTSI issue.

The majority of truck affected by the recall are 2017-2018 Ram 2500 and 3500 pickups, and certain 2017-2018 Ram 3500, 4500 and 5500 chassis cabs. There are also a number of 2017-2018 Ram 3500 chassis cabs with a Gross Vehicle Weight Rating of less than 10,000 lbs. To a lesser extent, a certain 2017-2018 Ram 1500 pickups are also included in the recall campaign, but FCA says heavy-duty trucks represent the majority of affected vehicles.

As with any recall, the automaker will repair the issue at no cost to the owner.

Ram’s Previous BTSI Recall


Ram Recalling 228,508 Trucks For Brake-Shifter Interlock Failure - image 513188

Ram’s February recall of BTSI systems in 2017-2018 trucks follows a similar recall in December for trucks from the 2010 – 2017 model year. They include the same group of Ram Heavy Duty trucks and a small number of Ram 1500 trucks, all equipped with the column-mounted gear shifter.

The recall included roughly 1.48 million trucks in the U.S., 249,520 trucks in Canada, 42,747 trucks in Mexico, and roughly 14,950 trucks outside the NAFTA region. Unfortunately, as of December 2017, FCA was aware of seven “potentially related” injuries and a “small number of potentially related accidents” with the BTSI in question.

All new vehicles manufactured after September 1, 2010 are required to have a BTSI.

References

Ram 1500


2013 - 2014 Ram 1500 - image 447855

Read our full review on the 2017 Ram 1500.


Ram Recalling 228,508 Trucks For Brake-Shifter Interlock Failure - image 635039

Read our full review on the 2017 Ram Heavy Duty.


maker logos - image 742288

Read more Ram news.

PostHeaderIcon How We’d Spec It: 2019 Ram 1500

Ram has made a massive splash in the half-ton pickup segment with its all-new 2019 Ram 1500. It debuted at the 2018 Detroit Auto Show in January and is expected to arrive in showrooms by the end of the first quarter. That’s an impressively quick turn-around time as this processes normally takes six months to a year with most vehicles. Nevertheless, we’re restless to get our hands on the pickup.

In the meantime, we’re left dreaming of the ideal build configuration for an average American. Modern pickups offer literally thousands of possible cab, bed, engine, and trim combinations. Here, we’re shooting for that middle-class family who might tow a small boat to the lake on the weekends, haul sports equipment in the bed, and carry those 2.5 kids to their various extracurricular actives – all while staying within a reasonable budget.

Continue reading for more information.

The Configuration


How We'd Spec It: 2019 Ram 1500 - image 769590
“Crew Cab pickups are extremely popular these days and for good reason”

Crew Cab pickups are extremely popular these days and for good reason. They offer room for five to six people, have rear seats that fold away for storage of larger items, and still have a large enough cargo bed for most users. As such, we’d definitely opt for the Crew Cab for this build.

As for trim level, we’d opt for the Laramie. It lands slightly above average in the scale of trims, offering more standard equipment than the Big Horn but less than the Western-themed Laramie Longhorn and the range-topping Platinum. For those with a slightly more conservative budget, the Big Horn would still work nicely.

And speaking of price, this comparison will unfortunately not include MSRPs or package pricing. That’s because Ram hasn’t released the numbers as of this writing. Nevertheless, we can guesstimate the final price based on the outgoing 2018 model.

Exterior

“In addition to the Crew Cab configuration and five-foot, seven-inch cargo bed, we’d also opt for the incredibly handy RamBox system”

In addition to the Crew Cab configuration and five-foot, seven-inch cargo bed, we’d also opt for the incredibly handy RamBox system. The integrated storage boxes are watertight, lockable in conjunction with the doors, illuminated inside, and have a drain plug for evacuating water after they’ve been used as a cooler.

The Laramie trim comes standard with 18-inch aluminum wheels, which are just fine. On top of that, we’d pick Blue Streak Pearl as the paint color, just as something a bit more exciting than gray, black, or white.

Interior


How We'd Spec It: 2019 Ram 1500 - image 769602
“Ram has two big option packages for the Laramie: the Level 1 and Level 2 Equipment Groups.”

The Laramie trim level comes standard with leather seats with a front bench seat. This means there is room for six people, which for some families, is a necessity. For those who would rather have the extra storage space, Ram has the front bucket option. The integrated center console that accompanied the bucket seats has space for hanging file folders, cup and coin holders, and even an optional wireless phone charger.

Ram has two big option packages for the Laramie: the Level 1 and Level 2 Equipment Groups. Level 1 adds things like automatic high beams, blind spot monitoring, parking sensors, rain-sensing windshield wipers, a remote tailgate release, and a CD Player.

Level 2 adds even more goodies like a 19-speaker Harman Kardon sound system, heated second-row seats, a rear under-seat storage compartment, the wireless phone charger, and the lovely 8.4-inch Uconnect infotainment system with navigation. Naturally, Level 2 also includes all the features in the Level 1 package.

Drivetrain


How We'd Spec It: 2019 Ram 1500 - image 769591
“The 2019 Ram 1500 Laramie will initially be available with only the 5.7-liter Hemi V-8.”

The 2019 Ram 1500 Laramie will initially be available with only the 5.7-liter Hemi V-8. That’s fine with us since the engine kicks out an impressive 395 horsepower and 410 pound-feet of torque. Better still, customers can also get the Hemi with Ram’s new eTorque system, the mild-hybrid addition that helps with low-end power while offering an improvement in fuel economy.

The standard transmission is the new, next-generation TorqueFlite eight-speed automatic. Customers do have a choice between rear-wheel drive and four-wheel drive. Since most people never venture off the pavement, we’d stick with rear-wheel drive and save on fuel economy and the initial purchase price.

Ram offers three rear axle ratios: the standard 3.21, a 3.55, and a 3.92. We’d stick with the 3.21 since towing and drag racing aren’t on the agenda. This ratio will also greatly help with fuel economy. We would, however, spend the extra money on the Anti-Spin differential. This will help with all-weather traction. Last but not least, we’d opt for the 33-gallon fuel tank, which gives the Ram an impressive cruising range.

To save on cost, we’d skip the four-corner air suspension option.

Pricing


How We'd Spec It: 2019 Ram 1500 - image 769603

Like we mentioned, Ram has not announced pricing for the 2019 model. So, in order to get an understanding of how much out specific configuration might cost, we’re looking at the outgoing model from 2018.

Configured with the same cab, bed, and drive type, the 2018 model starts at $42,095. Upgrading from the 3.6-liter V-6 to the 5.7-liter V-8 costs $1,450, though that cost might be baked into the 2019 model since the 3.6-liter doesn’t appear to be available. The Anti-Spin Differential is a $435 upgrade, the up-sized fuel tank costs $405, the Convenience Group adds $545, and the RamBox another $1,295.

On the inside, the removing the front bench seats for the buckets costs $695, while getting navigation programmed on the 8.4-inch Uconnect system costs another $795. Ram charges $345 for the CD player – something that comes included in the 2019’s Level 1 Equipment package.

The total price comes to $49,955, including the options and Ram’s $1,395 destination fee. Now, according to Ram’s Build And Price website, there is $7,500 in discounts on the 2018 model, which brings the price back down to $42,455. Of course, we don’t expect to see such hefty discounts in the first few years of the new Ram’s lifecycle, so the final price will likely be higher. Add to that the inevitable increase in price Ram will charge for the new truck.

Conclusion


How We'd Spec It: 2019 Ram 1500 - image 769600

While not cheap by any means, this configuration offers the best of both worlds – swanky tech, leather seats, a powerful V-8, and tons of interior space while not cresting beyond the $50,000 mark.

What do you think of this build? What would you do differently? Let us know in the comments.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.

PostHeaderIcon Ram 1500 By Mopar

It’s been just a month since Ram debuted the brand-new 1500 pickup truck at the 2018 Detroit Auto Show, and FCA is already offering a wide range of aftermarket parts and accessories. Showcased on a concept truck at the 2018 Chicago Auto Show, these new accessories cover everything from the exterior and interior to the drivetrain and the chassis. Most of them will become available in a few months, so you can start planning a Moparized model if you’re not happy with the standard and optional Ram features.

Described as an “outdoor, sport-themed truck,” this Mopar-specced vehicle sports a unique, slightly more aggressive exterior, a more upscale interior, and lift kit that turns it into a more capable off-road explorer. The parts and accessories are taken from a list of around 200 items that can be purchased from Mopar via FCA dealerships. That’s quite a big selection, unlike anything you get from the competition. Let’s have a closer look at some of these features in the review below.

Continue reading to learn more about the Ram 1500 by Mopar.

What makes the Ram 1500 By Mopar special

  • Flame Red exterior
  • Two-inch lift kit
  • 18-inch wheels
  • 35-inch off-road tires
  • Black stripes
  • Blacked-out badges
  • Ram Rack in the bed
  • Black Katzkin leather
  • Rebel Red stitching
  • Brushed aluminum door sills
  • Mopar Ram Airflow intake
  • Performance exhaust
  • Five-inch exhaust pipes

2019 Ram 1500 By Mopar - image 767473
“The biggest change lies below the bodywork, in the form of 18-inch wheels wrapped in massive, 35-inch tires”

The new Ram 1500 looks surprisingly boxy. At least compared to the outgoing model. Not that I have a problem with that, but it feels as if the new 1500 blends in with the other trucks easier than before, and I used to Ram being a bit unique. The good news is that the new Mopar parts work great with the truck’s new design. Based on the Big Horn Sport model, the show car is finished in Flame Red, a color that already gives it a sporty look. Granted, the biggest change lies below the bodywork, in the form of 18-inch wheels wrapped in massive, 35-inch tires.

The red paint is combined with black accents here and there. There are black stripes on the engine hood, blacked-out emblems and badges all over the place, and black wheelarch trim. The truck is also equipped with body-length Mopar off-road cast aluminum running boards, which add both visual appeal and functionality. A skid-resistant stepping surface offers better grip in muddy or wet conditions.


2019 Ram 1500 By Mopar - image 769373
“The front and rear seats are wrapped in black Katzkin leather, and feature Rebel Red stitching”

Finally, the concept features the unique Ram Rack first showcased as prototype part on the Ram Macho Power Wagon at the 2016 SEMA. Set to become available this year, the rack is adjustable, can slide all the way up to the front section, and mounts to the available production bed rails. A Mopar bed step makes loading stuff easier.

The interior standard out by means of added premium features and a color layout that matches the exterior. The front and rear seats are wrapped in black Katzkin leather, and feature Rebel Red stitching and logos on their seatbacks. The same stitching adds a splash of color to the door panels and center console. The new all-weather floor mats with Ram’s head logo have deeper channels and higher, more rigid side walls to contain water and debris. Now that’s one feature that helps keep the cabin clean. Finally, the doors sill guards are now made from brushed aluminum and have “RAM” lettering.


2019 Ram 1500 By Mopar - image 767471
“The Mopar Ram Airflow cold-air intake system feeds a steady flow of air into the engine”

The Mopar package doesn’t alter the engine. In this case, the 5.7-liter Hemi V-8 remains standard and generates the same 395 horsepower and 410 pound-feet of torque. The only improvements here are the Mopar Ram Airflow cold-air intake system that feeds a steady flow of air into the engine and the performance cat-back exhaust. The latter is made from stainless steel and have bigger, five-inch tips for an aggressive look.

The truck benefits from a two-inch lift kit for additional off-road clearance. The lift also enables the 1500 to accommodate the oversized tires and six-lug rims. The black wheel flares provide additional protection against trail hazards.

Most of these parts and accessories will become available to customers in the coming months.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.


maker logos - image 762150

Read more Chicago Auto Show news.

PostHeaderIcon Ram 1500 Sport

The all-new 2019 Ram 1500 hasn’t even hit showrooms yet, and Ram is already rolling out the special editions. Just this week saw the new iteration of the Texas-inspired Lone Star edition. But now, it’s Canada’s turn. Ram is launching a Canada-only trim called the Sport.

Continue reading for more on the 2019 Ram 1500 Sport.

What makes the 2019 Ram 1500 Sport special


2019 Ram 1500 Sport - image 768778
“The Sport name isn’t new to Ram; it’s had the trim around for several years.”

The Sport name isn’t new to Ram; it’s had the trim around for several years. What’s new, though, is its application on the new 2019 Ram 1500, codenamed DT. The truck gets several Canada-specific features that help it stand out in the land up north. Of course, the Sport edition gets all the new technology and features packed into the 2019 Ram truck.

The Ram 1500 Sport will come in both Quad Cab and Crew Cab versions. On the outside, the truck has a monochromatic theme with body-colored bumpers, mirror caps, and grille surround. Aside from the machined faces on the 21-inch and optional 22-inch wheels, there is no chrome on the truck. Nine different colors are offered. As for the wheels, this marks the first time Ram has offered 22-inch wheels on 4WD models.

Accenting the monochromatic appearance are black accents. This includes the grille louvers and R-A-M logo, the badge on the front doors, the Ram’s Head logo on the tailgate, and the identifying Sport badge near the rear bumper.


2019 Ram 1500 Sport - image 768777
“The Sport comes standard with bi-LED headlights with blacked out internal bezels.”

The Sport comes standard with bi-LED headlights with blacked out internal bezels. LED daytime running lights add function and form thanks to their distinctive shape. LED fog lights are present, too.

For those wanting an even sportier look, Ram is offering an optional Sport hood with heat extractors and a rear louver. It’s the same hood that’s found on the Ram 1500 Rebel.

Speaking of the Rebel, the Sport borrows some interior features, as well. The “light black chrome highlights, real metal trim, and a diamond plate-look” on the center stack is a shared piece. The rest of the interior trim, however, is mostly unique to the Sport. The black interior boasts soft-touch materials on the dash and gauge cluster hood accented with Diesel Gray contrast stitching. The upper glove box on the passenger side gets a Sport badge to signify the trim level.


2019 Ram 1500 Sport - image 768774
“The Ram 1500 Sport comes standard with cloth and premium vinyl seats with both power adjustments and three-way heating”

The Ram 1500 Sport comes standard with cloth and premium vinyl seats with both power adjustments and three-way heating. For those who want something more upscale, Ram offers full leather seating with both heat and ventilation. The leather seats also come with an embossed texture that’s unique to the Sport. For an even more extravagant touch, Ram’s new dual-pane sunroof is offered on Crew Cab models.

Regardless of the seat choice, the Ram 1500 Sport gets power-adjustable pedals, a CD player, a heated steering wheel, and front bucket seats with the large center console. Ram’s 7.0-inch Uconnect infotainment system comes standard, but the 8.4-inch system is optional. The massive 12-inch screen isn’t available, however. Nevertheless, both the 7.0 and 8.4 Uconnect systems include Apple CarPlay, Android Auto, and a full-color touchscreen.

Powering all this leather and glass down Canada’s snow-covered highways is the venerable 5.7-liter Hemi V-8. Ram makes no mention of it, but the optional eTorque mild hybrid system is likely available on the Sport. Either way, the V-8 kicks out 395 horsepower and 410 pound-feet of torque. The next-generation TorqueFlite eight-speed automatic transmission comes standard, as does rear-wheel drive. 4WD is optional. Our guess is the Ram 1500 Sport’s build numbers will skew heavily towards the 4WD, given Canada’s propensity for massive amounts of snow.


2019 Ram 1500 Sport - image 768795
“Hockey moms will be thankful, then, that the 2019 Ram 1500 comes standard with a slew of safety features”

Hockey moms will be thankful, then, that the 2019 Ram 1500 comes standard with a slew of safety features. They include the ParkView backup camera, brake assist, hill start assist, rainy day braking, ready alert braking, and trailer sway control. Optionally, the Advanced Safety Group adds blind-spot monitoring with trailer detection, adaptive cruise control, forward collision warning with stop, lane departure warning, 360-degree surround view camera, automatic high beams, and the ParkSense Parallel/Perpendicular Park Assist.

Ram hasn’t announced pricing for the 2019 Ram 1500 Sport (or any other trim level), but the Sport will arrive in Canadian showrooms beginning in the second quarter of 2018. That’s not far off, and the order books are already open.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.

PostHeaderIcon Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition

Back in 2002, Ram introduced the Ram Lone Star Edition as a tribute to Texas. It was described as the first truck designed by Texans and built specifically for Texans. Fast forward 16 years later and the pickup brand is launching another ode to the Lone Star State with a new version of the Ram 1500 Lone Star Edition. The special edition model was introduced at the Dallas Auto Show, and if it lives up to the success of its predecessor, we’re going to be seeing a lot of these Lone Star Editions in the heart of Texas.


Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition - image 768649
“In Texas Ram has sold more than 250,000 units of these Texas-only models since the first version was launched in 2002”

The Ram 1500 Lone Star Edition is no joke, folks. It’s arguably one of the most important special edition Rams in history, particularly in Texas where Ram has sold more than 250,000 units of these Texas-only models since the first version was launched in 2002. It certainly goes without saying that the new Ram 1500 Lone Star Edition has some enormous shoes to fill.

Fortunately, it looks like it has nice cowboy boots of its own. The 2019 Lone Star Edition features a good amount of standard equipment. On the outside, the truck receives front and rear bumpers, chrome door handle centers, fog lamps, and a bright grille surround with billet inserts. The whole ride sits on a set of 18-inch aluminum wheels. Step inside the cabin, and you’ll see a nice leather-wrapped steering wheel with audio controls and a 60/40 split rear bench seat.

The upgrades aren’t fancy, but they do get the job done in giving the Lone Star Edition a distinct look compared to the standard versions of the truck. Besides, if you’re not feeling the new bits, you can appreciate that the special edition truck is also eligible to get “Sport” and “Black” appearance packages. Likewise, there are four interior trim levels available, including the choice of getting a six-passenger bench front or five-passenger bucket seats in the event you’re feeling a little sporty. Speaking of options, you can get from a long list of functional add-ons for your truck There’s a Bed Utility Group, a 4×4 Off-road Group, a Protection Group, Trailer Tow Mirrors and Brake Group, and a Max Towing Package and Premium Lighting Group.


Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition - image 768648
“The truck will become available in Texas in the first quarter of 2018”

Ram has yet to announce the pricing details for the 1500 Lone Star Edition. It did say that the truck will become available in Texas in the first quarter of 2018. Given that the standard Ram 1500 starts at $27,095, it’s fair to say that you’re going to have pay around $35,000 to $40,000 for the 1500 Ram Lone Star Edition. It’s not cheap, but it’s still cheaper than the 1500 Laramie Longhorn, the other special edition 1500 truck that Ram introduced a few weeks.

Unlike the 1500 Lone Star’s focus on improving the truck’s functionality and go-anywhere credentials, the Laramie Longhorn offers more premium upgrades like real barn wood accent trim, full leather seats with contrast piping, and brushed-nickel badging and accent trim. In other words, they’re upgrades that a lot of Texans are probably allergic to.

It’s fitting, then, that the 1500 Lone Star is going to a state where vanity isn’t a top priority. Down there, deep in the heart of Texas, it’s all about strapping those boots and getting dirty. That’s why the 1500 Lone Star Edition is built for Texas. They’re made for each other.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.

PostHeaderIcon Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition

Back in 2002, Ram introduced the Ram Lone Star Edition as a tribute to Texas. It was described as the first truck designed by Texans and built specifically for Texans. Fast forward 16 years later and the pickup brand is launching another ode to the Lone Star State with a new version of the Ram 1500 Lone Star Edition. The special edition model was introduced at the Dallas Auto Show, and if it lives up to the success of its predecessor, we’re going to be seeing a lot of these Lone Star Editions in the heart of Texas.


Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition - image 768649
“In Texas Ram has sold more than 250,000 units of these Texas-only models since the first version was launched in 2002”

The Ram 1500 Lone Star Edition is no joke, folks. It’s arguably one of the most important special edition Rams in history, particularly in Texas where Ram has sold more than 250,000 units of these Texas-only models since the first version was launched in 2002. It certainly goes without saying that the new Ram 1500 Lone Star Edition has some enormous shoes to fill.

Fortunately, it looks like it has nice cowboy boots of its own. The 2019 Lone Star Edition features a good amount of standard equipment. On the outside, the truck receives front and rear bumpers, chrome door handle centers, fog lamps, and a bright grille surround with billet inserts. The whole ride sits on a set of 18-inch aluminum wheels. Step inside the cabin, and you’ll see a nice leather-wrapped steering wheel with audio controls and a 60/40 split rear bench seat.

The upgrades aren’t fancy, but they do get the job done in giving the Lone Star Edition a distinct look compared to the standard versions of the truck. Besides, if you’re not feeling the new bits, you can appreciate that the special edition truck is also eligible to get “Sport” and “Black” appearance packages. Likewise, there are four interior trim levels available, including the choice of getting a six-passenger bench front or five-passenger bucket seats in the event you’re feeling a little sporty. Speaking of options, you can get from a long list of functional add-ons for your truck There’s a Bed Utility Group, a 4×4 Off-road Group, a Protection Group, Trailer Tow Mirrors and Brake Group, and a Max Towing Package and Premium Lighting Group.


Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition - image 768648
“The truck will become available in Texas in the first quarter of 2018”

Ram has yet to announce the pricing details for the 1500 Lone Star Edition. It did say that the truck will become available in Texas in the first quarter of 2018. Given that the standard Ram 1500 starts at $27,095, it’s fair to say that you’re going to have pay around $35,000 to $40,000 for the 1500 Ram Lone Star Edition. It’s not cheap, but it’s still cheaper than the 1500 Laramie Longhorn, the other special edition 1500 truck that Ram introduced a few weeks.

Unlike the 1500 Lone Star’s focus on improving the truck’s functionality and go-anywhere credentials, the Laramie Longhorn offers more premium upgrades like real barn wood accent trim, full leather seats with contrast piping, and brushed-nickel badging and accent trim. In other words, they’re upgrades that a lot of Texans are probably allergic to.

It’s fitting, then, that the 1500 Lone Star is going to a state where vanity isn’t a top priority. Down there, deep in the heart of Texas, it’s all about strapping those boots and getting dirty. That’s why the 1500 Lone Star Edition is built for Texas. They’re made for each other.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.

PostHeaderIcon Butthurt Alert: Ram Superbowl Commercial Sparks Outrage

As expected, Super Bowl LII had its fair share of commercials. There were some good ones, and there were some bad ones. None of them, though, were as controversial as the Ram commercial that used a portion of Martin Luther King Jr’s speech. To say that it wasn’t well-received would be an understatement. It was panned, criticized, and obliterated for using the speech as a means to sell Ram trucks, a clear misinterpretation of the actual message of King’s speech. But given what we’ve come to know since, was it really a case of insensitivity on Ram’s part or was it all a big misunderstanding of the ad’s real purpose?


I understand the initial negative response towards the commercial. I found it a little too self-serving myself, not because I thought Ram was intentionally using the message of King’s speech in a bad light, but because it was doing it — indirectly, at least — to peddle its products.

It’s come to light since the ad drew backlash that the Estate of Dr. Martin Luther King Jr., through its manager, Eric D. Tidwell, made the decision to allow King’s sermon to be used in the ad. “When Ram approached the King Estate with the idea of featuring Dr. King’s voice in a new ‘Built To Serve’ commercial, we were pleasantly surprised at the existence of the Ram Nation volunteers and their efforts,” Tidwell said in a statement to The Washington Post.

“We found that the overall message of the ad embodied Dr. King’s philosophy that true greatness is achieved by serving others,” Tidwell added.


Unfortunately, the King Center, which was founded by his wife, Coretta Scott, tweeted that center and its chief executive, Bernice King, the youngest of King’s children, did not approve the use of King’s speech in the commercial. “Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial,” the tweet said.

Clearly, someone from King’s side dropped the ball there. If the estate gave the go-signal to use the speech, why wasn’t his family notified of the decision?

For its part, FCA defended the commercial, saying that it “worked closely with the representatives of the Martin Luther King Jr. estate to receive the necessary approvals and estate representatives were a very important part of the creative process every step of the way.”

Regardless of what you think, the commercial will live in infamy now, even if it probably wasn’t the intention.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.


maker logos - image 763851

Read more Super Bowl news.

PostHeaderIcon All-New Ram 1500 Gets the Full Mopar Treatment

It’s been a busy 2018 for the all-new Ram 1500, hasn’t it? In the six weeks that we’ve had of 2018, we’ve seen the Ram 1500 make its world debut at the Detroit Auto Show, star in the most controversial ad in Super Bowl LII, and get decked out in full Mopar garb. The last of these happenings took place at the Chicago Auto Show where Ram and Mopar showed off the many ways you can customize your Ram 1500. From expected accessories to those that aren’t available on the market yet, there are over 200 Mopar accessories available for the Ram’s new heavy-duty pickup.


All-New Ram 1500 Gets the Full Mopar Treatment - image 766759
“The most obvious place to begin is the two-inch lift kit. It’s a modest increase, but it does provide extra clearance for the pickup”

Where do I even start? The most obvious place to begin is the two-inch lift kit. It’s a modest increase, but it does provide extra clearance for the pickup. That clearance will be useful if you want to go big with those 35-inch tires. The rubbers are wrapped around 18-inch Mopar wheels that are beadlock-capable. This means that the tires stay attached to the rims like a clingy spouse even when they’re aired down to lower pressures. Mopar’s also giving the Ram 1500 fender flares and full-length off-road cast aluminum running boards to further showcase its rough and rugged appearance.

Open the doors to the pickup’s interior and you’ll be greeted by a cabin that’s dressed in premium black Katzkin leather seats with matching Rebel Red stitching on the seats, door trim, and center console. The same stitching is also used on the Ram head logo on the seatbacks. The cabin also claims brushed aluminum door sill guards and Mopar all-weather floormats with higher sidewalls and deeper channels as its own.


All-New Ram 1500 Gets the Full Mopar Treatment - image 766754
“Mopar’s also giving the Ram 1500 fender flares and full-length off-road cast aluminum running boards”

Move to the pickup’s bed and you’ll see an item that technically isn’t available yet. It’s a lifestyle Ram Rack that can be mounted to utility rails that are already in place in the bed. We first saw this equipment at the 2017 SEMA Auto Show and while it’s still not available today, the company said that it’s arriving in the “near future.” I suppose that estimate isn’t that long for a piece of equipment that will offer plenty of use to future owners.

Speaking of components that aren’t available yet, the new Ram Airflow cold-air intake is also coming in the “near future.” Unlike the Ram Rack, the new cold-air intake is all about working in concert with the pickup’s 5.7-liter Hemi V-8 engine. The system is also versatile enough that it can work on any hood application, provided that the Hemi V-8 is sitting in the engine bay. It’s also designed to work seamlessly with a Mopar performance exhaust system. Ram didn’t say if the cold-air intake is capable of adding more power to the Hemi.


All-New Ram 1500 Gets the Full Mopar Treatment - image 766762

As extensive as the showcase upgrades are on the Flame Red 2019 Ram 1500 Big Horn Sport 4×4 that’s sitting in Chicago, those components are just a handful of Mopar’s entire catalog for the all-new pickup. Makes you wonder then what the 1500 will look like if all available Mopar components are added to it. I don’t think it’s possible because there’s bound to be some overlap, but I’d like to see somebody give it a go.

References

Ram 1500


All-New 2019 Ram 1500 Steals The Show at Detroit - image 758490

Read our full review on the 2019 Ram 1500.


maker logos - image 742288

Read more Ram news.


maker logos - image 762150

Read more Chicago Auto Show news.

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