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Archive for the ‘Rolls Royce Phantom’ Category

PostHeaderIcon Breaking News: Groundhogs Love Rolls-Royce

Who would have thought that those furry little ground dwellers would even have a preference of car? You would think that something like a Chevy Cruz, Ford Focus, or even a Mazda3 would be good enough. Even an Acura or a Lexus would have been more expected, but nope – that isn’t the case at all. As it turns out, Groundhogs are madly in love with Rolls-Royce vehicles. More specifically, the Rolls-Royce Phantom. As you can see from the images above, this groundhog, who asked to remain anonymous, is madly in love with the Rolls-Royce Phantom.

We’re unsure of the backstory here, or why our anonymous friend seems to love that Phantom so much, but he sure did spend plenty of time walking around underneath it, rubbing against the tire, and even considered building himself a den inside the engine bay. Don’t worry folks; he’s a bachelor, so there’s no chance of his offspring getting caught up in the cooling fans by mistake.

Okay, the truth is that we don’t know who the groundhog was or what he was doing there, but what do you think? We received these images along with a batch of Phantom photos and couldn’t help but spread the word about this little guy’s interest in one of the world’s best luxury cars. Is he friend or is he foe? Was he just curious? Check out the few shots we have of this little guy below, then let us know your opinion in the comments section.

References

Rolls Royce Phantom


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Read our full review on the 2018 Rolls Royce Phantom.

PostHeaderIcon Budget Direct Renders 9 Everyday Cars With F1 Style

We love it when we get our hands on a fresh batch of renderings. Sometimes, it’s lifelike speculation on some hotly anticipated next-gen model, while other times, it’s an imaginative mash-up of the unexpected. This particular set of renderings (nine of ‘em total) falls firmly into the latter category, mixing everyday rides like the Toyota Prius and classic Ford Mustang with the styling cues inspired by Formula 1. The images come courtesy of our friends over at Budget Direct, and long story short, we think they look awesome.

Of course, this opens up possibilities to a whole range of F1-themed rides. Never before has a Smart car looked so good, or a Jeep looked so quick, or a Prius looked so desirable. Of course, there are a few sports cars tossed in for good measure, like the Audi R8, Porsche 911, and Subaru WRX, all of which make the transition into the world of high-performance a little more easily. Read on for a breakdown on each, and don’t forget to post your favorite in the comments below, plus your suggestions for other street models that need the F1-treatment.

Continue reading for the full story.

PostHeaderIcon Rolls-Royce Phantom Drophead Coupe

Introduced in 2007, the Rolls-Royce Phantom Drophead Coupe marked the return of the company’s flagship convertible after a five-year hiatus, with the Corniche V having been discontinued in 2002. Based on the massive Phantom sedan, which was retired in 2016, the Drophead Coupe was also laid to rest after some nine years on the market. With the brand-new Phantom VIII in the spotlight, it’s time to talk about the next-generation Drophead Coupe, which could be less a couple of years away.

Much like its predecessor, the upcoming Drophead Coupe will use the underpinnings and technology found in the sedan. It will also borrow most design features, so now that we’re familiar with the Phantom, it’s safe to say that the Drophead Coupe isn’t much of a mystery. Thanks to a rendering provided by Xtomi, we can also have a closer look at the car long before it goes into production. Find out everything you need to know about the next-generation Phantom Drophead Coupe in the review below.

Continue reading to learn more about the Rolls-Royce Phantom Drophead Coupe

PostHeaderIcon You Can Now Configure The Rolls-Royce Phantom Of Your Dreams

Online configurators are a beautiful thing. They serve a variety of functions for a variety of people. Those who have the finances to actually buy the things they create in these configurators can get really personal with their soon-to-be prized acquisitions. But for the rest of us, online configurators are about the closest thing we can have to our very own models without actually paying for them in the end. This is important because Rolls-Royce just launched an online configurator for the all-new, eighth-generation Phantom luxury sedan, and as you can expect, I went crazy with it.

While it’s true that there are certain elements about the all-new Phantom that will be consistent among all models – the bespoke all-aluminum platform and the equally new twin-turbo 6.75-liter V-12 engine being two of them – the rest of it is up to the buyer’s imagination. The automaker did say that when it comes to the new Phantom, you don’t end up buying one; you commission one. Notwithstanding the sentiment that Rolls’ position is far easier said than done, the new online configurator does give us the freedom to personalize our very own Phantoms the way we see fit. Nothing is going to come out of it other than personal gratification, but it is a very cool and exciting exercise nonetheless. In light of that, I went ahead and played around with the online configurator, the results of which you can see below.

Continue after the jump to read the full story.

PostHeaderIcon 2018 Rolls-Royce Phantom Gets an Online Configurator

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One of the coolest things about buying a Rolls-Royce is the treatment they give you, from the first stages of choosing the specs and trims to the actual handover of the vehicle. That is why we don’t get the point of the online configurator they have launched for the new 2018 Rolls-Royce Phantom.

We suppose this is of some use to th e young and busy entrepreneurs who don’t have the time to go into the showroom and spend half a day playing around with the colors and materials and options list. They could just log on, click a few buttons and await the delivery of their super deluxe vehicle a few months later. But this whole thing runs in the face of all Rolls-Royce values. They used to say that each car that leaves the factory is bespoke in one way or another. That sentiment has lost all meaning now. Now you can spec-up your Roller on the toilet!

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At any rate, the online configurator for 2018 Rolls-Royce Phantom is a pretty comprehensive tool with options for themes, trims, colors, packages, wheels, what have you. We seriously doubt you can finish tailoring your Phantom during just one dump. And to recap, the new Phantom is a more sophisticated product than its predecessor, both to look at and under the skin. It gets a new 6.75-liter V12 with 563 horsepower and 663lb-ft (900Nm) of torque which not only delivers better performance, it’s also more refined and considerably quieter than the old one. You can hear your hair growing in this car.

The post 2018 Rolls-Royce Phantom Gets an Online Configurator appeared first on Motorward.

PostHeaderIcon Pops’ Rants: The New Rolls-Royce Phantom Is Already 10 Years Old

And how are you folks doing this week? I gotta tell you, last week was rough with all that Mercedes X-Class jazz. And awkward and funny at the same time with reports that Jeep is doing better than FCA. And just when I thought that I would take a break from writing this week, Rolls-Royce launched the new Phantom. The NEW Phantom. With new everything. Except for the design. Have you seen it? Well, if not, have a look at the old Phantom because they’re basically identical. Remember how a while back I said that some at Rolls-Royce must be smoking pot at the office? The new Phantom is proof of that.

Seriously now, I wish this was some sort of prank, but April 1st is… ermmm… seven months way? What’s Rolls-Royce thinking? And what with the Pagani Zonda Fanstasma Evo that just broke cover? Wasn’t the Zonda discontinued years ago? And, why would Jaguar waste a more powerful V-8 engine on an XJR that doesn’t have an “SVR” badge? Yup, that’s what’s bugging me today, and it’s exactly what we’ll discuss below. So grab a cup of something and read on.

Continue reading for the full story.

PostHeaderIcon Rolls-Royce Phantom VIII

If there was ever an automaker that had a flagship model lead the way to success, that would be Rolls-Royce, riding on the magic carpet ride that has been the Phantom. With roots that predate World War II and an illustrious history that was only put on hold for a short period of time between 1939 and 1950 due to the second World War, the Phantom is one of the longest-running models in automotive history. It has always been the epitome of luxury, even when the very first model that took the streets by storm back in 1925. Over the years, the Phantom has seen a total of seven generational shifts with the most recent happening for the 2018 model year. The new Phantom VIII debuts with a fairly fresh look, an all-new aluminum architecture, and an all-new 6.75-liter, turbocharged, V-12. The 2018 Phantom also takes a huge step into the modern era with a new digital instrument cluster, updated infotainment system, and night vision, among other things.

And, if that’s not good enough for you, this baby even has “The Gallery,” which is a new take on the dashboard that allows customers to specify what works of art they want displayed inside the vehicle on the upper dash. If that doesn’t redefine luxury, nothing ever will. That new V-12 delivers a cool 563 horsepower and 663 pound-feet of torque, so there’s plenty of power to go with that luxury as well. With that in mind, it’s time for us to take a much deeper look into the new Phantom VIII, so let’s get to it, starting first with something that can’t be ignored – it’s unique and illustrious history.

PostHeaderIcon Official: New Rolls-Royce Phantom (2018)

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Though one would have expected more changes after being in the works for twelve years or so, the new 2018 Rolls-Royce Phantom is improved over the previous model substantially enough so as not leave much room for complaints. The ultimate luxury saloon gets a new chassis, a better engine, and a mind-boggling array of luxury features, most of which have become a lot more sophisticated than before. 

You see, with the 2018 Rolls-Royce Phantom luxury is not just about the wood and leather and glass in the cabin, although you do get a healthy supply of those in a wide range of colors and themes. Their approach to luxury motoring has always been that of an artist trying to create something that feels great to look at, to touch, to behold. It’s an all-encompassing experience, luxury with Rolls-Royce, arrived at through a combination of sensations and feelings.

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That is why they spend a long time perfecting the ride and achieve that characteristic Rolls-Royce waft, adjusting the acceleration of the new 570 hp and 700 Nm V12 engine to match it, and making sure the car still has the world’s most quiet interior. The new Phantom boasts an all-new aluminium ‘Architecture of Luxury’ with  ‘Magic Carpet Ride’ and no, these are not just lofty words. The interior design and its luxury features are designed around the passenger with ‘The Embrace’ concept, where he or she can enjoy a whole new level of luxury motoring with ‘The Suite’ and ‘The Gallery’ bespoke treatments tailored exclusively for them.

Check out this video and get a full explanation of the 2018 Rolls-Royce Phantom and check out also the Great Eight Phantom exhibition:

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“This realisation was a moment of clarity about the destiny of Rolls-Royce,” reflects Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “Every one of our customers – each a connoisseur of luxury in the extreme – were asking for something more individual to them, not less. We were adamant that that was what they should have.”

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The post Official: New Rolls-Royce Phantom (2018) appeared first on Motorward.

PostHeaderIcon Rolls-Royce Reveals Next-Gen Phantom VIII

The Phantom has been around for almost a century now, first seeing the light of day back in 1925. Since it was first introduced, the Phantom has been the conveyance of choice for high-profile business people, politicians, influential musicians, and other folks who are simply better than you. The seventh-generation model saw a debut in 2003 as the first new Roller under BMW ownership, and now, there’s a follow-up called the Phantom VIII. Revealed at Bonhams Auction House in London, the British make rolled out the New Phantom in a livestream event this afternoon, while also plugging a new exhibition on the nameplate that includes a few particularly noteworthy examples, including the Queen’s Phantom VI, Fred Astaire’s Phantom I, and John Lennon’s Phantom V, among others. Standout features for the new VIII include an updated exterior style, a new turbocharged V-12 engine, a fresh architecture, and a cabin space that puts a suite at the Four Seasons to shame.

But of course it does, right? Rolls-Royce is proudly continuing the tradition of labeling the Phantom as “The Best Car in the World,” so above and beyond simple excess isn’t just possible – it’s a necessity. This is a machine that exudes power and presence, a rolling statement that declares supremacy over one’s environment. Read on for the details.

Continue reading to learn more about the next-generation Rolls-Royce Phantom VIII.

PostHeaderIcon Get Ready! The Rolls-Royce Phantom VIII is Coming

In case you’ve been sleeping, or missed our history piece on the Rolls-Royce Phantom, you should know that one of the world’s most iconic luxury cars just recently celebrated its 90th birthday in 2015, if you don’t count the time from 1939 to 1950 when Rolls-Royce was shut down due to the war. Over its long and illustrious history, it has changed dramatically, keeping with the times and always taking luxury one step further. The most recent generation, the Phantom VII, has been around since 2003 and was in production until 2016, which means it’s time for the next-gen Phantom VIII to make its long-awaited debut. As is the usual case, the car won’t really change much, but it will get all of the modern updates you would expect from a luxury marque like Rolls-Royce. It’s set to debut on July 27 and should bring updated exterior styling with new fascias, LED headlights (possibly laser headlights) and a revamped grille with lots of chrome trim. And, let’s not forget about the suicide doors.

But, it’s not all about the exterior design that comes as a result of this new-gen model. See, the platform is being completely revised and will be an “aluminum-intensive” setup that’s known as the “Architecture of Pure Luxury.” Word has it that it will shed some significant weight, which means more speed and better economy, and AWD or electrified drivetrains could also be brought to the table as Rolls continues to modernize its most iconic model. That modernization will also bring an updated infotainment system to the interior that features a larger screen, and it will likely get gesture control too as Rolls-Royce can’t be beat out by the BMW 7 Series, right? LED ambient lighting is pretty much guaranteed as is an all-digital instrument cluster. The latter may upset those who prefer the classic look, but Rolls could very easily provide the classic look on a digital platform, a move that will make everyone happy. We’re also expecting a massive V12 engine to sit under the hood, but whether it will be a revised unit or just carried over from the last generation remains to be seen.

Are you excited for the new Phantom to make its debut? Keep reading to learn more about its debut event and where you can watch it for yourself.

PostHeaderIcon The Gilded History of the Rolls-Royce Phantom

Sir Henry Royce, co-founder of Rolls-Royce, is quoted as saying, “Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn’t exist, design it.” Those are some pretty heavy words, but it’s the right credo for an automaker like Rolls-Royce. With a history of producing some of the most elegant, opulent, and downright desirable luxury vehicles on the planet, perfection isn’t just a goal – it’s an expectation. Such is the case with the Phantom, Rolls-Royce’s highly recognizable flagship model. These are cars that are destined for the stables of royalty, acting as a rolling signature of power, wealth, and prestige.

Lead by the trademark Spirit of Ecstasy on the hood, the Phantom comes equipped with top-shelf extravagance and lavishness, offering high levels of personalization to those select buyers with pockets deep enough to really enjoy it. Currently offered in a variety of different flavors, including the standard Phantom, an Extended Wheelbase model, a Coupe, and a Drophead Coupe, Rolls has announced a new eighth generation slated for release later this week. However, the history of the nameplate is rapidly approaching a full century at this point, so how’d we get here? To find out, we delved into the Phantom’s history, taking a look at the seven generations that have come and gone since the model’s introduction in 1925.

Continue reading for The Gilded History of the Rolls-Royce Phantom.

PostHeaderIcon 2018 Rolls-Royce Phantom Preview

2018 Rolls-Royce Phantom Teaser

British luxury car maker Rolls-Royce has now confirmed a date for the debut of their most important model, the Phantom. The day is July 27, but if you are in a hurry to see what the new 2018 Rolls-Royce Phantom looks like, just keep scroll down a bit!

Yes, the new Phantom, the VIII as they call it, has already been leaked through some brochure evidently printed for some very important people in China. That is probably why RR released the above teaser photo to divert the attention back to the debut event. The 2018 Rolls-Royce Phantom, which will make its debut at ‘The Great Eight Phantoms’ Exhibition at Bonhams in Mayfair, London, kind of looks like that other British icon with an ‘eighth’ at the end of his name, King Henry VIII. Just like the Tudor monarch this Roller is big and bulky and full of imposing presence. And just like him it likes to dress flamboyantly and taxes its subjects – buyers – insanely high for the privilege of its company.

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The Great Eight Phantoms event where the 2018 Rolls-Royce Phantom will make its public debut is the most exquisite Rolls-Royce exhibition of all time featuring a number of truly remarkable cars. Among the highlights there are Her Majesty Queen Elizabeth II’s Phantom VI State Limousine, the Phantom IV that belonged to the Aga Khan III, and the First Goodwood Phantom VII, plus of course Field Marshal Montgomery’s Phantom III and John Lennon’s Phantom V.

The post 2018 Rolls-Royce Phantom Preview appeared first on Motorward.

PostHeaderIcon Rolls-Royce Phantom

Just a month ago, Rolls-Royce announced that it was testing an all-new aluminum architecture that would eventually underpin every Rolls-Royce model starting with the 2018 model year. The new architecture is built around an aluminum space-frame and according to Rolls, it “perfectly delivers the brands magic-carpet ride trademark.” At the time, Rolls also announced that it would soon begin testing mules underpinned by the new architecture, and it looks like we are getting a glimpse of one of the first mules – the Rolls-Royce Phantom.

Considering the company claims the new underpinnings is resilient to extreme weather conditions, it’s no surprise that our photographers caught the new Phantom testing in the snow. As you can see, the Phantom is under heavy camo, that is to be expected since the new Phantom is at least a year away from hit showrooms.

We know that the new space-frame should make the Phantom significantly lighter but, at first glance, it doesn’t look like we’ll see too many exterior changes on the outside. Of course, it is still pretty early to be speculating, but let’s take a look at the pictures and see what is going on with this camouflaged mule.

Update 7/18/2017: It’s been eight months since we last saw the Phantom in prototype form, and now, a few leaked images of the 2018 Phantom flyer has given us an early look at what we can expect when it debuts. Check out our special section below to find out all about it.

Click past the jump to read more about the 2017 Rolls Royce Phantom.

PostHeaderIcon John Lennon’s Phantom V

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You may have heard about Rolls-Royce’s Great Eight Phantoms exhibition set to go live at Bonhams from 29 July to the 2 August. This exhibition is going to feature some amazing cars such as Field Marshal Montgomery’s Phantom and now this, the wonderfully crazy John Lennon Phantom V.

The legendary rock-star John Lennon took delivery of this Phantom on 3 June 1965. It was a pristine Valentine Black Phantom V decked out lavishly with rear seat that converted to a double bed, a television, telephone and refrigerator were installed, along with a ‘floating’ record player and a custom sound system (which included an external loud hailer). Two year’s later, at the end of recording Sgt. Pepper’s Lonely Hearts Club Band, John decided it was time to indulge in his eccentric millionaire fantasy and sent the Phantom V to Surrey coachbuilders, JP Fallon, for a new paint job.

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And this was the result, featuring a – for the time – psychedelic paint work which actually reflected the cover of the album with yellow background, a floral Romany scroll design, as used on gypsy caravans and canal barges, with a zodiac symbol on the roof. This car has had a truly rock-star life, ferrying Lennon and his band mates to receive their MBEs and seeing service with other rock stars such as Rolling Stones, Bob Dylan and The Moody Blues. n 1977, after a period in storage, it was donated by billionaire Jim Pattison to the Royal British Columbia Museum in Victoria, British Columbia, Canada, where it currently resides.

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The post John Lennon’s Phantom V appeared first on Motorward.

PostHeaderIcon Field Marshal Montgomery’s Rolls-Royce Phantom III Goes on Display

Montgomery Rolls-Royce Phantom 2Photo: James Lipman / jameslipman.com

Celebrating the launch of the new Phantom, the eight generation of the car, Rolls-Royce has planned a huge exhibition called ‘The Great Eight Phantoms’ at the end of July. Now they have announced that one of these greats will be a 1936 Rolls-Royce Phantom III belonging to no other than British Field Marshal Bernard Law Montgomery of WWII fame. 

Actually, during the war Field Marshal Montgomery has the use of three Rolls-Royce Phantom III, known as Monty’s Triple. The one starring in The Great Eight Phantoms exhibition in London will be the ‘Butler’ Phantom, the commander’s favorite, commissioned for Alan Samuel Butler, Chairman of the De Havilland Aircraft Company, with bodywork by HJ Mulliner of Chiswick.

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Monty used this car visiting such eminent addresses as 10 Downing Street, the War Office on Whitehall, the British Prime Minister’s country residence Chequers, and military operations centres such as Northwood in Hertfordshire and the NATO Supreme Headquarters Allied Powers-Europe in Rocquencourt, near Versailles, France. Another one of these III’s ferried Winston Churchill, General Eisenhower and King George VI to D-Day planning sessions at his base in Southwick House, Hampshire.

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Recently refurbished by P&A Wood in Essex, the main highlights of Montgomery’s Rolls-Royce Phantom III include a front-sloping windscreen that made the car 15 per cent more aerodynamically efficient than the standard configuration, a Swept Tail design at the back, and extensive leather and woodwork inside the cabin.

Montgomery Rolls-Royce Phantom 2Photo: James Lipman / jameslipman.com
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Montgomery Rolls-Royce Phantom 2Photo: James Lipman / jameslipman.com
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Montgomery Rolls-Royce Phantom 2Photo: James Lipman / jameslipman.com
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The post Field Marshal Montgomery’s Rolls-Royce Phantom III Goes on Display appeared first on Motorward.

PostHeaderIcon Rolls-Royce Phantom Retires After 13 Years in Production

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You thought it would go on forever, but even a car as exquisite as the Rolls-Royce Phantom cannot survive in today’s market without reinventing itself and incorporating new trends. It had a good run though, and after 13 years of ruling the super luxury segment the car is now retiring, opening up space for a brand-new model.

The current Rolls-Royce Phantom, known at the factory as the Phantom VII (the seventh generation from Phantom I built in 1925), marked the renaissance of the brand in 2003 when BMW acquired the business and vowed to make RR the definitive brand in luxury motoring again. Whichever way you look at it – sales, bespoke models, inspiring new models – they have been completely successful in implementing their vision. In all its years in the market the Phantom was never really challenged by any other car. Heck, it saw the coming and going of two new Maybach generations in that time, and that kind of says it all.

So the story of the Rolls-Royce Phantom VII is one of utter and complete success. But the work is just beginning for the company’s brass, because they now have to come up with the replacement, the difficult second album. We just hope they stay true to the values of Rolls-Royce and its longstanding traditions.

Marking the end of production for Phantom VII is a special model boasting nautical theme imspired by 1930s ocean liners. Commissioned by a collector, the highlights of the final car include Blue Velvet exterior, twin coachline with ocean liner motif, Powder Blue leather interior with tone-on-tone embroidery, lambswool carpets which feature a hand-cut wake effect, unique clocks on the dashboard and partition wall, and a solid sliver Spirit of Ecstasy.

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“From its introduction a little over 90 years ago, every motor car that has borne the title ‘Phantom’ has reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “As Phantom VII gracefully leaves the stage, having defined the first chapter in the renaissance of Rolls-Royce, we look forward to building on its remarkable success with the imminent arrival of its successor. A bold, new statement built on an all-new architecture promises to light the future of the world’s most celebrated name in luxury.”  

The post Rolls-Royce Phantom Retires After 13 Years in Production appeared first on Motorward.

PostHeaderIcon Rolls-Royce Phantom Retires After 13 Years in Production

Rolls-Royce Phantom Retires-0

You thought it would go on forever, but even a car as exquisite as the Rolls-Royce Phantom cannot survive in today’s market without reinventing itself and incorporating new trends. It had a good run though, and after 13 years of ruling the super luxury segment the car is now retiring, opening up space for a brand-new model.

The current Rolls-Royce Phantom, known at the factory as the Phantom VII (the seventh generation from Phantom I built in 1925), marked the renaissance of the brand in 2003 when BMW acquired the business and vowed to make RR the definitive brand in luxury motoring again. Whichever way you look at it – sales, bespoke models, inspiring new models – they have been completely successful in implementing their vision. In all its years in the market the Phantom was never really challenged by any other car. Heck, it saw the coming and going of two new Maybach generations in that time, and that kind of says it all.

So the story of the Rolls-Royce Phantom VII is one of utter and complete success. But the work is just beginning for the company’s brass, because they now have to come up with the replacement, the difficult second album. We just hope they stay true to the values of Rolls-Royce and its longstanding traditions.

Marking the end of production for Phantom VII is a special model boasting nautical theme imspired by 1930s ocean liners. Commissioned by a collector, the highlights of the final car include Blue Velvet exterior, twin coachline with ocean liner motif, Powder Blue leather interior with tone-on-tone embroidery, lambswool carpets which feature a hand-cut wake effect, unique clocks on the dashboard and partition wall, and a solid sliver Spirit of Ecstasy.

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“From its introduction a little over 90 years ago, every motor car that has borne the title ‘Phantom’ has reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “As Phantom VII gracefully leaves the stage, having defined the first chapter in the renaissance of Rolls-Royce, we look forward to building on its remarkable success with the imminent arrival of its successor. A bold, new statement built on an all-new architecture promises to light the future of the world’s most celebrated name in luxury.”  

The post Rolls-Royce Phantom Retires After 13 Years in Production appeared first on Motorward.

PostHeaderIcon Rolls-Royce Phantom Retires After 13 Years in Production

Rolls-Royce Phantom Retires-0

You thought it would go on forever, but even a car as exquisite as the Rolls-Royce Phantom cannot survive in today’s market without reinventing itself and incorporating new trends. It had a good run though, and after 13 years of ruling the super luxury segment the car is now retiring, opening up space for a brand-new model.

The current Rolls-Royce Phantom, known at the factory as the Phantom VII (the seventh generation from Phantom I built in 1925), marked the renaissance of the brand in 2003 when BMW acquired the business and vowed to make RR the definitive brand in luxury motoring again. Whichever way you look at it – sales, bespoke models, inspiring new models – they have been completely successful in implementing their vision. In all its years in the market the Phantom was never really challenged by any other car. Heck, it saw the coming and going of two new Maybach generations in that time, and that kind of says it all.

So the story of the Rolls-Royce Phantom VII is one of utter and complete success. But the work is just beginning for the company’s brass, because they now have to come up with the replacement, the difficult second album. We just hope they stay true to the values of Rolls-Royce and its longstanding traditions.

Marking the end of production for Phantom VII is a special model boasting nautical theme imspired by 1930s ocean liners. Commissioned by a collector, the highlights of the final car include Blue Velvet exterior, twin coachline with ocean liner motif, Powder Blue leather interior with tone-on-tone embroidery, lambswool carpets which feature a hand-cut wake effect, unique clocks on the dashboard and partition wall, and a solid sliver Spirit of Ecstasy.

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Rolls-Royce Phantom Retires-2
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Rolls-Royce Phantom Retires-5
Rolls-Royce Phantom Retires-6

 

“From its introduction a little over 90 years ago, every motor car that has borne the title ‘Phantom’ has reset the standard by which all other luxury goods are judged,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “As Phantom VII gracefully leaves the stage, having defined the first chapter in the renaissance of Rolls-Royce, we look forward to building on its remarkable success with the imminent arrival of its successor. A bold, new statement built on an all-new architecture promises to light the future of the world’s most celebrated name in luxury.”  

The post Rolls-Royce Phantom Retires After 13 Years in Production appeared first on Motorward.

PostHeaderIcon Rolls-Royce Phantom Specially Commissioned By Stephen Hung

Rolls-Royce prides itself on being at the absolute pinnacle of automotive luxury. It’s a position that the British car brand has cultivated with utmost dedication to its craft, and the results definitely speak for themselves. Today, Rolls-Royce holds a candle to no one in its segment, and the automaker has also become the go-to brand for luxurious establishments who are in need of a fleet of luxury vehicles. Take for example the soon-to-open “The 13” super luxury hotel in Macau.

Not content with building a $1 billion property in the heart of Macau, the hotel’s joint chairman, Stephen Hung, has ordered 30 bespoke Rolls-Royce Phantoms to serve as the hotel’s official guest transportation. Take those shuttle buses elsewhere, fellas. The 13 is rolling its guests in a lap of luxury, right down to its chauffeur-driven luxury rides.

As you can probably expect, the 30 Phantoms are all customized to the hilt and filled with just about every bespoke feature Rolls-Royce can fit on them. They’re collectively known as the “Phantom Specially Commissioned by Stephen Hung” series and all 30 vehicles represent the largest single commission Rolls-Royce has done in its own long and esteemed history. Seems appropriate then that Hung paid around $20 million for the order. At the very least, it’s in line with the extravagance of a hotel that itself comes with 200 multi-level suites, highlighted by the 30,000-square foot Villa de Stephen.

Hey, if you can order 30 highly bespoke Rolls-Royce Phantoms at a drop of a hat, you can have a villa named after you too.

Continue after the jump to read more about the Rolls-Royce Phantom “Specially Commissioned by Stephen Hung” Series.


PostHeaderIcon Rolls-Royce Phantom Zenith Collection

One of the oldest nameplates on the market, the Phantom Coupe Series was launched in 2007, when Rolls-Royce introduced the Drophead model at the Detroit Auto Show. The standard Coupe version followed in 2008, at the Geneva Motor Show. Sharing nearly every body panel, the same chassis, and the same engines, the Coupe and Drophead Coupe received only mild updates in 2016, but remained two of the most coveted luxury vehicles thanks to its commanding appearance, opulent interior, exclusive features, and infinite customization possibilities. After nearly ten years on the market, the seventh-generation Phantom will be retired at the end of 2016.

But, before the current Phantom makes way for an eighth-generation model built on a brand-new aluminum architecture, Rolls-Royce is launching one final special edition. Dubbed the Zenith Collection, it is limited to only 50 units and includes both the Phantom Coupe and Phantom Drophead Coupe.

Rolls-Royce described the Zenith Collection as a “true collectors’ piece” whose value “will never be eroded by proliferation.” The limited-edition models stand out by means of unique interiors and a wide range of luxurious features. Find out more about it in our review below.

Continue reading to learn more about the Rolls-Royce Phantom Zenith Collection.


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