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Archive for the ‘Super Bowl’ Category

PostHeaderIcon Hyundai Genesis Super Bowl Ad with Kevin Hart

Hyundai Genesis Super Bowl-1

Kia and Hyundai have really gone out of their way to make sure their Super Bowl 50 commercials are top-notch. And the way they’ve done it is by hiring some top-notch celebrities. We’ve already shown you Christopher Walken in Kia Optima’s ad and Ryan Reynolds in Hyundai Eleantra’s. Now check out Kevin Hart in the Big Game commercial for the new Hyundai Genesis.

Man, this guy’s funny. He can just stand there and make a face and he’ll ten times funnier than most white comedians. Lil’ Kevin deserves all the success he’s having these days.

Hyundai Genesis Super Bowl commercial itself isn’t half bad, either. Hart uses the car’s Blue Link Car Finder feature to track his daughter and her boyfriend on their date night, make sure everything stays appropriate. It’s a relatable premise, though a bit too melodramatic towards the end with the helicopter and stuff.

Hyundai Genesis Super Bowl-2

The post Hyundai Genesis Super Bowl Ad with Kevin Hart appeared first on Motorward.

PostHeaderIcon Hyundai Genesis Super Bowl Ad with Kevin Hart

Hyundai Genesis Super Bowl-1

Kia and Hyundai have really gone out of their way to make sure their Super Bowl 50 commercials are top-notch. And the way they’ve done it is by hiring some top-notch celebrities. We’ve already shown you Christopher Walken in Kia Optima’s ad and Ryan Reynolds in Hyundai Eleantra’s. Now check out Kevin Hart in the Big Game commercial for the new Hyundai Genesis.

Man, this guy’s funny. He can just stand there and make a face and he’ll ten times funnier than most white comedians. Lil’ Kevin deserves all the success he’s having these days.

Hyundai Genesis Super Bowl commercial itself isn’t half bad, either. Hart uses the car’s Blue Link Car Finder feature to track his daughter and her boyfriend on their date night, make sure everything stays appropriate. It’s a relatable premise, though a bit too melodramatic towards the end with the helicopter and stuff.

Hyundai Genesis Super Bowl-2

The post Hyundai Genesis Super Bowl Ad with Kevin Hart appeared first on Motorward.

PostHeaderIcon Audi R8 Super Bowl Ad Features David Bowie’s Starman

audi r8 super bowl ad

Audi has been pretty clever with their Super Bowl 50 “Big Game” commercial. It promotes the new Audi R8 super car by comparing the thrill of driving it to the going up to space in rocket. But the main highlight of the ad, and what makes it memorable, is David Bowie’s Starman playing toward the end.

Here’s the story of their Super Bowl commercial according to Audi: Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander. It’s a universal reminder that amazing things happen when we choose exploration, technology and the moon.

Powerful stuff, eh?

The post Audi R8 Super Bowl Ad Features David Bowie’s Starman appeared first on Motorward.

PostHeaderIcon Kia Super Bowl 50 Ad Released: Walken Closet

Walken Closet

Following an engaging teaser Kia has now released their Super Bowl 50 commercial, named Walken Closet, in full. As we have said before, the ad stars the legend that is Christopher Walken and the new Kia Optima, as well as a pair of socks.

If you are wondering what is the correlation between these things, well, you have to watch the ad to get it:

Clever, eh? Granted, the plot is not that memorable. But the real genius of Kia’s Super Bowl spot is the presence of Walken who delivers the speech like only a Walken could. Actually, come to think of it, he is one of the easiest actors to impersonate. Just drop all punctuation from your sentences. But still, the original is always better.

“No one is cooler or as instantly recognizable as Christopher Walken, and on advertising’s biggest stage Kia is out to show the world the all-new Optima delivers a level of refinement and sophistication unlike anything else in the midsize segment,” said Michael Sprague, chief operating officer and EVP, KMA.

The post Kia Super Bowl 50 Ad Released: Walken Closet appeared first on Motorward.

PostHeaderIcon Singing of the Lambs: Honda Ridgeline Super Bowl Spot

Honda Ridgeline Super Bowl

Honda is using their expensive TV spot during Super Bowl 50 to promote the Ridgeline pickup truck. That’s what you do when you audience is mainly comprised of beered-up, testosterone-filled men who find their joy in shouting at football players on TV.

In this spot Honda showcases the Ridgeline’s handy dual-action tailgate and in-bed trunk, suitable for storing guns and ammunition in states that don’t allow open carry. We’re not so sure about the truck-bed audio system though, enabling music to play outside the truck. It makes the lambs sing, but we think everybody liked their silence better.

The ad is directed by Oscar-nominated director Bryan Buckley who has made over 40 “Big Game” commercials.

“Great Super Bowl spots are entertaining for the fans while communicating an essential value of the product, and we believe our Honda Ridgeline commercial accomplishes both objectives in dramatic fashion,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. “With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle.”

The post Singing of the Lambs: Honda Ridgeline Super Bowl Spot appeared first on Motorward.

PostHeaderIcon Ryan Reynolds Stars in Hyundai Super Bowl 50 Ad

HYUNDAI BRINGS A-LIST TALENT TO DELIGHT FANS WITH  SUPER BOWL 50 ADS

Hyundai is focusing their ad campaign for this year Super Bowl event on promoting the new 2017 Hyundai Elantra. And they’ve gone all out, hiring Ryan Reynolds to star in one of the spots, and a couple of bears to star in the other.

The first Hyundai Super Bowl 50 commercial, called Ryanville, delivers the message that ladies can finally let themselves be distracted by a hot guy across the street… as long as they are in an Elantra. The car has an Automatic Emergency Braking with class-exclusive Pedestrian Detection technology that lets you flirt freely. Of course, if you are a guy and you do that, you are a freak and a pervert and deserve to be shot.

The next ad is called The Chase and it showcases the benefits of Hyundai’s voice-activated Blue Link Remote Start function, featured on the all-new Elantra. It can do many things, including saving you from becoming a bear’s lunch. So remember to pack that the next time you go hiking in the woods.

You decide which one of these ads is the silliest.

The post Ryan Reynolds Stars in Hyundai Super Bowl 50 Ad appeared first on Motorward.

PostHeaderIcon Subaru Brings Back the Dogs for “Puppy Bowl” Ads

Subaru Puppy Bowl

Following the success of their previous dog-centered commercials, Subaru of America is bringing back the puppies for the super bowl commercials this year with a series of spots featuring the Barkleys. They’re a bit cheesy, but gosh darn it they’re adorable!

Subaru says their doggie commercials are not just manipulative clips trying to take advantage of people’s love for puppies to sell cars. The connection is already there, they say, as eight out of 10 Subaru owners are pet owners. Their cars are pet-friendly, if just for the fact that they are made of high-quality stuff that will take forever for a dog to chew through.

So Here’s all Subaru Puppy Bowl ads:

  • “PUPPY” – A nighttime drive is the only acceptable lullaby for one tired puppy, so one tired father takes the Barkleys’ Subaru Legacy for yet another lap around the block.
  • “PHONE NAVIGATION” – Your smartphone’s voice assistant isn’t exactly smart, and it doesn’t help when you’ve got one word to work with. The Barkleys drive their Subaru Legacy on a back road, and when they pull over for a little help, the family runs into a language barrier.
  •  “DOGGIE BAG” – Sometimes the go-anywhere capability of Subaru Symmetrical All-Wheel Drive is just too seductive. The Barkleys take their Subaru Forester out for a date night in the city, but their valet sees its potential for off-road adventure.
  • “WINDSHIELD WIPER” – The Barkleys run into some oddly localized weather in their Subaru Legacy. Luckily, a Legacy has more than just Symmetrical All-Wheel Drive to deal with a sudden downpour.
  • “BAD HAIR DAY” – We check back in with the Barkleys as Dad helpfully picks up Mom from the salon in their Subaru Forester and takes in her new look. Unfortunately, Golden Labs are genetically incapable of keeping a poker face.

The post Subaru Brings Back the Dogs for “Puppy Bowl” Ads appeared first on Motorward.

PostHeaderIcon Acura NSX Super Bowl Ad Is Not Funny

Acura NSX Super Bowl

Not that there is anything wrong with that, but we are used to super bowl commercials, especially those made by car makers, to be funny. But the spot for the 2017 Acura NSX focuses on “Precision Crafted Performance” and shows us a bunch of robots and bits of metal.

Just about the only redeeming feature for Acura NSX super bowl commercial is the soundtrack, which is Van Halen’s Runnin’ with the Devil.

Acura has also used this opportunity to tease the car’s wide range of options for customization and personalization by showcasing it in different colors. So there is a very nerdy approach to everything they do here. Maybe Motor Trend’s reviewer was right in calling the NSX an overly geeky sports car.

Acura NSX Super Bowl-1

“In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience,” said Jon Ikeda, vice president and general manager of Acura. “The high energy visuals are complemented by a big rock anthem, giving viewers just a taste of the emotion this new Acura supercar elicits.”

The post Acura NSX Super Bowl Ad Is Not Funny appeared first on Motorward.

PostHeaderIcon Kia Super Bowl Ad with Christopher Walken – Teaser

Kia Super Bowl 50-Walken

Super Bowl 50 is just around the corner and that, for car people, means a ton of cool and entertaining car commercials featuring high-profile celebrities. Kia Motors is the first to reveal what they have in store, or rather closet, and it’s Christopher Walken.

The ad, dubbed “Walken Closet”, promotes the all-new 2016 Kia Optima… evidently with sock puppets ran by Christopher Walken. Here’s a brief teaser:

Kia Super Bowl 50 commercial is shaping up to be a memorable one, if just for Walken’s unique, punctuation-free way of talking.

The post Kia Super Bowl Ad with Christopher Walken – Teaser appeared first on Motorward.

PostHeaderIcon Kia Super Bowl Ad with Christopher Walken – Teaser

Kia Super Bowl 50-Walken

Super Bowl 50 is just around the corner and that, for car people, means a ton of cool and entertaining car commercials featuring high-profile celebrities. Kia Motors is the first to reveal what they have in store, or rather closet, and it’s Christopher Walken.

The ad, dubbed “Walken Closet”, promotes the all-new 2016 Kia Optima… evidently with sock puppets ran by Christopher Walken. Here’s a brief teaser:

Kia Super Bowl 50 commercial is shaping up to be a memorable one, if just for Walken’s unique, punctuation-free way of talking.

The post Kia Super Bowl Ad with Christopher Walken – Teaser appeared first on Motorward.

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