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Archive for the ‘Toyota C-HR’ Category

PostHeaderIcon Toyota's Street Fighter-Themed Commercial For the C-HR Is The Ad The Super Bowl Should Have Had

Excuse us for getting a little too pumped up about a car commercial two weeks after the Super Bowl. We’re making an exception here because this ad by Toyota for its new C-HR crossover is that good.

The commercial takes a page from Japan’s rich culture of developing the most iconic video games in history. Toyota, presumably with the help of Capcom, released this commercial of the C-HR for the Japanese market. That’s the not the news here, though. Rather, it’s the treatment of the ad, which puts the C-HR inside the world of Street Fighter II, arguably the biggest and most popular fighting game in history.

The ad starts off with the CH-R lining up to battle Ryu, the Hadouken-throwing protagonist of the video game franchise. But instead of fighting each other, Ryu instead hops inside the CH-R before going on a tour of sorts to the home stages of the game’s other characters. In the process, it gets a car wash from E. Honda in Japan, performs a drift with Blanka in Brazil, and does a wheelie with Zangief in Russia, all before ending up in Thailand to face the game’s final boss, M. Bison.

With Ryu behind the wheel of the CH-R, the crossover somehow defends itself from M. Bison’s attacks by popping up its hood before shooting off some hadoukens from its headlights to finish off the big baddie. Who knew the CH-R came with that option?

It’s an incredible ad that touches on the two things at the core of Japanese culture: cars and video games. It sets up as one of the most memorable we’ve seen this year. And for what it’s worth, that final scene of all the Street Fighter II characters celebrating the CH-R’s win with Ryu polishing it off with a shoryuken uppercut is as fitting a conclusion to a commercial as you can get.

Continue after the jump to read the full story.


PostHeaderIcon Toyota C-HR With TRD Aero Kits

For a car that isn’t even available in the U.S. until the spring of 2017, the Toyota C-HR sure is making a lot of appearances in the headlines these days, some of which include the stylized crossover wearing explosive aerodynamic kits. We saw it just last week with the introduction of aftermarket body parts from Modellista and now, we’re seeing it again with a pair of new aero kits, this time from TRD, otherwise known as Toyota’s own in-house performance specialist.

The range of modifications being offered by TRD is as aggressive as the ones that Modellista showed last week, and that’s taking into account how dramatic the design of the C-HR was when it was previewed wearing Modellista’s Boost Impulse Style and Elegant Ice Style aerodynamic packs.

Those kits showed us the aftermarket potential of the C-HR; these two new kits from TRD shows us what the C-HR’s design is fully capable of if those same kits were injected with shots of adrenaline.

The kits are called Aggressive Style and Extreme Style, obvious choices for names given the extent of upgrades they can bestow upon the C-HR. It’s hard to tell though if everyone’s going to be on-board with modifications like these because quite frankly, they’re really not for everyone, at least not for those who opt for more conservative programs.

But if there’s one thing that Toyota has shown us about the C-HR, it’s that the crossover works well with aggressive kits like the two that TRD is offering. Like it or not, the the Aggressive Style and Extreme Style kits from TRD are programs for the C-HR that are meant to give the crossover layers upon layers of styling edge.

On that note, it’s hard to argue against the results.

Continue after the jump to read more about the Toyota C-HR with TRD Aero Kits.


PostHeaderIcon Toyota C-HR With Modellista Aero Kits

Just when you thought the Nissan Juke already holds the distinction of being one of the most stylistically unique crossovers in the market, the Toyota C-HR enters the scene and somehow turns that discussion on its head. The C-HR, by all accounts, is an exercise in proactive design and is the most aggressive looking model Toyota has in its lineup. So what business then does Modellista, Toyota’s design division, has with the C-HR? In the words of nobody famous, “when you’re near the edge, might as well jump over it.”

It’s hard to imagine the already aggressive C-HR be on the receiving end of not one, but two aerodynamic body kits. And yet, our friends over in Japan have never been the bashful types. When there’s an opportunity to emphasize the crossover’s styling dynamics, they do it without hesitation. The result are these two body kit iterations – the Boost Impulse Style kit and the Elegant Ice Style kit – that really push the C-HR’s looks into another level of aggression.

A lot of people may not like these kits because of the perception that they’re a little too over-the-top, especially on a car that’s already a magnet for attention by itself. It’s a valid point and certainly one that has its own set of merits. Than again, there’s also a population of people who get excited over these kind of things and they’re likely the ones who say that too much attention is not enough attention.

Well, be careful what you ask for because these two Modellista kits aren’t messing around. If it’s attention you want, it’s attention you’ll get.

Continue after the jump to read more about the Toyota C-HR with Modellista Aero Kits.


PostHeaderIcon Toyota C-HR

Toyota has made a huge splash at the 2016 L.A, Auto Show with its 2018 C-HR crossover debut. This C-segment, coupe-like crossover wears very aggressive styling, especially for Toyota, and offers a peppy drivetrain combined with an advanced suspension system and an honest rack-and-pinion steering system. The C-HR name stands for Coupe High-Rider and is nearly a carbon copy of the Scion C-HR concept that debuted at the 2015 L.A. Auto Show.

The C-HR will come in two trim levels: XLE and XLE Premium. Both are well equipped with all the modern gadgets and amenities, but the XLE Premium comes standard with a slew of active safety systems. Regardless of trim, the C-HR will have 18-inch wheels, dual-zone climate control, front bucket seats, a seven-inch audio display, and Toyota Safety Sense P.

Toyota pushed to make the C-HR handle better than its competition, too. Believe it or not, the C-HR was developed on the Nürburgring in Germany and uses some high-end suspension components to achieve a sporty yet comfortable ride. Interestingly though, Toyota decided to include a Continuously Variable Transmission rather than a conventional, six-speed gearbox or the six-speed manual gearbox found in the C-HR concept.

Despite this C-HR not being a true hot-hatch competitor, this crossover will certainly be one of the most stylish and bold entries in the C-segment class. Not even the Nissan Juke can out-style this Toyota. Naysayers are condemning the C-HR for looking like the Honda HR-V, but we don’t see that many similarities beyond the coupe-like roofline and funky rear doors.

Anyway, let’s have a good look at the 2018 Toyota C-HR.

Continue reading for the full review.


PostHeaderIcon Toyota C-HR

Toyota has made a huge splash at the 2016 Geneva International Motor Show with its 2017 C-HR crossover debut. This C-segment, couple-like crossover wears very aggressive styling, especially for Toyota, and offers both hybrid and conventional powertrains with a CVT and an honest, six-speed manual gearbox.

The C-HR’s Geneva debut suggests Toyota’s plans for rollout. The crossover will first be available in Europe and surrounding counties, with the U.S. to follow. Production is set for Toyota’s Sakarya, Turkey plant. Showing its global reach, Toyota designed the C-HR at the Calty design center in California, the hybrid powertrain will be built in Toyota’s UK engine plant, and the whole project is managed from Toyota’s home office in Japan.

Response, linearity, and consistency are said to be the C-HR’s theme, set by chief engineer Hiroyuki Koba. Toyota benchmarked the current crop of C-segment hatchbacks for driving dynamics, though we’re hoping engineers leaned toward the hot-hatch end of things. While that isn’t likely the case, Toyota says the C-HR was engineered to be fun to drive.

Hybrid versions are powered by 1.8-liter four-cylinder, while conventional models are powered by either a 1.2-liter turbocharged four-cylinder or a naturally aspirated 2.0-liter four-cylinder.

The C-HR should begin arriving in European showrooms in the fall of 2016, with U.S.-bound models arriving in the spring of 2017. Pricing hasn’t been announced, but we suspect the C-HR will slot above the RAV4, which starts just over $24,000.

Continue reading to learn more about the 2017 Toyota C-HR.


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