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Archive for the ‘Toyota’ Category

PostHeaderIcon Toyota is Killing The FJ Cruiser Three Years After It Leaves U.S.

Toyota is ending production of the FJ Cruiser more than a decade after the retro-styled SUV hit U.S. shores. But, if you’re like most, you thought the FJ Cruiser was dead since 2014 when it stopped sitting in Toyota showrooms here in the U.S. However, that’s not the case as the 4Runner-based SUV has been on-sale in Toyota’s home market of Japan. Toyota isn’t giving the FJ Cruiser a loveless ending, though. The automaker is releasing a special edition of the FJ Cruiser appropriately dubbed the “Final Edition.”

The FJ Cruiser Final Edition is a Japan-only model and comes in a single color option: Beige. The spartan interior also gets the beige treatment with beige center sections on the cloth seats and beige trim on the dashboard. Other changes include 20-inch alloy wheels, black side steps, and that cool JDM mirror on the front fender. Toyota isn’t changing anything with the drivetrain – and why would it? The FJ Cruiser has soldiered on for a decade with that tired 4.0-liter V-6 and five-speed automatic transmission. 4WD is most likely standard, but at the very least, is an option. Of course, the FJ Crusier’s most endearing quality is its ruggedness afforded by its body-on-frame construction, solid rear axle, independent front suspension, and its part-time 4WD system. An honest SUV was hidden under that retro bodywork and awkward interior. It was the FJ’s weirdness that both gained it a loyal following and ultimately brought its demise. Sales exceeding 55,000 in 2006 and 2007 quickly nosedived during the recession of 2008 and never recovered. Toyota only managed to sell 14,718 in 2014, making the bean counters’ decision to axe the SUV within the U.S. an easy one. Compare that to the 4Runner’s U.S. sales in 2014 of nearly 77,000 and its sales in 2016 of 112,000. It’s clear which body-on-frame SUV Toyota customers wanted.

Continue reading for more on the Toyota FJ Cruiser.

PostHeaderIcon Toyota Hilux ’Invincible 50’

Toyota has now been building the Hilux pickup for 50 years. That’s a half-century of history made and a reputation built. Of course, most know the Hilux as an indestructible mid-size pickup that sells in nearly every country around the world – 190 countries, to be exact. Well, to celebrate the Hilux’s golden anniversary, Toyota has put together a one-off show truck called the Hilux “Invincible 50.” The automaker then chose the 2017 Frankfurt Motor Show to display its self-congratulating concept.

Toyota started with a Double Cab Hilux and added several Toyota-branded aftermarket parts customers can typically find at a Toyota dealership. There is also a custom wrap designed to grab the attention of show-goers at Frankfurt, too. The truck is designed to be at home both on the job site and doing fun weekend-style activities. Toyota’s marketing hype says it’s “ideally suited to a broad range of both professional and leisure activities.” Perhaps that means the cargo box holds hammers just as well as camping gear. Either way, Toyota certainly has the right to celebrate the Hilux’s 50 years in production.

Continue reading for more information.

PostHeaderIcon Toyota C-HR Hy-Power Concept

A group of designers from Toyota’s European studio decided to explore some new ideas on the new C-HR crossover. The result is this, the Toyota C-HR Hy-Power Concept,which is actually a lot more than just a canvas for the designers to experiment with new colors and trims. The concept is also equipped with a hybrid powertrain and previews a production model to be launched in 2018. Among the main highlights of design on the C-HR Hy-Power there is the dark carbon silver paint job, orange accents with diamond pattern details which is also used inside the cabin, and 20 inch alloy wheels. 

Toyota C-HR Hy-Power Concept Details:





















Concept

Toyota’s intention has been to develop the styling of the Toyota C-HR to produce a very desirable vehicle that connects even more strongly with customers who have highly individual tastes and lifestyles, emphasising its stylishness and fun-to-drive character. Further exploring the “diamond” architectural theme of the production model, the new concept displays a high quality execution and attention to detail throughout. The design also reflects the presence of a more powerful hybrid powertrain, heralding a future expansion of Toyota’s hybrid programme.

Exterior

From the start of the Toyota C-HR Hy-Power Concept project the design team knew that they did not want to use heavy customisation or “bolted-on” elements to achieve the impact they were looking for. Instead, their skills were applied to amplifying the inherent qualities of the production car’s design through innovative use of colours, finishes and detailing. In fact, the concept uses exactly the same sheet metal as the showroom car.

Exploring the diamond theme that underpins the Toyota C-HR’s styling more deeply, the team at ED2 found inspiration in the natural forces that turn carbon into diamonds and the way in which solid rock can conceal a fiery, molten core.

This thinking led to the use of a new Dark Carbon silver paint with a matt finish to accentuate the interplay between the vehicle’s sharp lines and deeply sculpted surfaces. The effect is heightened by the use of gloss black elements, including the lower front lip spoiler, the area above the Toyota emblem on the front of the car and the wheel arch trims. Dark chrome sustains this effect, witnessed in the headlamp ornamentation, window frames and in the 20-inch alloy wheels.

A dramatic contrast is struck by dazzling use of an anodised Burning Orange finish on the front pillars, the door mirror housings and an accent bar within the headlamp units. The colour is also used as a highlight within the black diamond mesh pattern of the lower grille.

The use of colour, texture and form combine to even greater effect on the concept car’s roof. A unique, “diamond-cut” film covers the entire surface in a faceted, crystalline pattern that flows from darkest black at the rear to brilliant anodised orange at the front, mixing together contrasting matt and gloss planes.

Interior

The interior carries forward the exterior themes to sustain the power of the concept’s design with a tone-on-tone approach the combines black upholstery and trim with Burning Orange details.

The highly supportive seats are finished in black leather with orange headrests and bolsters. Burning Orange yarn has been used to create a unique, asymmetrical quilting pattern of multiple diamond shapes across the seatbacks and cushions. The design is replicated on the inner door panels, which also feature orange arm rests. A further flourish is provided by the orange finish for the highlight trim that extends the full width of the instrument panel and frames the Toyota Touch® 2 multimedia touchscreen.

New high-power hybrid powertrain

The concept has been designed around the use of a new hybrid powertrain that offers more power and performance than the 122 DIN hp system featured in the current production Toyota C-HR. This reflects a significant and strategic future development of Toyota’s world-leading technology that will higher performance hybrid options being made available in all its core models. More details regarding this expansion of hybrid will be revealed early in 2018.

The post Toyota C-HR Hy-Power Concept appeared first on Motorward.

PostHeaderIcon Toyota Land Cruiser

The Toyota Land Cruiser is about as iconic as vehicles come, so it’s a big deal when something changes. For 2018 in global markets, the Land Cruiser is getting a few appearance upgrades and a redesigned dashboard – both in an effort to keep this go-anywhere, three-row SUV flying off showroom floors. Toyota debuted its updated Land Cruiser at the 2017 Frankfurt Motor Show ahead of its on-sale date later this year.

The Land Cruiser’s reputation is rooted in reliability and its rugged dependability in off-road situations, often far from civilization. It makes sense, then, that Toyota boasts about the SUV being “easy to maintain and repair” right in its press materials. You won’t find that in a Land Rover’s press kit. While easy trail repairs isn’t the Land Cruiser’s best selling point in North America where customers view it as a status symbol, many of the 190 countries place an extreme value on making a round trip when leaving the house. Of course, the 2018 Land Cruiser is more than just reliable transportation. It offers plenty of luxury and creature comforts, too. Let’s check out what changes Toyota has made for 2018. Perhaps some of these will even make it to the U.S.-spec Land Cruiser, as well.

Continue reading for more about the 2018 Toyota Land Cruiser.

PostHeaderIcon Toyota “Invincible 50” Celebrates 50 Years Of Hilux

Hey, did you know the Toyota Hilux is a capable pickup that’s sold basically everywhere besides North America and is apparently indestructible against the best Jeremy Clarkson can throw its way? Of course, you know that since it’s practically common knowledge and rumored to be on driving tests in at least 95 countries. What you might not realize is Toyota has been selling the thing for half a century. Yep, 2018 marks the 50th birthday of the iconic Hilux pickup. Naturally, Toyota can’t let such an occasion pass without building some tribute, so here it is, the 2018 Hilux “Invincible 50.”

This Double Cab Hilux has several Toyota dealership parts bolted on, along with a custom wrap, all designed to grab attention at the 2017 Frankfurt Motor Show. Toyota says the truck is “ideally suited to a broad range of both professional and leisure activities,” or basically, that a so-configured Hilux is at home on the job site and doing fun stuff on the weekend. Sounds like the automotive equivalent of a mullet hairstyle, right? Unlike the mullet, the Hilux’s popularity didn’t die in the 1990s. In fact, the truck is expected to sell more than 40,600 examples in Europe for 2017, besting its previous record of 40,104 sold in 2007. That’s pretty impressive, especially in a place where pickups aren’t the “it” vehicle to drive. Perhaps Toyota’s expectation rides on folks falling in love with the Hilux “invincible 50” and its customized flair. Probably not, but let’s have a close look at this one-off show truck.

Continue reading for more information.

PostHeaderIcon Toyota’s Getting Serious About Launching A Family Of Sports Cars

It’s not a rarity in today’s automotive landscape to see automakers shift their long-standing ideologies. Chinese automakers have stepped out of the shadow of mediocrity and become players in the business. Meanwhile, premium brands like Lamborghini, Bentley, and Rolls-Royce have jumped into the SUV craze. From what it looks like now, Toyota is also gearing up for some big changes with those “changes” coming in the form of a new family of sports cars.

Now, this isn’t exactly groundbreaking news since Toyota’s wide-range of automotive offerings already includes a few sports cars. Arguably the most famous of them is the GT86, the 200-horsepower, entry-level stalwart that has spearheaded the Japanese automaker’s performance car offerings. Outside of the GT86, there’s the Yaris GRMN, a limited-run hot hatch that was first introduced at the 2017 Geneva Motor Show. Then there’s the upcoming Toyota Supra, a reborn version of one of Toyota’s most iconic performance car nameplates. Once the Supra is released in 2019 as it’s been reported, the automaker’s sports car lineup will be three models strong. Don’t think Toyota will settle for just these three models though. It still has some old sports car nameplates to dust-off, not to mention recent concepts that could still be used at some point in the future. The good news is that we won’t have to wait too long to know about Toyota’s sports car plans as an announcement is expected to happen sometime in September. For now, all we can do is speculate on what other models could find their way into the brand’s sports car lineup.

Continue after the jump to read the full story.

PostHeaderIcon Toyota’s Getting Serious About Launching A Family Of Sports Cars

It’s not a rarity in today’s automotive landscape to see automakers shift their long-standing ideologies. Chinese automakers have stepped out of the shadow of mediocrity and become players in the business. Meanwhile, premium brands like Lamborghini, Bentley, and Rolls-Royce have jumped into the SUV craze. From what it looks like now, Toyota is also gearing up for some big changes with those “changes” coming in the form of a new family of sports cars.

Now, this isn’t exactly groundbreaking news since Toyota’s wide-range of automotive offerings already includes a few sports cars. Arguably the most famous of them is the GT86, the 200-horsepower, entry-level stalwart that has spearheaded the Japanese automaker’s performance car offerings. Outside of the GT86, there’s the Yaris GRMN, a limited-run hot hatch that was first introduced at the 2017 Geneva Motor Show. Then there’s the upcoming Toyota Supra, a reborn version of one of Toyota’s most iconic performance car nameplates. Once the Supra is released in 2019 as it’s been reported, the automaker’s sports car lineup will be three models strong. Don’t think Toyota will settle for just these three models though. It still has some old sports car nameplates to dust-off, not to mention recent concepts that could still be used at some point in the future. The good news is that we won’t have to wait too long to know about Toyota’s sports car plans as an announcement is expected to happen sometime in September. For now, all we can do is speculate on what other models could find their way into the brand’s sports car lineup.

Continue after the jump to read the full story.

PostHeaderIcon Toyota’s Recent Patents Have All The Makings Of Science Fiction

Remember when news broke a few weeks ago that Toyota had filed a patent application for an under seat capture device? It was, for all intents and purposes, one of the most exciting patent applications we’ve seen in recent years. Above all else, it’s a practical device that should have been already been invented. But don’t mistake Toyota a being a purveyor of useful patents, because if recent history is any indication, the Japanese automaker has been known from time to time to apply for patents on technologies that really go beyond the realm of today’s possibilities. Take the “shape morphing fuselage” of an aerocar it filed patents for last year. That’s as good an example as some of the more recent patents that Toyota has filed, specifically a see-through A-pillar and, believe it or not, a cloaking device that makes parts of the car invincible.

It’s hard to tell if Toyota is a genius for thinking completely out of the box with these patents or it just has far too much free time on its hands. Either way, it’s hard to blame the Japanese for thinking of ways to revolutionize the auto industry, no matter how preposterous these ideas get. The under seat capture device is one thing because the potential for modern-day application is already there. But a cloaking device that makes parts of the car invincible? There’s a strangeness to it that’s actually a little endearing because, really, who doesn’t want to play around with this kind of technology. Safe to say then that Toyota’s R&D division has become a playground for the imagination. Who really knows what it might come up next. A shape-shifting car, perhaps? Oh, wait…

Continue after the jump to read the full story.

PostHeaderIcon Is The Toyota Supra Really Getting 400 Horsepower?

You have to admire Toyota for really taking its time to develop the returning Toyota Supra. If it were me, I’d probably be doing the same thing too. That’s how important the Supra is to me and I sure as heck will leave no stone unturned to make sure that the car lives up to not just its hype, but it’s legacy as well. Doing so takes time and a lot of patience. As a result, people will start getting anxious about the sports car, and the longer the wait is, the more anxious people get. Good thing that we’re at a point where details are slowly coming in. The latest one from a Toyota insider indicates that the sports car will indeed have in excess of 400 horsepower on tap.

Now, this isn’t exactly breaking news because we’ve heard this narrative before. This time, though, the information comes from the IH8MUD forum, specifically one member who spoke to an insider from Toyota, who is apparently more plugged-in on the wheelings and dealings inside Toyota than most other so-called sources. Part of that discussion centered around the status of the Supra and in addition to saying that the sports car will indeed get north of 400 horsepower, the insider also indicated that the sports car will have its own 3.5-liter V-6 turbo engine that Toyota jointly developed with BMW, and not the latter’s tried-and-tested 3.0-liter twin-turbo inline-six engine. Don’t expect the production Supra though to hit the scene until 2019, even though it is expected that we’re going to see a near-production concept at the Tokyo Motor Show in October.

Continue after the jump to read the full story.

PostHeaderIcon New Sports Cars Could Take The Tokyo Motor Show By Storm

Just as news is coming out that nine major automakers are skipping the Frankfurt Motor Show, there appears to be growing rumblings that the Tokyo Motor Show will play to not one, not two, but three sports car debuts. It’s already been rumored that the return of the Toyota Supra will take place in Tokyo, but according to Autobild, the Supra will also be joined by the Mazda RX-9 and the Nissan 390Z.

Obviously, this is pretty big news seeing three separate automakers launch three separate performance cars. They may be different in presentation, but the fact that all three automakers – major ones at that – are going to present sports cars that could turn into rivals of the others is making the Tokyo Motor Show a must-see event. To be clear, though, neither Mazda nor Nissan have confirmed their plans for their local auto show. Likewise, we’ve heard very little about the RX-9 at this point and even less about the Nissan 390Z. If these two cars do show up in Tokyo, it’s going to catch a lot of people off-guard. Even Toyota hasn’t confirmed its plans for Tokyo, even though all signs point to its next sports car making its world debut at the event. It might be best to taper off the excitement for the time being, or at least until we know something more concrete. That said, it is tempting to get a little excited about the possibility of three Japanese sports cars all showing up and debuting in the same event. And they said those days were gone.

Continue after the jump to read the full story.

PostHeaderIcon Toyota’s Patent For An Under-Seat Capture Device Is The Answer To Our Prayers

Raise your hands if you’ve ever dropped any items or knick knacks that sliver of space between the front seats and the center console. It’s a frustrating thing to have to deal with, especially when you’re running late and you drop your keys there or you’re paying toll on a busy turnpike and a few nickels and dimes slip out of your hands and gets sucked into that abyss just as you’re about to fork them over to the self-service machine. The experience can shoot blood pressure levels through the roof but from the looks of things, Toyota seems to have come at just the right time to relieve us of one of our worst nightmares with a patent for a device it calls the “Under-Seat Capture Device.”

This isn’t a joke, folks. Toyota filed a patent application with the U.S. Patent & Trademark Office for such a device, which can help car owners easily retrieve small objects when they’re dropped into that veritable black hole. According to one version of the new tech – or “embodiment” as the patent describes it – a small chute located in the dark space catches items that fall in and funnels them to a platform located just beneath the seat. This platform is then connected to an actuator that, when actuated, moves the platform to a location where the driver can easily retrieve his items. Seems straightforward enough, right? More than that, it’s the kind of out-of-the-box thinking that we need more of in the industry today. It’s hard to imagine anybody not having gone through the pain and frustration of dropping items in that small crack. Hopefully, Toyota’s patent application bears fruit one day. We’ve waited long enough for salvation, Toyota.

Continue after the jump to read the full story.

PostHeaderIcon Next Toyota Supra Engines Leaked; No Manual Transmission

The highly-anticipated, next-generation Toyota Supra is still a few months away from breaking cover, but a leaked, internal BMW document just revealed what engines it will use. Posted by the folks over at the Supramkv forums, the document confirms that the Supra will get the same three engines as the upcoming Z4. The lineup will consist of a four-cylinder unit with two power ratings and a more powerful six-cylinder mill for the range-topping model. These engines carry the familiar x0i nomenclature seen on BMW models. Specifically, the four-cylinders are dubbed 20i and 30i, while the six-cylinder is codenamed the 40i.

The document also confirms that the Supra will go on sale in both Europe and the United States. In Europe, it will get all three engines, while the U.S. model will cross the pond with the six-cylinder and only the more powerful version of the four-banger. Another interesting detail that comes with the leak is that, apparently, the Supra won’t get a manual transmission. This wouldn’t be surprising here in North America, but as it turns out, European models are automatic too, no matter the engine.

Continue reading for the full story.

PostHeaderIcon Toyota Supra

If there is a car that is included on almost every list of “greatest enthusiasts car” it’s the Toyota Supra. The little two-door sports car was originally bolted together as a response to the Z cars coming from competitor Datsun, but it eventually grew into a special machine with a cult-like following. Now after years of rumor, speculation and dreaming, it looks like the new Toyota Supra is all but official. With Toyota having launched the FT-1 concept in 2014 and with sporty prototypes spotted on the road since 2016, it looks as if the next-generation Supra isn’t far from becoming reality.

The story of the Supra may start in 1978, but it was in 1987 with the introduction of the first turbocharged model that it began to truly build its performance legacy. This third-generation Supra was fitted with more than a powerful engine. It featured adjustable suspension and brake systems that helped make it great around a racetrack as well. It became a cult icon in the auto enthusiast world, and everyone has been clamoring for a new model since the old one was pulled from U.S. showrooms in the late 1990s.

With more info and rumors coming out on a regular basis about the next-gen Toyota Supra, it was only a matter of time before the first prototypes hit the streets. This finally happened in September 2016, basically giving confirmation that the new Supra will arrive in dealerships pretty soon. Based on the spy shots, we created a rendering of the upcoming sports car, to go with our speculative review Read on to see our thoughts on the matter and stay tuned for updates.

Update 08/09/2017: The Toyota Supra has been hidden away for some time, with its last appearance occurring some five months ago. Now, it has been caught out on public roads again. Not much has changed, but there is one exciting change to share. Check out our spy shots section below to see what it is.

Continue reading to learn more about the upcoming Toyota Supra.

PostHeaderIcon Toyota Partners With Mazda to Develop EVs

Toyota and Mazda just announced a new partnership wherein the Japanese automakers will jointly develop electric vehicles. The partnership also includes a forthcoming $1.6 billion assembly plant at an as of yet unannounced location, with production scheduled to ramp up by the year 2021. The plant will create upwards of 300,000 vehicles annually and employ roughly 4,000 U.S. workers, prompting a Tweet from President Trump, who praised the announcement as a “great investment in American manufacturing.” The plant will initially build models of the Toyota Corolla and a new Mazda SUV, with the possibility for EVs sometime in the future. The partnership includes a 5 percent stake in Mazda for Toyota and a 0.25 percent stake in Toyota for Mazda, with the possibility for expansion in the future. Toyota and Mazda will also work together in developing infotainment tech and autonomous driving tech.

The partnership is framed as a major step forward for EV development for both companies. “There will be new rivals appearing – Apple, Google – these are IT companies, we also need to compete with them, too,” said Toyota President Akio Toyoda, according to Reuters. “What’s different from the past is that there are no nautical charts for us to follow. It’s without precedent,” he added with regards to EV tech and alternative vehicle power sources. Without a doubt, this new partnership marks further expansion of the EV segment as a whole and the expectation of widespread EV adoption in the near future.

Continue reading for the full story.

PostHeaderIcon Toyota MR2

Originally produced between 1984 and 2007, the Toyota MR2 is a legendary little sports car, boasting a cult-like following and all the right stuff to make any auto enthusiast’s mouth water. Throughout the MR2’s 23-year career, Toyota ushered in three individual generations, consisting of the W10 between 1984 and 1989, the W20 between 1990 and 1999, and the W30 between 2000 and 2007. The name is a reference to the drivetrain layout (mid-engine, rear-wheel drive), while the “2” denotes the number of seats in the cabin. The original formula goes something like this – transverse mid-engine, rear-wheel drive, sharp, responsive handling, very little weight, small exterior dimensions, and an affordable sticker. All told, the Toyota MR2 is a true-blue classic, a pure driver’s ride, like a compact Japanese Ferrari without the exotic price tag. And now it’s looking like Toyota might bring it out of retirement.

The speculation stems from a recent statement made by Gazoo Racing head Tetsuya Tada, who told Evo at the 2017 Geneva Show that he hopes to have “The Three Brothers” back in the Toyota lineup “as soon as possible.” In case you were wondering, those “brothers” include the Supra, the Celica, and the MR2, Toyota’s iconic ’90s-era performance machine trio. Word has it we’re inching closer to a reveal of the new Supra, and the current GT86 is a decent replacement for the Celica, but what about a new Mister Two? We got curious, so we drew up a rendering and put together a few theories.

Continue reading to learn more about the Fourth-Generation Toyota MR2.

PostHeaderIcon Mercedes-Benz X-Class Vs. The Competition

Mercedes-Benz just made quite the splash when it dropped the new X-Class. Framed as the first truly “upscale” pickup truck, the X-Class intends on redefining the midsize segment with unprecedented levels of luxury and refinement. It might seem like a strange combination to mate luxury with pickups, but as Mercedes points out, “the number of pickups for private use is increasing. They are no longer viewed purely as workhorses.” As such, the X-Class aims to broaden the pickup’s buyer appeal, seeking out folks like “land owners and farmers in Argentina, business owners and building contractors in Australia, families with an affinity for premium products in Brazil, trend-conscious individualists in South Africa and Great Britain as well as sporty adventurers in New Zealand and Germany.” Sounds like quite the collection of buyers. But here’s the thing – is the X-Class really all that revolutionary?

To find out, we placed it alongside some of its biggest competition, including the Toyota Hilux, the Volkswagen Amarok, and the Ford Ranger. And, since its possible Merc might bring the X-Class stateside eventually, we threw in the GMC Canyon Denali as well. Read on for all the specs and info you need, and let us know in the comments how you think the X-Class stacks up.

Continue reading to learn more about how the Mercedes-Benz X-Class compares to the competition.

PostHeaderIcon Toyota Prius Crossover Doesn’t Look Half Bad

prius crossover

The JDM-only cars – that is, cars from Japanese car makers that only go on sale in their domestic market – are often way too weird and eccentric to work in Europe and America. But every once in a while we come across one of these cars that could potentially do well outside Japan, and this Toyota Prius Crossover is one such thing. 

Called Toyota Aqua in Japan, Toyota Prius Crossover is based on the Prius C hatchback and features, among other things, a jacked-up suspension system, slightly larger wheels and tires, and a set of body parts that give it a, sort of, rugged and outdoorsy look. The package consists of front underbody plate, side skirts, fender flares in black, and a rear underguard. None of these, of course, will in any shape or form enhance the vehicle’s offroad-ability, but they do give it a refreshingly sporty look which is what customers really want.

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The looks are all that matter with stuff like Toyota Prius Crossover as they are bought predominantly by those who have no need for the capabilities of a real SUV, or a real crossover for that matter, but quite enjoy the styling that comes with it. That is whole foundation upon which the concept of trendy crossovers is built. That is also why the Crossover does not get any special treats in terms of mechanical features and has to make do with the standard, asthmatic, 99 horsepower hybrid powertrain. And forget about AWD or terrain control and other offroady equipment.

Via Carscoops

The post Toyota Prius Crossover Doesn’t Look Half Bad appeared first on Motorward.

PostHeaderIcon Toyota Opens New North American Headquarters in Texas

Toyota Motors North America has cut the ribbon to its new North American headquarters in Plano, Texas. The 2.1 million-square-foot facility will be home to more than 4,000 Toyota employees in departments ranging from engineering, sales, and marketing to financial services and corporate leadership. The move centralizes these corporate branches, which are currently spread across the country. The new headquarters is the crown jewel in the company’s “One Toyota” initiative, designed to unify business for more streamlined operations.

President Trump even congratulated the automaker in a statement from the White House, saying he is proud of the work Toyota is doing and “looks forward to supporting the continued growth of its United States operations.” In addition to Trump’s support, Toyota has worked closely with the state of Texas and city of Plano and to make this project a reality. Plano even gave Toyota a $6.7-million grant for building in the city’s Legacy Business Corridor. In return, Plano is expected to see roughly $7.2 billion in positive economic impacts from Toyota’s relocation over the next decade. But not all of Toyota’s building expenses are for brick and mortar. Part of the billon-dollar construction cost is devoted to relocating Toyota employees from their current locations in California and Kentucky. Toyota’s new headquarters is only part of a $10-billion investment over the next five years aimed at improving its U.S. operations and manufacturing facilities. Toyota currently has 10 manufacturing plants in the U.S., along with roughly 1,500 dealerships, 37 finance offices, and 14 R&D and design centers.

Continue reading for info on Toyota’s new U.S. Headquarters.

PostHeaderIcon 2018 Toyota Camry Production Begins in Kentucky

2018_Toyota_Camry_Lineoff

Only about a week after it was introduced to the world, the new 2018 Toyota Camry starts production at the company’s American plant in Georgetown, Kentucky. That means pretty soon you will see the 2018 Camry in all its various models on the roads. So it you are planning to upgrade the family car you best hold on a few more weeks. 

Built on the Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles, the 2018 Toyota Camry promises even greater levels of fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving than its predecessors. But you will be glad to know the car is also properly exciting to look at this time, and that it has an interior that seems to be built by Lexus engineers. All in all, the new Camry is a very good effort, one that will cement its position as America’s best selling family car.

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The new Toyota Camry’s production has added 700 new jobs to the Kentucky plant, bringing the total number of employees to an all-time high of over 8,000. That is not surprising when you realize this plant has made over the past 31 years 11 million vehicles including 8 million Camrys.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

The post 2018 Toyota Camry Production Begins in Kentucky appeared first on Motorward.

PostHeaderIcon Toyota Quietly Kills Regular Cab Tundra for 2018

Amid Toyota’s February 2017 debut of the slightly updated 2018 Tundra pickup, the brand buried its plot to end production of the Tundra regular cab. The once-popular cab style has faded from glory as customers choose pickups versions with more interior room. As it turns out, the regular cab Tundra only mustered an abysmally low 0.4 percent rake-rate in the first five months of 2017. The larger Double Cab accounted for 34.1 percent of Tundra sales during the same period, while the Crew Max represented 65.5 percent of the 43,809 Tundras sold between January and May. Do the math, and Toyota only sold 175 regular cab Tundras in five months.

This isn’t a new trend, of course, with regular cab trucks from every automaker losing out to more spacious cab configurations. It’s also worth noting Toyota trails in half-ton pickup truck sales, followed only by the new Nissan Titan and Titan XD pickups, whose production is still being ramped up following their recent introductions. In contrast, Ford sold 351,965 F-Series pickups between January and May, while Chevrolet sold 212,425. The domestic brands also control the vast majority of the fleet and work-truck segments, which still skew towards low-cost trims and cab configurations. That presents this question: Why isn’t Toyota marketing to these segments? Other automakers do very well selling high-quantity, low-content pickups, Ford especially. Let’s explore this more below.

Continue reading for more information and opinion.


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